M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH

Foreword
The leaders of tomorrow represents a demographic that includes resourceful, competitive,
energetic multi-taskers with a positive view of the world, and a thirst to get things done. This
demographic includes Millennials as well as the Gen Z - that represent the first truly Digital Natives
to enter the workplace. They include tech entrepreneurs as well as professionals working in mid-
and large-sized technology organizations.

For the Millennials and the Gen Z, technology is a key, critical tool for getting things done. In a fast-
paced work environment, this demographic depends on technology to accomplish targets easily.

The Smartphone plays a key role for the leaders of tomorrow in a changing business environment
marked with increased complexities and challenges.

This pan-India independent study by CMR took a close look at the Millennials and other
professionals. It took a stab at understanding the mindset of the demographic, and their
expectations and perspectives on technology, especially Smartphones.

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 What role does the Smartphone play in the lives of the Millennials and other professionals? What
considerations go into the purchase of a smartphone? What is the typical refresh cycle for a
smartphone? How many business and productivity apps do they install, and how many, in fact, do
they actually use?

These are some of the few questions that the Mobile@Work report answers. We hope you will
gain some insights, and as always, will share your feedback with us.

PRABHU RAM APALAK GHOSH

Head – Industry Intelligence Group Head – Industry Consulting Group
Email: pram@cmrindia.com Email: aghosh@cmrindia.com
Twitter: @Ram_CMR
M o b i l i t y @ Wo r k 2 0 1 8
Twitter: @ApalakGhosh
CYBERMEDIA RESEARCH
M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 “ The Leaders of Tomorrow are passionate entrepreneurs,
who work in open offices(52%). Such a work environment
calls for more closer and effective collaboration than ever
before. Technology and Smartphones,
Smartphones, in particular, play a
critical role in enabling engagement and collaboration.
”
M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Key Traits of Tomorrow’s Leaders
Today’s generation considers their work as a integral part of their life.

59% Work is life.

The job is a core part of their 30%

personal identity.

11% Work is a key part of their social life.

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Key Traits of Tomorrow’s Leaders
Whether it be in a tech startup, or a large enterprise, the leaders of tomorrow
take personal responsibility for ensuring everything at the highest standard:

Client Satisfaction
72%
Strategic direction of the Enterprise 64%
61% Productions and Solutions

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Key Traits of Tomorrow’s Leaders
For such leaders, the biggest time-wasters at work includes

Slow or glitchy devices

55%
Routine administrative tasks 49%
46% Slow and glitchy software programs

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Key Traits of Tomorrow’s Leaders
They are very satisfied with various aspects of their life, including:

48% Subject matter of work

Level of responsibility 47%

Work-Life Balance
39%
Relationship with colleagues 38%
Technology my work provides me
37%
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M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Devices Used by Leaders

20%
95%
83%
21%
74%
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 “ The Smartphone has emerged as the key go-
go-to device,
whether it be for messaging, or simply, listening to music.
Though Video calling is much more affordable in India,
Millennials and other professionals do not prefer using it,
unless until very much required.
Only 1 in 3 individuals use smartphone productivity apps.
”
M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Smartphone: The Go-To Device
100% 78% 76%
Calling Social Networking Messaging
On a daily basis,
calling, social
networking and
75% 48% 35%
Productivity
messaging remain
Emails Education
the most preferred
use cases, while
30% 29% 19% video calling and
Share Photos
Watch Videos Listening Music gaming lag behind.

15% 7% 6%
Digital Payments Gaming
Video Calling

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Smartphone at Work
At work, Smartphone has positively impacted the employer’s expectations.

80% Speed responding to communications

68% Recover downtime by always being available

60% Speed reporting in from the field or remote location

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Smartphone at Work
In fact, respondents attribute their improvement in job performance to
smartphone usage.

95% Use smartphone for collaboration apps

93% Use smartphone to access corporate data/systems

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Smartphone at Work
Tomorrow’s leaders attribute many different benefits from their smartphone usage.

Improve work accuracy Take advantage of opportunities Better time management

58% 52% 52%

Keep business moving forward Increase personal productivity

44% 50%

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 Instances where PC was replaced by
smartphone
64% Checking emails while in transit

59% Searching information online while in a meeting

51% Managing calendar while away from office

49% Messaging on the go

47% Browsing vendor’s website while watching a

product / demo

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 “ >60% professionals have installed >20 mobile apps on their
Smartphone, giving credence to its requirement for work
related purposes (80%). On the other hand, there are others
for whom Smartphone is a ubiquitous device that helms both
their work and personal life. For them, space in their device
is the criterion for downloading new apps (63%).
”
M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 App Usage on Smartphones

27%
Have >30 Apps installed on their Smartphone.

61% Use <10 Apps on a daily basis.

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 App Usage on Smartphones
Apps Installed on Device Apps used Daily
20
20--30 Apps <10 Apps
39%
61%
10
10--20 Apps
33%
>60% professionals use <10 mobile applications,
>30 Apps 26% though they have installed >20 apps on their
devices.

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 “ When it comes to productivity apps used by professionals,
it is interesting to note that a vast majority of those surveyed
use Google Docs (94%) and/or Dropbox (78%).
For them, either the space on their smartphone is not
sufficient, or they are more assured of using Cloud for storing
their data permanently.
”
M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Most Used Productivity Mobile Apps
Whatsapp 98%
Google
Drive 94%
Calendar 91%
Google Maps 90%
Clock 87%
Google Docs 78%
Dropbox 70%
M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Other Productivity Mobile Apps
Some of the other key productivity apps used daily by millennials and other
entrepreneurs include the following:

Evernote Kindle Docusign 22%

36% 23%

Podcasts Analytics Slack 12%

22% 20%

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 Key Considerations for Installing Apps

80% Requirement of App for work purposes

66% Importance of App in day to day life

63% Space in the Smartphone

80% of the respondents who consider their work as a core part of their
identity, install apps only if required for work purposes.
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 Key Concerns around installing Business
and Productivity Apps
Breach of Laws and Regulations
Viruses and Other Malware

64% 64%
78% 64%
Data Security 56% Corporate Privacy Violations
Intellectual Property Theft

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 Smartphone and Privacy

Personal posts in social

78% networks

69% 74%
Financial details including
credit card details

Personal photographs and

Concerned about the privacy of
personal information stored in
67% video

Smartphone used for official purposes.

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 Refresh Cycle for Smartphones

33% 52% 11%

6 months-
months-1 year 1- 2 years 3 years

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 Selecting New Smartphone Brands
Usability/Functionality
MALE FEMALE
When it comes to
buying a new
smartphone, it is the
54% 51% 61%
functionality that
matters over brand Brand Imagery
perception. MALE FEMALE

46% 49% 39%

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 Key Smartphone Considerations

Speed and Performance

90% Battery Life
89%
RAM
86%
Reliability
83%
Camera Quality
For Leaders of tomorrow, Speed and
Performance are the upmost
77%
consideration in buying a smartphone.

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 Smartphone Brand under consideration
For Millennials and other professionals, Apple, Samsung and OnePlus are the key
top three premium brands under consideration, when looking for an upgrade or
replacement.

46% 34% 19% 7% 2%

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 By Type of Organization

Tech Startup 25%

Mid-sized Organization 41%

Large Organization
34%

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 By Gender and Age
Gender

71% 28%

By Age Groups

21-30 31-40
Years Years

44% 56%
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 © CyberMedia Research and Services, 2018

M o b i l i t y @ Wo r k 2 0 1 8 CYBERMEDIA RESEARCH
 About CMR
CMR offers its clients, strategic and tactical insights INTELLIGENCE
in the form of market intelligence, market sizing,
market ecosystem mapping and go-to-market CONSULTING
services.

CMR combines research insights and ecosystem

knowledge gained from CyberMedia with our
strategic consulting interventions for client
competitive advantage.

Working closely with clients in a result-oriented

collaborative approach, we aim for a high level of
client satisfaction with our work.

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