A One-Day National Level Conference on

“CREATIVITY & SUSTAINABILITY”

CHIMANBHAI PATEL INSTITUTE

OF MANAGEMENT & RESEARCH
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About CPIMR

Shri Chimanbhai Patel Institute of Management and Research (CPIMR), established in 1998, is
one of the most reputed and student-preferred B-schools of Gujarat. Operating under the aegis
of the Sardar Vallabhbhai Education Trust established in 1968, CPIMR is a part of the
Chimanbhai Patel Institute and affiliated to Gujarat Technological University. Along with the
academic excellence, the institute aims to enhance personal and professional abilities of
students to make them leaders of community. CPIMR organizes seminars, symposium,
conferences, case-writing workshops, FDPs to provide platform for student-industry, industry-
academia and faculty – faculty interaction on a regular basis.

About PERSPECTIVE 2020

Creativity and Sustainability are vital indicator of societal life. Creativity and sustainability are
closely linked. Organizations need creative approaches to identifying innovative solutions for
realizing the UN sustainable development goals. To navigate through an uncertain era of ferment
in many industries and radically innovate, it is of paramount importance to dissolve disciplinary
and functional boundaries, connect formerly unconnected knowledge and applications fields,
foster systemic thinking, overcome thought barriers, and break existing paradigms. The UN's
Agenda 2030 with its 17 SDGs sets out the economic, social, and environmental dimensions of a
sustainable world. This requires joint efforts by governments, businesses, other institutions,
groups, and individuals towards building an inclusive and resilient future for the planet.

Perspective 2020, a one-day National Level Conference being organized by CPIMR, aims to bring
various scholars together to discuss and explore research that offers insights into creative and
systematic approaches and innovation processes for sustainable impact on society. This
conference aims to provide a platform to present and discuss latest developments and
applications related to Creativity & Sustainability. It is conceived to provide unique platform to
academicians, researcher and management practitioners to discuss the emerging management
practices with the theme: “Creativity and Sustainability”. Along with the paper discussion, there
will be a Workshop on “Writing and Publishing Compact Cases” in the later half of the day.
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Workshop on “Writing and Publishing Compact Cases”

Case study has become a globally accepted pedagogy which is equally effective, both for
academic research and classroom teaching. One of such types of cases is compact/short
cases, which shall be the object of focus in this Workshop. This Workshop shall throw light on
how to creatively furnish a compact case. Since, teaching note is a vital part of compact case
writing, participants will also get an insight on how to develop teaching note.

The workshop will be coordinated by CPIMR Case Centre. CPIMR Case Centre promotes and
facilitates writing, teaching and publishing of cases as an integral part of the management
curriculum. It has collection of more than 25 cases, published in the form of 2 books to its credit.
Participants are encouraged to bring rough draft of their cases. They can submit their cases to
CPIMR case centre for editing and review. These cases will be published in the form of a book by
CPIMR Case Centre.

Resource Person for the Workshop : Prof. Bala Bhaskaran

Prof. Bala Bahskaran is currently associated with Entrepreneurship Development Institute of

India as an Adjunct Faculty Member. He has served as Campus Director and I/C pro-vost at
Swarnim Start up & Innovation University. Prof. Bhaskaran has a rich experience of 10+ years
with GIIC Ltd. and 15 years as Director of ICFAI Business School, Ahmedabad. He has also held
the positions of Director at Shanti Business School and Vice President and Chief Learning
Officer at Everonn Business Education Ltd.

Call for PAPERS

Ÿ Research papers, conceptual papers (review of literature) and cases are invited from
academicians, research scholars, management consultants, corporate professionals and
management students from across the country on the above-mentioned theme covering four
broad areas of Marketing, Finance and Accounting, Human Resource, and IT & General
Management. These papers will be peer-reviewed to lend more credibility to the judging
process. Eminent academicians and/or professionals from the field of creativity and
sustainability will be invited as a keynote speaker(s).

Ÿ Each Participant will get presentation opportunity and participation certificate. Based on the
paper presentations, Best Papers will be awarded.

Ÿ Some of the promising areas have been identified to be discussed in the conference. However,
the list is indicative and not exhaustive.

Ÿ All selected papers will be published in UGC Care List journal.

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Sub-themes

Creativity and sustainability-oriented Va lue base innovation in f ina ncia l

marketing management: management:

Ÿ Green Marketing Ÿ FOREX risk management

Ÿ Green CRM Practices Ÿ Stake holder value creation
Ÿ Services Innovation Ÿ Challenges in accounting and
Ÿ Delivering value creatively corporate governance
Ÿ Experimentation in Marketing Ÿ Micro-finance & Financial Sustainability
Ÿ Strategies for Harnessing the Potential Ÿ Global economy and market volatility
at the Bottom of the Pyramid Ÿ Sustainable Financial Regulatory
Ÿ Innovative roads to Rural Markets Framework
Ÿ Green Consumer Behaviour Ÿ Emerging trend in financial market
Ÿ Inclusive growth across the globe
Ÿ Strategic Marketing for Sustainable Ÿ Emerging investment avenues
Development Ÿ Financial sustainability of Small and
Ÿ Return on Marketing/ Marketing Metrics Medium Enterprises
Ÿ Social Media Marketing Ÿ Behavioural finance
Ÿ Sustainable consumption and Ÿ Changing landscape of por tfolio
production patterns management
Ÿ Nature and Characteristics of Ÿ Forensic Accounting
Competitive Scenarios Ÿ ESG
Ÿ Oppor tunity Identif ication and
Assessment

Creativity and Innovation in Human Design Thinking for Innovation in IT and

Resource Management: General Management:

Ÿ Next Generation Leadership: Ÿ Green Technologies

I d e n t i f y i n g & D e v e l o p i n g Yo u r Ÿ Cyber security and Cyber Laws
Organization's Future Leaders Ÿ Carbon Credits and Green Tax
Ÿ Virtual Leadership: Practical Tips to Ÿ Te c h n o l o g y e n a b l e d I n n o v a t i v e
Build, Engage and Manage Remote Business Models
Teams Ÿ IT and inclusive social development
Ÿ Sustainable Human Resources Ÿ Data analytics
Management: Practices, Policies Ÿ Intellectual Property Management
Ÿ Driving Employee Retention through Ÿ Corporate Social Responsibility
Assimilation - Ÿ Happyness Index
Ÿ Onboarding Employees: Good Ÿ Digital IMC
Beginnings Make Good Employees Ÿ E-services
Ÿ Strategic Planning and Execution Ÿ Rural Marketing
Ÿ Global HR: Innovating HR practices on a Ÿ Renewal Energy Management
global stage Ÿ Small is Beautiful
Ÿ E n e rg i z i n g l e a d e rs h i p : L e a d i n g Ÿ Sustainable Urbanization
business through a passion for people Ÿ Digital Transformation
Ÿ EI (Emotional Intelligence) Ÿ Humane Entrepreneurship
Ÿ Role of HR in digital age Ÿ TBL
Ÿ Role of Spirituality in Sustainability and Ÿ Grassroots Innovation
Responsible Businesses Ÿ SDG Commitments
Ÿ HRIS Ÿ Circular Economy
Ÿ Managing Workplace Diversity Ÿ Responsible Communication
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Paper Submission Guidelines

Ÿ Only original and unpublished work is sought. The contributors should certify that their
manuscript has neither been published anywhere nor is being considered anywhere for
publication.

Ÿ The Research paper must be in English.

Ÿ The Research papers will be checked for plagiarism. Plagiarized content or content without
proper citation and/or reference will not be accepted.

Ÿ The papers should be typed in MS Word. The paper should be on A4 paper format (8 1/2" by
11") and should have 1.00” margin on all sides, and 1.5 line spacing. Paper title: Font size: 16,
Font Type: Times New Roman, Bold and centre aligned.

Ÿ Followed by the author details: author listing, Font size 12 pts, Times New Roman, Bold and
center aligned: (Author names; department or college; university or company; city of one
author in one line).

Ÿ The abstract should be titles Abstract in Bold, left aligned. The body of the abstract must be in
italics and should summarize the research in not more than 250 words.

Ÿ The abstract should be followed by 4-5 keywords (left aligned, normal font)

Ÿ Content of paper should be: Full text justified; pages numbered 1, 2 and so on. No indentation.
Use a single blank line to separate paragraphs.

Ÿ "Kindly send your abstract and paper at : research.mba@cpi.edu.in

Important Dates

Ÿ Last date of Abstract submission: 20th February 2020

Ÿ Last Date of Full Paper Submission: 5 t h March 2020

Ÿ Last Date for Registration: 5 t h March 2020

Ÿ Conference dates: 14th March, 2020

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Registration Details

Participants can register by filling up the registration form available at the link given below:
Ÿ Link: https://forms.gle/ErNSfkPNdnmkzfPK7

Payment can be made NEFT -

NEFT Details:
Ÿ Name of Account: Shri Chimanbhai Patel Institute of Management & Research
Ÿ Bank Name: Bank of India
Ÿ Bank Account No.: 204010110001090
Ÿ IFSC Code: BKID0002040
Ÿ Branch Name: S. G. Highway

Participation Fees:
Ÿ Academician / Research scholar / Industry professional : Rs. 1200
Ÿ Management Students : Rs. 700

No cash payments will be accepted. Fees once paid will not be refunded. However, a substitute
delegate is acceptable

Contact : Dr. Richa Pandit (9825664997) / Dr. Kedar Bhatt (9998336065) for any query

Tentative Schedule of the Event

9:00 am Registration ORGANIZING COMMITTEE

9:15 am Refreshments Chief Patron
Shri Siddharth Patel
9:30 am Inauguration Patron
Prof. (Dr.) Vidyut Joshi
10:00 am Address by Keynote Speaker
Chairperson
11:00 am Paper Presentation in Parallel Tracks Prof.(Dr.) Abhinava Singh

1:30 pm LUNCH Conveners

Dr. Richa Pandit
Dr. Kedar Bhatt
2:00 pm Workshop on : Writing and Publishing
Compact Cases Advisory Committee
Mrs. Nirali Patel
4:00 pm Valedictory Dr. Priyanaka Pathak

Venue
Ÿ Shri Chimanbhai Patel Institute of Management & Research, Opp. Karnavati Club, Next
to Shapath IV, S.G. Raod, Sarkhej - Gandhinagar Highway, Prahlad Nagar, Ahmedabad,
Gujarat 380015.