To,

Rimon Sarkar

School Of Business

Jaiya Kabi Kaji Nazrul Islam University

Date:

Dear Sir,

It is an immense gratification for me to put forward this report on a Business Plan to you, which you
asked us to put in order as a confirmation of the appliance of acquaintance you taught us in
entrepreneurship course. On the process of preparing this report, we learned to take steps as a group with
each of us working all the time on this project. It has helped us to expand a lot of knowledge about how
lounges operate in our country and what steps should be taken to set up a new business. This project has
also helped us to evaluate the knowledge we learned in the classroom with its` real life application. It
has farther enforced our confidence that the things I learned will be truly required in realistic existence,
rather than text or definitions to be memorized and then over and done. If for whichever cause, you are
unable to deduce anything, please do not pause to contact us for clarification. We hope you will forgive
ua for making any mistakes, lacking or inconveniences.

Sincerely Yours,

Imtiaz Parvez
 INTRODUCTORY
Name of the Organization: The Ghore-Byre Restaurant (“TGBR”)

Address: Chorpara, Mymensingh.

Name of the Entrepreneurs

Khalid Hasnat Riyadh

Mithun Datta

Sangita Dutta

Shobhon Saha

The Ghore-Byre Restaurant (“TGBR”) is designed to create a community atmosphere as

a good, old fashioned, friendly, neighborhood restaurant.

The concept is to supply authentic Bangladeshi food in the exotic environment. Providing
cultural experience for the locals and maintaining the interest to the Bangladeshi Cuisine
among foreigners. Opinion of the owner supports the current publications that the
growing high-class & middle-class population seeks quite different food service
experience, rather than that is currently offered. The highly priced upscale themed
restaurant rarely patronized by the middle class families and business people, mainly
due to the prohibitive pricing.

The proposed business plan-forecast approximately TK18,000,000 for total finance, launc
hing and subsequent growth of the themed Bangladeshi Restaurant in Mymensingh, one
of the big city in Bangladesh and Located in Chorpara. The 120 seat restaurant will offer
fish and vegetarian-based menu for breakfast, lunch and dinner.
Excecutive Summary
Table Of Contents
Description of Venture
This Business plan has played an important role regarding to the commencement of

“The Ghore-Byre Restaurant”

(“TGBR”), a casual Bangladeshi cuisine restaurant. The proposed business planforecast a
pproximately €200,000 or TK18,000,000 for total finance, launching andsubsequent
growth of the themed Bangladeshi Restaurant in Mymensingh, one of big city in
Bangladesh and Located in Chorpara.

The 120 seat restaurant will offer fish and vegetarian-based menu for breakfast, lunch and
dinner. The owners of the business buildup his assurance of the viability of the business
built upon the secondary research data, including statistics on the
demography analysis, movement patterns and socio-economic restructuring of the
population. The concept is to supply authentic Bangladeshi food in the exotic
environment. Providing cultural experience for the locals and maintaining the interest to
the Bangladeshi Cuisine among foreigners. Opinion of the owner supports the
current publications that the growing high class & middle class population seek quite
different foodservice experience, rather than that is currently offered. The highly priced
upscale themed restaurant rarely patronized by the middle class families and business
people, mainly due to the prohibitive pricing. Our purpose is to tap this target markets
throughcarefullydesignedmarketing and sales program, current and future market analysis
, staff training and positioning of the business. Emphasis is to be made on the creating cul
tural, rather than purely food experience through bringing to play various artifacts of the
Bangladeshi culture. The main aim of this restaurant is to attract the business people
around New market as well the business passers-by. For breakfast, different kinds of
bread will be offered as well as varieties of pulses, meat vegetables because these can be
made quickly and served. The targeted markets for the breakfast are heavy vehicle owner,
whole seller, shopkeepers, local business people, and so on. For the lunch, we will attract
official staffs (university & college students) as well as teacher, local businessmen and
businessmen passing through Chorpara who come from different places like Netrakona,
Kishorgonj, Sherpur, Dhaka and so on. The best way to attract these types of
businessmen is to keep the good relation with local businessmen. The average spends
during the lunch is predicted is 200 taka and 220 taka or €5 in the dinner. To get the good
value of money of customer, background music and excellent environment, quality of
service and food will be provided in order to reach customer expectation during the initial
stage of the business the primary objectives is to furnish the property, to establish the
reliable network of suppliers, to recruit and train staff. In the long run we are to establish
ourselves as the leaders in the local restaurant market
witha loyal clientele base, solid reputation and qualified employees, with opening andsuc
cessfully operating to more outlets either on ownership or on franchisee base.

Management Discussion:

The initial management team depends on the founders themselves, with little back-up. As
we grow, we will take on additional help in certain key areas. Part of our basic
philosophy will be to run our executive management "lean and mean." We will not add
additional overhead until absolutely necessary. This will mean that the initial staff
support team will have to “wear many hats," so to speak. By doing this, we will keep our
overhead as low as possible, allowing us to adequately staff our restaurants.

Location and Area Analysis

The location of this restaurant is in a main point of Mymensingh city. The name of the
place is Chorpara where most of the business complex, government, non-government
offices, schools, college, university, residential hostels and many tourist attractions are in
touch. The largest shopping complex (new market), whole sell market (Ganginapar
market), Aziz road which is another shopping mall, Balaka & cineplus two famous
cinema halls are also located in this area and only five minutes walking distance from the
Restaurant. All the foodservice
is privately owned except government hospitals, government hostels for students. Howev
er,most of the restaurants in park area are profitable and quality of customers is
excellent.There are many government offices, non government offices, travel agencies, e
xclusiveresidential area, also the a govt. university in Jatiya kobi Kaji Nazrul Islam
University,Trishal.Mymensingh medical college, near about another 12 well knowngover
nment and private college and university around 3 Km in Chorpara. In this place, Crime
rate is lowest comparing to other cities or towns because it is between police station and
Khulna Metropolitan police check post.There are about 15,000 people living surrounding
the Chorpara area. Majority
personof this people is government officials, businessman, nongovernment employees an
d students. Officially they work from 9 am until 5 pm and the business people until
10pm. The Average income of Government official is 30,000 – 35,000 Tk (€350-400)
in month and non-Government official around TK.40,000 (€450). But business people
incomes are not bound. They get break during the working hours. Among the employees,
most of them have their lunch break in the restaurant depending on their demand and
income. Few of them have their own transportation system. They usually come in the
office in Bus, taxi or baby taxi or rickshaw.

Target market:
There are about 15,000 people living surrounding the Chorpara area. The
restaurant’s target market will be middle class and higher-class people as well as
students. This level of people cannot goes everywhere. They want some quality food and
good environment even though

the price will be bit higher. They do not like to be congested. They want good environme
nt sothat they can pass their time comfortably and enjoy their time and for this reason,
they
isolate place to eliminate hunger and want to feel comfortable. Nice time restaurant will a
ttractofficials at breakfast, lunch, businessmen, and family members at dinner. We want
to attract students throughout the day.

Customer profile
Majority person of this people is government officials, businessman, non-
government employees and students. Officially they work from 9 am until 5 pm and
the business people until 10pm. The Average income of Government official is 30,000
- 35,000T k   ( € 3 5 0- 4 0 0 )   i n   m o n t h   a n d   n o n - G o v e r n m e n t   of f i c i a l   a r o u n d  
T K .   4 0 , 0 0 0   ( € 4 5 0 ) .   B u t  business people incomes are not bound. They get break
during the working hours. Among theemployees, most of them have their lunch break in
the restaurant depending on their demandand income. Few of them have their own
transportation system. They usually come in the office either in Bus, taxi or baby
taxi.
Students:

There are so many college and university nearby, students stay in hostels.
Generally the hostel foods are not enjoyable so once in a while they would
want to come to the restaurant to enjoy a good meal. There will be special students
prices, which would attract them very often.

Families:

The restaurant will attract families with child that want to spend quality time
t o g e t h e r . F or f a m i l i e s w i t h c h i l d w e h a v e s o m e e x t r a f a c i l i t y a b o u t
c h i l d , a l s o w e h a v e separate menu for child

SWOT ANALYSIS

 
Strengths:

 Nice time has the vast demandable food items, location and specific customer.

Target customers are not far away from business place.

Nice Time is central part of the capital so resources are easy to arrange.

Advertise to the different media before opening and even after opening as well.

On going, marketing policy will be much higher than others do.

We can change direction quickly if we find that our marketing is not working.

We have low overheads, so we can offer good value to customers.

This will be much more hygienic and clean than others.

Weakness:

 
 Nice Time is completely new business concept.

Marketing policy may not affect the customer 

This restaurant will not attract all levels of customer.

Opportunities

Local government wants to encourage local businesses.

Our competitors may be slow to adopt new technologies.

If the business goes well I do not have to spend a lot of money for advertising.

Repeat customer will bring more customers through word of mouth.

Satisfied customer can bring reputation and loyalty.

Threats

Political instability is the biggest issue of threat.

During hartal (strike) period, it has to remain close. If not there is possibility to be
damaged.

Circumstances of random hartal (strike), no employee and customer will be able to

come out from house that is great damage for business.

Hartal is basically political violence or a demand against government from

general people that started from liberation war. Once it was demand but now political
party’s violence.

It has two types of affect good or bad. For business it’s always worse.

Local Market and Competition Analysis:

Before deciding to locate our business in Chorpara, we studied local competition strength
and weakness to determine the viability of a new addition to the local market. We
contracted the local chamber of the commerce and the local restaurant association to
identify the possible competition we could face. There are few restaurants in this area,
which offer food and service but not same quality like Midnight Sun Restaurant. So
competition already e x i s t s , w e f o r e c a s t t h a t i t m i g h t h i g h e r a n d h i g h e r
a f t e r t w o or t hr e e y e a r s o f b u s i n e s s existence. The owner expects that the
competition will primarily concentrate more likely in the themed and fast food end of the
market. In my opinion, there are following ways to secure our future survival and growth.

•
Improvement of their product and upgrading the quality of the food and service we offer.
•
Extensively exploit marketing and sales techniques
•
Create loyal and repeat customer through our first year of operation.
•
Use on going marketing and sales techniques.
•
Emphasize on the quality of food, standard level of service, cleanliness.
•
Offer varieties of food including vegetarian.
•
Analyze the competitor’s selling techniques. Get involved with the employees in
order to keep them satisfied and get good service. All employees will be trained.

Competitors:

Most of the Bangladeshi restaurants offer almost similar product.

The Sharinda Restaurant
Strength- Good position not very crowded area. Quality food as well as quality customer
well-trained staff, nice design, place for social events and gatherings. Weaknesses- very
often they change their chef, so the quality of food and speed of its preparation goes
down.
Sun light Restaurant
Strength: very strong promotion with the help of local business people. Good quality of
food.Weaknesses: all the young people gather there, always crowded so family people,
couple, andquite people does not like to go there.
Boisakhi Restaurant
Strength: providing banquet for local companies in the national setting, quick service
attractsforeigner.Weaknesses: food is only meat and fish based and definitely not suitable
for vegetarians.
Restaurant heaven
Strength: Wide selection of fish dishes, they have good reputation about food and service.
Weaknesses: unexpectedly low standers of cleaning ness, rude and unfriendly staffs

Market segments-growth and Size:

It has been seen that in Chorpara area the number of young business man are increasing
very fast and these young business man have tendency to spend more than adult
businessman. These types of customer prefer well decorated, good food quality as well
service. It has been
noticed that many improvements have been done in last 5 years. But high quality of resta
urant has not been built yet like Nice Time what the owner intending to open. Noticing
current situation of Chorpara, we assume that there is need of high quality restaurant
what we are intending to set up will be very successful.

Customer Benefits:

Breakfast
1.The owner will offer different kinds of bread like Nan bread, rolls bread,
ordinary bread, varied types of pulses, which is very popular for
breakfast.2.The owner will offer meat based curry to eat with bread, Lentil with
vegetables,Moglai, offer all the seasonal vegetables as well as fried eggs and so on.3.Our
average spend on breakfast is forecasted to be 90 taka which is competitive price with the
competitor.

Lunch
1.The owner will offer Singhara, somocha, parata for the budget-limited people
& for students who do not have much money to spend also special package for
studentlunch.2. The owner will offer verity of Starter, fresh vegetables and so on.3.The
owner will offer seasonal fish like hilsha, katla, koi.shing, magur, sarpoti,
pangas,tellapea, Roi and so on.4. The owner will offer Varity of meats, steaks, grill and
so on.5.Our average spend during the lunch is forecasted to be 210 taka.6.Service will be
quick, friendly and efficient.

Dinner
1.The owner will offer variety collection of starter, salads, and vegetables and so
on.2.The owner will offer seasonal fish, different meat like chicken, beef, mutton andobvi
ously seasonal vegetables.3.The owner will provide two separate menus of meat based
and vegetables based for choosing the right stuff for our customer.4.Our average spend is
forecasted 190 taka excluding soft drink, water and so on.5.The owner will offer special
flambé service.6.Special service, quickly, friendly in exotic atmosphere.
Marketing Mix strategies

Our strategy is based on serving our niche markets well. The seniors, baby-boomers,
familieswith young children, blue collar workers, middle income individuals, and most of 
mid-Bangladesh can all enjoy the dining experience at “ The Ghore-Byre Restaurant”.

Product

The menu
-The menu will be the special selling tool. Background logo, specialdeigned
computerized typed in the two languages: Bangla and English it will be attached tothe
covers using the clippers. A verity of starters will be offered. The main course will
bedivided into vegetarian, fish and meat selection. Popular dished will be included as
well assome exceptional dishes French fries, jacket potatoes, grill fish and fried chicken.
Very smallamount of salad will be served with the main dishes with no extra charge. Fast
food andsnacks will be offered which no restaurant offers yet in this area. During the
breakfast time,limited items of food will be served. At lunch and dinner, varieties of food
will be offered.Almost all drinks will be available except alcoholic beverages.
Decoration
– White and cream will be used in the restaurant decoration, logo, on themenu and
leaflets. Green is very popular color in this area and will give a sophisticatedappearance
to the restaurant.
Environment
 – Well designed and colorful patterns, waiting staff wearing the nice &tidy national
outfit with the logo of Midnight Sun, gold fish & turtle in the aquarium,altogether we
thought that creating an exotic atmosphere. Very slow music will be played inthe
breakfast time. At lunch and dinner during the busy time, fast English songs will
be played which is very popular in Bangladesh especially in Shibbari area. During the slo
w period slow English music or Bengali, music will be played which could give a niceat
mosphere to the customer. We are viewing the environment; we are going to create
ashaving the same weight of importance of food. Special cabin will provide for women/c
ouple/family that will be really quiet and calm place and will be non-smoking zone.
Price

Based on current market research the owner has found that there is a gap in that area for a
restaurant for high middle class people. Selling price for the average 15-40% food cost
based.

Promotion:

Advertisings are considered as the backbone of business, there is a saying

in English“circulation is precede”. In the starting the expense for this advertising is
Tk40,000 whichwill include advertising in the TV media, news papers, Trade Magazines
also leaflet servicesthrough the local communities, apart from this the owner has an extra
monthly expense onadvertising as well, that belongs to the special events.

Place:
Chorpara is the central Point Mymensingh City. Almost all local people are businessmen.
Many people come from different city work here and stay. About 1 kilometers far is largest busterminal and
about all biggest university campus and hotel near by, government offices, alsomost of the biggest shopping
complex around the Shibbari area. This is one of the
important business places for Khulna city. Most of the local people are businessmen generation bygeneration.
They do not have enough light of education. The restaurants already exist in thatarea attracts all levels of
customer, which has bad impression on quality customer. For thequality customer there is a need for a
restaurant, which will meet the customer expectation.

Risk evaluation and insurance:

Our business has evaluated different risks. Suppose bankruptcy, if business fall in to loss andnot be able the
settle the loan. To avoid this risk, business has ability to grants more loanfrom bank showing other assets. The
critical risks facing this business, and contingencies todeal with them, are: Lack of work- to be covered by a
renewed and ongoing focus onmarketing Liability – to be covered by professional indemnity insurance Injury to
themanaging director – to be covered by workers compensationThe owner discussed with one insurance
company agent that the annual cost of our businessinsurance coverage would be 25,000 taka for the first
operating year 30,000 taka for secondyear and 45,000 taka for third year. In addition to insurance coverage, the
owner will takemany other steps to guard the business against business losses.

Finance and Start-up-Expenses:

The owner has determined that the amount of capital needed to launch business effectivelyand realistically. The
source of capital need to start the business will come totally 18,000,000taka or €200,000. 20% of the capital
provided by the student Government loan by the 10% oninterest rate. Its objective is to encourage the
development of private entrepreneurship. They provide funds in order to develop the economy of the country
promote self-employment andreduce unemployment. 40% of the capital is provided from the owner’s private
sources or savings and remaining 40% coming from the public sources. As agreement and proof theowner land as
security if the owner will unable to run the business or go bankruptcy
Financial Projections:

Sales
 
 – 
Nice Time is basing its projected sales on the assumption that the first unitwill open on July 1, 2014. We have
projected sales on the low side using €2.5 million Euros per year per restaurant. We did not factor in any sales
growth for subsequent years.

Cost of Goods Sold
- The cost of goods sold was determined by taking actual Profitand Loss statements from various restaurant
concepts and then using our pricing structure andguest counts to arrive at costs.

Management Payroll
- Figures are based upon the use of five managers per unit atour maximum bonus and salary levels. If we use
four managers per restaurant, this will lower our payroll.

Fixed and Variable Expenses
-
 
The various fixed and variable expenses weredetermined by taking actual numbers from several different
restaurant concepts.
 

Marketing Fees
-
 
These funds will be used for the production of various marketingmaterials.

Advertising
-
 
These funds will be used, if necessary, to maintain our sales at projected levels. If we are running significantly
ahead of our sales projections, then thesefunds may not be necessary.

Management Fees
-
 
We will use these dollars for accounting and payroll services of our firm. As we grow in size, this cost burden will
shrink per store due to efficiencies involume.

Personal & Business Goal/Objectives:


Personal Goals
: One of the reasons for the owner going into this business isto be self-employed. To successfully run and
establish this business displays the abilities hehas received in the course of his education.

Business Goals:
The short term goals would be to pay back all the loans procured with interest. Long-
term goals include business to become an exclusive restaurantamong entire restaurant of Khulna city by
providing higher quality of service, deliciousfoods, which will meet the basic demand of its prospective guests
for their satisfaction.A future goal of the restaurant would be to expand and increase the size of the restaurant.
Inthe long run we are to establish ourselves as the leaders in the local restaurant market with aloyal clientele
base, solid reputation and qualified employees, with opening and successfullyoperating to more outlets either
on ownership or on franchisee base.

Conclusion:
This business plan will be using as a working tool for the successful operation of the “
The Ghore-Byre Restaurant”
. The location and area analysis, target market analysis, SWOT and localmarker & competitor analysis
all suggest that the restaurant will be popular and
successful.The owner understands that in the expectations, due to circumstances beyond control,24

 
customer needs and preferences will change. Our dedication is to run the business accordingto business plan we
made what would work as a working tool. We will change our strategyaccording to trends in the hospitality
industry in Daulatpur area. To acquire our objectives wewill be looking at our sales, production, personnel,
inventory, customer profile and demand,customer satisfaction, repeat customer, disbursements etc