CHAPTER 1

Company Profile

Pioneer Insurance was founded in May 1954 with a staff of five at the
Quisumbing Building, along Dasmarinas Street in Binondo, Manila. Among its first
officers are Johnny Cheng as Chairman; Lorenzo Chan Toh as President; and Yang
Pao Wang as General Manager. It began its business in non-life insurance. Ten
years later in 1964, it ventured into life insurance. Its evolution has included a fruitful
five-year joint venture with Allianz AG of Germany in the form of Pioneer Allianz.
Following the joint venture in 2003, an agreement was reached to move forward as
a 100 percent Filipino-owned company.

Today, Pioneer Life Inc. is a significant player in the industry, and it continues
to grow with a record number of Million Dollar Round Table qualifiers. In 2013,
Pioneer Life generated gross written premiums of close to P2.2 billion, supported by
equity of over P1.0 billion and assets of almost P7.5 billion.

Mission, Vision, and Goals

What I do has the power to change lives.

My words enable people to fund big dreams.

My handshake leads to the continuation of life and families made more secure.

I have strength of character, passion and focus.

I persevere and overcome challenges.

I am proud to be with Pioneer.

I am Pioneer and I change lives.

Goal: Pioneer aims to serve the Filipino people with excellence, integrity and
humanity, while remaining attuned to their changing needs. To reach out to more
and more Filipinos, from CEOs to jeepney drivers, from businesses in aviation to
organizations in need of microinsurance. 
Values and Value System

> Humanity

We are in the business of helping people secure their lives and what matters most to
them. We provide services that enable our stakeholders to prepare for and face
some of life's most challenging moments. We do so with warmth, compassion, and a
sincere concern for the quality of life of every stakeholder. 

> Excellence

We value excellence that goes beyond mere compliance. We believe in doing the
right things the right way. Because we care about what is important to our
stakeholders and caring is part of who we are, we will go out of our way to provide
superior products and services that communicate our concern and desire to delight
them.  We believe that mediocrity is a form of dishonesty; it is not being true to who
we are.

> Integrity

We recognize that each employee of Pioneer defines our organization by the way
he/she carries him/herself. Integrity is all about knowing who we are and taking pride
in what we stand for. It is about how we turn values into actions, how our actions
reflect who we are, and how we see ourselves through the things we do. We
strongly believe in this dual standard: to be strict with others but strictest with one's
self, especially when no one is looking.
Organizational Structure

 Territorial/Geographic Organizational Structure

Pioneer Life has an extensive network around the Philippines with 16 branch offices
namely Aklan, Bacolod, Cagayan de Oro City, Cavite, Cebu, Dagupan, Davao,
General Santos, Iloilo, Laguna, Las Piñas, Metro Manila, Pampanga, Pasig,
Paranaque, and Quezon City, and 8 shared offices with Pioneer Insurance. Overall,
Pioneer, Inc. which is the company’s ultimate parent, has over 36 branches
including their office in Hong Kong.

Lorenzo Chan Jr.

(Pioneer Life, Inc. President & CEO)

Molly
Uyecio
(CFO & EVP)

David Ernesto Atty. Betty Sally Ong

Coyukiat Chan Medialdea (Pioneer
(Pioneer (Pioneer (Pioneer Insurance Head for
Group Insurance and Surety Shared
Head) Chairman) Corporation President) Financials)

Branch Managers

Department Heads

Employees
SWOT Matrix Analysis

Strengths Weaknesses

 Well established as it has been  More competitors for Pioneer to

serving the Filipinos for over 66 compete with (e.g banks, Internet
years. players, other insurance companies).

 Globally recognized; named Best  Limited budget for marketing; not

Insurance Company in the focused on advertising (e.g
Philippines for 2 consecutive years billboards, online marketing
by the Euromoney Annual Insurance promotions) but more on customer-
Survey, beginning 2009. In 2010, it centric approach.
was recognized as Best Insurer in
Asia. In 2012, it was recognized by
the Insurance Commission for its
contributions to the field of
microinsurance.

 Speedy, fair, and efficient claims

settlement.

 Variety of products from life to non-

life insurance.
Opportunities Threats

 Out of 110 million Filipinos, 18% are  Government regulations or policies

only insured so Pioneer can tap on issues like health care and
those 82% that are not yet insured . terrorism can quickly change the
direction of insurance.
 Client’s increasing need for
“insurance consultant” can open new  Security issues
ways to service the client and
 Calamities and/or war
generate income.

 Technology is improving (paperless

transactions).
Supply Chain Management

ACCOUNTING UNDERWRITING OR
DEPARTMENT MARKETING
DEPARTMENT

PIONEER LIFE, INC.

SALES MEDICAL
DEPARTMENT DEPARTMENT

BOA/FRONTLINERS
- the ones who received the
payments
- connected to the Head
Offce
Strategic Asset Management

1.) Property Assets

Its logo, the face of Pioneer, signifies the team’s effort to carry out its promise to be
“Your Insurance”, the partner of choice for every Filipino.

2.) Human
Resource Assets

The employees are the Human Resource Assets of Pioneer Life, Inc. There are over
501-1000 employees spread in Luzon, Visayas, Mindanao and Hong Kong
branches. In Cagayan de Oro branch, there are about 100 employees working in the
company.

3.) Marketing Assets

> Pioneer Intercontinental Insurance Corporation - non-life subsidiary focusing on

non-traditional insurance packages
> M Pioneer Insurance Inc. - write non-life insurance products for Property, General
Accident Lines, Marine, Motor, Surety, Homeowner’s and other packages.
> Pioneer Insurance And Surety Corporation - highlighted by its strong position
across all non-life insurance lines, including property, marine, motor, and aviation.
> Card Pioneer - country's first non-life company specifically created to address the
calamity, agriculture and income loss insurance needs of the marginalized market.
> Blue Cow Co., Inc. - engaged in general merchandise and commercial business,
dealing in buying, acquiring, printing, publishing, sale and distribution of books,
papers, magazines, periodicals, school and office supplies