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LIZET ALBA 

3015 Wakefield Dr. Unit A, Carpentersville, IL 60110 | lizet.alba@gmail.com | 224.399.6421  


 
 
EDUCATION 
Northwestern University​,​ ​Evanston,​ ​IL ​September​ ​2012​ - ​June​ 2
​ 016 
B.S. in Journalism, Integrated Marketing Communications Certificate 
 
PROFESSIONAL EXPERIENCE 
Combined Insurance, ​Chicago, IL ​January 2019 - January 2020 
Communications Specialist  
● Lead press release author, managed internal review process and external distribution through PR Newswire and 
Combined Insurance digital channels.  
● Responsible for quarterly media analytics measuring and reporting utilizing Cision PR  
● Conducted media training with sales agents, ensuring they were prepared to represent the company in print 
and on-air interviews  
● Led content creation, design and delivery of “Quality Spotlight” newsletters distributed bi-monthly to a 
salesforce of 3,000+ agents and corporate leaders   
● Planning and logistics coordination for company events, including the #1 Military Friendly Employer Award 
Ceremony and quarterly town hall meetings 
● Conceptualized and implemented the firm’s only company-wide employee recognition program; managed 
internal communications regarding the program, incoming nominations, and selection process 
 
Illinois Hispanic Chamber of Commerce​, Chicago, IL  ​ June 2016 - Present 
Marketing and Communications Coordinator  
● Produced and managed content for IHCC website, social media channels and digital newsletter to inform 
network of 15,000+ business owners of upcoming events and business development opportunities  
● Led the communications strategy for 25+ yearly networking events; wrote press releases, developed marketing 
collateral and worked with media partners to secure news coverage 
● Identified and booked speakers for keynote events, managed vendor relations and executed day-of production 
● Coordinated marketing deliverables on behalf of 100+ small business and corporate members 
 
WGBO Univision Chicago​, Chicago, IL ​January 2016 - March 2016 
News Production Intern 
● Field produced mini-packages and VO-SOTS for the #1 rated 5:00 p.m. newscast in Chicago during the 2016 
primary election season, including interviews with the mayor and other elected officials 
● Gathered and investigated news tips from scanners, wires and social media for daily editorial meetings 
● Triaged calls to assignment desk, ensuring crucial calls were forwarded to executive producers 
 
NBCUniversal​, Chicago, IL ​ June 2015 - September 2015 
Telemundo Chicago Community Relations Intern 
● Created and managed the station Instagram profile; posted on social media during Telemundo Chicago events 
such as activations at local festivals and parades 
● Conceptualized and executed a sweepstakes promotion for a major client that was presented at Fiesta del Sol, 
the largest Latino festival in the Midwest with more than one million visitors 
 
SKILLS  
● Computer:​ Buffer, Cision, Crownpeak, iNews, Microsoft Office, PR Newswire, Salesforce  
● Languages:​ Verbal and written fluency in Spanish