BPME 2023

SECOND SEMESTER SESSION 2020/2021 (A192)

GROUP D

QUIZ OPEN BOOK

Submitted To:
PROF MADYA DR ARMANURAH BINTI MOHAMAD

Prepared by:
NO. NAME MATRIC. NO.
1 KHOR HOOI EARNG 256190
2 PAVITRA A/P NADARAJA 259037

Submitted date:
09/03/2020
 1. Find one radical innovation product and 1 incremental product. Discuss.

Radical Innovation Incremental Innovation

Product : Flying cars Product : Cadbury

Flying cars still new-to-the-world as not many Cadbury Dairy Milk has launched a new
country have it in terms of advance tablet medley in their industry in terms of
technology, safety and concerns. sugar level.

Flying cars delivers a step-change in It delivers gradual performance improvement

performance improvement because it could because Cadbury launched new chocolate
cut emissions, replace planes and free up with less sugar content to grow sales and
roads by reducing traffic on increasingly busy profits.
roads.

New competencies, skills or expertise are It utilizes existing organizational

required to develop an entirely new competencies and process because Cadbury
combustion engine and designs that help to improved their product in terms of something
vertically lift a flying car. new to the company.

Flying cars is an invention that destroys
existing organizational competencies such as
customers services, teamwork and replace it
with something entirely new
Cadbury chocolates does not destroy existing
organizational competencies because it does
not undergo much changes on the
organization’s customer service, teamwork
and etc.

Flying cars innovation does indeed come with Risk associated with the Cadbury innovation
a high risk of failure compared to incremental come with low risk of failure compared to
innovation. It is often strategically sought, radical innovation.
fostered and intentional.

It brings to social change because it is totally It doesn’t destroy the existing social practices
a new product. People do not require any because as people of different ages still eating
special license or process to fly this flying car. the Cadbury some as their meals.

It requires a change in business model It operates within the existing business model
because flying is the new technology because Cadbury still serve chocolate as their
innovation and by significantly changing main product.
customer expectations in a positive way.