4.

3 Competition and Competitive Edges

COMPETITORS STRENGTH WEAKNESS

10 to 8 RETAILING a) Created for professional a) Used for the whole
retailers that want to
SCHEDULE promoting products
manage in-store
appointments -Ease and of online booking.
improve upon customer
Not specified to one
experience
product or
b) Manage multiple staff &
application.
locations-with availability
mode, can easily manage b) Need to pay the
multiple staff members with
subscription fees
various working hours,
locations and even rooms before sing up to the
from a single calendar
application.
c) Improve Communication & c) They does not
Reduce No-Shows -up-to-
conduct
date information customers
need. No more interruptions comprehensive
, uses interactive messages.
marketing and
advertising only and
not specific to the
therapy treatment
ONLINE- a) YOGA- NEW FEATURE. a) Lack of online
THERAPY.COM This is the latest addition booking schedule for
in”happiness-toolbox”! the therapist to give a
Help coping with your treatment to
depression, anxiety or customers
stress. b) Only provide online
b) Qualified Therapist- treatment where the
Personal therapist will be by therapist and
side - from start to finish. customers will
c) Sections communicate in
Each section is comprised virtual reality
of both reading material and c) Most of the
practical hands-on tools. application, were just
 a guidelines for the
d) Live Chat
customers to have a
Each week you will have
treatment and they
access to 30 minutes of live
need to do it by
chat with the therapist
themselves to know
either it is work or
not

LARKR a) Licensed therapist via a) The service is usually

(For Traditional livestream video chat. Have take a longer time for
Therapy, Minus the professionals with specific a therapist to give an
Waiting Room) expertise in addiction, relaxing therapy or
anxiety, mood disorders, treatment to the
relationship issues, customers
depression, and more. b) The customers report
b) Can get all the perks of that the fees that they
having an couch session— need to be pay is no
without the hassle of affordable for the
travelling or finding a treatment they
therapist who "fits" in your undergo
area. c) The application is
c) Each 50-minute session will only provide at the
run $85, and has outside country and
streamlined the billing not available in
process to make it easy to Malaysia
apply for insurance
reimbursement if you
choose.
.
Basis a) Sign up and schedule a 45- a) The customers need
minute,$35-dollar session to to pay for the
(For a Chiller Version
of Therapy) speak with a trained subscription and fees
specialist over the phone or before sing up to the
 video chat application
b) The specialist will walk you b) The application does
through a guided not provide a
conversation that utilizes booking online and it
research-backed strategies is only occur on time
to work through whatever when customers
stuff is bogging you down. online and the
c) Licensed medical pros or therapist give
therapists, each person guideline to the
has completed a customers
comprehensive training c) The customers
program cannot have the
reality session
treatment with the
therapist as the
application is for the
virtual reality only

Based on the competitors weakness and strength, our Terapista which is booking online
application can cover up all the weakness that they have and can provide a better services
than them. Our application can provide the online booking that the customers can choose
their own time and date with the therapist they want to have a treatment. Even it is only an
online booking application, the customers can interact with the nearest therapist and have the
treatment services in real live and it will help the customers a lot since they do not have to go
to the therapist centre for a treatment and they can choose whoever therapist they want.
Furthermore, customers do not need to go there for treatment but the therapist will come to
their houses for the services. They just have to invest the money according to the sickness
that they feel and what kind of treatment they need and provided. Customers will feel
satisfied with the kind of treatment applied to them by only do online booking through the
application.
5.0 MANAGEMENT TEAM

5.1 Organizational Chart

Key management roles Name

CHIEF EXECUTIVE OFFICER MUHAMAD SYAHRULNIZAM BIN MAT RUZI
ADMINISTRATIVE MANAGER NURSHAZWANI SYUHADA BINTI AL BADRI
FINANCIAL MANAGER SITI NUR IZZATY BINTI NAZAR
COMMERCIAL DIRECTOR NOOR SHAMIMI BINTI RAMLI

5.2.1 Key Management Personnel

NAME AND POSITION
MUHAMAD SYAHRULNIZAM BIN
MAT RUZI
(Chief Executive Officer)
NURSHAZWANI SYUHADA BINTI
AL BADRI
(Administrative Manager)
SITI NUR IZZATY BINTI NAZAR
(Financial Manager)
NOOR SHAMIMI BINTI RAMLI
CAREER HIGHLIGHTS
Qualifications:
 Degree in Business Administration, University
Technology MARA, Malaysia.
 MBA from Virginia Commonwealth University
Skills:
 A visionary and full of energy to drive towards
success
 Ability to manage employees efficiently
Experiences:
 Senior Vice President in Samsung Group
 General Manager in Pensonic Sdn. Bhd
Qualifications:
 Degree in Marketing, Duke University, Durham.
 Master in Business Management, Wisconsin
University, USA.
Skills:
 Able to manage workers and hardworking person
 A creative person in terms of designing a product
and she can comes up variety of ideas by sketching
the product
Experiences:
 Administration Senior Executive at TNB
 Online manager of Apple products.
Qualifications:
 Degree in Accounting, University Technology MARA,
Malaysia
 Master in Applied Finance, Macquarie University,
Australia
Skill:
 Able to manage financial efficiently
 Experts in doing analysis data and do the
calculations regardless the capital, profit and loss.
Experiences:
 Financial Executive at NESTLE
 Senior Financial Executive at BIMB
Qualifications:
 (Commercial Director)  Degree in Business Administration, University
Technology MARA, Malaysia.
 Master in Business Administration, Boston
University, USA

Skills:
 Able to predict the market growth
 Able to conduct a good marketing skills to increase
product sales
 Capable to understand the company customer’s base
and needs.

Experiences:
 Sales Executive in Panasonic Sdn. Bhd.
 Product manager for Apple machine.

5.2.2 Duties and Responsibilities of Management Team

NAME AND POSITION DUTIES AND RESPONSIBILITIES

 To communicate effectively with
MUHAMAD SYAHRULNIZAM BIN MAT shareholders, employees, Government
RUZI authorities, other stakeholders and the
(Chief Executive Officer) public
 To ensure effective internal controls and
management information systems are in
place
 To ensure the company is appropriately
organized and staffed and to have the
authority to hire and terminate staff as
necessary to enable it to achieve the
approved strategy
 Responsible to make sure that the company
achieves the goal and objective of the
organization
 Act as an assistant manager for
NURSHAZWANI SYUHADA BINTI AL the administration side
BADRI  Deals with the entire administration task
(Administrative Manager) and at same time as the Public Relation in
the company
 Responsible of selecting
workers in company
 Updating the staff handbook and personal
records regarding the salary and payroll
negotiations

SITI NUR IZZATY BINTI NAZAR
(Financial Manager)
 Deals with the bank, lenders, etc, (to seek
money)
 Responsible for knowing how much the
product is expected to cost and how much
revenue it is expected to earn so that the
company can invest the appropriate amount
in the product
 To manage money and watch over the
assets of the company
 Must overcome the financial problem if
appears.

 To organize marketing strategy so that the

NOOR SHAMIMI BINTI RAMLI
(Commercial Director)
sales of the product can be increase
 Exploring ways of improving existing
products and services, and increasing
profitability
 To conduct market research and analysis
of the product
 To observe market size and trend of the
product
 To estimate market price and share of the
company

5.3 Management Compensation and Ownership

Names and Position Monthly salary Share of Ownership Amount of Equity

Invested
RM 3500 35 % RM 40,000
MUHAMAD
SYAHRULNIZAM BIN
MAT RUZI
(Chief Executive Officer)
RM 3000 25 % RM 30,000
NURSHAZWANI
SYUHADA BINTI AL
BADRI
(Administrative Manager)
RM 2500 20 % RM 20000
SITI NUR IZZATY BINTI
NAZAR
(Financial Manager)
RM 2500 20 % RM 20000
 NOOR SHAMIMI BINTI
RAMLI
(Commercial Director)

5.4 Supporting Professional Advisor and Services

There are many services that are required in handling the application which is Terapista. In
order to keep our application functioning at its best, we will be needed technical support and
application management.

Basically, we need technical support because this application comprise of many features in
the software and it needs to be handle with Intellectual Technology (IT). All the designation
should be installed properly by the technician of instalment. The storage of the application
should be minimising to make sure that the customers want to download the application as
one of the apps that will be choose by them. While for the application management team is to
act as maintenance and service to our customers that the application should be up to date at
different times and according to the phone that customers used and what type of internet
serving they used. This application would probably need to be up to date every 5 times per
year to have the new features keep updating to the customers who using it.

By having technical support, application and will recover, give satisfaction and ensure the
quality of our application to customers.