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THE LAYING IMPACT SYSTEM

Copyright © LayingImpact.com 2007. All rights reserved

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Disclaimer and Risk Warning

All rights reserved. Except for brief quotations in a review of this

publication, no part of this publication may be reproduced, stored in a
retrieval system, or transmitted in any form or by any means –
including electronic, mechanical, photocopy, recording, scanning or
otherwise – without the prior written permission of the author. Failing
to abide by this ruling may result in the use of solicitors

Betting in any forms involves risk. This e-book and the website
http://www.layingimpact.com and all the relevant materials,
correspondent emails or newsletters are for general information
purposes only and by no means guarantee their accuracy on
statistics, results within the material. We do not accept any liability for
error or omission. Examples are provided for illustrative purposes
only and should not be construed as betting advice or strategy.

By purchasing the e-book, subscribing to our mailing list or using the

website you will be deemed to have accepted these terms in full.

The information provided on this e-book is not intended for

distribution to, or use by any person or entity in any jurisdiction or
country where such distribution or use would be contrary to law or
regulation or which would subject us to any registration requirement
within such jurisdiction or country.

We reserve the right to change these terms and conditions without

notice. You can check for updates to this disclaimer at any time
without notification.

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Introduction

Hello and thank you for buying this system. Congratulation

for the wise decision you made on choosing this system, as
Laying Impact is a revolutionary laying system that helps you
maximize your profits while keeping the risks minimal.

This is definitely not just “another” guide, but one which

would transform your betting and leverage it to a whole new
level, once and for all.

All the information in this guide is clearly laid out and

elaborated straight to the point without any detours, so that
you won’t waste your precious time guessing on the
terminologies. But if you have any enquiries, feel free to
email me at info@layingimpact.com

Just spend some time to get used to the system and bring it
up to work, and profits from Betfair are yours to lose.

Kind Regards
Thomas Adams

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Table of Contents

Table of Contents.................................................................. 4
The Betting Exchanges and Betfair....................................... 5
Starting up with Betfair .......................................................... 7
Learning The Prices (Odds) .................................................. 8
The Betfair market................................................................. 9
Laying Impact: The System................................................. 11
Laying Impact: System In Actions ....................................... 14
Laying Impact: Staking plans .............................................. 17
Laying Impact: In A Nutshell ............................................... 18

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The Betting Exchanges and Betfair

The betting industry has been changed dramatically since

the revolutionary advent of the betting exchanges.
Nowadays punters are no longer limited their options to
fixed-price odds by traditional bookmakers, instead they can
freely join in an online virtual market called the betting
exchanges, where punters can bet against one another in
almost every thing: basketball, football, tennis, greyhounds,
horse racing and even election results.

A betting exchange differs from a traditional bookmaker in

the way punters can place their bets. Apart from the
conventional back bets for a selection to win, punters are
now allowed lay betting, which puts them in the place of a
bookmaker. Lay betting basically means to bet on a
selection to NOT win (to lose).

As you are betting against other punters, you can get better
prices as well as a whole lot more flexibility. In addition, “in-
play” bets are also available with betting exchanges. Bets
can be placed as long as the betted event hasn’t been
finished, and thus the odds will change accordingly to the
real-life event.

As opposed to traditional bookmakers, betting exchanges

won’t lose any of their own money, instead they’ll charge a
certain percentage on any bet won as a commission. This
figure is usually 5% as in the case of Betfair, the top betting
exchange available. No commission is charged for losing
bets, though.

You can find in the next page some of the most popular
betting exchanges available in the internet. In the cope of

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this guide, we will however discuss in depth only the Betfair

due to its status as the top exchange. Nevertheless, you will
still find the information also apply to a certain extent to other
exchanges thanks to their similarities to one another.

Some of the most popular betting exchanges:

http://www.betfair.com

http://www.betdaq.com

http://www.betsson.com

http://www.backandlay.com

http://www.ibetx.com

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Starting up with Betfair

Register now and earn a FREE £20 bet

Simply click on http://www.betfair.com to go to the betfair

homepage. You should see a page similar to that below.

Click the “Open an Account” link on the top left hand corner
to open account and fill in your particulars. At the end of the
form, you will see this:

Click yes, and fill in the code 3JRYKKETE , complete the

form to create your account.

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Bet at least £20 in one bet, or in a series of bets and you will
receive a FREE £20 credited to your account within 48 hours,
regardless of if your bets win or lose!
After having your account created, just spend some time to
play around and get used to the general layouts.

Learning The Prices (Odds)

The first thing you need to know when placing a bet on

Betfair is the betting price, which indicates the profit you
would earn – as in back betting – or the liability you would
have to pay – in case of lay betting.

Odds are usually displayed in two conventions, decimal odds

(European way) or fractional odds (British way).

Decimal Odds (European way)

Decimal odds, which are displayed in decimal format, are

used in most betting exchanges. If you are not used to odds
such as 1.42, 2.40, 3.60, now is the good time to start
learning. Betting exchanges allow prices as least as 1.01 to
as great as 1000. The less an odds is, the higher the
probability the event is going to occur, and thus the less
profit you would earn from betting. Following is the formula
to calculate the profit (or liability) from winning a backing bet
(or losing a laying bet).

Profit (liability) = (odds – 1) x staking money

Example 1: You place a £100 back bet on a horse to win at a

price of 2.20. If the horse wins, you would earn a profit of:
(2.20 -1) x £100 = £120.

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Example 2: You bet £100 on a horse to lose at odds of 3.35

(a lay bet). If the horse wins (to not lose), you would lose an
amount of: (3.35 – 1) x £100 = £235

Fractional Odds (British way)

Traditional bookmakers usually display their odds in fractions

in the forms of 4/1, 6/4, 9/2, etc…The way to change the
odds from a fraction to a decimal is layed out in the example
below:

9/2 = 9 divided by 2 = 4.5 + 1 = 5.5

It is not very important to look at those odds as we are

mainly working with Betfair and the decimal odds system.

The Betfair market

This section will guide you through every concept of the

betfair betting exchange that you need to know.

Going to http://www.betfair.com, you would see the list of

every available market on your left hand side. Click on the
horse racing market and navigate to one of the race, the one
similar to the following page would be displayed:

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The first column lists all the participating horses. The next six
columns are divided into backing odds and laying odds with
all the according unmatched money at each price (will be
discussed in full details later). As you can see, although the
odds for backing and laying are shown in purple and red
color respectively, you can still back or lay bets at the odds
of your choice, as long as there are other punters willingly
“match” your money, which means to accept your bet at that
particular price.

Note that the odds on the market tend to fluctuate constantly

as a result of money coming in and out both in laying and
backing side. Odds can drop from 4.3 to 3.96 and move
back to 4.1 just in a few second. This fluctuation is the effect
of the market liquidity, and would be taken into consideration
when we are picking out the selections.

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Laying Impact: The System

I guess up to this point, you should have obtained all the

knowledge necessary to start making money from Betfair.
So… let’s fasten the seatbelts as we are taking off… to the
dreamland of Profits.

Via this guide, you will pick up a well-researched and

market-proven laying system that helps to maximize your
profits while keeping the risks minimal. We have also back-
tested the system for the whole years of 2006 and achieved
an astonishing striking rate as well as profits.

The core of the Laying Impact System lies in the following

four rules. Read on, learn them, memorize them, put them
into use, and start making fresh money from Betfair.

1st Rule: Race Selection

In order to qualify for the selection, the race MUST

have 9 or more runners. The more runners, the better it
is. If you see a race with less than 9 horses running, forget
about it. Note that the number of runners taken into
consideration must be the real number of runners that you
see on Betfair market, not the ones on papers or the
racing post website, as there would be sometimes a few
non-runners, which would disqualify a race for candidacy.

Be very careful about that and make sure the race really
has 9 or more runners before proceeding to other rules

Some of you may be wondering why 9 and more runners.

Here is the reason, the more runners, the more chances
surprises are going to happen and the more likely that

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favourites will lose, which is perfect for our system as we

would bet on those most-likely-to-lose favourites (which
will be discussed in details in a short while).

2nd Rule: Selection Time

The Laying Impact selection process should take

place 5 minutes before the off.

Why 5 minutes?

Around 30 minutes before the off is when the market

starts moving as more and more punters are jumping in,
and it will become more or less settled at around 5
minutes before the off. Therefore at this point we would
have a much better and clearer of how the odds are doing,
thus, being able to pick the right selections for the system.
On the other hand, you shouldn’t wait until too close to the
off as when the traffics get thicker, there may sometimes
be unforeseen problems that would prevent us from
placing our bets.

So, what I usually do is to scan through the races in the

morning from the racing post, and note down some
potential candidates. 5 minutes before a certain candidate
race starts, I log in to Betfair and start making the
selections and bets.

3rd Rule: The Four-and-Nine Rule

The race has to have at least 4 or more horses which

have Betfair lay odds not greater than 9. In other words,
the 4th smallest lay odds must not exceed 9.00, strictly, no
compromising or exception. The reason for this

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requirement will be elaborated in the 4th and last rule as

follows.

4th Rule: The Selections

After picking out 4 horses that have the smallest odds

from the 3rd rule, we are going to place our lay bets on
both of the horses that have 3rd and 4th smallest
Betfair laying odds, which are not greater than 9.

***Notice: If there are 2 or more horses having the same Betfair

laying odds, the ranks will be decided by normal bookmakers’
odds, which can be obtained through other bookmakers or on the
Racing Post

I’m sure you are now wondering why, why and why we are
betting on 2 different horses from the same race.

Firstly, in placing 2 horses from the same race, we are

having our back covered, because in any circumstances,
there would be at least one of our selections losing, which
means we would win at least one out of our 2 bets.
In that way, we can afford to lay on horse with odds as
high as 9.00 (which also means it has less chance to win
a race), as practically the maximum odds at which we
might lose is 8.00 as we have the other back-up bet.

On the other hand, if both of our selections lose, which

happens most of the cases with Laying Impact System,
our profits would be doubled.

This is the real beauty of Laying Impact System, where

you can double your profits while keeping the risk minimal.
We have been testing the system since May 2007, as well
as back-testing throughout the years of 2005 and 2006,

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and achieve great results of averagely 1.83 winning

points per day.

Laying Impact: System in Actions

Now I’m going to show you exactly how the system works in
real-life actions:

The race I’m showing you here is at Curragh 15:40, the

above screenshot was taken 5 minutes before the off. As
you can see, I have highlighted the points where you should
pay attention to. On the top left corner, you can see the
number of selections as 9, thus, the race satisfied our
condition of racers number.
On the right hand side, at the lay column, you would see the
4 favourites whose odds are encircle by the red squares.

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Those are Jumbajukiba (4.1), Decado (5.8), Thoughtless

Moment (6.2) and Lord Admiral (8.6), among which,
Thoughtless Moment and Lord Admiral would be our
selections (specified by the gold square).

Around 15-20 minutes later, the result came out:

As you can see, our selections finished 3rd and 4th

respectively, which means we have pocketed 2 winning bets,
so easily, no stress, no hassle.

And here is another example from Stratford 15:55. Our two

selections, as shown in the below picture were Orion
Express and Colourful Life.

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Our two selections have finished 4th and 5th, which means,
another 2 winning bets for Laying Impact System.

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Laying Impact: Staking plans

With a proven winning rate of averagely 1.83 points per day,

a level staking plan would bring out the best from this system.
I would recommend you start with a stake of 1/50 your bank
size, which means, if your bank is £500, you start with a £10
stake. Every time the bank is doubled, you can increase your
stake accordingly.

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Laying Impact: In A Nutshell

You can print this page out and read it anywhere, anytime

The Laying Impact System

Four Golden Rules

1. Only races with 9 or more runners

(Kinds of race, class, and country don’t matter here).

2. Place your bets 5 minutes before the start

3. The race must have at least 4 horses with odds not

greater than 9.00. In other words, the 4th favorite horse must
have odds smaller than 9.00

4. Lay the 3rd and 4th favorite horses from the same race.

I’m sure that if you follow the system, profits from Betfair
would be yours to lose. So simple, no stress, no hassle, and
you can do it every time of the day with any kind of races
from any country, just as you want it, because the Betfair
markets are live 24/7.

Kind Regards
Thomas Adams

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