3/11/2020 Understanding of Consumer Behavior for Insurance Sector

Understanding of Consumer Behavior for Insurance Sector

*Required

1. Name *

2. Age *

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25-30

31-40

41 AND ABOVE

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3/11/2020 Understanding of Consumer Behavior for Insurance Sector

3. Educational Qualification *

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Post Graduate

Diploma

Any other

Other:

4. Occupation *

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Employed

Self-Employed

Any other

Other:

5. What is your family type? *

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Joint Family

Nuclear Family

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3/11/2020 Understanding of Consumer Behavior for Insurance Sector

6. Annual Income *

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7-10 Lakh

10-12 Lakh

12-15 Lakh

Above 15 Lakh

7. Do you have an Insurance Policy? *

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Yes

No

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3/11/2020 Understanding of Consumer Behavior for Insurance Sector

8. If Yes, who Influenced you to buy Insurance? *

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Family

Friends

Media/Advertisements

Agents

Others_________

9. If No, then what is the reason of not taking an Insurance? *

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No proper Knowledge about Insurance

Unsatisfactory Returns

High Premiums

Lack of Trust

Others_______

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3/11/2020 Understanding of Consumer Behavior for Insurance Sector

10. What benefits are you expecting from an insurance policy? (Rate 1-5 with 1 being strongly disagree and 5 being Strongly
agree) *

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1 2 3 4 5

Tax Benefits

High Returns

Security For Family

For Investment

To generate long term financial resources

To promote economic growth

For medical claims

Retirement Benefits

For accident vehicle claims

Self Satisfaction

Please Specify _________

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3/11/2020 Understanding of Consumer Behavior for Insurance Sector

11. According to your preference scale the importance of insurance? *

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1 2 3 4 5 6 7 8 9 `10

Security to family

For savings

For business protection

Accident claim

Risk coverage

Tax advantage

Generates long-term financial

services

Fear of uncertainty

Retirement goals

Peace of mind

Becoming a parent

Dealing with debts

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3/11/2020 Understanding of Consumer Behavior for Insurance Sector

12. According to your preference scale why would you prefer private over public? *

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1 2 3 4 5 6 7 8 9 10

Information

Infrastructure

Quality

Security

Promotional offers and

Rewards

Technological advancements

Convenience

Better customer and after sales

services

Payment security

More transparency

Less additional cost

Trustworthy

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3/11/2020 Understanding of Consumer Behavior for Insurance Sector

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