Beruflich Dokumente
Kultur Dokumente
A Research Paper
Presented to
In Partial Fulfillment
Kelmin E. Anuddin
Alliana Trizia P. Borcena
Dominique Angel P. Carvero
John Dale O. Echeveria
Paulo A. Galoso
Janelou Martie Maandig
Heranomi R. Macabodbod
Francesca Beatriz A. Omadlao
Grade 11 Gordon
SY 2019 – 2020
TABLE OF CONTENTS
PAGE
CHAPTER
1. INTRODUCTION
REFERENCES………………………………………………...................................
Chapter 1
Introduction
age had indeed produced an impressive set of new customers from web sites,
online ads and videos, mobile ads and apps, and blogs to online communities
and the major social media, such as Twitter, Facebook, YouTube, Instagram
and Pinterest. The old marketing was to market the brands to customers.
their market.
Learning the different platform used and their influences on their marketing
strategy during entrepreneurship week in Xavier Universty Senior High School
can help ease the students’ as they will have a new knowledge during the
selling week and provide information on which areas should the Xavier
University Senior High School promote their business. With that, the
recognize the most effective and influencial social media platform at the end
of this study.
At the end of this study, the researchers aim to answer the following
questions:
Week?
2. What social media platform did you find the most effective in terms of
marketing?
University Senior High School considering that social media effects the
following:
Students.The result of this study will serve as a guide for students to know
which platform they can use to effectively promote their product for future
Entrepreneurship Week.
product/s. Instead of using printed flyers and other materials that can add to
their expenses, they can use social media as their marketing strategy for their
potential buyers.
Teachers.The result of this study will help the teachers to guide and educate
their students on the best social media marketing platform. It will also help
them to have knowledge about the effectiveness on the specific social media
platform that their student are about to use for the entrepreneurship week.
School. This study will help the school in terms of their interaction within their
students, giving them ideas on how to cope up with their students especially
in engaging with social media. Through this study, they will be able to know
on what the students usually use and can use this for further information.
Future researchers.They will able to have an insight on the topic and give
them an idea on what to study next. This may also serve as one of their
effective for students during the said week. This study will mainly focus on
social media in relation with marketing and businesses. Our study is about the
the following areas and their sub-categories included in the study. First is the
gender, age and strand. Second is, knowing what social media do students
usually use during the Entrepreneurship Week. Third is, knowing what social
media platform do they find the most effective in terms of marketing. And
lastly, knowing what social media platform do they usually see advertisements
giving the questionnaires to all strand in Xavier University Main Campus and
will be distributing it randomly per strand namely STEM, HUMMS, ABM and
GAS. There will be 50 respondents per strand with the total of an estimated
180 respondents. The delimitation of this study are students from ALGCIT
Strand due to conflict of buildings and location of campuses. Also, GAS will be
delimited in this study because they cannot reach the total number of
Advertisers are integrating social media into their programs for the
views, followers, clicks, and such. Having a high feedback means a lot in
Brooner, 2018).
one among many social networking sites but it is said to be most popular.
organizations.
Social media allows people to freely interact with others and offers
multiple ways for marketers to reach and engage with their consumers. Social
media really gives us ways to see and know what businesses is selling to us
consumers because we would simply just be clicking to see more about what
we want. It would also be easy for the businesses to put more details on the
internet so that people would know what the business is selling. Social media
2020).
behaviors in social media to know what they want or their demands (Bond,
had 300 million active users around the world. An average of 70 million
pictures are posted each day and around 2.5 billion like are given every day.
Instagram as their marketing channel and as a result, their brand has been
strategy than marketers do. The growth of social media had moved
fragmentation and the like, facilitating the creation of the value and innovation
attracted more than 255 million active monthly users with 500 million tweets
each day (Twitter, 2014). According to Dugan and Smith (2013), Twitter users
visit the platform more often than Facebook users, more than 80% of Fortune,
500 companies were actively using Twitter at the end of 2013, which resulted
to the top brands gaining an average of 20% growth over the last quarter of
2013, this was according to Shively (2014). It was said in Twitter’s research
that their users want to hear something from various organizations, as they
are following around 5 or more different brands. (Sobleva, Burton, & Khan,
2015).
Conceptual Framework
This framework will help the researchers in picturing out the process in
doing the said research to arrive in finding out the answers to the research problem.
framework, we will b able to identify what we need the respondents to answer such
as our research questions and their demographic profile. On the other hand, the
data that will then be interpreted in order to know the perspective and the answer of
our respondents in our research questionnaires. Lastly, t5he output will then show
the result of the input and process. Overall, frameworks are an essential in
researches in order to properly organize the inputs, and how the researches process
2. Xavier University Senior High School students will also have their own
preferences.
3. During the Entrepreneurship week, students from Xavier University
Senior High School were able to see the various advertisements from
Association
Advertisement
Digital Innovation
Entrepreneurship
Marketing
Marketing Strategy
A plan or action designed to promote and sell a product or service.
Microbloggng Service
Social Media
Websites and applications that enable users to create and share content or to
2.6. Synthesis
with each other, thus giving multiple ways for marketers to reach and connect
campaigns and promote their products to attract their customers. Using social
relationships. It is also very accessible for the consumers because they would
only have to click and scroll in order to gain more information on a specific
product that they are interested in. Majority of the population has gadgets that
can access though different social media platforms which is an advantage for
the marketers to advertise their products. Some of the widely used social
among many social networking sites but it is said to be popular catering 400
million users, 100 of which access social media via mobile devices. The
information for advertising. Twitter on the other hand, more than 80 percent of
fortune companies were actively using this social media by the end of 2013
which resulted to the top brands gaining an average of 20 percent growth over
the last quarter of 2013. Lastly, Instagram in 2016 had already 300 million
active users around the world, making way for the food and fashion industry to
Chapter 3
Methodology
This chapter discusses and consists the following sections: The Research
and Statistical treatment of data. These sections will help in terms of proving the
credibility of the collected data also for the future readers of the researched study to
trace the origin of the data gathered. On this chapter, details will be provided on the
setting of the study and its research methods for the gathering of data. The methods
applied are used in knowing the influence of different social media platform as
ensure that the data collected and generated will contain the information needed to
answer the initial inquiry. In this study, descriptive research will be employed.
relationships that exist, opinions that are held, processes that are going on, effects
The respondents of this study will come from Xavier University Senior High
School, specifically the focus of the research which is the ABM students. In order to
gather the data, the researchers will provide survey questionnaires to the
subjects from the population, will be used to determine the respondents coming from
preferences of their social media and the associations the respondents considered in
buying items during Entrepreneurship week. In providing overall picture of the socio-
demographic profile and the social media preference, as well as the association
Sex
1- Male
2- Female
Age
1- 14-15
2- 16-17
3- 18 and above
Strand
1- ABM
2- STEM
3- HUMMS
4- GAS
In Which Social Media Platforms do you often see promotions for different
1- Twitter
2- Instagram
3- Facebook
4- Others:______
1- Packaging
2- Brand Name
3- Price
4- Special Promo
5- Others:________
Which social media platform do you find the most effective, in terms of
___________________________________________________________________
___________________________________________________________________
_______________.
______________________________________________________________
___________________________________________________________________
__________________________.
what was promised, the record of the study will be kept confidential and surely
participants will not be identified in any form of matter. Thus, the research documents
and survey questionnaires will be kept confidential and will only be accessed by the
researchers who are responsible for this research. The data gathering will be done in
a week. The researchers will distribute the survey questionnaires before classes will
The researchers will be gathering data about the influence of different social
University Senior High School. This type of data gathering is documents and records.
users, employees, vendors, and sometimes even their competitors. This type of data
can tell a story about any of these relationships. The researchers are going to collect
some documents and records of the databases, reports and financial records of the
impacted the entrepreneurship week in Xavier University also, to prove that the data
being gathered are real and valid. This type of data collection is a cost-effective
technique.
of triangles into which any part of the earth’s surface is divided in surveying; broadly:
bearings from two fixed points a known distance apart. (Svelow, S., 2016)
observer, researcher or data analyst in a study. The ability to confirm findings across
investigators without prior discussion or collaboration between them can significantly
important for decreasing bias in gathering, reporting and/or analyzing study data.
The researchers will make sure that the key strength of investigator triangulation is
the reduction of bias in gathering, reporting and analyzing data. There is a general
sense that having multiple investigators not only reduces bias but can also have a
positive impact on both validity and reliability. They will also consider the validity of
the answers of the participants by asking the people who are close to the selected
participants and to prove that he/she is telling the truth about the given information to
the researchers.
Statistical Instrument
analyzed with the data requirements of the study. The responses made by students
regarding the Social Media Platform during Entrepreneurship week, the Social Media
Platform that they find most effective, and what Social Media Platform do they usually
presented. This is applied in order to identify the influences of various social media
platforms during the said week. These questions are also presented to recognize the
most effective and influencial social media platform among the Xavier University
The data to be gathered in this study will be subjected to the following statistical
treatment;
respondents who will check in the particular item. The Demographic Profile of the
respondents will be determined using this formula. With this, we will be able to
determine what Social Media Platform do Senior High School Students in XUSHS
Where:
Ϝ × 100 P= Percentage
Ρ=
N F= Frequency
N= Total Number of Respondents
association between two variable. It will determine if there is correlation between age,
Where:
N= number of samples
X= first variable
Y= second variable
REFERENCES
Appel, G., Grewal L., Hadi, R., Stephen, A.,T. (2020). The future of social
7995.doi:https://doi.org/10.1007/s11747-019-00695-1
Bond, C., Ferraro, C., Luxton, S., & Sands, S. (2010). Social media
https://researchbank.swinburne.edu.au/file/161811-57be-4b51-8a60-c1
eedd6b3e9c/1/PDF%20%version%29.pdf
gb/resources/blog/how-can-social-media-be-used-marketing-tool
Retrieved from
https://www.academia.edu/3719601/The_Impact_of_Social_Medi
a_on_Marketing_Strategy
Nora, A., Hadeel, A., Thekra, A., & Hamid, P. (2014). The effectiveness of
10.24297/ijmit.v10i2.637
doi:10.4018/978-1-7998-1618-8.ch003
Sobleva, A., Burton, S., & Khan, A. (2015). Marketing with twitter:
9.ch001
Voorveld, H., A., Noort, G., V., Muntinga, D., G. & Brooner, F. (2018)