AP06-EV004- “English language workshop on distribution system”

presented by : ELIANA MARCELA SANCHEZ MEZA

Market management

National Learning Service SENA

2020
2. complete paragraphs
3.
Strategic distribution
plan

An important tool that companies have

implemented to organize several
factors that are interconnected in the
marketing process.

Fragments of the
Distribution marketing process
Consumer
channel means the
The
route through
commercial
which goods or
objective of
services pass from
Intermediaries the distribution
the producer to the Producer   those people or channel.
final consumer The starting point companies that are
of the distribution located between
channel; people or producers and
companies that consumers or end
manufacture users
goods or services

There are some

Market factors to select the Company
 they can be people distribution channel organizations
or organizations formed by people,
that have different goods, common
types of needs to goals and
meet achievements to
Intermediaries satisfy customers
Products refers to those people or
You can be tangible or companies that are
intangible. They can have placed between
a variety of attributes such producers and consumers
as color, quality, brand, or end users, such as
packaging and price. wholesalers, distributors
and retailers
 4.

Types of distribution
channels

There are two typeof

distribution channels
Direct Indirect

It is the shortest It requires the

connection between the participation of different
manufacturer or intermediaries to
producer and the final achieve the complete
consumer process

In this channel the

manufacturer sells directly
to the final consumer
without the need for
intermediaries.
If you need an
intermediary who plays a
very important role in
Research: they have to gather the distribution of
information to create a strategic plan products, they must
and carry out the exchange fulfill functions such as:

Promotion: develop and spread Contact: find and contact

persuasive messages about the potential buyers to sell the
product product

Negotiation: it relates to the mutual

agreement between sellers and customers
with respect to the price, in order to make the
transfer of ownership
Physical distribution: they Financing: they are responsible
establish the mechanisms to for seeking funds to cover the
transport the services and costs of the marketing process
goods

Acceptance of risk: they must accept

Adaptation: they must determine
the risk involved in the performance
the design and fit of a model to the
of the marketing functions in the
product according to consumer
distribution channel.
demands