Strategy Workshop #1 & #3 (SAC Retargeting Challenge)

THE SUCCESSFUL ADS CLUB
RETARGETING
CHALLENGE
WORKBOOK
WELCOME!
Where are you from?
Your business?
Ads budget last mo?
Copyright © Successful Ads Club, 2020

Workshops
(Live First and Recorded)
Workshop #1: Strategy for Workshop #2: Retargeting

YOUR Exact Business Creative Strategies
January 20, 2020 at 11:00 a.m. EST January 23, 2020 at 4 p.m. EST
We’ll be tackling the strategy for YOUR During this LIVE workshop, our creative
business type and model. I strongly coach will walk you through some
encourage you to show up LIVE because examples of retargeting ads that have
I’m going to work with each of you to make generated lots of $$$ for our clients and
sure you’re not wasting any time or members. We’ll learn from past examples
resources on your retargeting. and brainstorm new copy for your ads!
We’ll cover: We’ll cover:
✅ The Surprising Intro To ✅ Ad copy, images, and

Retargeting headlines that work for
✅ The Mindset of retargeting
Retargeting (Do not skip!) ✅Examples of winning ads
✅ The Metrics of ✅ We’ll do live reviews!
Retargeting
✅ Retargeting Priorities Have your account pulled up and ready for
✅ Retargeting Strategy for a review!
Brick & Mortars

✅ Retargeting Strategy for
Online Businesses
Service Providers
eCommerce

Workshops
(Live First and Recorded)
Workshop #3: Implementation Workshop #4: Implementation

Session Session
January 27, 2020 at 11:00 a.m. EST January 29, 2020 at 4:00 p.m. EST
I’m ready to tackle one of your biggest In this live workshop Sean Malarkey will dive
business opportunities WITH YOU to take out deep into some advanced strategy when it
the overwhelm, make it easy, and get this in comes to retargeting.
place so you can start seeing SUCCESS
quickly. He will cover:
We’ll cover: ✅Customer psychology

✅How to address specific objections in your
✅ Retargeting Your Email List ads
With Your Call To Action ✅The 3 types of retargeting ads that
✅ Setting Up Retargeting for overcome 95% of objections your prospects
Next Step in Funnel have.
✅Setting Up Retargeting for
People Who Land But Don’t Opt
In
✅ Setting Up Retargeting for
Video Views, Instagram
Engagement, Etc.
✅ Setting Up Retargeting for
Completing Purchases
✅ Next Steps
Have your account pulled up and ready. We

will be diving in step-by-step together.

About Your Presenter
Tara Zirker
● Our agency manages about
$5M per year
● Our clients spend between

$20K-$250K/month or
launch
● My best work though is

Successful Ads Club, where
we teach our signature
SIMPLE and EFFECTIVE
approach to ads
● Our Members routinely

report successes like
reducing cost per lead from
$25 to $5 in mere days.
.

● ❤ “I have a steady stream of 1-3
sales per month for a low-volume
high-ticket offer. Through working
with my fabulous coach Claire I am
able to save money, shorten the
learning curves, and have a higher
impact. Gives me a lot of peace of
mind and RESULTS which is very
exciting as I am able to share my
message with the right people. Love
you guys!” —Francinne O'Rourke
● ❤ “20 leads and 5 people into my

brick and mortar spa. 2 of the 5
purchased packages.” Drew
Spangler
● ❤ “I had no success with facebook

before joining the successful ads club.
In fact I was actually considering
closing my business when I was saved
by the group :-) My first proper FB
campaign after following the video
training and advice from coaches gave
me 225 profitable conversions of my
skincare products!” —Loretta
Brandolini
● 🖤 “$18 cost per conversion for an

in-person event.” —Eileen

The Successful Ads Club System™
We took everything we learned from 10s of millions of ad spend and put in
in an easy to follow system. This 5-step process is the KEY to finding real
scalable results with paid advertising.
1 2 3 4
STRATEGY WARM UP HIGH-VALUE SCALING
PHASE PHASE OFFER PHASE PHASE
Planning List Building Testing Creative Scaling
Goals Engagement Freebie Lead Retargeting
Timeline Visibility Magnet
Audience Organic Traffic Audiience Testing
Assets
- Lead gen Focus on these high Most campaigns There are two ways
- Brick & Mortar ROI warm-up fail due to a lack of to scale. Do you
- eComm campaigns first. testing. Here are know which
- Affiliate Marketing the most critical method works best The Monthly OAR is
- Network Marketing 1. tests you cannot for your account? what ensures
- Service Based skimp on if you stability from day to
2.
want to see METHOD 1 day and month to
3. success! month!
4.
1. METHOD 2
5.
2.
3.

WHAT IS
RETARGETING?

MINDSET

✅ People get nervous about ‘chasing
their people all around the internet.
Do you?
✅ They wonder, can this REALLY be

effective?
✅ They don’t want to appear to be

bothering or pestering their
potentials clients and customers.

✅ Brings people back!
✅ Builds STRONG credibility!
✅ Becomes a HUGE, HUGE

COMPETITIVE ADVANTAGE!

Mindset Of Retargeting
YOU WANT THE

BUTN APPROACH

Buy
Up
The
Newsfeed
= BUTN

Do this right and it will

become a HUGE
competitive advantage
for you!

RETARGETING
PRIORITIES

RETARGETING PRIORITIES
✔ People who opted into your guide,

webinar, challenge, download, report,
quiz, get a quote quote, book a call, get
a discount, etc.
→ reminding them about the next step

whether it be a purchase, attend, book a
call/consult/appointment, get a free etc.
Time Commitment: 30 minutes max.

Video Modules: Here.

✔ People who landed on your landing

page but did NOT opt in.
→ Same ad or another angle “Hello! I just

wanted to share some additional
information about what to expect when
you opt-in to whatever I'm offering.”
→ This could even be a great place to pull

in a minute-long video, give them a taste
of you and how you work.

✔People who viewed your videos,

interacted with your FB page,
interacted with your Insta page, visited
your website, etc., (as separate ad
sets)
→ Remind them to come to your landing

page to register or sales page to purchase
→ eCommerce will want to retarget initiate

checkout, add to cart, etc.

✔ People who viewed your product

but didn’t purchase it.
→ Consider a retargeting ad like, “Complete your

purchase.” Or “We saved your cart.” Or “Cart expiring
soon!”
→ Consider carousel ads here to display MORE about the

product
→ eCommerce will want to be sure they have their product

catalog set up
→ eCommerce will want to retarget initiate checkout, add

to cart, etc.

✔ WEBINARS: People who opted-in to

your webinar, reminding them to attend
(especially great for live webinars).
→ You can even do something as simple

as a post-engagement objective here.


✔ CALLS: People who registered for a

call reminding them about what to
expect.
→ You can even do something as simple

as a post-engagement objective here.


Know Your Numbers
Cost Per Conversion (Also Called CPL or Cost Per Lead)

This number reflects the average cost of each lead.
Benchmark: This is determined by a number of factors, so it will vary.
CTR (Link Click-Through Rate)

This metric helps gauge whether or not your ads are compelling and engaging
enough to drive your audiences to click to your landing page.
Landing Page Conversion Rate
This percentage represents how well your landing page converts.
CPM (Cost Per Thousand)

Cost-per-thousand represents what you pay for 1000 imprssions.
Relevance Score
This is Facebook’s measure of the quality and engagement level of your ads.
INDUSTRY YOUR
STANDARD EXCELLENT NUMBERS
CTR (Link Click-Thru Rate) Ad to Lander 1% 2%
Landing Page Conversion Rate 20—30% 30—65%

(Online Offer)
Landing Page Conversion Rate 5—20% 20%

(Offline offer)
CPM $42 <$37
Relevance Score 5—7 8—10

Next Steps
Now, I want you to take this information and run with it. Honestly, you can take the
testing protocol and creative tips and I promise you, you’ll have improved results!
(and you might even have some fun).
I am so excited for you to join me and my coaches in Successful Ads Club. We’re
there to support your growth and teach you how to master your own advertising
(when you’re ready to scale up and make bank).
I wish you every bit of success and I hope to get to know your business!
ABOUT SUCCESSFUL ADS CLUB

Successful Ads Club is the world’s leading training
and support system for Facebook Ads.
We teach the most important modern skills needed

to grow and scale your business while providing
amazing support and community.
Join the community here!

Strategy Workshop #1 &amp; #3 (SAC Retargeting Challenge)

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THE SUCCESSFUL ADS CLUB

Copyright © Successful Ads Club, 2020

Workshop #1: Strategy for Workshop #2: Retargeting

We’ll cover: We’ll cover:

✅ The Surprising Intro To ✅ Ad copy, images, and

Brick & Mortars

Copyright © Successful Ads Club, 2020

Workshop #3: Implementation Workshop #4: Implementation

We’ll cover: ✅Customer psychology

Have your account pulled up and ready. We

Copyright © Successful Ads Club, 2020

● Our clients spend between

● My best work though is

● Our Members routinely

Copyright © Successful Ads Club, 2020

● ❤ “20 leads and 5 people into my

● ❤ “I had no success with facebook

● 🖤 “$18 cost per conversion for an

Copyright © Successful Ads Club, 2020

Copyright © Successful Ads Club, 2020

Copyright © Successful Ads Club, 2020

Copyright © Successful Ads Club, 2020

✅ They wonder, can this REALLY be

✅ They don’t want to appear to be

Copyright © Successful Ads Club, 2020

✅ Builds STRONG credibility!

✅ Becomes a HUGE, HUGE

Copyright © Successful Ads Club, 2020

YOU WANT THE

Copyright © Successful Ads Club, 2020

Copyright © Successful Ads Club, 2020

Do this right and it will

Copyright © Successful Ads Club, 2020

Copyright © Successful Ads Club, 2020

✔ People who opted into your guide,

→ reminding them about the next step

Time Commitment: 30 minutes max.

Copyright © Successful Ads Club, 2020

✔ People who landed on your landing

→ Same ad or another angle “Hello! I just

→ This could even be a great place to pull

Time Commitment: 30 minutes max.

✔People who viewed your videos,

→ Remind them to come to your landing

→ eCommerce will want to retarget initiate

Time Commitment: 30 minutes max.

✔ People who viewed your product

→ Consider a retargeting ad like, “Complete your

→ Consider carousel ads here to display MORE about the

→ eCommerce will want to be sure they have their product

→ eCommerce will want to retarget initiate checkout, add

Copyright © Successful Ads Club, 2020

✔ WEBINARS: People who opted-in to

→ You can even do something as simple

Time Commitment: 30 minutes max.

Copyright © Successful Ads Club, 2020

✔ CALLS: People who registered for a

→ You can even do something as simple

Time Commitment: 30 minutes max.

Copyright © Successful Ads Club, 2020

Cost Per Conversion (Also Called CPL or Cost Per Lead)

CTR (Link Click-Through Rate)

CPM (Cost Per Thousand)

CTR (Link Click-Thru Rate) Ad to Lander 1% 2%

Strategy Workshop #1 & #3 (SAC Retargeting Challenge)

Strategy Workshop #1 & #3 (SAC Retargeting Challenge)