BUSINESS RESEARCH METHOD

BRM
Term III
MBA

Instructor: Dr. Mala Srivastava

Email: mala.srivastava@iimkashipur.ac.in

Learning Outcomes

Demonstrate proficiency in defining a research problem, identifying variables

or phenomena, identifying research designs, and developing purpose
statements, research questions, hypotheses.
Demonstrate proficiency in developing a research methodology for
qualitative or quantitative designs, using appropriate statistical methods for
data analysis.
Demonstrate proficiency in writing a scholarly research proposal, using
appropriate manuscript writing procedures and considering ethical issues.

Final grades will be calculated as follows:

Participation/quiz (2 points/week) = 15
Qualitative Research =15
Quantitative research =25
Mid term = 15
End term = 30
Session 1 A Introduction to
Business research
methods

Session 1 B Research design

Session 2 A Planning and Nielsen: Market
Preparation: • Research for Pantene
measurement
(quantitative and Source:
qualitative) and scales Indian Institute of
Management-
• reliability and validity
Bangalore
• sampling
Product #:
IMB419-PDF-ENG

Session 2 B Steps of research Nielsen: Market

process Research for Pantene

Session 3 A Quantitative Design of a survey

instrument
Session 3 B Qualitative Designing a case study
– protocols and
interview guides
Session 4 A Quantitative data Hands on SPSS.
analysis 1: Answering
research questions Pilgrim Bank (A):
using descriptive Customer Profitability
statistics
Source:
Harvard Business
School
Product #:
602104-PDF-ENG

Session 4 B Quantitative data Hands on SPSS

analysis 1: Answering
 research questions
using descriptive Shodh - Market
statistics, correlation Research for
and regression Economy Housing
(A)
Source:
Indian Institute of
Management-Bangalore
Product #:
IMB455-PDF-ENG

Session 5 A Reporting research group presentation of

research design and
instrument
Session 5 B
Session 6 A Quantitative data Case dell
analysis cluster analysis
Session 6 B Quantitative data Case IBM
analysis cluster analysis
Session 7 A Quantitative data
analysis factor analysis
Session 7 B Quantitative data
analysis factor analysis
Session 8 A Quantitative data
analysis logistic
regression
Session 8 B Data analysis in-depth
interview
Session 9 A Data analysis in-depth
interview
Session 9 B Introduction to R
Session 10 A Group presentation
Session 10 B Group presentation

Text

Business research methods a south asian perspective: William Zikmund, Barry

Babin. ,Jon C Carr Atanu Adhikari . Publisher Cengage