I am KALPASHRI.Y.

SIRDESHPANDE studying in final year BBA in SSMRV DEGREE

COLLEGE, BANGALORE UNIVERSITY part of academic program; I am doing a project
work on the topic entitled "A STUDY ON EFFECTS OF ADVERTISING ON
CUSTOMERS AT GRB DAIRY FOODS PVT LTD". Hence, I kindly request you to spare
few minutes in answering the questions. The information provided by you will be used only
for academic purpose. I hope you will co-operate for this.

Name: Contact No:

Email:

1. Age
a. 18 and below b. 19-25 c. 25-35 d.35-45 e. 45 and above

2. Gender
a. Male b. Female

3. Can you recall any advertisement of GRB

a. Yes b. No c. May be d. Not at all

4. Where do you mostly purchase GRB products?

a. Internet(Online) b. Super Markets c. Local Shops

5. Among all GRB advertisement which media attracts more customers?

a. Print b. Radio c. Television d. Internet e. Social media

6. Is the GRB advertisement informative?

a. Yes b. Not clearly c. No d. Not at all

7. How would you rate the GRB advertisement in scale(1-5) ?

1. Very Poor 2. Poor 3. Average 4. Good 5. Excellent

8. Does the advertisement match the image you have for GRB?
a. A Lot b. Quite a bit c. Not Much d. Not at all

9. Do you think the GRB advertisement carry the intended message?

a. Yes b. Yes, but not clearly c. No, it did not d. Not at all

10. Is the GRB advertisement appealing?

 a. A lot b. Quite a bit c. Not much d. Not at all
11. Would you pay attention to online GRB advertising?
a. Yes b. No

12. Have you purchased any product after coming across any GRB advertisement?
a. Yes b. No

13. Do you remember the celebrities telecasted in GRB advertisement?

a. Yes b. No

14. Does the involvement of the celebrities in the GRB advertisement influence your brand
perception?
a. Yes b. No

15. How often do you come in contact with GRB advertisement media (Social Media,
internet, Television, Radio, Print)?
a. Everyday b. Once a week c. Once a month d. Not at all

16. Which of these factors influenced your purchasing of GRB product?

a. The advertisement interesting
b. It is a familiar product or Brand
c. Was already planning on the purchase of the product but had not decided
d. Wanted to do acting as the actor in the advertisement

17. How would you rate the GRB advertisement compared with other of the same kind you
have seen? Rate from 1-5
1. Worse 2. Somewhat Worse 3. Same 4. Better 5. Much better

18. What is your level of satisfaction after purchasing GRB products?

1. Very Satisfied 2. Satisfied 3. Neutral 4. Unsatisfied 5. Very Unsatisfied

19. Reason behind the purchase of GRB products

1. Advertisement 2. For satisfying my need 3. Necessity 4. Functional Benefit
5. Enhance efficiency

20. Any suggestions?

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