Communication

Media
Channels
Mass Communication
–One of the levels of communication,
it involves the transmission of
messages to large audiences using
technology of communication.
Characteristics:
1) Mass audience
2) A communication process that flows
one way is a large scale in
distribution and has an impersonal
and anonymous relationship with
the audience.
Characteristics:
3) A communication process that is
mediated by a mass medium or
communication technology, and
4) A communication process that is
organized by mass media institutions.
Print Media: The News Paper
– As a mass medium the news paper’s key
featured are:
• Regular or periodical appearance
• Use of print technology
• Use content
• Individual or group reading
 News Paper Companies are
Divided into 2 Sections:

Editorial Business
Editorial
–Composed of editors, reporters,
photo journalists, and other
journalists.
Business
–The business section composed of
the advertising and circulation sales
staff generates revenue for the
business.
News papers are classified
according to:
Type of content: General news,
political news papers , business news
papers, and sport news papers
Circulation area: National, Local,
Metropolitan news papers.
News papers are classified
according to:
Audience: Community news papers,
religious.
Language: National language,
vernacular.
Periodicity: daily, weekly
Broadcast Media:
Radio & Television
Radio
– Cost effective
– Low demand on literacy skills
– Portability
– Background medium
– Accessibility to the visually
Television
– Television is next to radio in popularity.
Television programs maybe
categorized: News, news analysis,
documentaries, formal and informal
educational programs, sports, music,
and entertainment.
Television
–The latter category includes, drama,
and comedy series, music and
dance.
Other Mass Media: Film and
Recorded Music
–The film has grown as an
independent cultural and
entertainment industry that attracts
millions of people in the world over.
New Media and Social Media
– The term “New Media” covers a set of
applied communication technologies
that continue to evolve. This also
known as “Interactive Forms of
Communication with the Use of
internet and other social networks”.
Characteristics of New Media
• Interactivity
• Ubiquity and de-locatedness
• Accessible to individual users as senders and/or receivers
• A medium of both mass and personal communication
• Hypertextuality
• Multimediality
Print Media: The News Paper
– As a mass medium the news paper’s key
featured are:
• Regular or periodical appearance
• Use of print technology
• Use content
• Individual or group reading
SOCIAL MEDIA
– A subset of the new media has dominated the
mass media landscape in recent years. These
are internet-based applications that build on
the ideological and technological foundations
of Web 2.0, and that allow the creation and
exchange of user-generated content (Kaplan
and Haenlin, 2010).
SOCIAL MEDIA
These may be classified into six types:
1) Social networking sites
2) Collaborative projects
3) Content communities
4) Virtual game world
5) Virtual social world
6) Technologies
Quiz:
Directions: Indicate whether the following
statements are True or False.
1. Opinion and advertisement do not have
a place in news paper.
2. Most television and radio stations are
only comprise of commercial
enterprises.
3. Facebook is one of the example of
content communities.
4. Television is a subset of the new
media that dominated the mass
media landscape in recent years.
5. Social media is thought of as
powerful because of their influence
on consumer behavior.
Direction: Identify what is being asked in the
following statements.
1. It is one of the levels of communication
that involves the transmission of
messages to large audiences using
technology of communication.
2. It comes next to radio in popularity,
according to the latest UNESCO world
communication and information report.
3-4. These are the two broad categories of
radio programs.
5-6. Give two news paper key
features.
7-10. Give four classifications of
social medias.