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Rewriting the Rulebook:

New Ways of Working in


the Digital Economy
Here’s how 22 businesses have driven innovation
and maximized value by making the digital shift.

June 2018
Contents

Human Capital Management 6 Fast Food Company Serves Up Streamlined Expense Processing
7 Insurer Attracts, Retains Top Talent with Intuitive, Efficient
Workforce Experience
8 Freight Provider Improves Economies of Scale with Cloud-Based
ERP, HCM System
9 Life Sciences Organization Enables A Data-Driven Workforce With
Unified HR
10 Professional Services Organization Boosts Agility with Back-Office
Cloud Suite
11 Dubai Retailer Ensures Future Workforce with Integrated HR Suite
12 Materials and Components Maker Streamlines Talent Management
With Global System
13 U.S. Health Insurer Makes Informed Workplace Decisions with
Cloud-Based HR Analytics

Financial Management 15 Tire Maker Drives Efficiencies by Automating the Warranty Claims
Process
16 Restaurant Chain Nourishes Fast Growth with Digitally-Enabled
Applications
17 Tire Maker Streamlines Customer Deliveries, Payments with
Integrated Mobile App
18 Global Bank Enables On-Time Compliance Reporting with Speedy
System Migration
19 Insurer Ensures Future Growth by Streamlining Risk Management
20 Restaurant Chain Feeds Agility and Speed with Cloud ERP
21 Waste Water Management Company Increases Financial Control
with ERP Overhaul
22 By Streamlining Procurement, Restaurant Chain Boosts
Productivity, Data Visibility
23 Cloud ERP Ensures Successful Acquisition for Consumer Goods Maker

2 / Rewriting the Rulebook: New Ways of Working in the Digital Economy


Contents | Continued

Supply Chain Management 25 Transport Company Drives Business Agility with a Service-Oriented
Design
26 Aluminum Maker Modernizes the User Experience for Its Key
Applications

Customer Experience Management 28 Exhibition Provider Grows Revenues with Switch to Digital
Marketing
29 Dutch Telecom Empowers Agents with Customer Intelligence
30 Dutch Technology Company Gets Personal with Cloud-Based CRM

3 / Rewriting the Rulebook: New Ways of Working in the Digital Economy


A Digital Foundation for the Future

Today’s digital age is defined by transformation and disruption of most, if not all,
industries and businesses. The most prominent organizations that emerge in this
environment embody the look and feel of a leading “digital enterprise.”
Technologies such as Internet of Things, blockchain and artificial intelligence (from rules-based robotic process
automation through more advanced deep-learning systems) are unleashing unprecedented opportunities that enable
businesses to transform digitally with speed and scale. Catching and riding digital’s accelerating wave is critical to any
business seeking to compete and stay relevant today and tomorrow.

A question we often hear is: “What does it mean to be digital?” While embracing digital technologies and mindsets
is a top-down C-suite mandate at many organizations, what is less apparent is the extent to which these initiatives
— including digitizing key stakeholder interactions and transactions (i.e., customers, suppliers and partners) — are
delivering business value to the enterprise.

In the following pages, we showcase how Cognizant’s Oracle Solutions Practice is helping organizations across
business domains — including human capital management, financial management, supply chain management and
customer experience management — navigate their own digital journeys and achieve business success. This collection
of case studies reveals how and where our customers have reaped measurable business results by creating enhanced
user experiences, innovative solutions across their value chains, compliance with ever-more rigorous industry
regulations, and higher levels of operational excellence and organizational efficiency.

It is our hope that this e-book will provide essential insights and learnings that will help your organization maintain and
extend its competitive edge in the digital economy. Happy travels.

Rajesh Balaji
Senior Vice President
Enterprise Application Services

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4 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Human Capital Management
Travel & Hospitality

The Results
Fast Food Company Serves Up Streamlined Expense Processing The company now has a unified
architecture across its application
landscape, with streamlined
The Challenge integrations and enhanced
A U.S.-based fast-food company usability to improve user
was relying on an unsupported productivity.
platform (mainframe hardware and ❙❙ Improved agility by roughly
DB2 storage) to run its back-office 20%, using the Oracle PaaS.
applications for finance/accounting,
human resources and payroll. ❙❙ Sped provisioning of
Because these applications were middleware infrastructure,
highly customized and monolithic, reduced capital expenditure
the business could not easily make on hardware and eased
changes, and it had no transparency maintenance of middleware
into its end-to-end systems. Further, servers by adopting Oracle
its integration platform did not SOA Cloud Service.
support key security requirements ❙❙ Established a governance
such as data encryption around its board, ensuring standards and
HR and financial data. best practices are followed
across all integration needs.
The Solution processes across core HR, payroll, Management systems, using the ❙❙ Boosted efficiency for
We worked with the company to expenses and benefits modules. PeopleSoft General Ledger system. onboarding new services by
migrate its on-premise PeopleSoft 10% to 15% by standardizing
applications to Oracle HCM Cloud Now, employee expenses are We also implemented a robust error
the integration architecture
and laid the foundation for 44,000 processed in Oracle Expenses Cloud handling framework, using defined
and creating reusable
more restaurants within the chain and are automatically integrated rules to send e-mail notifications for
components.
to move to the cloud. This involved with credit card transactions from all recoverable and non-recoverable
building more than 40 integrations various vendors, as well as with faults, and a mechanism to resubmit ❙❙ Improved management
consolidated payment processing failed transactions. of customer interactions,
using Oracle PaaS and SOA Cloud,
via Oracle Cloud Payables and Cash increasing customer
which automated end-to-end
satisfaction and driving repeat
business.
“The Cognizant team has been instrumental to our implementation success with ❙❙ Sped turnaround time for
both their functional expertise in the cloud modules and their technical prowess fault corrections by at least
15% through robust error
with the PaaS/SOA cloud toolset and integration development. This is a huge handling in middleware with
accomplishment for our team as we modernize both business processes and notifications.
technology on this multi-year journey.”
> Director, IT Shared Services
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6 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Insurance

The Results
Insurer Attracts, Retains Top Talent with Intuitive, Efficient The company now has a globally
integrated, highly available,
Workforce Experience easy-to-deploy HR management
platform that scales quickly to
The Challenge support company growth.
A U.S.-based global insurance ❙❙ Lowered maintenance
company needed a standardized efforts by inserting externally
talent management system for its maintained benefits in
25,500 employees in business lines employee benefits statements.
across 33 countries in order to recruit ❙❙ Eliminated manual labor
and develop world-class talent. It involved with calculating tax
wanted a system that could help amounts.
it identify talent at risk to improve
retention and reduce attrition, as
❙❙ Enabled employee self-service
through 24x7 updates.
well as automate and streamline
workforce compensation processes. ❙❙ Ensured employee access to
only pertinent data through
The job application process needed automatic role provisioning,
to be simplified to attract more advanced security and
candidates, and recruiters needed integrated advanced
to spend less time screening reporting.
applicants. The company wanted
compensation modules. This for new hires and rehires. We also ❙❙ Established one system
better reporting capabilities to make
involved building 66 custom integrated Taleo Onboard and HCM of record for recruiting all
more informed hiring decisions
interfaces leveraging our proprietary Cloud to update employee-specific workers and non-workers.
based on timely information, improve
Cloud Central Integration with information, and automated the
corporate-level reporting and create ❙❙ Revamped campus recruiting
multiple external applications, 60 onboarding process.
a better candidate experience. process.
custom reports and dashboards.
With our help, the company uses ❙❙ Updated new hire onboarding
The Solution We converted 56,000 employees’ Oracle Workforce Compensation to improve the user
We implemented Oracle data with seven years of employ- Cloud Service to attract, motivate experience.
HCM Cloud, including the HR, ment history, and developed custom and retain talent by strategically
❙❙ Ensured quick and efficient
benefits, talent acquisition, talent integration between Taleo and planning, allocating and communi-
onboarding of acquired
management and workforce HCM Cloud, using Web services cating about compensation.
employees.
❙❙ Enabled talent reviews for
a wider audience through a
streamlined user interface.
❙❙ Enabled accurate and real-
time workforce insights.

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7 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Logistics

The Results
Freight Provider Improves Economies of Scale with With its new cloud-based
application architecture, the
Cloud-Based ERP, HCM System company has a foundation
that meets its current strategic
objectives and positions it for
expansion and growth.
❙❙ Deployed payroll to over
16,000 weekly-paid
employees, who successfully
received their pay the first
week of system go-live.
❙❙ Improved business processes
by standardizing them through
cloud functionality.
❙❙ Added a procurement
capability following
implementation.
❙❙ Improved employee self-
service and data access.
❙❙ Reduced maintenance costs.
The Challenge growth and integrate all functions included three primary ledgers, 14 ❙❙ Established an integrated
onto a single platform. This multi- legal entities and three business platform for all business needs.
A leading freight transportation
dimensional project touched almost units, as well as over 70 integrations ❙❙ Helped achieve immediate
provider needed to migrate away
every facet of the company’s business, with legacy systems to support ROI.
from an aging, highly customized
making change management a key creation of suppliers, invoices and
legacy system for its human capital ❙❙ Improved economies of scale.
component of its success. fixed assets. The system processes
management (HCM) and financial
several thousand invoices per day,
management applications. Services The Solution with approximately 15,000 suppliers.
such as shipment tracking, booking,
payments and vendor management We designed a well-paced roadmap
Next, we implemented the core HR,
were severely compromised with for the business to gear up for cloud
payroll and benefits modules, and
slow, on-premise applications. adoption, including Oracle ERP
integrated these with legacy systems
Cloud and Oracle HCM Cloud. We
and third-party vendors. Change
The business was seeking a faster, started with the payables, general
management services were provided
more efficient and cost-effective ledger, fixed assets and cash
throughout the project.
way to work that would allow for management applications, which

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8 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Life Sciences

The Results
Life Sciences Organization Enables a Data-Driven Workforce with We simplified the company’s HR
system, using best practices and
Unified HR standard processes, ensuring a
The Challenge smooth implementation that was
easy for users to embrace.
A global life sciences organization
had outgrown its five non-integrated ❙❙ Improved transparency of
human capital management (HCM) HR data.
systems. Long transaction times ❙❙ Replaced paper-driven
required the human resources processes with an automated,
organization to focus on tactical mobile-enabled solution.
processes rather than strategic ❙❙ Reduced total cost of
initiatives. ownership by combining
The company needed a system that functions of disjointed legacy
offered better performance, greater systems.
automation for its large contingent ❙❙ Integrated data with more
workforce, improved data accuracy than 30 interfaces from five
and ease of use. Because the legacy applications.
company was a nonprofit organi- included core HR, benefits, talent as well as full conversion of active ❙❙ Enabled data-driven decision
zation, program efficiency and management, time and labor, and data from the main legacy system making via advanced analytics.
affordability were critical. workforce compensation, as well as and over 30 interfaces. We also
❙❙ Consolidated five systems
Taleo’s recruiting, onboarding and consolidated and streamlined various
The Solution social sourcing modules. benefit offerings under a single core
into one with single sign-on
Within six months, we helped capability.
benefits program, which will help the
the company move to Oracle’s The project included designing company track employer subsidies
HCM Cloud suite, using our Rapid the system and streamlining more easily.
Start methodology. Modules organizational and work structures,

“At the start of this implementation, I felt overwhelmed by the magnitude of the
project, but soon after our Accelerate sessions started, I knew we were in good
hands. Our functional leads ensured we made smart long-term decisions. Our
technical resources were on top of everything and were thoughtful in how our
integrations were designed. We felt like VIP clients with the response time we
received at all hours of the night. Thank you.”
> Product Owner

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9 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Professional Services

The Results
Professional Services Organization Boosts Agility with Back-Office Almost immediately, the client
began to reap the benefits of
Cloud Suite the cloud, such as automated
The Challenge processes and improved
reporting and workflows. The
With 42,000 members across
organization was able to spend
multiple countries, a leading
more time on analytical insights
professional services organization was
rather than in operations mode.
struggling to obtain accurate, timely
information from its outdated human ❙❙ Enabled accurate processing
resources and financial management of payroll and compliance
systems. The finance team spent with tax and regulatory
much of its time tracking, sorting and requirements.
consolidating spreadsheet-based ❙❙ Improved access to
budgets, and during the planning information and analytics for
cycle, logistics activities tripled better decision making.
the workload. Reporting required
extensive data mining rather than
❙❙ Improved HR efficiency with
automated, modern processes.
analytic decision-making.
❙❙ Improved control and
On the HR side, recruiting and talent approach, with the first two phases We conducted a series of work- reporting for payroll
acquisition were time-consuming, focusing on implementing Oracle shops to align the client’s legacy processing.
especially onboarding processes. HCM Cloud and rolling it out to three processes with modern best practices,
Many HR processes were manual countries (the U.S., UK and Canada). delivered by the Oracle Cloud suite. ❙❙ Integrated passport data
In the third phase, we completed We also converted 10 years of history with the Oracle HCM Cloud
and spreadsheet-based, making
the migration to Oracle ERP Cloud for all current and ex-employees, recruiting and onboarding
them inefficient and error-prone.
for financials and procurement, and configured general ledgers for 15 system.
The Solution implementing Oracle EPM Cloud business units and integrated the ❙❙ Improved purchasing
The company decided on a unified planning and budgeting cloud system with the Taleo recruiting and processes, financial reporting,
Oracle HCM, ERP and EPM Cloud service. onboarding application. budgeting processes and cash
suite. We employed a three-phased flow management.
❙❙ Reduced total cost of
ownership through automated
“The partnership with Cognizant wasn’t just a change in the tools we use; it was Oracle Cloud release updates.
a transformation of how we think as a business, shifting toward a more strategic,
data-driven approach, leveraging the capabilities of Oracle Cloud to innovate and
work smarter.”
> Director of Financial Operations

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10 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Retail

The Results
Dubai Retailer Ensures Future Workforce With Integrated HR Suite The customer now has a high-
performance, integrated
system on a single platform. HR
The Challenge leadership can focus on strategic
planning and a future workforce
A leading retailer in Dubai managed
roadmap.
multiple legacy back-office systems
in-house, all using disparate ❙❙ Reduced cost of maintenance
technologies. The fractured, by moving to SaaS model and
spreadsheet-driven systems made decommissioning over 10
it difficult for human resources applications.
workers to complete their day-to-day ❙❙ Increased employee and
tasks, and the HR service desk was manager self-service by 60%,
overloaded with employee requests including managing personal
for letter generations, absence information, generating
histories or payroll balances. As a needed documents, planning
result, HR found it difficult to increase vacations, etc.
employee engagement and empower
managers.
❙❙ Established a global
compensation plan for salary
There was also no consolidated review and bonus payouts
dashboard for CXOs, and no defined across six countries.
UAE payroll processes. The company ❙❙ Created a cross-company
needed a configurable and extensible C-level dashboard view of the
global HCM system for all GCC workforce.
countries. created an automated process for compensation and benefits ❙❙ Reduced HR and IT service
requisition creation. modules, and a direct link to payroll desk requests and sped query
The Solution
for processing. resolution times by 50%.
We implemented Oracle HCM We configured absence types
Cloud applications across the GCC that adhere to local legislative The project entailed over 40 ❙❙ Sped month-end
countries for 8,900-plus employees rules in each country, and enabled interfaces to integrate HCM consolidation time.
working across six legal entities employee availability-based payroll, with recruiting, finance, budget,
and over 40 operating companies. with integration between absence learning management, third-
Modules included global HR, management and payroll. party payroll and bank systems.
compensation, benefits, talent We also designed robust change
management, absence management We also configured mid-year/ management processes to educate
and payroll. We also integrated the annual performance templates, users about the cloud transition.
system with Taleo for recruiting, and with integration between the

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11 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Manufacturing

The Results
Materials and Components Maker Streamlines Talent Management The company now has an
integrated next-generation HR
with Global System system with data integrity across
applications to improve user
The Challenge confidence and save time and
money.
A global leader in materials and opto-
electronic components needed to ❙❙ Ensured high availability and
increase the accuracy and efficiency efficiency with a cloud-based
of its employee record updates. Its platform.
current system was based on multiple ❙❙ Controlled IT costs by
legacy systems and was manually standardizing business
intensive, causing data management, processes and avoiding
processing and reporting errors. customization.
With operations in 14 countries, the ❙❙ Improved HR process
company required a global system efficiency and increased
and single application to manage capacity, allowing staff to focus
employee data quickly and efficiently. on strategic initiatives.
This goal was hampered by country- ❙❙ Enabled accurate insight into
specific processes and the need employee leave entitlement,
for multiple-language support. The and leave request approvals.
company’s payroll and time-and-
attendance vendor had different ❙❙ Created insightful analysis
requirements for each geography, reports, such as absence
requiring multiple interfaces, which management, and empowered
were currently not available. managers to make data-driven
the company’s HR processes, and management plans, and 32 benefits decisions.
provided a central location for plans for the U.S. We also helped
The Solution ❙❙ Enabled the company to
employee records, enabling efficient the client not only convert the
We implemented Oracle HCM management and reporting. data from multiple systems but become self-sufficient in terms
Cloud in 14 countries throughout also cleanse and format the data to of creating reports, custom
North America, Europe and Asia. We created interfaces connecting ensure it is accepted. security roles, etc.
The system digitized and automated the company’s payroll and time-
and-attendance vendors, absence

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12 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Healthcare

The Results
U.S. Health Insurer Makes Informed Workplace Decisions with The company’s HR executives
and HR business partners now
Cloud-Based HR Analytics have a single point of entry
to reliable HR performance
The Challenge indicators in a highly visual
fashion, with easy-to-use
A U.S. health insurer wanted to
navigation. Users can now access
integrate all of its human capital
a wealth of information, collected
management data and key
from diverse applications,
performance indicators, to help
providing unique business
alleviate its heavy reliance on
insights in a way that was
manual processes.
impossible before.
The company sought a system that ❙❙ Reduced report generation
enabled intuitive data visualization, lead time by one or two weeks.
with an interactive dashboard
❙❙ Decreased time spent on basic
for “hire to retire” performance
reconciliations.
indicators. The solution had to be
scalable, with a solid foundation for ❙❙ Enabled users to achieve
HR analytics that encompassed a business insights through self-
variety of data sources. service data mashups.
❙❙ Executed project in six
months.
The Solution ❙❙ Enabled seamless integration
We consolidated and retired of additional data from a
three of the company’s analytics variety of sources.
Leveraging the Oracle Data information quickly and reliably.
applications, and established
Visualization Cloud Service, we Users can create visual projects
Oracle Business Intelligence Cloud
created an interactive C-level that narrate a story with deep-dive
Service as the single enterprise
dashboard and used packaged HR analysis, with seamless access to real-
reporting tool. In a first-of-its-kind
analytics for rapid deployment. time and static reporting capabilities.
implementation for BI analytics,
We prepared a predefined set of
the solution enables strategic The system provides an interactive
data governance rules to ensure
and executive reporting, using summarized view of “hire to retire”
diverse data could be used and that
enterprise-wide data merged from that can be filtered or drilled down
combined results could be trusted.
diverse, on-premise and cloud in detail to meet users’ business
applications, with prebuilt adapters The customer now has a scalable requirements.
and unique data mashups. model that can integrate new

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13 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Financial Management
Manufacturing

The Results
Tire Maker Drives Efficiencies by Automating the Warranty Claims With its simplified and automated
warranty claims process, the tire
Process maker was named a preferred
supplier. It strengthened
The Challenge customer loyalty, reduced costs,
improved financial reporting
A large U.S.-based tire distributor
and established a foundation
needed to update its paper-based
for future growth (80% to 100%
warranty claims processing system,
growth over four years).
as its key partners began requiring
a digital submission process. ❙❙ Simplified and shortened
Because each vendor’s claim the claims process from an
format is unique, the company average of 30 days to 10.
generated many incomplete ❙❙ Reduced costs through
claims and experienced a high rate avoidance of penalties for
of denials. Because of a lack of paper claims, dealer self-
visibility, the only way for customers service, faster credit from tire
to get warranty status information vendors and 75% reduction of
was to contact the call center, call volume over two years.
which operated only from 8:00 AM
❙❙ Strengthened customer loyalty
to 5:00 PM.
through tire-credit program.
The Solution ❙❙ Enhanced financial reporting
We developed electronic versions and invoice reconciliation.
of the warranty claim forms, and a
user interface for end customers to
create warranty return merchandise
authorizations (RMA) online.
By integrating this with the
manufacturer’s systems, claims can We also automated the ability Today, dealers have real-time visibility
now be electronically submitted to share claims information with into claims status, as well as e-mail
and processed. To develop this offshore vendors and developed a notifications on status. The entire
capability, we built and exposed label printing facility to affix claims to process is faster, with reduced
Web services as microservices to tires. The claims barcodes can also duplication of effort for submitting
be consumed by the e-commerce be mapped to the appropriate ERP claims and faster payment in the form
platform. system number. of tire credits for future purchases.

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15 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Travel & Hospitality

The Results
Restaurant Chain Nourishes Fast Growth with Digitally-Enabled We successfully managed the
complex, highly visible and
Applications mission-critical cutover and
rollout to the entire chain of over
The Challenge
1,800 restaurants.
A U.S.-based quick-service restau-
❙❙ Reduced month-end cycle
rant chain relied on a 20-year-old
time from seven or eight days,
version of Oracle ERP. It took
to less than four.
restaurant operators seven or eight
days to publish their profit-and-loss ❙❙ Sped paycheck delivery to
and earnings statements, and up to a restaurant operators by three
week to know their monthly earnings. or four days.
These long cycle times delayed ❙❙ Eliminated 16,000-plus
revenue recognition and posed person hours of manual effort
major growth constraints. and reduced cycle time by
20% through automation and
The legacy ERP system was heavily
straight-through processing
customized, slow to implement
for 25% to 40% of restaurants.
changes and increasingly expensive
to maintain. With its aggressive ❙❙ Reduced time to complete
growth of over 100 restaurants a monthly financial
year, international expansion plans reconciliation and close of
Middleware for custom applications, mation, reducing sequential
and desire for new business models books to one day from three
we migrated the company’s ERP processing and enhancing the user
such as alternate distribution points, days, with faster revenue
functionality to Oracle Cloud on- experience, eliminating over 35
the company needed more flexible recognition enabling earlier
premise. This included general redundant or obsolete forms.
applications and a more agile incentive payouts.
ledger, payables, receivables,
technology platform. expenses, cash management, By embracing mobile/multi-channel ❙❙ Increased the system
procurement, supply chain, project access and workflow-driven rules, architecture’s flexibility to
The Solution the company has sped decision
financials and fixed assets cater to new business models.
After creating a blueprint and applications. making. Since go-live, we supported
❙❙ Improved productivity through
implementation roadmap for adop- reconciliation and on-time period
mobile capabilities.
tion of Oracle Cloud SaaS for We also optimized these business closure for over 12 months.
standard apps and Oracle Fusion processes by applying more auto- ❙❙ Reduced manual effort
by 15%.
“If this implementation did not go well, it would have had a direct impact on the ❙❙ Enabled bi-weekly releases for
new systems functionality and
operations of our business. For this reason, I am grateful to the Cognizant team for all fixes compared with quarterly
of their efforts. The caliber of the people involved were key to the project’s success.” and bi-annual releases.
> Senior Director and Project Sponsor

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16 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Manufacturing

The Results
Tire Maker Streamlines Customer Deliveries, Payments with By exposing the company’s
Oracle ERP as microservices for
Integrated Mobile App mobile app consumption, we
helped the company digitize
The Challenge the tire delivery and payment
process.
The delivery process at a large
U.S.-based tire distributor was ❙❙ Reduced the company’s
highly manual and paper-intensive, carbon footprint by eliminating
requiring drivers to carry pre- three-part paper invoices.
printed, three-part invoices when ❙❙ Reduced delivery errors and
making customer deliveries. Drivers incidents through electronic
accepted payment and returns checklists and automated
from customers during delivery, but tracking of vehicle inspections.
manual payment reconciliation was ❙❙ Improved the customer
time-consuming and error-prone, experience through:
requiring more than two weeks to
process credits for returns. ➢➢ Immediate availability of
invoices online.
The inefficient process negatively ➢➢ Error-free returns
impacted revenues, the company’s processing.
carbon footprint and customer
satisfaction, as it also led to missing ➢➢ Immediate credit on
invoices and the inability to view returns, which customers
invoices online. can use for payments
toward new orders or
The Solution delivery.
We built a mobile application and network to enable geofencing, departure and arrival scheduling ➢➢ Availability of multiple
integrated it with the company’s vehicle inspection and shipment based on geofencing. Deliveries, payment options such as
ERP system (invoicing, order planning. returns and invoices are now cash or credit card.
and payment processing). We digitized, and customers can make ➢➢ Delivery alerts.
also integrated the app with the Today, the company can view all secure electronic payments via cash,
customer’s transportation route customer stops from the distribution check or credit card. ➢➢ Reduced errors in payment
center, and has automated and product reconciliation.

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17 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Financial Services

The Results
Global Bank Enables On-Time Compliance Reporting with Speedy We completed the full migration
of the bank’s GFRS to Oracle
System Migration Exadata/Exalogic to five
production environments in just
The Challenge three weeks.

A Dutch multinational financial ❙❙ Improved performance,


services organization faced scalability, reliability and
multiple challenges with GFRS as maintainability of the system at
a global platform for its 130-plus low cost.
office branches. The system was ❙❙ Established a solid foundation
unable to keep up with the bank’s for future growth to support
fast growth and quickly growing business needs.
data volumes, which resulted in ❙❙ Enabled bank employees
very time-consuming processing to rapidly process data and
cycles and impeded delivery of on- deliver bank-wide liquidity,
time compliance reports. statutory and risk reports
Because the system was mission- to local and international
critical, the migration to a digital regulatory organizations
platform had to happen quickly, on-time.
even with the complexity caused by ❙❙ Saved an estimated USD
the large data volumes. $25 million per year through
enhanced processes and
The Solution platform migration.
We optimized GFRS by migrating ❙❙ Improved workflow processing
the database to a high-performance by 200%.
Exadata platform. To minimize Before and after validating the continuous implementation of new
migration, we created automation solutions and further improvement.
❙❙ Sped reporting by 250%.
downtime, we performed a proof
of concept for the migration using scripts for F&R configuration We also conducted a risk analysis ❙❙ Improved business intelligence
an “out-of-the-box” approach and and the database, and enhanced and ensured application and analytics processing time by
followed a roadmap that we created application performance on the database security. 400%.
after an initial assessment. Exadata/Exalogic platform for ❙❙ Accelerated batch processing
by 180%.
“This achievement is going to have a positive impact of productivity for finance ❙❙ Reduced maintenance costs
people around the globe.” by replacing expensive jobs
with Oracle database jobs.
> Product Owner, Risk Reporting

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18 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Insurance

The Results
Insurer Ensures Future Growth by Streamlining Risk Management We successfully revamped the
insurer’s decade-old system
through multiple releases into a
contemporary, intuitive, robust
The Challenge risk management platform that
will support new business growth
To realize its digital vision, a
and bolster renewal retention by
large U.S.-based investment and
providing insights in a graphical
insurance company needed to
format to external and internal
move its risk management system
users.
from a legacy platform to a more
agile one. The current system was ❙❙ Streamlined management of
costly and inflexible, hampering complex claims.
the business’s ability to cater to ❙❙ Improved reporting features
expanding markets and impeding and functionality.
its competitive edge.
❙❙ Simplified access to billing,
The insurer also wanted a system claims and program data.
with a better user experience that ❙❙ Enabled customizable reports,
allowed for more functionality dashboards and e-mail alerts.
from a single screen and could be
❙❙ Automated the policy update
accessed by external users.
process, without the need for a
The Solution phone call.

We worked with the insurer to ❙❙ Enabled mobile accessibility,


implement an on-premise risk thus improving user
management platform that hosts experience with responsive
claim and policy information. The management process by providing data, as well as customizable reports, design.
platform will help meet the evolving more data and analysis with fewer a dashboard interface and e-mail ❙❙ Realized 10% to 15% in testing
data needs of the insurer’s largest clicks, enabling risk managers to alerts for internal and external users. effort savings through reusable
commercial customers that are most better understand the risks that Mobile access eases the process of tests.
at risk of loss. affect their business and identify recording losses and retrieving data,
❙❙ Realized 5% effort reduction
cost drivers. It also provides easier and online service requests simplify
The system simplifies the claims through regression
access to billing, claims and program policy changes.
automation for security
“To be sure, a project of this size and complexity comes with its share of twists and vulnerability testing.
turns. I’m truly impressed by the team’s ability to overcome challenges, to be diligent
and outcome-focused, and to look for ways to continue to improve and learn.”
> Senior Vice President, Large Commercial Business

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19 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Travel & Hospitality

The Results
Restaurant Chain Feeds Agility and Speed with Cloud ERP ❙❙ Improved view of
customer transactions,
enabling product/service
improvements and increased
The Challenge customer satisfaction.
An Australian restaurant chain ❙❙ Increased personalized offers
relied on spreadsheets for financial during peak demand time by
analysis, which required a high 30%.
degree of manual data input. The ❙❙ Reduced order fulfillment lead
result: limited ability to access times by 20%.
or manipulate information, and
❙❙ Increased the speed of POS
lengthy month-end closing times.
integration, from 13 hours to
Because the company also relied one hour.
on legacy technologies for point- ❙❙ Sped provisioning times for
to-point integration with other middleware infrastructure,
systems, it suffered from redundant and reduced hardware and
services and high maintenance other capital expenditures by
overhead. With no end-to-end adopting Oracle PaaS.
visibility, it was very difficult to
❙❙ Rationalized the number of
trace transactions, leading to long
integration services by 40%
turnaround times for fault handling.
and reduced maintenance
As a result, the business lacked
overhead through architecture
agility, and experienced long wait
standardization and SOA
times for changes to integration
adoption.
services.
the new ability to view customer completed 47 integrations (41 ❙❙ Enabled a unified error-
The Solution buying trends across the stores, the real-time or near-real-time plus six handling mechanism with
company can now procure items in batch jobs) to support the business notifications on faulty
We worked with the business to
advance to meet customer needs, processes. transactions.
integrate Oracle ERP Cloud (Oracle
as well as offer promotions based on
Financial Cloud and Procurement We enabled e-mail notification for ❙❙ Improved the user experience
buying histories.
Cloud) with third-party applications all recoverable and non-recoverable through Oracle Enterprise
hosted on the company’s private We also enabled EDI capabilities faults, and established a robust Manager for transaction
cloud. We also integrated the point with the business’s suppliers error-handling framework with tracking, resubmission and
of sale systems for the company’s and automated data exchange a mechanism to resubmit failed dashboarding.
more than 400 restaurants in the with external vendors using the transactions.
Australia-New Zealand region. With integration platform. In all, we

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20 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Energy & Utilities

The Results
Waste Water Management Company Increases Financial Control The company now has a highly
configurable and customized
with ERP Overhaul Oracle NetSuite ERP system to
support its finance, procurement,
The Challenge budget and asset management
processes.
A global waste water management
company needed to quickly ❙❙ Increased efficiency of month-
replace its highly customized end closing process by 50%.
legacy ERP system. The system ❙❙ Centralized and consolidated
was not extensible and had the procurement and payment
limited integration capabilities. processes.
Procurement and financial closing
❙❙ Increased control over capital
processes were tedious and
expenditures with budget
complex, and the system lacked
management solution.
reporting, analytics and budgetary
control/management capabilities. ❙❙ Automated asset management
processes.
The Solution ❙❙ Automated bank reconciliation
Using Oracle NetSuite’s OneWorld process.
cloud platform, we helped the
❙❙ Enhanced reporting
company implement a solution that
capabilities with out-of-the-
reduced total cost of ownership,
box and customized reporting.
minimized costs and took advantage
of the cloud software as a service ❙❙ Increased data transparency,
model. Modules included procure- The centralized purchase and management process and with real-time dashboards.
to-pay, general ledger/reporting, payment management system implemented several customized
fixed assets and revenue manage- allows the company to raise a single workflows, including fixed asset
ment. We also integrated the system purchase order across divisions. management, purchase orders
with third-party suite apps. We also consolidated the payment and billing.
process, streamlined the budgetary

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21 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Travel & Hospitality

The Results
By Streamlining Procurement, Restaurant Chain Boosts By adopting the cloud-based
ERP application, the company
Productivity, Data Visibility realized a significant increase in
information visibility and better
The Challenge data accessibility through an
integrated solution.
A U.S.-based casual dining restau-
rant chain wanted to replace its ❙❙ Increased accounts payable
manually intensive legacy productivity 9% year-over-
application with a modern, year.
integrated system to accelerate ❙❙ Boosted pricing 15% from new
report creation, increase visibility payment enhancements.
into financial insights and boost
❙❙ Reduced accounts payable
efficiency of the procurement
data entry errors 23%.
process.
❙❙ Improved accounts payable
With no common financial platform, turnover 2%.
processes were complex, non-
❙❙ Automated sales tax and use
standardized and time-consuming,
tax computation.
with limited visibility into closing
activities, the consolidation process ❙❙ Enabled out-of-the-box
and financial performance. Long period-end reconciliation
processing times were leading reports, ensuring sanctity
to errors, including duplicate between subledgers and
purchase orders and improperly general ledger.
saved records, and a lack of visibility ❙❙ Reduced indirect spend 9%.
led to an inefficient procurement
❙❙ Reduced Cap-Ex for
approval process.
Accounting policies are now dashboards and analytics. restaurant buildouts 3%.
The Solution standardized across the enterprise, ❙❙ Automated bank statement
payments are centrally disbursed The project required 35 integrations,
We implemented Oracle ERP Cloud reconciliation for all
and captured with Cloud 12 data conversions, nine application
in a two-phase approach, starting disbursement accounts.
Payments, and transaction taxes extensions, over 150 reports and
with financials and procurement, more than 3,000 test cases. The ❙❙ Significantly reduced time
are consistently managed and
followed by project portfolio entire cut-over was completed in 72 spent by restaurant managers
processed with Cloud Tax. Real-time
management. We also upgraded hours, with downtime limited to just in back-office activities.
visibility into corporate performance
Fusion Cloud to Release 13. one working day.
is now enabled via embedded KPIs,

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22 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Consumer Goods

The Results
Cloud ERP Ensures Successful Acquisition for Consumer Goods The company successfully
integrated the acquisition into its
Maker business and IT processes.
❙❙ Decreased licensing and
The Challenge implementation costs by
After acquiring a leading brand in executing a two-tier ERP and
dietary health, a U.S. manufacturer and cloud strategy.
marketer of consumer and professional ❙❙ Reduced time-to-market
products needed to merge the new and total cost of ownership
entity’s IT landscape with its own. through use of a SaaS platform
and increased reusability.
The company faced multiple chal-
lenges in planning the integration. Its ❙❙ Ensured rapid rollouts to
highly customized system required future business units by
extensive maintenance, and its designing a global template.
inventory management processes ❙❙ Enabled on-time decision
involved many manual steps for making with online reporting
picking, packing and shipping. There capabilities.
were no dashboards or reporting/
❙❙ Improved visibility into
analytics capabilities for decision
accurate inventory.
making, and users had no ability to
access servers remotely. ❙❙ Improved compliance with
FDA regulations.
The Solution ❙❙ Improved returns
The company selected Oracle stock, manufacturing execution and management and governance of management processes.
NetSuite as the cloud ERP platform record-to-report/financial planning. master data; inventory tracking
for assemblies by revisions; SLA-
❙❙ Reduced period-close times
for its acquisitions and international
As part of the implementation, we from seven days to three.
divisions. We implemented NetSuite based shipment automation; and
performed a fit-gap assessment and customized bank and payment
ERP for the acquired division and
designed NetSuite customizations integration. To ensure seamless and
integrated it with the company’s IT
to support the acquired division’s Agile deployment, we leveraged our
systems. Modules included order-to-
business processes. Custom Cloud RISE methodology.
cash, sales, source-to-pay, forecast-to-
solutions included lifecycle

“Not only are we running on a brand new ERP, we are also running on a brand new
set of processes. This is what all of the weeks of planning and testing were in aid of
— a successful system transition without negative impact to the business.”
> CIO

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23 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Supply Chain Management
Logistics

The Results
Transport Company Drives Business Agility with a Service-Oriented The company was able to
establish a SOA architecture-
Design based foundation that ensured
reusability, mobility, flexibility,
The Challenge scalability and reliability.
A public sector transport ❙❙ Enabled 20% reusability by
management company in the UK rationalizing functionality
was using an integration platform across business processes.
(Oracle SOA Suite 11g and BPM ❙❙ Extended mobile enablement
Suite 11g) that was no longer through asynchronous
supported by the vendor and so process.
was costly to maintain, difficult to
❙❙ Lowered the cost of ownership
integrate with business applications
through a tightly integrated,
and susceptible to long downtimes.
comprehensive suite.
It was also unable to scale to
growing business demands or ❙❙ Enabled SOA adoption across
comply with future regulatory the enterprise and streamlined
requirements. business processes through
additional services.
An upgrade would provide an
❙❙ Improved SOA security,
integration platform for the hybrid
management and monitoring
cloud and simplify licensing by
by centralizing auditing and
combining several products into
fault notifications.
a single stack. The addition of
out-of-the-box features would business benefits and ensuring We also orchestrated processes ❙❙ Reduced time to market for
eliminate custom development security. so the company could build a new project integrations and
and improve performance, while a composite business application provide a single integration
lighter-weight framework built on We successfully managed the through different functionalities platform unifying cloud and
the latest standards would increase complex, highly visible and mission- executed across different on-premise applications.
throughput. critical cutover and rollout for the business applications. We enabled
entire integration platform. Through performance monitoring of the
The Solution service virtualization, we ensured business process and real-time
that changes could occur to the analytics, and established EDI links
We helped the company upgrade
business application implementation and other B2B standards to help the
the Oracle SOA Suite and BPM Suite
without impacting the integrations or business integrate with its partners.
to 12c, while encouraging adoption
interface definitions.
of new functionality to increase

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25 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Manufacturing

The Results
Aluminum Maker Modernizes the User Experience for Its Key The company now has a fully
upgraded system, reducing the
Applications risk of losing vendor support.
❙❙ Improved system performance
The Challenge and ensured high availability.
With seven applications running ❙❙ Enabled addition of more
on an older version of Oracle descriptions, remarks and
Forms and Reports, the world’s fifth comments by increasing field
largest aluminum maker needed to lengths from 4K to 32K.
ensure continued support from its
❙❙ Developed an attractive login
application, database and operating
screen, new background
system vendors. The company
images and newly developed
wanted to upgrade the system to
logos reflecting site names
improve performance, reduce the
to appear in application and
risk of obsolescence and provide a
reports.
better user experience.
❙❙ Provided the latest GUI, with
The Solution interactive graphs for critical
We helped the company modernize information.
its environment by upgrading ❙❙ Enabled users to generate
Oracle Forms and Reports to the environment for load balancing. has an attractive login screen and reports directly from the
12c version, as well as updating the graphics for critical information reporting tool without
underlying database and operating In all, we implemented eight Oracle analysis, as well as browser-less installing forms.
system. We implemented a high- Forms 12c features in 19 business- access, a standalone reports server
availability database in the target critical forms. The company now and custom color schemes.

“Congratulations on completion of the migration of this critical system ahead of


time and within budget. Throughout this project, I did not get any “escalation” of
issues faced, which shows that all issues, observations and challenges were well
managed within the team. We look forward to Cognizant’s continued support in
other projects.”
> Director, Production IT

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26 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Customer Experience
Management
Media & Entertainment

The Results
Exhibition Provider Grows Revenues with Switch to Digital The company’s marketing
organization can now segment
Marketing customers and execute effective
campaigns, significantly
improving conversion of
The Challenge prospects to leads.
A leading exhibition service ❙❙ Enabled a 3% to 5% year-
provider needed to adopt a over-year growth in exhibitor
more data-driven approach to its and attendee revenue
customer relationship management by improving marketing
(CRM) efforts. The company was conversion rates (leads, sales).
experiencing reduced visitor ❙❙ Increased revenue and ROI
footfalls, as well as low exhibitor by improving visitor turnout,
interest due to the lack of insight replication of successful
into targeted visitor turnout. A events and expansion into new
lack of personalization resulted in geographies.
low attendee conversion ratios, as
❙❙ Increased user engagement
did the inability to target the right
through multiple channels
customers at the right time.
with the help of trackable
The company’s operations spanned social media campaigns.
seven regions, each with siloed The Solution new platform. We also standardized ❙❙ Improved the user experience,
CRM and marketing systems. the UX and visual design across system robustness and
We helped the company
The system made it impossible to all event portals, and streamlined reporting.
implement an integrated digital
design, execute and monitor multi- web content management systems
marketing platform that could ❙❙ Sped time to market by
wave/multi-channel campaigns, across all digital touchpoints.
manage promotions and cross- launching and localizing sites
including social campaigns, channel campaigns for 50-plus The platform provides a 360-degree quickly, using sophisticated
as well as define, customize multi-industry events, spread customer view for better customer templates and wizards.
and track marketing plans. The across six major geographies. profiling and segmentation. It
company also had no insight into We implemented Oracle Eloqua also enables marketers to define,
attendee/exhibitor segments and Oracle Social Relationship customize and track marketing
based on demographics, contact Management in the cloud, and campaigns, and leverage customer
preferences, profile, interests, etc. migrated over 160 websites to the insights to enable personalization
across all digital platforms.

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28 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Telecommunications

The Results
Dutch Telecom Empowers Agents with Customer Intelligence The company now has a single
standardized, integrated cloud
CRM platform for its core
The Challenge marketing, sales, configure-to-
quote and services areas.
Sales representatives at a leading
Dutch landline and mobile ❙❙ Increased sales rep
telecommunications company productivity and managerial
needed a simpler and more flexible effectiveness through efficient
way to conduct their day-to-day lead, opportunity, case
sales activities, in order to increase and account management
productivity and efficiency. functionalities.
❙❙ Streamlined the financial/
Agents at the company had limited pricing approval process, with
insight into customer data, such approval decisions completed
as accounts, contacts, leads and within minutes of application
opportunities, and little customer submission.
information due to the siloed
system architecture. The ❙❙ Increased customer
fragmented information also satisfaction, as one-click
limited adaptability. customer information equips
a standardized, integrated CRM in performing daily activities agents to efficiently handle
The Solution platform for its core marketing, and keeping track of their sales requests.
We implemented Oracle Sales Cloud sales, configure-price-quote and dynamics. The percentage of effort ❙❙ Increased agent productivity
to create an automated, bidirectional services areas. spent on enhancements and new by 20% through a simplified
flow for opportunities, contacts and developments was greatly reduced user interface.
We developed and maintained sales as we implemented features from
accounts. Organization-wide CRM KPI reports and dashboards to aid ❙❙ Enabled powerful insights
processes were migrated to Oracle Oracle CX, which are inherently
sales professionals and managers integrated. through analytics of sales
CX Cloud, giving the company team performance and market
dynamics.
❙❙ Reduced inbound calls by 10%
to 30%.

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29 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Technology

The Results
Dutch Technology Company Gets Personal with Cloud-Based CRM The company now has standard
global processes across 40
countries to enable branding
The Challenge consistency, with the ability to
run multi-channel, multi-wave
A Dutch technology company personalized campaigns across
needed to improve its marketing segments.
agility and enable faster time to value
for its digital marketing initiatives. ❙❙ Improved customer reach
With its current system, it couldn’t by 30%.
effectively target customers, deliver ❙❙ Improved click-through rate
personalized content or execute by 10%.
multi-channel and multi-wave
❙❙ Improved lead costs by 20%.
marketing communications. There
was no harmonized view of key ❙❙ Sped time to market, with over
customer data, marketing campaigns 300 campaigns, 10 million or
and messaging. more e-mails per month, and
more than 95% successful
The current system was based on delivery in the last 12 months.
multiple marketing vendors with
❙❙ Added 250,000 new
localized marketing processes, and
to roll out a new CRM system in model, and integrated Oracle customers in one year for B2C
it utilized a costly legacy e-mail
multiple geographies. In Phase One, Eloqua with SalesForce. We business.
tool that wasn’t integrated with the
corporate application landscape. we integrated Oracle Marketing provided a campaign execution ❙❙ Reduced costs by € 250K by
The result: slow time to market, Cloud and Oracle Eloqua into the solution for the company’s simplifying the IT landscape.
inconsistent brand messaging, company’s existing IT landscape. marketing, legal and privacy
low-quality customer interactions Using APIs, we integrated the business lines.
and poor return on marketing system with e-commerce, data
warehouse, content management To improve user adoption and
investments.
and social media systems. automate the lead/campaign
The Solution management process, we deployed
In Phase Two, we worked on a the marketing-related assets with
We used the Agile methodology harmonized cross-sector data localized languages, globally.

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30 / Rewriting the Rulebook: New Ways of Working in the Digital Economy
Learn More
For more information and to
view our full library of client
case studies, visit
www.cognizant.com/
case-studies.

About Cognizant Oracle Solutions Practice


Cognizant’s Oracle Solutions Practice helps companies navigate the digital shift, which often requires creating entirely new business models focused on
shrinking time-to-market. We deliver value to businesses in key ways that include continuously innovating to modernize business processes, improving de-
cision making, and driving down costs. We enable our customers to accelerate their journey to cloud and digital platforms by defining roadmaps, migrating
to new environments, automating processes and delivering multichannel experiences in business processes across the enterprise through offerings such as
Oracle Digital Services, Cloud Services, Transformation and Consulting, and Analytics. Our skilled resources are cross-trained in next-gen technologies, so
businesses in all industries can embrace new frontiers at an accelerated pace. To learn more, please visit www.cognizant.com/application-services/oracle or
e-mail us at OSP_Marketing@cognizant.com.

About Cognizant
Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology
models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses.
Headquartered in the U.S., Cognizant is ranked 195 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn
how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.

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