ANNEXURE

WUESTI ONNAIRE ON EF FECTIVENESS OF ADVERTISEME

MERIIBOY ICE CREAM ~ oe
B.COM
We are COMPUTER APPLICATION students of BHARATA MATA
COLLEGE, THRIKKAKARA. We are conducting a research project based on the |
effectiveness of advertisement of meriiboy ice cream.as part of our degree program. The
purpose is to find out the factors influencing the consumer preference in mobile phone
brands. We will ask you few questions regarding the following topics.
|. Effectiveness of advertisement of meriiboy ice cream. |
2. To know whether advertisement influence their customer to buy the meriiboy ice
cream.
3. To know most effective media of advertisement.
4. To study whether the advertisement increases the brand awareness.
5. To find out the attractive parts of advertisement campaign released by meriiboy ice
cream recently.
6. To check consumer attitude towards the advertisements of meriboy ice cream.
1) Gender |
‘| Male
(| Female
2) Age Group
'| Below 20 |
[| 20-40
1 40-60
|! Above 60
3) Educational Qualification
rl] School Oo
(| College
[|] Post-Graduation
[| Others
4) Occupation
[} Employed
[] Unemployed
5) Advertisement of food products essential
(] Strongly Disagree
[] Disagree
[i Neutral
[] Agree
[J Strongly Agree
6) Opinion about meruboy ice cream
L1 Excellent
[] Very Good
[] Good
[|] Average
[] Bad
7) Availability of meriiboy ice cream
[! Available
i} Easily Available
_] Not Available
aa
C g) Popularity of meriiboy ice cream in your area ———
- - Highly Popular
Popular
|] Not so Popular
9) Quality of the product Perfect
1 Highly Dissatisfying
(] Dissatisfying
(} Neutral
(] Satisfying
[] Highly Satisfying
10) Reason for choosing the product
(] Quantity
[|] Quality
[] Package
[] Price
[| Service
11) Opinion about the advertisement of meriiboy ice cream
[] Excellent
[]} Very Good
[] Good
|] Average
[| Bad
12 Advertisement increase the sales of mMeriboy ice cream

Strongly Disagree
'} Disagree
-} Neutral
(j} Agree
|] Strongly Agree

13) Do you tried the quality of the products

(i! Completely
[} Somewhat
[| Not at All
i4) Does the advertisement help in increasing brand awareness

| Strongly Disagree
[i Disagree
(! Neutral
[} Agree
'' Strongly Agree

15) Most effective media of advertisement |

[J TV
|! Newspaper
|] Magazines
|] Social Media
16) Effectiveness of advertisement when compared to other competitors
-] Highly Effective
|| Effective
[] Average
(| Ineffective
17) Effectiveness of advertisement on natural ice cream
(ij Highly Effective
[] Effective
[] Average
[] Ineffective
18) Years of consuming meriiboy ice cream
[| j-3 years
[| 3-5 years
[| 5-7 years
| Above 7 years
19) Do you purchase the product due to advertisement
[] Completely
[(] Somewhat
(J Not at All
20) How does celebrity advertisement affect the purchase decision
[] Highly Effective
[|] Effective
[] Average
[1 Ineffective
21) Does the tagline matches the product
(1 Strongly Disagree
[] Disagree
[1] Neutral
(] Agree
CO Strongly Agree
22) How often do you see the advertisement
(1 Every time
(] Frequently
[] Sometimes
[] Rarely
(] Never
93) How will you rate the Image of meriihoy ice cream
Yd
2
3
4
5

24) Feedback

_| Excellent

. Good
Average
—_ Poor
— Very poor