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Senior Global Account Manager

Wunderman Thompson

Jul 2019 – Present8 months

Singapore

-WPP@Unilever
Brand : Global LUX (Skin and Hair)
Markets : China, Japan, India, North Africa & Middle East

-Neighbourhood
Brand : Johnson & Johnson

-WPP@Unilever
Brand : Global LUX (Skin and Hair)
Markets : China, Japan, India, North Africa & Middle East

-Neighbourhood
Brand : Johnson & Johnson

Marketing - Home Care

Godrej Consumer Products Limited

Nov 2016 – Feb 20192 years 4 months

Mumbai Area, India

Assistant Brand Manager

Brand: Goodknight (GCPL's flagship brand and market leader in HI category, India)

-Support brand strategy across all product formats of Goodknight : indoor electric & non
electric solutions, outdoor personal care range
-Lead product packaging development initiatives across all SKUs, including NPDs
-Trade promotions and innovative POSM development
-Extensive collaboration with cross-functional teams for swift turnarounds on projects;
excellent proven track record on key SKU launches in market
-Active engagement in NPD concept testing, consumer FGDs & market researches, to cull
insights deemed fit with the brand strategy
-Managed advertising, and TV/print/packaging/digital initiatives across formats, with
external agency partners

GCPL is the largest Indian Co. in Home & Personal Care space
Ranked #1 (India) and #6 (Asia) as the "Best CPG Co. to work for" (Source: GPTW, 2015)

AWARDS
Awarded 1st ever GCPL On-Spot Recognition Certificate from Business Head (India
SAARC) - for Green Shakti coil market launch in record time (Jan'18)

Effies 2018
Silver (Consumer Products-Others) - Goodknight Personal Repellent (Getting Moms to Love
Outdoors)
Bronze (IMC) - Goodknight Personal Repellent (Getting Moms to Love Outdoors)

GCPL Awards 2018

Best Innovation - Goodknight Fabric Roll-On (April'18)

Godrej Awards 2018

Outstanding Innovation - Goodknight Personal Repellents (Arpil'18)

Assistant Brand Manager

Brand: Goodknight (GCPL's flagship brand and market leader in HI category, India)

-Support brand strategy across all product formats of Goodknight : indoor electric & non
electric solutions, outdoor personal care range
-Lead product packaging development initiatives across all SKUs, including NPDs
-Trade promotions and innovative POSM development
-Extensive collaboration with cross-functional teams for swift turnarounds on projects;
excellent...

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Account Management

Ogilvy

Apr 2015 – Nov 20161 year 8 months

Mumbai, Maharashtra, India

Senior Account Executive - Account Manager
Handled accounts across categories- Digital/technology/E-Commerce, FMCG, Hospitality,
Durables :

Google, Android One, and Initiatives

Mondelez India - Bournvita (Beverages) and Biscuits (Confectionary)
Taj Hotels Resorts and Palaces - Corporate
JSW NeoSteel
PharmEasy App
New Business Pitches

AWARDS
Effies 2016
- Gold for Bournvita Tayyari Jeet Ki : The Best On-going Campaign category
- Bronze for Bournvita Badaam Booster

Senior Account Executive - Account Manager

Handled accounts across categories- Digital/technology/E-Commerce, FMCG, Hospitality,
Durables :

Google, Android One, and Initiatives

Mondelez India - Bournvita (Beverages) and Biscuits (Confectionary)
Taj Hotels Resorts and Palaces - Corporate
JSW NeoSteel
PharmEasy App
New Business Pitches

AWARDS
Effies 2016
- Gold for Bournvita Tayyari Jeet Ki : The Best On-going Campaign category
- Bronze for Bournvita Badaam Booster

Account Management

Publicis Groupe

Jun 2013 – Apr 20151 year 11 months

Mumbai Area, India

Senior Account Executive

Accounts Handled-
Garnier Skin Naturals- Women Grooming: Care and Cleansing.
Combiflam Plus

Senior Account Executive

Accounts Handled-
Garnier Skin Naturals- Women Grooming: Care and Cleansing.
Combiflam Plus

Account Planning Trainee

JWT

Mar 2013 – May 20133 months

Mumbai Area, India

-Worked on consumer insight mining on the Godrej Goodknight account

-Helped in structuring of the GK Brand Architecture & brand key; consumer mindset
mapping for the foreign market entry of the brand; competitive analysis & semiotic coding to
landscape the mosquito repellent industry in India

-Consumer mining for the Smirnoff 'Yours for the making' OOH campaign

-Helped the account management on TBZ pitch

-Worked on consumer insight mining on the Godrej Goodknight account

-Helped in structuring of the GK Brand Architecture & brand key; consumer mindset
mapping for the foreign market entry of the brand; competitive analysis & semiotic coding to
landscape the mosquito repellent industry in India

-Consumer mining for the Smirnoff 'Yours for the making' OOH campaign

-Helped the account management on TBZ pitch

Marketing Intern
Idea Cellular Ltd

Oct 2012 – Nov 20122 months

Bhubaneshwar Area, India

Branding and Marketing Intern

Branding and Marketing Intern

Student

University of Leeds

Sep 2011 – Sep 20121 year 1 month

Leeds, United Kingdom

MSc International Business

Project Dissertation- The Challenges faced by Asian firms in building Global brands: An
Investigation of the Indian IT Sector.
(High Merit)

MSc International Business

Project Dissertation- The Challenges faced by Asian firms in building Global brands: An
Investigation of the Indian IT Sector.
(High Merit)

Programme Coordinator

People's Cultural Centre

Mar 2011 – Apr 20112 months

Bhubaneshwar Area, India

Audit Assistant
Das Pattnaik & Co-Chartered Accountants

Sep 2010 – Jan 20115 months

Bhubaneshwar Area, India