LIST OF TABLES

Sl No CONTENTS Page
No
4.1 The table showing their occupation 39

4.2 The table showing age wise classification of respondents 41

4.3 The table showing classification of respondents according to their 43

preference towards brand of health drink

4.4 The table showing classification of respondents towards their preference 45

for taste in horlicks
4.5 The table showing 5classificaiton of respondents according to how they 47
know about horlicks
4.6 The table showing classification of respondents according to their likeness 49
to continue the horlics
4.7 The table showing analysis of respondents towards factors influencing to 51
buy horlick
4.8 The table showing classification of respondents to their consuming 53
horlicks only
4.9 The table showing analysis of respondents towards satisfaction with the 55
existing price of the product
4.10 The table showing analysis of respondent due to how many times use 57
horlicks in a day
4.11 The table showing classification of respondents according to their 59
preference of quantity at the time of purchasing

4.12 The table showing classification of respondents according to opinion 61

towards the existing market price of horlicks

4.13 The table showing r analysis of respondents towards satisfaction of style of 63

the package in horlicks

4.14 The table showing analysis of respondents towards facing any problem at 65
the time of purchasing

4.15 The table showing analysis of respondents to all flavours are available in 67
the market

4.16 The table showing analysis of respondents towards increasing the 69

promotional activities

4.17 The table showing analysis of respondents to prefer for advertizing 71

towards particular media
 LIST OF CHART
SL CONTENTS PAGE
NO NO
4.1 The chart showing their occupation 40
4.2 The chart showing age wise classification of respondents 42

4.3 The chart showing classification of respondents according to their 44

preference towards brand of health drink

4.4 The chart showing classification of respondents towards their preference 46

for taste in horlicks
4.5 The chart showing 5classificaiton of respondents according to how they 48
know about horlicks
4.6 The chart showing classification of respondents according to their likeness 50
to continue the horlics
4.7 The chart showing analysis of respondents towards factors influencing to 52
buy horlick
4.8 The chart showing classification of respondents to their consuming 54
horlicks only
4.9 The chart showing analysis of respondents towards satisfaction with the 56
existing price of the product

4.10 The chart showing analysis of respondent due to how many times use 58
horlicks in a day
4.11 The chart showing classification of respondents according to their 60
preference of quantity at the time of purchasing
4.12 The chart showing classification of respondents according to opinion 62
towards the existing market price of horlicks

4.13 The chart showing analysis of respondents towards satisfaction of style of 64

the package in horlicks

4.14 The chart showing analysis of respondents towards facing any problem at 66
the time of purchasing

4.15 The chart showing analysis of respondents to all flavours are available in 68
the market

4.16 The chart showing analysis of respondents towards increasing the 60

promotional activities

4.17 The chart showing analysis of respondents to prefer for advertizing 72

towards particular media
 LIST OF CONTENTS

Chapter CONTENTS page

.No no

1 INTRODUCTION 1-20

2 RESEARCH DESIGN 21-26

3 COMPANY PROFILE 27-38

4 ANALYSIS & INTERPRETATION 39-72

OF DATA
5 SUMMARY OF FINDINGS, SUGGESTIONS & 73-75
CONCLUSION

ANNEXURE

BIBLIOGRAPHY 76-82