CHAPTER - 1

1.1GENERAL INTRODUCTION ABOUT THE SECTOR

PRINT MEDIA:

WEB MEDIA:
1.2 INDUSTRY PROFILE

A. Origin and Development of the Industry :-

B. Growth and Present Status of the Industry:-

 C.Future of the industry:-

CHAPTER – 2
 2.1 Profile of the organization:-

India Today is an Indian weekly newsmagazine published by Living Media India Limited, in

publication since 1975. India Today is also the name of its sister-publication in Hindi. Aroon

Purie is its editor-in-chief from 1975, a position he has held continuously for the last three

decades.

It is part of the India Today group also founded in 1975 and which now includes 13

magazines, 3 radio stations, 4 TV channels, 1 newspaper, a classical music label (Music

Today), book publishing and India's only book club. With the publication of its 30th

Anniversary issue in December 2005, the magazine which had commenced publication in

1975 with a circulation of 5000 copies, currently has five editions and a circulation of over

half a million copies with a readership of over 20 million.

In March 2009 the news magazine arranged the visit of former President of Pakistan, Pervez

Musharraf to the country where he delivered a lecture on the "Challenges of Change".

Musharraf thanked the newspaper for the reception and protocol it had offered him during his

trip there.

India Today group to launch tabloid in partnership with Daily Mail.

Britain’s top-selling Daily Mail and the India Today group are set to launch a newspaper

targeting women readers in India.

India Today group said Mail Today, backed by Daily Mail publishers Associated

Newspapers, was expected to hit the Delhi market by the end of the week with an initial print

run of 1,20,000 copies.

The 48-page tabloid will be gradually rolled out across India, jostling for readers in

competition with a host of new publications that have been launched in recent years.

“Mail Today will be a completely different newspaper from the other existing newspapers
and it will be a newspaper that the whole of India would be proud of,” said India Today

chairman Aroon Purie in a statement.

2.2 Growth and Development of the organization

India Today group said Mail Today, backed by Daily Mail publishers Associated
Newspapers, was expected to hit the Delhi market by the end of the week with an initial print

run of 1,20,000 copies.

The 48-page tabloid will be gradually rolled out across India, jostling for readers in

competition with a host of new publications that have been launched in recent years.

“Mail Today will be a completely different newspaper from the other existing newspapers

and it will be a newspaper that the whole of India would be proud of,” said India Today

chairman Aroon Purie in a statement.

2.3 Present status of the Organization:-

India Today plans to adopt the highly successful formula used by the Daily Mailin targeting

middle class women readers.

Purie said women’s content was an area not covered by existing Indian newspapers and Mail

Today would have it as a “differentiating factor.”

The nearly century old Daily Mail, the second largest selling daily in Britain after the Sun,

was the first paper to have a women’s page and position itself as a middle class publication,

embracing such themes as family values.

Mail Today’s editor Bharat Bhushan said the paper’s content would stress taking a stand and
highlight people who believed in “raising their voices for the good of society.”

The statement gave no ownership details but there is a limit of 26% foreign ownership in the

print media.

The nearly century old Daily Mail, the second largest selling daily in Britain after the Sun, was the

first paper to have a women’s page and position itself as a middle class publication, embracing

such themes as family values.

Mail Today’s editor Bharat Bhushan said the paper’s content would stress taking a stand and

highlight people who believed in “raising their voices for the good of society.”

The statement gave no ownership details but there is a limit of 26% foreign ownership in the print

media.

There have been a slew of newspaper and magazine launches in India including two new general

dailies in Mumbai — Daily News and Analysis, or DNA and theMumbai Mirror — and a new business

paper Mint which was launched in February in both New Delhi and Mumbai. Also, HT Media Ltd,

publishers of Mint, and arch-rivals Bennet Coleman and Company Ltd, publishers of the Times of

India, got together to publish Metro Now, a tabloid.

Driving the media spurt in the country of more than one billion people is a booming economy

which has created a surge in advertising.

2.4 Functional Department of the organization:-

 2.5 Organization Structure and organize institution

for any research or diploma. Action Chart:-

An Approach to Business that reflects Responsibility, Transparency and Ethical Behaviour.

Respect for Employees, Clients & Stakeholder groups

ORGANIZATION STRUCTURE
 2.6 Product and Services profile of the organization

Competitors:-

2.7 Market profile of the organization:-

Mail Today is a newspaper established in November 2007 , and published by the India

Today Group in a joint venture with British newspaper Daily Mail (which is part of

the Associated Newspapers Group). Associated Newspapers holds 26% stake which it bought

at Rs. 18 Crore

Currently there is one edition of the paper published from Delhi which consists of 48 pages.
The Daily Mail is a British, daily middle market tabloid newspaper. First published in 1896

by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper

after The Sun. Its sister paper, The Mail on Sunday was launched in 1982. Scottish and Irish

editions of the paper were launched in 1947 and 2006 respectively. The Daily Mail was

Britain's first daily newspaper aimed at the newly-literate "lower-middle class market

resulting from mass education, combining a low retail price with plenty of competitions,

prizes and promotional gimmicks"[3], and the first British paper to sell a million copies a day.

It was, from the outset, a newspaper for women, being the first to provide features especially

for them, and is still the only British newspaper whose readership is more than 50% female.

LMI was founded in 1975 and its first publication was India Today which was a fortnightly

news magazine. Aroon Purie is the Chairman and Editor-in-Chief and Ashish Bagga is the

CEO.

There have been a slew of newspaper and magazine launches in India including two new

general dailies in Mumbai — Daily News and Analysis, or DNA and theMumbai Mirror —

and a new business paper Mint which was launched in February in both New Delhi and

Mumbai. Also, HT Media Ltd, publishers of Mint, and arch-rivals Bennet Coleman and

Company Ltd, publishers of the Times of India, got together to publish Metro Now, a tabloid.

Driving the media spurt in the country of more than one billion people is a booming economy

which has created a surge in advertising.

CHAPTER – 3
3.1 ROLE AND RESPONSIBILITIES:-

In MAIL TODAY, My role was management trainee in the organization working towards the

progress and development of the organization. My responsibility is to increase the sales of

Suscription and choose the Mass functioning Clients for the company. My main role is to

aware the customer about my company and to work towards achievement of the allotted

target.

Where I learn how to fulfill the need of customers or else provide them a right product

accounting to their need.

In my whole tenure I learn all the basic part of marketing and sales.

How to generate leads.

How to interact with client?

How to pitch customer for the product?

How to do service after selling a product?

My job profile mainly included sales of:

• Selling the Mail today News Paper Subscription to the customer

• Though KNOP I also sell the subscription

• Individually I gone through the target or potential customer

• After Selling the Subscriptions my job is to teach customer how to stat this service

• Customer Problem handling

Beside this I had to serve old customers as well.

For the first 10 days, immense knowledge on the product was provided to us by highly

qualified and experienced trainers. However my job profile was not target based, but I was to

contribute in my A.S.M’s target. Hence, I was doing my work with dedication. I went in

market, used my own reference, tried to generate leads through tele calling. I was also

engaged in interacting with customers directly, which had a wonderful experience.

3.2 Key Learning :-

Descriptions of Live Experiences):-

Working in a Organization like Mail Today can be a great experience for anyone and it was

the same for me as well. I took my full efforts to accomplish all the duties and responsibilities
assigned to me by superiors and tried my best to accomplish the task assigned. The project

and training experience in Mail today was a source of immense learning and development

for us as a management student and human being:

1. I achieved my monthly targets with 100% success rate

2. With good communication skill, I managed to attain customer satisfaction.

3. I tried to maintain a good working environment for myself and others.

CHAPTER – 4
Introduction:-

The study of research methodology gives the necessary training in gathering material and

arranging or card-indexing them, participation in the field work when required, and also

training in techniques for the collection of data appropriate to, particular problems, in the use

of statistics, questionnaires and control experimentation and in recording evidence, sorting it

out and interpreting it.

4.1 Statement of research problem

Data Collection:-

Data in the sense contact name, number, address of mass number of person whom we can

contact and sale our product. To do a research on any specific topic one should understanding

the problem thoroughly, and rephrasing the same into meaningful terms and analytical point

of view. Firstly, I understand the problem to discuss it with one’ my own colleagues then I

discuss it with some expertise in these matters. We have to go into the market to meet our

customer personally and ask them to give detailed information that we require. It’s depending

upon them whether they are interested to do so or not. It’s time consuming as well money

consuming process. After collecting these data we have to contact them and ask them to buy

the product which is going to offer them. When we have data in our hand it’s easy to do our

task.

4.2 Statement of Research Objective:-

4.3 Research Design and Methodology:-

Research Design :-

A Research design is the arrangement of conditions for collection and analysis of in a manner

and aims to combine relevance to the research purpose with economy in procedure. In fact

the research design is the conceptual structure within which research I conducted. Research is

needed because it facilitates the smooth sailing of the various research operations thereby

making research as efficient as possible yielding maximum information with minimal

expenditure of effort, time and money. Since the aim is to obtain the accurate information

about the customer in terms of his interest towards investment in stock sector. I have used the

techniques of questioning customer in order to know their consumer behaviour, their

interest ,their needs and etc.

It is very important for the sales executive to study the mind of the customer so that the

personal visit would not be a waste of time, money and efforts.

Research Methodology:-

Research methodology is way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it we study the

various steps that are generally adopted by a researcher in studying in research his research

problem along with logic behind him. Why a research study has been undertaken, how a

research problem has been define in what way and why the hypothesis has been formulated,

what data have been collected and what particular method has been adopted, why particular
technique of analyzing data has been used and a host of similar other question are usually

answered when we talk of research methodology concerning a research problem or study.

CHAPTER – 5
Analysis the data:-

The research is conducted in South Delhi on 100 customers using a questionnaire, and the

objective is:

To study the measuring the customer satisfaction of the readers

The rationales of the survey conducted in South Delhi on 100 people are:

1. Do you read any kind of news papers?

(a) Yes - 96%

(b) No - 04%

Yes
No

Interpretation: Out of 100 people 96 persons read news papers

2. What would you prefer to read?

(A) journals (B) E-book

(C) Newspaper (D) Magazine

30
25
20
People Interested
15
10
5
0
E-Book Newspaper Magazine journal
3. Are you Read Mail Today News papers ?

(a) Yes - 61%

(b) No - 39%

39%

61%

yes

no

4. Have you heard about the Mail Today News Papers?

 (a) Yes - 70%

(b) No - 30%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Yes No

5. Through which source did you came to know about Mail Today News Papers?

Advertisement 76%

Word of mouth 14%

Referred by your friend 10%

 10%
14%
Advertisement
Word of mouth
Referred by your friend
76%

6. Are you satisfied with Mail Today News Papers?

(a) Yes - 90%

(b) No - 10%
 10%

Yes
No

90%

7. Are you satisfied with the Mail Today Sales Executive?

(a) Yes - 70%

(b) No - 30%
 30%

Yes
No

70%

8. What do you think about Mail Today News Papers?

Good 60%

Average 30%

Bad 10
60%

50%

40%
60%
30%

20%
30%

10%
10%

0%
Good Average Bad
CHAPTER – 6
5.1 Summary of Learning Experience:-

Market” plays an important role in everybody’s life directly or indirectly. Somewhere down

the line it affects the life of everyone, no matter how insignificant the person may be. I came

to know about it only when I faced the real market and interacted with the actual customers.

It has been a good learning experience and the market taught a lot of things which I never

thought of. The awareness level of people about news paper.

The working experience at Mail Today was mixed. As mentioned in profile I had to

contact raw prospects then making them aware of my organization and products. Sometimes

they were interested sometimes they weren’t. But one thing I got at every single time, and

that was confidence and the number of queries. Those queries prepared me better for the next

times. As I monitored, there were many clients who used to rely more on the salesman rather

than the company. While marketing the product, I also came in contact with several people

who wish to have some brand name associated with their investment which made our job a

bit easier.

Hence, it could be concluded that future of this industry is bright and proper knowledge in

this particular field may help one to explore new heights in his career.
5.2 Conclusions and Recommendations:-

1. The company must enhance the knowledge of people about their products i.e. they

should do proper marketing of their products as well as their brand, just like their

competitors are doing. For example, Mid Day, Hindustan Times, Times of India Etc.

2. The Company must also increase their pace to spread their distribution channel of

vendor.

3. The company must provide a wider range service to the customers.

4. The positioning of their products must be based on their products, rather than their

customer segmentation.

5. Better marketing executives are required, so that the awareness can be increased

among corporate.

6. Better follow up activity is required to tap the potential customers.

APPENDIX

QUESTIONNAIRE

Q1. 1. Do you read any kind of news papers?

Yes No

Q2. 2. What would you prefer to read?

A) journals (B) E-book

(C) Newspaper (D) Magazine

Q3. Are you Read Mail Today News papers ?

Yes No

Q4. Have you heard about the Mail Today News Papers?
 Yes No

Q5. Through which source did you came to know about Mail Today News

Papers?

(a) Advertisement

(b) Word of mouth

(c) Referred by your friend

Q6. Are you satisfied with Mail Today News Papers?

Yes No

Q7. Are you satisfied with the Mail Today Sales Executive?

Yes No

Q8. What do you think about Mail Today News Papers?

 Good

Average

Bad

Q9. Wright down some thing about Mail Today……………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………..

Q10. If you does like Mail Today then which news papers do you like?

(please specify)

Q11. What differentiates your News papers from others? (in regards of
price, size, services and quality of News )

Q12. Are you currently satisfied with your News Papers” ?