No.

Course Assignments
1 MKT540 Individual project - 10%
Service • 5% The three stage model of service consumption process
mkt • Report
• 5% Tutorial

Group project - 30%

• Choose one company and study the company’s services
• Submit hardcopy and softcopy (burn in CD-RW) report
• 15% Report
• 15% Presentation
2 MKT542 Individual project - 10%
Channel • Select a product – major purchase product and compare between two retailers of ideally
mgt different formats
• Section A: Store A & Store B
• Section B: Store A & Store B mystery shopping observation
• Report – 22 Nov 2019

Group project
• Select a store and interview the manager/owner at the retail store selected
• Report – 3 & 6 Dec 2019
• Presentation – 3 & 6 Dec 2019
3 MKT558 Individual project
Digital • Online purchase experiences – 27 Sept 2019
mkt • Views on customer engagement and loyalty on online marketing
• Report

Seminar
• Conduct and attend a seminar of 2 different topics during week without wall (2-8 Nov) and
prepare individual reflective write ups(handwritten) based on the topic discussed
• Report

Group project 1 - 30%

• 10% Online selling
• 10% Report
• 10% Presentation

Group project 2 - 10%

• Select a company that uses website as their digital platform and conduct interview with the
owner or PIC to learn how they develop and use the website in their business
• Report
4 FIN533 Individual project 1
• Increase your income – enter competition to increase your income
• Presentation

Individual project 2
• Track financial transactions using financial apps for 2 months and submit 5-page reflective
essay based on question given
• Report

Group project
• interview a divorcee on the type of financial issues faced during marriage, what are the
causes of the financial issues and how they handle the issues
• Report