LIST OF CONTENTS

Chapter No. Contents Page No.

I INTRODUCTION 1 – 15

II RESEARCH DESIGN 16 – 20

III COMPANY PROFILE 21 – 43

IV DATA ANALYSIS & INTERPRETATION 44 – 77

SUMMARY OF FINDINGS,
V 78 –81
SUGGESTIONS AND CONCLUSIONS

ANNEXURE 82-86

BIBLIOGRAPHY 87
 LIST OF TABLES & CHARTS

Sl. Table Graphs

Titles
No Page no’s Page no’s

1. Eco friendliness of the respondents 44 45

2. The sex group of the respondents 46 47

3. Occupation of the respondents 48 49

4. The monthly income of the respondent 50 51

Information sources used by the
5. respondents for the purchase of LG 52 53
products

6. Respondents opinion on the cost of the 54 55

LG products
The satisfaction of respondents towards
7. 56 57
LG products
The respondents who influence to buy the
58 59
LG products
Problems faced by the LG products
60 61
customer
Expectations towards guarantee on LG
10 62 63
products
Respondents opinion about lg products
11 64 65
delivering value for money
Respondents brand loyal towards the LG
12 66 67
products
Respondents were using other brands
13 68 69
before purchasing LG brand
14 The rank attributes in consideration of 70 71
 LG products (brand)
The respondents most impressed in LG
15 72 73
products
The factors that leads a consumer to
16 74 75
purchase LG brand products
The percentage of respondents LG
17 76 77
products purchased