2018 SDP X-Matrix

Note: Final KPIs to be adjusted based on Final 2016-17 Actuals / JOP Calculations

l l Build L2 Bench Strength of Right Talent fit for long term growth of JMATEK
Improve Staff Engagement Process (Fun@JMATEK, Learn@JMATEK,
Rewards@JMATEK
Refine & Implement Consumer Engagement Process
Refine & Implement Process to Launch New SKUs
m l Refine & Implement Process to increase Retail Sales Points
Build & Operate JMATEK B2C eSales Accounts in Indonesia
Process (Fun@JMATEK, Learn@JMATEK,

Improve execution of JMATEK Commercial

2018 L4
Improve Talent Recruiting & Engagement

Launch Direct-to-Consumer Channel and

R&I Operations Improvement Process to

Improvement
Priorities
(AIPs)
Reduce LandedCost, CycleTime,

Accelerate New Product Dev &

2018 L3 Key
Commercialization Process

Improvem
Sales Process in Indonesia

Performance
ent Indicators
Priorities
Rewards@JMATEK)

(KPIs)
(AIPs)
JMATEK
RegulatoryRisk

2018
Annual
Engine

Objectives

l Achieve $320K Net Sales

l Achieve $58K Profit Contribution

1
2
 0
l
Launch Indonesian JMATEK website

l
Close 5 online channels in Indonesia
Indonesia

Digital marketing to contribute 20% of the total

l
revenue in Indonesia by the end of 2018

JPx
(320k sell--thru)
Reach 10.000 visitors permonth by the end of

JPx
2018
Reach 3-5% conversion rate in our website by
l

JPx
the end of Q4
Establish digital asset in Social Media (IG &
l

JP
FB)
l

GC
Establish digital asset in SEO

Achieve Earned Customer Impression of

GC
1.000.000
AP

m
m
AP m
m
m

Anand Vyas
Bram
l m
l m
l m
l m

3
Andika
m
m
m
m

Nelson

l Primary Responsibility
Secondary Responsibility
Digital Marketing Manager- Indonesia
4
13500

5
 464657115.xlsx 03/13/2020 06:17:51

2018 KPI Bowler - Ind

2018
No. TTI 2018 JOP YTD2018 JAN FEB MAR APR MAY JUN
YTD
1.0 Plan 1
Launch Indonesian JMATEK
(1) 0
website
1.0 Act 1

(2) 5.0 Plan 1 1 1 1 1

Close 5 online channels in
0
Indonesia
4.0 Act 0.0 0.0 0.0 2.0 0.0 0.0

Digital marketing to contribute 20% 313,000.0 Plan $ 16,000 $ 45,000.00 $ 30,000.00

(3) of the total revenue in Indonesia by 0
the end of 2018 (320k sell--thru) 10,140.0 Act $ 4,000.00 $ 600.00 $ -

45,000.0 Plan 2,000 3,000

Reach 10.000 visitors permonth by
(4) 0
the end of 2018
1,929.0 Act 35.0 60.0

5% Plan 1.5 2
Reach 3-5% conversion rate in our
(5) 0
website by the end of Q4
0.7 Act 0.0 0.0

53.0 Plan 6
Establish digital asset in Social
(6) 0
Media (IG & FB)
34.0 Act 3

115.0 Plan 10 15
(7) Establish digital asset in SEO 0
56.0 Act 1 16

1,440,000 Plan 20000 30000

Achieve Earned Customer
(8) 0 0%
Impression of 1.000.000
362,175 Act 1587 21602

KPI Bowler Page 6 of

 464657115.xlsx 03/13/2020 06:17:51

PI Bowler - Indonesia
JUL AUG SEP OCT NOV DEC Target Unit
1 Website

5 Channels

1.0 1.0

$ 30,000.00 $ 35,000.00 $ 48,000.00 $ 41,000.00 $ 35,000.00 $ 33,000.00 $ 313,000.00 $

$ 3,800.00 $ 1,740.00

4,000 5,000 6,000 7,000 8,000 10,000 10,000 Sessions

836.0 998

2.2 2.5 3 3.3 4 5 5 %

0.5 17%

6 7 9 7 8 10 53

14 17

15 15 15 15 15 15 115

24 15

40000 200,000 250,000 300,000 300,000 300,000 1,440,000 Customer Impression

137216 201,770

KPI Bowler Page 7 of

 464657115.xlsx 03/13/2020 06:17:51

TTI Definitions

No. TTI

1 Launch Indonesian JMATEK website

2 Close 5 online channels in Indonesia

Digital marketing to contribute 20% of the total revenue in

3
Indonesia by the end of 2018 (320k sell--thru)

4 Reach 10.000 visitors permonth by the end of 2018

5 Reach 3-5% conversion rate in our website by the end of Q4

6 Establish digital asset in Social Media (IG & FB)

7 Establish digital asset in SEO

KPI Def Page 8 of

 464657115.xlsx 03/13/2020 06:17:51

7 Establish digital asset in SEO

8 Achieve Earned Customer Impression of 1.000.000

KPI Def Page 9 of

 464657115.xlsx 03/13/2020 06:17:51

Definition of TTI Calculation & data set

Own a landing page to channel potential

1 website
customers to online and offline point of sales

Have the SKU's listed in 5 online point of sales 5 online channel (e.g. Lazada, Tokopedia, Etc.)

20% of the total revenue comes from online

20%*Total Revenue in Indonesia
sales

Have 10.000 people come to the website to read

articles, look at products, and go to our online / Sessions/Month
offline point of sales

out of the total product pageviews accumulated

into one, get 5% of that pageviewers to go to 5%*total product pageviews
online / offline point of sales

Instagram & facebook account and contents,

SEO articles, website, Google business, & e- Posts
commerce listings

Create articles that goes up in Google SERP Articles

KPI Def Page 10 of

 464657115.xlsx 03/13/2020 06:17:51

Create articles that goes up in Google SERP Articles

Serve ads 1.000.000 times to consumers Digital Marketing Impression 1.000.000

KPI Def Page 11 of

 AIP: Refine & Implement Process to Owner: Bram
increase Retail Sales Points

Key Performance Indicators for the AIP

Launch Indonesian JMATEK website

Start End 2018

Step # Action Step/ Kaizen Events Owner Assist Dates Dates J F M A M J J
1 Webdev meeting & get quotations Bram Andika Jan Jan ✔
2 Web development Bram Andika Feb Apr ✔✔
3 E-commerce research Bram Andika Jan ✔
4 Quality Assurance Bram Andika April ✔✔✔✔
 Date:

Next Review:

2018 CY Annual
A S O N D Impact Impact (if app)
price comparison
hub landing page
best as partner
✔
 AIP: Build & Operate JMATEK B2C Owner: Bram
eSales Accounts in Indonesia

Key Performance Indicators for the AIP

Close 5 online channels in Indonesia

Start End 2018

Step # Action Step/ Kaizen Events Owner Assist Dates Dates J F M A M J J A
1 Meeting with e-commerce representatives Andika Bram ✔✔✔✔ ✔ ✔
2 Trade term deals & close partnership Andika Bram ✔✔ ✔✔
3 Recruit KAM Andika Bram
 Date:

Next Review:

2018 CY Annual
S O N D Impact Impact (if app)
Understand how it
works withdigital
Get more them
exposure and e-pos
 AIP: Refine & Implement Process to Launch Owner: Bram
New SKUs

Key Performance Indicators for the AIP

Digital marketing to contribute 20% of the total revenue in Indonesia by the end of 2018 (320k sell--thru)
Reach 10.000 visitors permonth by the end of 2018
Reach 3-5% conversion rate in our website by the end of Q4

Start End 2018

Step # Action Step/ Kaizen Events Owner Assist Dates Dates J F M A
1 Outbound Marketing (digital advertising) Bram Nelson April December
2 Inbound Marketing (SEO, social media, etc) Bram Nelson April December
3 Online Sales via e-commerce (pcs) Bram Nelson, Andika April December
4 Run Google Ads Campaign Monthly Bram Nelson July December
 Date:

Next Review:

2018 WeCYmake Annual

We push
people easier Drive leads,
M J J A S O N D ourselves
Impact Impact (if visitors
app)
✔✔ ✔ ✔ to find us,toand
the and web
market, andthat
let
✔ ✔ ✔ make sure
those people
conversion.
we are there Ultimately increase
50 50 50 whothey
50 100 100 200 when never do. sales.
✔ ✔ heard of our
product, hear.
 AIP: Refine & Implement Consumer Owner: Bram
Engagement Process

Key Performance Indicators for the AIP

Establish digital asset in Social Media (IG & FB)
Establish digital asset in SEO
Achieve Earned Customer Impression of 1.000.000

Start End 2018

Step # Action Step/ Kaizen Events Owner Assist Dates Dates J F M A M J J A
1 Create FB & IG pages Bram Nelson ✔
2 Get quotes from video makers Bram Andika ✔
3 Develop advertising video Bram Andika ✔✔
4 Get quotes from photographers Bram Nelson ✔
5 Develop photo assets Bram Nelson ✔✔
6 Hire freelancers to create main articles Bram Andika ✔ ✔ ✔ ✔✔
7 Hire freelancers to create supporting articles Bram Andika ✔ ✔✔ ✔
8 Submit articles to 3rd party publishers Bram Andika ✔ ✔✔ ✔
9 Run Facebook Campaign Bram Nelson ✔✔ ✔
10 Deliver IG & Facebook Posts Bram Nelson ✔✔ ✔
 Date:

Next Review:

2018 CY Annual
S O N D Impact Impact (if app)
Drive Get found in social
engagement
Cheap & media
quality
Get ad material
Cheap &
quality
Get banner
materials
Efficiency
Efficiency
Get ranked in
Google
Brand Awareness
Brand Awareness