QUESTIONNAIRE

1. Name:

2. Locality
a. Urban b. Semi-Urban c. Rural

Highest
3. Qualification

a. Graduate b. Post-Graduate c. Graduate

4. Age

b. 20 yrs. – 22 c. 23 yrs.
a. below 20 yrs –
25 yrs.
d. Above 25 yrs.

5. Annual Family Income

a. below Rs 5, 00,000 b. Rs 5, 00,000 – Rs 10,

00,000
c. Above Rs 10, 00,000
1. Please tick the usefulness of sources of information about
the cosmetic products:

Source of
Sr. No information Most Useful Less Least
Usefu Usefu
Useful l l
1 Television Ads
2 Newspaper
3 Magazines
4 Radio
5 Friends and Relatives
6 Beauticians
7 Shopkeepers
8 Any Other

2. Please tick the frequency of exposure to these sources of

information about cosmetic products:

Frequentl
Sr. No Source of Daily y Once in Never
information Week
1 Television Ads
2 Newspaper
3 Magazines
4 Radio
5 Friends
and
Relatives
6 Beauticians
7 Shopkeepers
8 Any Other
A. What factors do you consider while buying the cosmetic
product, please assign score to them (1 to 4) by
assigning 4 as most important and 1 as least important:

Sr. No. Factors Score

1 Advertisements
2. Cost
3 Overall effect on skin
4 Overall effect on complexion
5 Availability of the product
6 Usage of the product
4. What features of the advertisements in different media appeal
to you? Please go through the features and indicate the response
against each feature:
A. Audio Visual Ads (Radio/T.V/Internet)
Alway Ofte Sometime Rarel Neve
Sr. No Features s n s y r
1 The Music
2 The Song
3 The
Compositi
on
4 The Colour
and Focus of
the Product
5 The Attributes
of the Product
Highlighted
6 The
Free/Speci
al Offers
7 The Theme
And Story Of
The Ad
8 The
Celebrity
Endorsing
the Product

B. Print Ads (Newspaper/ Magazine)

Alway Ofte Sometime Rarel neve
Sr. Features s n s y r
No
1 Colourful pictures
2 Model
3 Slogan
4 Message

4
 5 Special offers
6 Attributes

5.These are number of statements given to know your opinion

towards the advertisements of cosmetic products. Read them
carefully and reply in terms of your agreement or disagreement
by ticking the
appropriate response. A – Always O – Often S – Sometimes R –
Rarely N – Never.

Sr Statements

Fragrances
cosmetics
.

Hair care
careSkin
N

Colour
o

Information
Ads correctly represent the performance of the products.
1 Ads represent benefits of the product.
2 Ads inform consumers about the price of the product.
3 Ads make shopping easier by providing
comparative information
4
Ads inform the consumers about the
quality of the product
5
Ads inform the consumers about the usage of the
product
6
Persuasion
Ads encourages consumers to spend
7
beyond their income
8 Ads tries to make people want everything
they do not need

6
Sr. Statements
eHaircar

Fragrances
cosmetics
Colour
eSkincar

No

9 Ads creates confidence in the consumers for the product

10 Advertisements is the motivating force behind my choice
 Perceived Negative Effects
11 Ads make exaggerated claims
12 Ads makes false claims
13 Consumers make unwise choice due
to the advertisement
14 Through advertisement inferior goods get selected
15 Advertisement add to the cost consumer pays
for the product
16 Ads persuade consumers to pay higher prices for
one brand over another even though products are
identical.
Positive Vibes
17 The ad is of mesmerizing presentation
18 I tempted to buy any brand under the influence of ad
19 I remember and retain the information
contained in ads for a long time
20 I talk to other people in detail of the ad on
cosmetic products
21 I feel the information in the ad of cosmetic
products as believable
22 I eagerly await new ads for cosmetic products
23 I am into a fairyland when I think of the ad on a
product I use
24 I get carried away by the ad on cosmetic products