2 6

3 5 EARLY BIRD OFFER

4 4 AUD $1395 + GST (SAVE $200)
5 3 This invitation expires 26 February 2011
6 2 Sorry there will be no extensions
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DQ
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Congress Business intelligence

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5 3 28 - 30 March 2011 : Citigate Central Sydney, Australia
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Welcome
Ark Group is proud to bring you DQ Asia Pacific: From Geek to Chic. Ark Group has undertaken extensive research and
collaborated with data management practitioners and industry professionals to ensure that the direction and content of
each
Thispresentation
year’s Datawill provideAsia
Quality youPacific
with realCongress
value useful
2011information
will focusand on effective
data
strategies to implement within your organisation.
quality across the whole organisation. Organisations are coming to
Our
realiseAustralia
international keynote presenters
that successful and practitioner
data quality requires the case studies will show
participation how
of most
employees, not just a select few.
enterprises can use data to improve organisational efficiencies, drive competitive
advantage, improve regulatory compliance and produce strong returns; while
This year will also focus on communicating data quality to others within
sponsor sessions will also take a case study approach in illustrating functional
the organisation.
methods that they’ve applied to specific client situations.
Data Quality Asia Pacific Congress 2011 brings together experienced DQ
professionals from across the globe to bring you the most up to date
information on data quality processes, communicating data quality,
knowledge management, information management and implementing
frameworks and measures to maintain your organisation’s data.

Congress Highlights

We want to bring to the forefront the pinnacle of data quality within our region by recognising those who
are leading the field through innovation and best practice.

The Data Quality Asia Pacific Award (DQ APAC Award) recognises outstanding achievements in
the field of data quality, celebrates the principles that define the discipline and
highlights emerging trends in the field. Candidates are nominated for the award on the basis
of project innovation and a set of data quality principles developed by the International
Association for Information and Data Quality (IAIDQ).

For entry details visit The judging panel selects two nominees for the award based on the judging criteria. Both
www.dqasiapacific.com finalists are then invited to present their project in a case study format on day one of the
Data Quality Asia Pacific Congress 2011.

Winner of the Data Quality Asia Pacific Award 2010

Chris King, Corporate Information Manager, Accor

T r i v i a
DQ
The DQ Trivia Hunt is back following the success of last year’s
prize competition. Use this opportunity to engage with the event
sponsors in a more meaningful way and have the chance to win some
H u n t great prizes!

Stay Connected

Twitter: @DQAsiaPacific

Facebook: http://tiny.cc/yjowA

LinkedIn: http://tinyurl.com/DQlinkedin

Scribd: http://scribd/DQ Asia Pacific

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DAY ONE – Monday, 28 March 2011 DAY TWO - Tuesday, 29 March 2011

8.30 Registration and refreshments 8.30 Registration and refreshments

9.00 Chairperson’s opening remarks 9.00 Chairperson’s opening remarks

TBA TBA

9.15 International keynote session: Ensuring quality of 9.15 International keynote session
health care data: a Canadian perspective »» Consolidating data professionals into one organisation
»» Challenges with ensuring data quality within the Canadian »» A practical governance structure that works
health care system »» Using metadata to accelerate data quality improvement
»» CIHI’s Data Quality Framework: a tool for its staff and »» Using lean six sigma techniques to solve process issues
stakeholders »» When the cost of poor quality helps and when it hurts
»» Data quality studies and reporting tools to ensure ongoing Tom Kunz, Downstream Data Manager, Shell Oil
compliance
»» Techniques for communicating data quality in terms that resonate 10.00 Event Partner session
with the different users of health information
Heather Richards, Program Consultant, Canadian Institute for 10.45 Networking break
Health Information
11.15 Knowledge management and information management
10.00 Lead Corporate Partner Session: »» Defining both of these terms: what is the difference between
them?
10.45 Networking break »» Knowledge management, information management and quality:
where do they all fit in to your organisation?
11.15 Getting support for governance and data quality »» Illustrating those associated with knowledge management and
»» Encouraging management for DQ’s importance throughout the information management within the organisation
organisation Maria Corpuz, Manager Information Security, Queensland
»» Making a positive business case for DQ and DQ resourcing Department of Education and Training
»» Defining governance: the difference between governance
and quality 12.00 Cultural change for successful data quality
»» Understanding that good governance requires the input »» Creating and maintaining a quality-supportive organisation
of executives »» Deciding what you want your organisation to look like, culturally
Steve Bennett, National Information Manager, News Digital Media »» Leading organisational change for data quality
Brigid Costello, Manager Knowledge & Information Services, Family
12.00 Executive Partner Session: Court of Australia

12.45 Networking lunch 12.45 Networking lunch

1.45 Data quality for an effective collection web presence: 1.45 Event Partner session:
Art Gallery of NSW’s approach
»» Understanding the principles of data and collection management 2.20 Data Quality Award Finalists 2010
and how these can be implemented for quality control of data Hear a short presentation from the finalists of 2010’s DQ Award
»» Intellectual property rights and rights management about where they’re at now.
»» Current methodology for provenance research »» Looking back at 2010
Jesmond Calleja, Collection Systems Manager, Art Gallery of NSW »» The journey of the past 12 months
»» Where to from here?
2.30 Data Quality Award Finalist 2011 Chris King, Corporate Information Manager, Accor
Tatiana Stebakova, Manager – Unique Identifiers,
DQ Asia Pacific Award National E-Health Transition Authority
Ark and IAIDQ are proud to present the 2nd Annual
DQ Asia Pacific awards. 3.00 Networking break

The following sessions will feature the finalists for this award 3.30 Collaborative panel discussion: Communicating data quality
as selected by an expert panel of IAIDQ members. Following the »» Putting practices in place that will make for successful data
presentations, we invite you to cast your votes and decide the communication throughout the organisation, no matter where the
best data quality project of the past year. data is generated from
»» Making a positive case for data quality
3.00 Networking break »» Implementing agreed-upon systems for effective communication of
your organisation’s data
3.30 Data Quality Award Finalist 2011 Panellists: Danette McGilvray, President and Principal,
Granite Falls Consulting; Neil Fraser, Information Director,
4.00 Interactive Discussion: Macquarie University; Lwanga Yonke, International Association for
Data quality as a process, not just an end result Information and Data Quality (IAIDQ)
Listen to a short presentation from Lwanga Yonke, then discuss
what it means to manage data quality as a process 4.15 Engaging the business on the data cleansing journey
»» Defining data quality management »» What’s the value of good data?
»» The case for a process approach »» The data quality initiatives
»» Various models for data quality process management »» Getting the ‘data quality train’ moving
»» Assigning accountabilities for data quality »» Selling the data quality benefits
»» Data cleansing: when is a good time? »» Delivering the data quality project in the enterprise
Lwanga Yonke, Industry Analyst and Advisor, Andrew Farmer, Business Innovations Analyst,
International Association for Information and Data Quality Johnson & Johnson Medical
(IAIDQ)
5.00 Chairperson’s closing remarks and end of congress
4.45 Chairperson’s closing remarks and end of day one
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DAY THREE – Wednesday, 30 March 2011 To maintain an interactive

environment there are only
15 spots available for
For more information on our workshop facilitators please visit
each workshop.
the workshop tour now showing at www.dqasiapacific.com

Workshop A: Let’s talk business: A practitioner’s Workshop B: Developing data quality indicators and
guide to communicating about data designing data quality report cards

Registration: 9:00am Registration: 9:00am

Workshop starts: 9:30am Workshop starts: 9:30am
Workshop ends: 12:30pm Workshop ends: 12:30pm
Facilitated by: Danette McGilvray, President and Facilitated by: Heather Richards, Program Consultant,
Principal, Granite Falls Consulting Canadian Institute for Health Information

You have expertise in or are responsible for some aspect of data management:
quality, governance, stewardship, modelling, architecture, metadata, etc.
But the success of your job, program, or project requires commitment from
people who don’t understand data or what you do. Getting support in the way
of time, attention, money and other resources continues to be a challenge.
For those whose profession revolves around data it is often hard to
understand why “they” don’t get it. They may be those who make critical
decisions about funding and resource allocation that impacts data
activities, yet don’t understand the role that information plays in what the
organisation is trying to accomplish. They may be peers or colleagues where
their input and subject matter expertise are needed, but they can’t seem to
take time to meet. This is particularly critical for those who are involved
in data quality, as this touches all aspects of data. Find out what isn’t
taught in school or on-the-job training:
»» Defining data quality management
»» The case for a process approach
»» Various models for data quality process management
»» Assigning accountabilities for data quality
»» Data cleansing: when is a good time?
Data quality indicators can cover any of the dimensions of timeliness,
usability, accuracy, relevance, and comparability. Usually expressed in
quantitative terms, these indicators must be clearly defined, measurable,
and have a specific purpose. Their definitions, calculations,
interpretation, use, optimal values, and limitations are often determined
with various stakeholders’ consultations. It is important for data quality
indicators to be reported in measurement units that allow for meaningful
comparisons over time and between different data providers, and for
indicators to be available at different levels of detail to meet the needs
of different audiences. Proper development of data quality indicators allows
for various reports to be produced.
This workshop will present some data quality indicators used at CIHI, with
emphasis on the steps involved in their development and dissemination. The
workshop will be interactive as participants will apply many of these steps
as they develop a data quality indicator of their own.

Come prepared to join in and participate as this is a highly interactive

workshop!

Workshop C: Creating a data quality management system Workshop D: The power of metadata and KPIs within a
within your organisation practical governance structure

Registration: 1:00pm Registration: 1:00pm

Workshop starts: 1:30pm Workshop starts:

1:30pm

Workshop ends: 4:30pm Workshop ends: 4:30pm

Facilitated by: Joe Otway, Principal Consultant, Megaprime Facilitated by: Tom Kunz, Downstream Data Manager, Shell Oil

This workshop will be explore the power of customer metadata and examine how
In this scenario based workshop attendees will work in small groups to: Shell has begun to establish practical governance structures that make the
use of metadata and KPIs valuable tools in the data quality journey.
»» Consider the data quality dependencies of a hypothetical organisation
»» Explore the data quality requirements and concerns of the CEO, CIO and GOVERNANCE: The buzzword of the day, but is there a simple way to begin to
other key stakeholders identify and then reap the benefits of having business owners
»» Develop a data quality management system design considering the: of data?
Mission, vision and strategy of the Data Quality Service / METADATA: “Data about data”. Simple to say, but what does it mean and
Data quality policy, standards and guidelines / Data quality services, how can the mining of customer master data and the analysis
processes and workflows / Data quality roles, responsibilities and of it help to improve data quality?
organisation / Assessment, education and training needed for KPIs: How key are the indicators if no one is listening?
data quality assurance / Information, systems and networks needed to
assure data quality / Management system for the Data Quality Service
»» Present their group’s solution and discuss it in an open forum

Come prepared to join in and participate as this is a highly interactive

workshop!
Q R egistration

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Sponsorship Manager Fax: Send the completed registration form to +61 1300 550 663
Email: aga@arkgroupasia.com
Phone 1300 550 662 or email Web: www.arkgroupaustralia.com.au
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