Philippine College of Criminlogy

641 Sales St, Quiapo, Manila

Senior High School Division

CHILL‘N SHAVED ICE

GROUP 2

ABM 12-APRICOT
Barcelona, Ivy Faith

Barredo, Lovely

Bautista, Eamonica

Bautista, Gaven

Boiser, Joyce Anne

Castillo, Christian

De Jesus, Geraldine

Figueroa, Darrenz

Gumban, Jonathan

Huinda, Alec Beyonce

Lapasanda, Jovelyn

Manalang, Leandro

Ocbina, Michael

Paig, Mary Rose

Roxas, Jennifer

Simbre, Mhiles

Tan, Alannah Wayne

Tarroza, Jenniefer
 Table of Contents

Chapter 1: Strategic Plan …………………………………………………… 1

A. Business Concept ………………………………………………………... 1

a. Name of the Business …………………………………………………. 1
b. Nature of Business …………………………………………………….. 1
c. Industry Description ……………………………………………………. 1
d. Logo of the Business …………………………………………………... 2
B. Business Profile …………………………………………………………… 2
a. Vision …………………………………………………………………….. 2
b. Mission …………………………………………………………………… 2
c. Philosophy ……………………………………………………………….. 3
d. Objectives ………………………………………………………………... 3

Chapter II: Products and Services ………………………………………….. 4

A. Product or Service …………………………………………………………. 4

B. Competitive Advantage …………………………………………………… 4

Chapter III: Marketing Plan …………………………………………………… 5

A. Product Design and Description ………………………………………… 5

a. Types of Product ……………………………………………………….... 5
b. Branding …………………………………………………………….......... 5
c. Labeling …………………………………………………………………… 6

B. People ………………………………………………………………………… 7
C. Place …………………………………………………………………………... 7
C. Pricing ……………………………………………………………………….... 7
D. Promotion …………………………………………………………………….. 8
E. Packaging ……………………………………………………………………... 8
F. Positioning ………………………………………………………………….... 9

Chapter IV: Operations Plan …………………………………………………. 10

A. Operating Environment ………………………………………………….... 10

B. Organization ……………………………………………………………….... 11
a. Organizational Chart …………………………………………………….. 11
b. Significant Position Description ………………………………………… 12

C. Performance Target ………………………………………………………... 12

D. Ethical Standards …………………………………………………………... 13
Chapter V: Financial Plan

A. Chart of Accounts
B. Financing Strategy
C. Financial Statement
a. Cash flow Statement
b. Statement of Financial Position
c. Income Statement
d. Statement in Changes of Owner’s and Equity
e. Cash flow Statement
f. Statement of Financial Position
D. Departamental Budget
a. Marketing Department
b. Operating Department
c. Financial Department
d. Human Resources Department

Chapter VI: Management Report

A. Ethics Review
B. Accomplishment Report
a. Financial Performance
b. Socio-Economic Impact
c. Customers Feedback
 Chapter I

Strategic Plan

A. Business Concept

a. Name of the Business

CHILL’n SHAVED ICE

The name of our business is "CHILL'N SHAVED ICE" we name our

business like that because the customers will feel the chill in as they get a
taste of our product.

b. Nature of Business

The nature of the business are Regular process, Capital

requirement, Deals in Goods and Services and Satisfaction of Consumers,
because the entrepreneurs are repeatedly performed the activity to generate
profit, all the business owner’s requires a fund for their products, the
entrepreneurs manufactured the product, they buy raw materials and make it
their own product and sell it to the customers, lastly the seller needs to satisfy
the customer’s needs and wants

c. Industry Description

Our business is Beverage Service Industry because we offer

primarily beverage that can satisfy the customers thirst and we serve it easily.
d. Logo of the Business

Description

 The sunny background represents the hot weather in the Philippines.

 The Three different color on top of the cup represents the flavor of
Shaved Ice which are Strawberry. Green Apple, and Grapes.
 The Coconut Trees in the logo represents the Nata De Coco we used
as a topping of our Product.
 The " Everyday, Have an ice day!" is our tagline.
 The "CHILL'N shaved ice" written in the cup is our business name.

B. Business Profile

a. Vision
To become a provider of delicious and convenient refreshment and to
gain huge amount of profit.

b. Mission
To provide good quality shaved ice with a very affordable price.
 c. Philosophy

C- Care

H- Hardwork

I- Integrity

L- Loyalty

L- Luscious

Caring- the employees has a care for our customers.

Hardworking- the entrepreneurs gave their best and effort in every

product that they made.

Integrity- the employees will become honest especially to their

customers.

Loyalty- the entrepreneurs want to have a loyal customers.

Luscious- the employees make their product more delicious than other
competitors.

d. Objectives

By the end of our business simulation, we are speculating the following to:

 To sell at least 75 cups of shaved ice within a day.

 To earn at least 900.00 amount of profit and retrieve the capital within two
consecutive days.
 To recognize the business Chill'n Shaved Ice by the feedback of the
customers inside Philippine College of Criminology.
 Chapter II

Product and Service

A. Product

Our product is shaved ice it is well known as a refreshment, there's a

lot of benefits if you try the shaved ice. The syrup of the Shaved ice are rich in
good calories, glucose and carbohydrates that can makes your body energetic,
hyper and also it can make you happy because of the sweetness that the shaved
ice can give you it also good for the people who has a low amount of sugar in
their body.

B. Competitive Advantage
STRENGTH WEAKNESS

> Our product is easy to serve and it > Our product is easy to melt cause
is very affordable. it is made up of crushed ice.

> Our product will be relatively > There's so many dessert offers in
simple business to operate the market that are currently in.

> Our product is good in a tropical >Our product is a mess because it

weather of the Philippines. has a chance to leak on the floor
and it is prone to accident.
OPPORTUNITIES THREATS

> We have a unique and creative >There's a lot of competitors that

ideas of our product offers different products.

> The ingredients of our product > If there's a calamities or utilities

can easily to find in the market. problem there is no customers.
 Chapter III

Marketing Plan

A. Product Design and Description

a. Type of Product

Our product is non-durable because it is only consumable within a

short period of time and you only sell it with 1 day or less than a day to
prevent spoilage.

b. Branding

Name

CHILL’N SHAVED ICE

Tagline

“Everyday, Have an Ice Day!”

Sign
 We use the sign reduce, reuse, recycle because the container of our
product shaved ice is made up of paper and it can be recycle as well as
the plastic spoon.
 We use the sign “no littering” because we want to maintain the cleanliness
inside or outside of our stall.
 Lastly, we use the caution “slippery when wet” for the safety of our
customers because our product is made of ice and it can be melt and
leaked on the floor.

c. Labeling
1) Volume
 10 oz per cup
 12 oz (for the first 20 person)

2) Nutrifacts

Crushed Ice Syrup Nata

3)

4)

5)

6)

7)

8)

9)

3) Ingrediets
  Crushed Ice
 Syrups
 Nata

A. People

The target customers are those people inside the PCCR especially
the grade 11 and 12 other ABM and HUMMS and also the SHS faculty and
school personnel.

B. Place

Our stall is located at 641 Sales St. Sta. Cruz Manila inside Philippine
College of Criminology, JFAB building at the ground floor.

C. Pricing

CHILL’n SHAVED ICE PRICE

(all cost)
Crushed Ice (2 container) ₱150.00
Syrup flavored (3 bottles) 390.00
Nata (5 cups) 150.00
Cup (200 pcs.) 164.00
Spoon (1 kg.) 90.00
Printing 200.00
Transportation 100.00
TOTAL ₱1,244.00

Therefore, the Chill’n Shaved Ice arrived at the following:

To compute for original price:

Original Price = total expense

Total packs produced

Original Price = 1,244.00

140

Original Price = 8.89

To get the markup percentage the following formula is used:

Markup Percentage = selling price - original price

x 100
Original price

Markup Percentage = 12 – 8.89

x 100
8.89

Markup Percentage = 3.11

x 100
8.89

Markup Percentage = 0.35 x 100

Markup Percentage = 35%

To compute for the markup cost of Chill N’ Shaved Ice with 35% gross
margin, the formula used is:

MU cost = original price x gross margin

MU cost = 8.89 x 35
 MU cost = 311.15

So the selling price of Chill N’ Shaved Ice per pack will be ₱12.00.

D. Promotion
a. Page
By using Facebook page we promote our product because nowadays
social media is very powerful in promoting a business.

b. Fliers
We promote our business by giving them fliers for them to easily
know what our product is all about, it’s written there the location and
the price and also our Facebook page.
E. Packaging
a. Product Packaging:
 Our product's packaging is important because it should be appeal
to our ideal customer, we used paper cup because it's a disposable cup
made out of paper and often lined or coated with plastic or wax to prevent
liquid from leaking out or soaking through the paper. It may be made of
recycled paper and is widely used around the world instead of plastic cup
because paper cup is eco friendly product.

b. People Packaging:

The employee’s must wear a hairnet, mask, apron and plastic

gloves to maintain the cleanliness not only in place but also in the product
itself.

F. Positioning

Our business CHILL'N shaved ice can mark in the mind of the
customers because we offer a highest quality of product and it is very
affordable, It’s good in hot weather especially here in the Philippines, they
will remember our product because it is the only refreshment and it’s very
delicious and it can make the person energetic and happy especially when
they feel the heat of the sun.
 CHAPTER IV

Operations Plan

A. Operating Environment

Micro-Environment

 Inside Philippine College of Criminology, the store is located at JFAB bldg.

ground floor, you will see the business Chill'n Shaved Ice and other
 competitors with their own unique products that can affect the sales of the
business but the entrepreneurs will do their best that they can to satisfy
the consumers.
 The place is also crowded and it feels hot so the entrepreneurs expect
that their product will become popular during the business simulation.
 The entrepreneurs ensure that their consumers will always stay cool
because of their product Chill’n Shaved Ice.

Macro-Environment
 Outside Philippine College of Criminology our place is located at 641
Sales St. Quiapo, Manila the entrepreneurs have more than competitors
because there's a lot of business outside the Philippine College of
Criminology, and perks of having a lot of competitors there's a possibility
that our business got a low income.
 Other business are using technologies for them to be more productive
while our business has no technology we're just using a man power and
that is the entrepreneurs weakness.
 Outside is hotter than inside the Philippine College of Criminology,
because the people are exposed in sunlight so the business Chill’n
Shaved Ice has an advantage, more people will appreciate and buy the
product because it's refreshing, these will be a good chance to the
business and were expecting that the product is reliable outside.

B. Significant Position Description

Ivy Faith Barcelona, Chief Executive Officer (CEO)- The president of

the company & responsible to make charged by leading the business.

Michael Ocbina, Chief Operating Officer (COO)- Reports directly to the

CEO & responsible for helping the CEO in all the time and they’re usually
focuses on executing the company’s business plan.
 Darrenz Figueroa, Marketing Manager- Responsible for marketing plan
such as promotion and persuading the satisfaction of the customer.

Christian Castillo, Operations Manager- Responsible for selling a

product to the customer and in charge to maintain the cleanliness of the
store.

Eamonica Bautista, Finance Manager- Responsible for the financial

health of the company.

Geraldine De Jesus, Bookeeper/Cashier- Responsible for recording the

financial transaction including payments and receipt.

Jovelyn Lapasanda, Human Resources Manager- responsible for

supervising the task of each employees.

Corporate Secretary- In charge in keeping all the papers and documents.

B. Performance Target
 As the business simulation starts, we need to make and sold 300 cups
and above of shaved ice to the target customers (Students, Teachers, and
other faculties members) around 11am - 2pm.

 We also need to earn a profit approaching and surpassing 100% of our

investment

 We also want to become a well known business entrepreneurs by the

feedback of the customers during business simulation.

C. Ethical Standards

 The entrepreneur should have ethics to be more responsible and reliable

to the customers. It is important to treat the customers well and give them
what they want and what they need for the buyers to be satisfied.
 The employees always plastered their smiles so the customers will smile
too and they always keep the store clean and presentable, and the
employees also put a trashcan on the side so it can't be messy.
 While the employees making the product they required to wear a proper
attire it includes a hairnet, mask, gloves and apron to make sure that the
product is clean and to make sure that the customers are impressed.

Chapter V

Financial Plan
 CHART OF ACCOUNTS

100 ASSETS 400 REVENUE

110 Cash 410 Sales

120 Supplies

130 Furniture and Fixture 500 EXPENSES

140 Packaging 510 Cost of Good Sold

150 Inventory 520 Supplies Expense

160 Advertising 530 Advertising Expense

170 Transportation 540 Furniture & Fixture

200 LIABILITIES 550 Transportation

210 Accounts Payable 560 Packaging Expense

400 REVENUE

300 EQUITY 410 Sales

310 CSI, Capital

B. FINANCIAL STRATEGY

The Entrepreneurs came up with the capital and decided that each one
of them will contribute P100 shares to come up with the capital. Entrepreneurs
will build the stall with recycled materials like wood and plastic bottles.
Entrepreneurs will be using scraps and other recycled materials for the design
and decoration.

C. Financial Statements

1. Cash Flow Statement (1)

Chill’n Shaved Ice

 Statement of cash flow
For the year ended 2020

Cash flow from Operating Activities:

Payments of supplies P 0

Net cash provided by using operating activities 0

Cash flow from Investing Activities.

Net cash provided by using operating activities 0

Cash flow from Financing Activities:

Inflow of cash from the contribution of the owners: 1800

Net cash provided by using financing activities 0

Net change in cash. P 0

Cash and cash equivalents, January 2020 0

Cash and Cash equivalents February 2020 P1800

2. Statement of Financial Position (1)

 Chill’n Shaved Ice
Balance Sheet
For the month ended February 2020

Assets

Cash P 1800

Liabilities & Owner's Equity

Accounts Payable P 0

CSI, Capital 1800

Total Liabilities & Equity P 1800

3. Income Statement
 Chilli’n Shaved Ice
Income Statement
For the year ended February 2020

Revenue

Sales P 2121

Less: Expenses

Cost of Good Sold P 663

Packaging 358

Supplies Expenses 274

Advertising Expenses 239

Furniture & Fixtures Expense 216

Transportation Expenses 50 1800

Net Income P 321

4. Statement of Changes in Equity

 Chill’n Shaved Ice
Statement of Changes in Equity
For the month ended February 2020

CSI, capital, beg. P 1800

Add: Net Income 321

CSI, capital, end P 2121

5. Cash Flow Statement (2)

 Chill’n Shaved Ice
Statement of cash flow
For the year ended 2020

Cash flow from Operating Activities :

Sales ₱ 2121

Inventories ₱ 633

Payment of supplies 274

Payment of packaging 358

Payment of advertising 239

Payment of transportation 50

Payment of furniture & fixtures 216 1800

Net cash provided by using operating activities P 321

Cash flow from Investing Activities. P 0

Net cash provided by using investing activities. 0

Cash flow from Financing Activities:

Inflow of cash from the investment of the owners: P 1800

Net cash provided by using financing activities 0

Net change in cash. P 321

Cash and cash equivalents, December 2019. 0

Cash and Cash equivalents, February 2020. P 2,121

6. Statement of Financial Position (2)

 Chill’n Shaved Ice
Balance Sheet
For the month ended February 2020

Assets

Cash P 321

Supplies 274

Furniture & Fixtures 216

Packaging 358

Inventory 663

Advertising 239

Transportation 50

Total Assets P 2121

Liabilities and Equity

CSI, Capital P2121

Total Liabilities and Equity P 2121

D. Departmental Budget

Marketing Department Printing – P260

 Operational Department Crushed Ice (2 container) - P102
Syrup flavored (3 bottles) – P375
Nata – P120
Cup (100 pcs) – P98
Spoon (1.Kg) – P 50
Transportation – P50
Wood – 216
Supplies – 408

d.2.1

Chill’n Shaved Ice

Statement of cash flow
For the year ended 2020
Cash flow from Operating Activities :

Sales ₱ 2121

Inventories ₱ 633

Payment of supplies 274

Payment of packaging 358

Payment of advertising 239

Payment of transportation 50

Payment of furniture & fixtures 216 1800

Net cash provided by using operating activities P 321

Cash flow from Investing Activities. P 0

Net cash provided by using investing activities. 0

Cash flow from Financing Activities:

Inflow of cash from the investment of the owners: P 1800

Net cash provided by using financing activities 0

Net change in cash. P 321

Cash and cash equivalents, December 2019. 0

Cash and Cash equivalents, February 2020. P 2,121

d.2.2

Chilli’n Shaved Ice

Income Statement
 For the year ended February 2020

Revenue

Sales P 2121

Less: Expenses

Cost of Good Sold P 663

Packaging 358

Supplies Expenses 274

Advertising Expenses 239

Furniture & Fixtures Expense 216

Transportation Expenses 50 1800

Net Income P 321

d.2.3

Chill’n Shaved Ice

Statement of Changes in Equity
 For the month ended February 2020

CSI, capital, beg. P 1800

Add: Net Income 321

CSI, capital, end P 2121

d.2.4

Chill’n Shaved Ice

 Balance Sheet
For the month ended February 2020

Assets

Cash P 321

Supplies 274

Furniture & Fixtures 216

Packaging 358

Inventory 663

Advertising 239

Transportation 50

Total Assets P 2121

Liabilities and Equity

CSI, Capital P2121

Total Liabilities and Equity P 2121

Chapter VI
 Management Report

A. Ethics Review
The entrepreneur should have ethics to be more responsible and
reliable to our customers. It is important to treat the customers well and give
them what they want and what they need for them to be satisfied, the employee
always plastered their smiles so the customers will smile too and their always
keep the store clean and presentable, and also they put a trashcan on the side
so it can't be messy. While the employees making the product, they wear a
proper attire, it also have a hairnet, mask, gloves and apron to make sure that
the product is clean and for the customers to be impressed.

a.Customer Feedback

The Degree of Satisfaction

1- Very poor
2- poor
3- Good
4- Great
5- Excellent

1. How satisfied are you in our product?

Percentage
100%
90%
80%
70%
60%
50%
91%
40%
30%
20%
10%
0% 7%
0% 1% 1%
1.Very poor 2. Poor 3.Good 4. Great 5.Excellent

Percentage

first graph
Many choose 5 because it means that they are very good at our product and others choose 4,3,2
who do not meet the expectations they have.

2. How satisfied are you in our service?

Percentage
100%
90%
80%
70%
60%
50%
88%
40%
30%
20%
10% 0% 0%
0% 5% 7%
1. Very poor 2. Poor 3. Good 4. Great 5. Excellent

Percentage

2nd graph many choose the 5,reasons they are satisfied with the preparation or delivery of
the product because our vendors also have complete attire and clean environment.

3. If you will rate the taste of our product, how good is it?

Percentage
100%
90%
80%
70%
60%
50% 93%
40%
30%
20%
10% 0%
0% 1% 1% 5%
1. Very poor 2. Poor 3. Good 4. Great 5. Excellent

Percentage
3rd graph over 93% of our product purchases have been satisfied with our product due
to the fact that the syrups are in the correct measurements and ensure that the crushed
ice balancing sweetness.

b.Customer satisfaction survey

1- Very Poor
2- Poor
3- Good
4- Great
5- Excellent

1. How satisfied are you in our product?

1 2 3 4 5

2. How satisfied are you in our service?

1 2 3 4 5

3. If you will rate the taste of our product, how good is it?
1 2 3 4 5
B. Organization Impact

b1.1 Impact of people

the customer is satisfied with our product because the price is affordable and the
heat is reduced because it is so cold that the body is relax.

b. 1.2 Environment

Before our simulation we decided to make a big trashcan so we don’t have

any problem in the trash of our customer, when the simulation end. We realized
that our trashcan can help the other stall because. We are the only one that has
a big trashcan so they also put their trash in our trashbin. also our uniform is
unique it’s help to captured the eye of the customers, and some of our
employees are make some noise so the customer will notice us and buy our
products.

b 1.3 Profit

The simulation start at 10.30 am and we didn’t expect that around 1:00 pm
we he solded our product and around 2:30 we known that we reached our target
sales. our profit helps us to pay the other expenses that wasn’t actually included
to our expenses, for example during the simulation we really need to buy some
thumbstocks and colored paper to decorate our stall and rag to clean the dirt
after the simulation. And specially, our profit really helps us to pay all the
expenses and our investment
b. 2.1 Social Economic Impact

Social Economic Impact We help maintain the cleanliness of our environment.

most of our passers there are throwing away their mess. and we also teach our
customers to feel comfortable in their body because of the cold that we buy.

C. Acomplishment Report

a. top management

Before the business simulation start, the CEO decided to take charge with
everything, just like taking care of their store persistently, she also
monitored the behavior of her employees, and most of all she always
ensures that all of their product will be sold. While the COO is the CEO
counterpart who served as the right hand, when the supplies are out of
stock the COO always find a way to get a new supplies, he became a
runner outside the business, he bought a supply in the market and send it
to the store. And as a secretary of a certain business my responsibility is to
list down all of our customers order, and I also manage the customers
satisfaction survey, when the customers buy the product I will give them a
CSS and I will list down their answers.

b. Operations Performance

Before The Simulation Starts, The Operational Manager And The Staffs are
assembling the Stall, My Staffs and Me are helping each other to find a wall to
stick our business logo and to make our stall beautuful in the eyes of our
customers. Since we're comfortable to the designs of our stall, our group knows
everything was fine and we're ready until the simulation starts. We serve Our
Customers kindly and happy so that they will remember our products and to
know that they will comeback not just because we're kind to them but because
our product fits to our environment because that time is so hot and sweaty. When
our product runs out we wait to our groupmates outside to deliver our products,
we get our customers order for them to know that we still have our product, when
our products arrives, we deliver and serve them room by room. Before the
Simulation Ends, The other operational staffs along with the other manager and
their staffs clean our stal and the others will fix the things to make sure our place
is very clean, no leftover trashes close to the our stall and the environment close
to us so it can be use by the other groups.

c. Marketing Performance

In the day of our Business Simulation, as a head of marketing management with

my staff we promote our product around JFAB building by giving some fliers.
Also as a marketing management our strategy is to get the attention of some
students, teachers and school members, so we make a jingle in the front of our
stall for the customers attention to buy our product. Lastly, we use our powerful
voice for getting some customers attention to hear what our product is and we
give the CSS questionaire for the customers after buying our product for the
feedback about our service/ product.