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Lolita Escobar applied with the Bureau of Patents for the registration of the 10) DISTILLERIA WASHINGTON, INC. or WASHINGTON
trademark “Barbizon”, alleging that she had been manufacturing DISTILLERY, INC., petitioner,
vs.
and selling these products since 1970. private respondent Barbizon Corp
THE HONORABLE COURT OF APPEALS and LA TONDEÑA
opposed the application in IPC No. 686. The Bureau granted the application DISTILLERS, INC., respondents. G.R. No. 120961 October
and a certificate of registration was issued for the trademark “Barbizon”. 17, 1996
Escobar later assigned all her rights and interest over the trademark to
petitioner Mirpuri. In 1979, Escobar failed to file with the Bureau the FACTS :
Affidavit of Use of the trademark. Due to his failure, the Bureau cancelled
the certificate of registration. Escobar reapplied and Mirpuri also applied La Tondeña Distillers , Inc. (LTDI) filed a case against Distilleria Washington
for the seizure of 18,157 empty bottles bearing the blown-in marks of La
and this application was also opposed by private respondent in IPC No.
Tondeña Inc. and Ginebra San Miguel. Said bottles were being used by is basically an intellectual creation that is susceptible to ownership 7 and,
Washington for its own products without the consent of LTDI. consistently therewith, gives rise to its own elements of jus posidendi, jus
utendi, jus fruendi, jus disponendi, and jus abutendi, along with the
LTDI asserted that as the owner of the bottles they were entitled for the applicable jus lex, comprising that ownership. The incorporeal right,
protection extended by RA no. 623 (An Act to regulate the use of duly however, is distinct from the property in the material object subject to it.
stamped or marked bottles, boxes, kegs, barrels and other similar Ownership in one does not necessarily vest ownership in the other. Thus,
containers). Washington countered that RA no. 623 should not apply to the transfer or assignment of the intellectual property will not necessarily
alcoholic beverages and the ownership of the bottles were lawfully constitute a conveyance of the thing it covers, nor would a conveyance of
transferred to the buyer upon the sale of the gin and the containers at a the latter imply the transfer or assignment of the intellectual right. 8
single price.
11) Ang vs. Teodoro G.R. No. L-48226 December 14, 1942
The trial court rendered a decision favoring Washington and ordered LTDI
for the return of the seized bottles. LTDI appealed the decision to the Court
of Appeals. The appellate court reversed the court a quo and ruled against Facts:
Washington. Respondent Toribio Teodoro has continuously used "Ang Tibay," both as a
trade-mark and as a trade-name, in the manufacture and sale of slippers,
ISSUE : shoes, and indoor baseballs since 1910. On September 29, 1915, he formally
registered it as trade-mark and as trade-name on January 3, 1933.
Whether or not ownership of the empty bottles was transferred to
Washington? Petitioner Ana Ang registered the same trade-mark "Ang Tibay" for pants
and shirts on April 11, 1932, and established a factory for the manufacture
HELD : of said articles in the year 1937.
The fact of the matter is that R.A. 623, as amended, in affording trademark The Court of First Instance of Manila absolved the defendant (Ms. Ang) on
protection to the registrant, has additionally expressed a prima facie the grounds that the two trademarks are dissimilar and are used on
presumption of illegal use by a possessor whenever such use or possession different and non-competing goods; that there had been no exclusive use of
is without the written permission of the registered manufacturer, a the trade-mark by the plaintiff; and that there had been no fraud in the use
provision that is neither arbitrary nor without appropriate rationale. of the said trade-mark by the defendant because the goods on which it is
used are essentially different from those of the plaintiff.
The above-quoted provisions grant protection to a qualified manufacturer
who successfully registered with the Philippine Patent Office its duly The Court of Appeals reversed said judgment, directing the Director of
stamped or marked bottles, boxes, casks and other similar containers. The Commerce to cancel the registration of the trade-mark "Ang Tibay" in favor
mere use of registered bottles or containers without the written consent of of petitioner, and perpetually enjoining the latter from using said trade-
the manufacturer is prohibited, the only exceptions being when they are mark on goods manufactured and sold by her.
used as containers for "sisi," "bagoong," "patis" and similar native products.
Thus, this case, a petition for certiorari.
It is to be pointed out that a trademark refers to a word, name, symbol,
emblem, sign or device or any combination thereof adopted and used by a Issue:
merchant to identify, and distinguish from others, his goods of commerce. It Are the goods or articles or which the two trademarks are used similar or
belong to the same class of merchandise?
ISSUE:
Ruling:
Yes, pants and shirts are goods closely similar to shoes and slippers. They Whether or not ATUSSIN may be registered?
belong to the same class of merchandise as shoes and slippers. They are
closely related goods. HELD:
The Supreme Court affirmed the judgment of the Court of Appeals and
added that “although two non-competing articles may be classified under to We are to be guided by the rule that the validity of a cause for infringement
different classes by the Patent Office because they are deemed not to is predicated upon colorable imitation. The phrase "colorable imitation"
possess the same descriptive properties, they would, nevertheless, be held denotes such a "close or ingenious imitation as to be calculated to deceive
by the courts to belong to the same class if the simultaneous use on them of ordinary persons, or such a resemblance to the original as to deceive an
identical or closely similar trademarks would be likely to cause confusion as ordinary purchaser, giving such attention as a purchaser usually gives, and
to the origin, or personal source, of the second user’s goods. They would be to cause him to purchase the one supposing it to be the other.
considered as not falling under the same class only if they are so dissimilar
or so foreign to each other as to make it unlikely that the purchaser would A practical approach to the problem of similarity or dissimilarity is to go into
think that the first user made the second user’s goods”. the whole of the two trademarks pictured in their manner of display.
Inspection should be undertaken from the viewpoint of a prospective buyer.
Confusion is likely between trademarks, however, only if their over-all
12) ETEPHA, A.G., petitioner, vs. DIRECTOR OF PATENTS and presentations in any of the particulars of sound, appearance, or meaning
WESTMONT PHARMACEUTICALS, INC., respondents . are such as would lead the purchasing public into believing that the
(G.R. No. L-20635, March 31, 1966) products to which the marks are applied emanated from the same source.
The Director of Patents ruled that the trademark ATUSSIN may be registered
even though PERTUSSIN had been previously registered from the same
office, hence, this appeal.
13) UNNO COMMERCIAL ENTERPRISES, INCORPORATED, Whether or not director of patents can issue cancellation of the certification
petitioner, of registration?
vs.
GENERAL MILLING CORPORATION and TIBURCIO S. HELD :
EVALLE, in his capacity as Director of Patents,
respondents. G.R. No. L-28554 February 28, 1983 The Court finds without merit petitioner's argument that the Director of
Patents could not order the cancellation of' its certificate of registration in
FACTS : an interference proceeding and that the question of whether or not a
certificate of registration is to be cancelled should have been brought in
The Court affirms respondent Director of Patent's decision declaring cancellation proceedings. Under Rule 178 of the Rules of the Patent Office in
respondent General Milling Corporation as the prior user of the trademark Trademark Cases, 14 the Director of Patents is expressly authorized to order
"All Montana" on wheat flour in the Philippines and ordering the the cancellation of a registered mark or trade name or name or other mark
cancellation of the certificate of registration for the same trademark of ownership in an inter partes case, such as the interference proceeding at
previously issued in favor of petitioner Unno Commercial Enterprises, bar.
Incorporated, it appearing that Unno Commercial Enterprises, Inc. merely
acted as exclusive distributor of All Montana wheat flour in the Philippines. The right to register trademark is based on ownership. 4 When the applicant
Only the owner of a trademark, trade name or service mark may apply for is not the owner of the trademark being applied for, he has no right to apply
its registration and an importer, broker, indentor or distributor acquires no for the registration of the same. 5 Under the Trademark Law only the owner
rights to the trademark of the goods he is dealing with in the absence of a of the trademark, trade name or service mark used to distinguish his goods,
valid transfer or assignment of the trade mark. business or service from the goods, business or service of others is entitled
to register the same. 6
On December 11, 1962, respondent General Milling Corporation filed an
application for the registration of the trademark "All Montana" to be used in The term owner does not include the importer of the goods bearing the
the sale of wheat flour. In view of the fact that the same trademark was trademark, trade name, service mark, or other mark of ownership, unless
previously, registered in favor of petitioner Unno Commercial Enterprises, such importer is actually the owner thereof in the country from which the
Inc. Respondent General Milling Corporation, in its application for goods are imported. A local importer, however, may make application for
registration, alleged that it started using the trademark "All Montana" on the registration of a foreign trademark, trade name or service mark if he is
August 31, 1955 and subsequently was licensed to use the same by duly authorized by the actual owner of the name or other mark of
Centennial Mills, Inc. by virtue of a deed of assignment executed on ownership. 7
September 20, 1962. On the other hand petitioner Unno Commercial
Enterprises, Inc. argued that the same trademark had been registered in its Thus, petitioner's contention that it is the owner of the mark "All Montana"
favor on March 8, 1962 asserting that it started using the trademark on June because of its certificate of registration issued by the Director of Patents,
30, 1956, as indentor or broker for S.H. Huang Bros. & Co., a local firm. must fail, since ownership of a trademark is not acquired by the mere fact of
registration alone. 9 Registration merely creates a prima facie presumption
The Director of Patents, after hearing, ruled in favor of respondent General of the validity of the registration, of the registrant's ownership of the
Milling Corporation and rendered its decision as follows: trademark and of the exclusive right to the use thereof. 10 Registration does
not perfect a trademark right. 11 As conceded itself by petitioner, evidence
ISSUE : may be presented to overcome the presumption. Prior use by one will
controvert a claim of legal appropriation, by subsequent users. In the case
at bar, the Director of Patents found that "ample evidence was presented in brassiere manufacturers since 1948, without objection on the part of
the record that Centennial Mills, Inc. was the owner and prior user in the respondent company.
Philippines of the trademark 'All Montana' through a local importer and
broker. Use of a trademark by a mere importer, indentor or exporter (the This claim is without basis in fact. The evidence shows that the trademark
Senior Party herein) inures to the benefit of the foreign manufacturer "Adagio" is a musical term, which means slowly or in an easy manner, and
whose goods are Identified by the trademark. The Junior Party has hereby was used as a trademark by the owners thereof (the Rosenthals of Maiden
established a continuous chain of title and, consequently, prior adoption Form Co., New York) because they are musically inclined. Being a musical
and use" and ruled that "based on the facts established, it is safe to term, it is used in an arbitrary (fanciful) sense as a trademark for brassieres
conclude that the Junior Party has satisfactorily discharged the burden of manufactured by respondent company. It also appears that respondent
proving priority of adoption and use and is entitled to registration." It is company has, likewise, adopted other musical terms to identify, as a
well-settled that we are precluded from making further inquiry, since the trademark, the different styles or types of its brassieres.
findings of fact of the Director of Patents in the absence of any showing that
there was grave abuse of discretion is binding on us 12 and the findings of It is not true that respondent company did not object to the use of said
facts by the Director of Patents are deemed conclusive in the Supreme trademark by petitioner and other local brassiere manufacturers. The
Court provided that they are supported by substantial evidence. 13 records show that respondent company's agent, Mr. Schwartz, warned the
Petitioner has failed to show that the findings of fact of the Director of Valleson Department Store to desist from the sale of the "Adagio" Royal
Patents are not substantially supported by evidence nor that any grave Form brassieres manufactured by petitioner, and even placed an
abuse of discretion was committed. advertisement in the local newspapers warning the public against unlawful
use of said trademark. The advertisement prompted petitioner to file this
14) ANDRES ROMERO vs. MAIDEN FORM BRASSIERE CO., present petition for cancellation.
INC., and THE DIRECTOR OF PATENTS
On the other hand, respondent company's long and continuous use of the
FACTS trademark "Adagio" has not rendered it merely descriptive of the product. If
this argument were sound, then every time a plaintiff obtained the result of
Respondent company, a foreign corporation, filed with Director of Patents having the public purchase its article, that fact of itself would destroy a
an application for registration of the trademark "Adagio" for the brassieres trademark. Arbitrary trademarks cannot become generic in this way.
manufactured by it. In its application, respondent company alleged that said
trademark was first used by it in US in 1937, and in the Philippines on 1946; Appellant next contends that the trademark "Adagio at the time it was
that it had been continuously used by it in Philippines for over 10 years. registered (in the Philippines) on 1957, had long been used by respondent
Director issued certificate of registration. company, only to designate a particular style or quality of brassiere and,
therefore, is unregistrable as a trademark.
Petitioner filed a petition for cancellation of said trademark. Director
dismissed petition. Hence, this appeal. This contention is untenable.
DECISION Brassieres are usually of different types or styles, and appellee has used
different trademarks for every type. The mere fact that appellee uses
Appellant claims that the trademark "Adagio" has become a common "Adagio" for one type or style, does not affect the validity of such word as a
descriptive name of a particular style of brassiere and is, therefore, trademark.
unregistrable. It is urged that said trademark had been used by local
Appellant also claims that respondent Director erred in registering the 15) MCDONALDS VS L.C. BIG MAK BURGER
trademark in question, despite appellee's non-compliance with Section 37,
paragraphs 1 and 4 (a) of the Trademark Law. Mcdonald’s Corporation et.al. vs. L.C. Big Mak Burger, Inc., et. al., G.R. No.
143993, August 18, 2004, 8:03 AM
This contention flows from a misconception of the application for
registration of trademark of respondent. As we see it, respondent's FACTS:
application was filed under the provisions of Section 2 of the Trademark Law
as amended by Section 1 of Republic Act 865. The court ruled that the use of the respondents of the “Big Mak” mark
infringed the trademark of that of petitioner McDonald’s “Big Mac”. Using
Section 37 can be availed of only where the Philippines is a party to an the dominancy test, the court reasoned that both marks are closely similar
international convention or treaty relating to trademarks, in which the (visually and orally). The law prohibits usage of marks which might cause
trade-mark sought to be registered need not be use in the Philippines. confusion and mistake or might deceive/mislead consumers as to the origin,
general appearance, nature, and kind, among others, of their products
Appellant, likewise, contends that the registration the trademark in and/or services (Sec 155.1, ICP).
question was fraudulent or contrary Section 4 of the Trademark Law. There
is no evidence to show that the registration of the trademark "Adagio" was RULING:
obtained fraudulently by appellee. The evidence record shows, on the other
hand, that the trademark "Adagio" was first exclusively in the Philippines by The court not only ruled on the confusion of similar goods but also on the
appellee in the year 1932. There being no evidence of use of the mark by issue of confusion of business. The Court found that petitioners have duly
others before 1932, or that appellee abandoned use thereof, the established McDonald's exclusive ownership of the "Big Mac" mark and that
registration of the mark was made in accordance with the Trademark Law. usage of respondents of the “Big Mak” mark has unjustly created the
Granting that appellant used the mark when appellee stopped using it impression that its business is approved and sponsored by, or affiliated with
during the period of time that the Government imposed restrictions on petitioners.
importation of respondent's brassiere bearing the trademark, such
temporary non-use did not affect the rights of appellee because it was
occasioned by government restrictions and was not permanent, intentional, The court also found respondents guilty of unfair competition, reasoning
and voluntary. that respondents passed off their products as though they were of
petitioner’s. Had respondents gave due notice as to who clearly sells the
Appellant next argues that respondent Director erred in declaring illegal the products, they would have only been guilty of infringement.
appropriation in the Philippines of the trademark in question by appellant
and, therefore, said appropriation did not affect appellee's right thereto and
the subsequent registration thereof. Appellant urges that its appropriation 16) SOCIETE DES PRODUITS NESTLE, S.A. v CA and CFC CORP
of the trademark in question cannot be considered illegal under Philippine G.R. NO. 112012 April 4, 2001
laws, because of non-compliance by appellee of Section 37. But we have
already shown that Section 37 is not the provision invoked by respondent Ynares-Santiago, J.
because the Philippines is not as yet a party to any international convention
or treaty relating to trademarks. FACTS:
CFC corporation filed with Bureau of Patents a registration of the Trademark
The decision appealed from is therefore hereby AFFIRMED. “FLAVOR MASTER” for instant coffee. Petitioner Societe Des Produits Nestle
filed an unverified Notice of Opposition, claiming that the trademark of
respondent’s product is confusingly similar to its Trademarks for coffee:
“MASTER ROAST AND MASTER BLEND”. Nestle Philippines also filed notice The term MASTER has acquired a certain connotation to mean the coffee
of opposition against the registration Petitioners argued that it would cause products MASTER ROAST and Master Blend produced by NESTLE. AS SUCH
confusion in trade, or deceive purchasers and would falsely suggest to the the use of CFC of the term “MASTER” is likely to cause confusion or mistake.
public a connection between the two marks.
ISSUE: 17) GUILLERMO BAXTER AND G. GAXTER & CO., plaintiffs-
Is the TM, FLAVOR MASTER, a colorable imitation of the TMs MASTER appellees, vs. ZOSIMO ZUAZUA, ET AL., defendants-
ROAST and MASTER BLEND? appellants. Jose Ma. Rosado for appellants. Pillsbury and
Sutro for appellees. G.R. No. L-1750 October 26, 1905
RULING:
YES. The TM sought to be registered is likely to cause confusion. MAPA, J.:
A trademark has been generally defined as any word, name, symbol, or
device adopted and used by a merchant to identify his goods and distinguish Guillermo Baxter, the plaintiff in this case, after complying with the
them from those sold by others. Such is entitled to protection Under the necessary formalities, secured from the Government of the Philippine
Philippine Trademark Law, the owner of a TM cannot register if it resembles Islands, on the 30th day of August, 1894, the right to use the trade-mark
a mark or trade-name registered in the Philippines or a mark previously described as "Agua de Kananga", as well as the labels annexed thereto, a
used and not abandoned WHICH IS LIKELY TO CAUSE CONFUSION OR facsimile of which was attached to the complaint filed in this case.
MISTAKE OR TO DECEIVE PURCHASERS. The law prescribes a stringent
standard proscribes registration if it causes confusing similarity, and if it is On the 23rd day of July, 1901, the said Guillermo Baxter associated himself
likely to cause confusion or mistake or deceive purchasers. Colorable with certain merchants of the city of Manila for the purpose of organizing a
imitation denotes a close imitation as to be calculated to deceive ordinary limited partnership for a period of five years, under the firm name and style
persons as to cause him to purchase the one supposing it to be the other. of "Baxter & Company," the object of which said partnership was the
manufacture of toilet water and perfumery. Guillermo Baxter contributed to
In determining colorable imitation there are two tests: Dominancy Test and the partnership, of which he was elected manager and administrator, the
Holistic Test. The test of dominancy focuses on the similarity of the business which is now the basis of that carried on by the said partnership;
prevalent features of the competing trademarks; the holistic test mandates also his title to certain trade-marks, among them the one described as
the entirety of the marks in question must be considered in determining "Agua de Kananga."
confusing similarity
For this reason the proprietor of the said trade-mark was joined as a party
The Dominancy test should be applied as it relies not only on the visual but plaintiff with the partnership of Baxter & Co., the firm directly interested in
also on the aural and connotative comparisons and overall impressions the use and exploitation of the said trade-mark. This trade-mark is actually
between the two TMs. used by the plaintiffs to designate the ownership and origin of a certain
toilet water manufactured and sold by them under the said name of "Agua
• The word MASTER is the dominant feature which is neither a generic de Kananga." The plaintiffs brought this action for unfair competition under
nor a descriptive term. As such said term cannot be invalidated as a section 7 of Act No. 666 of the Philippine Commission. It is alleged that the
trademark and therefore, may be protected. defendant Zosimo Zuazua, for the purpose of imitating and fraudulently
• Generic terms are those which constitute the common descriptive simulating the "Agua de Kananga" manufactured by plaintiffs, placed on the
name of an article or substance and are not legally protectable. market for sale a certain toilet water under the name and denomination of
• The term MASTER is a suggestive which require imagination, thought, "Kananga Superior" and "Kanangue", and disposed of the same in bottles
and perception to reach a conclusion as to the nature of the goods. with labels similar to those used by the plaintiffs for their own goods. It was
further alleged that the other defendants were engaged in retailing to the defendant is that the labels used on his goods differed from those used by
public the product manufactured by the defendant Zuazua. Certain the plaintiffs as to the drawing, color, and general appearance of the design,
facsimiles of the labels used by the said Zuazua were also attached to the and he denies emphatically that he had any intention to deceive the public
complaint. thereby, alleging that the people clearly distinguished the goods of the
plaintiffs from those of the defendants, the former being known from the
Zuazua admitted that he had manufactured certain toilet water under the picture on the bottle as the "Payo Brand" and the latter as the "Señorita
denomination of "Kananga Superior"and "Kanangue", and that he had also Brand."
sold the same in bottles labeled as alleged in the complaint. As to the
bottles, it was stipulated, page 19 of the bill of exceptions, that "those used The alleged similarity or resemblance between the labels is a question of
by the defendant Zuazua, as well as those used by the plaintiffs, were fact which can be decided by a mere inspection of the same. After a careful
universally used by all persons engaged in the manufacture of toilet water, comparison of the labels used by the defendant with those used by the
and that the fact that they were used by the defendant did not, of itself, plaintiffs, we have unanimously arrived at the conclusion that there is no
constitute a violation of the rights of the plaintiffs, nor a fraud or deceit identity nor even any similarity whatsoever between them, either in detail
upon the public." or as a whole. The difference between the two is so apparent that it can be
readily noticed. We do not believe that the public could have been deceived
The trial court entered judgment enjoining the defendants from the further by the appearance of the labels to the extent of taking the goods of the
manufacture of toilet water under the trade-mark of "Kananga Superior" plaintiffs for those manufactured and sold by the defendant.
and "Kananga", and the selling of the same in bottles of the size and form of
those introduced in evidence at the trial, labeled as aforesaid, and for costs. We make no finding as to the bottles because they were not forwarded to
The said judgment was based upon the ground that the labels, words, and this court for inspection, and, moreover, because it was stipulated by the
bottles in question, taken together, were an imitation of those used by the parties that the said bottles were universally used by all manufacturers of
plaintiffs, and tended to deceive the public by making it appear that the toilet water, and that their particular use by defendant was not, therefore,
toilet water manufactured and sold by the defendants was the same toilet an act of fraud or deceit practiced by him upon the plaintiffs or the public
water manufactured by the plaintiffs, and that the use of the said labels, generally. Section 7 of Act No. 666 provides in part as follows: And in order
words, and bottles was therefore illegal, and constituted a violation of that the action shall lie under this section, actual intent to deceive the public
plaintiff's rights. and defraud a competitor shall affirmatively appear on the part of the
person sought to be made liable, but such intent may be inferred from
The trial court found also, as a conclusion of law, that the grant by the similarity in the appearance of the goods as packed or offered for sale to
Government of the Philippine Islands did not give the plaintiffs an exclusive those of the complaining party.
right to the use of the word "Kananga," but to the phrase "Agua de
Kananga;"that "Kananga" was the name of a well-known tree of the The plaintiffs have not proved, or attempted to prove, the fraudulent intent
Philippine Islands, and held that, although the plaintiffs had a right to the attributed to the defendant Zuazua by any means other that the alleged
exclusive use of the phrase "Agua de Kananga," it did not follow that they similarity between the labels used by him and those used by the defendant
had an exclusive right to the use of any of the words contained in the said to designate his own goods. There being no such similarity between the
phrase. labels, we find no reason for even inferring that the defendant had any such
intention, and therefore the action brought by the plaintiffs in this case can
The plaintiffs, as well as the defendant Zosimo Zuazua, excepted to the not be maintained under the law. The judgment appealed from should be
judgment of the trial court, upon different grounds. The defendant moved reversed in so far as it holds that such an action lies in this case.
for a new trial in the Court of First Instance, upon the ground that the
judgment was contrary to the weight of evidence. The main reliance of the
We agree, however, with the trial court, that the ownership of the trade- profession, or occupation." The law can not and does not permit that trade-
mark "Agua de Kananga" did not give the plaintiffs a right to the exclusive marks shall contain indications capable of deceiving the public as to the
use of the word "Kananga." The defendant alleged in his answer that the nature of the goods. This would be exactly the case if under the trade-mark
word "Kananga" could not be used as a trade-mark because it was the name of "Agua de Kananga" the plaintiffs should sell goods that had in fact
of a flower. It is stated in the judgment of the court below that the word nothing to do, as they say, with the "Kananga" flower. However the
"Kananga" represents the name of a well-known tree in the Philippines. This contention of the plaintiffs may be considered, the proof is nevertheless
finding has not been disputed by the plaintiffs, who simply allege that the insufficient to show that the word "Kananga," the name of a flower, can be
spelling of the said word indicates that it is foreign to the Spanish language. appropriated as the subject of a trade-mark, under the law.
This, by the way, would not prove, even though it were true, that the said
word was not in fact the name of a flower of the Philippine Islands, as set The defendant prays that judgment be entered against the plaintiffs for
out in the judgment. damages incurred by reason of the preliminary injunction, still in force,
issued by the trial court on the 18th day of June, 1903. In his answer the
It is apparent, therefore, that the said word could not be used exclusively as defendant estimates these damages at 800 pesos per month. He did not,
a trade-mark, any more than could the words "sugar," "tobacco," or however, introduce evidence in support of his allegation, and no order can
"coffee." The law is clear and conclusive upon the subject. "A designation or be made by the court upon this matter. The foregoing disposes of the other
part of a designation," says section 2 of Act No. 666, "which relates only to questions raised by the parties in their brief in this court. The judgment
the name, quality, or description of the merchandise ... can not be the appealed from is hereby reversed, and another judgment entered in favor
subject of a trade-mark." This provision is in conformity with the provisions of the defendant and appellant Zosimo Zuazua, dissolving the preliminary
of paragraph 3 of article 5 of the royal decree of the 26th of October, 1888, injunction heretofore issued by the court below on the 18th of June, 1903.
under which Guillermo Baxter secured the registration of his trade-mark. The finding of the court that the plaintiffs have no right to the exclusive use
The said royal decree provided that the denominations generally used in of the word "Kananga" is sustained. Each party shall pay its own costs. After
commerce for the purpose of designating a class of goods could not be the the expiration of ten days from the date hereof let judgment be entered
subject of labels or trade-marks. accordingly and the case remanded to the trial court. So ordered. Arellano,
C.J., Torres, Johnson, and Carson, JJ., concur. Willard, J., did not sit in this
The plaintiffs allege that the defendants did not prove, or even attempt to case.
prove, that the goods manufactured by them had anything to do with the
"Kananga" flower. If the goods in question had really nothing to do with the
said flower, then it was not lawful for the plaintiffs to sell them to the public 18) Ong Ai Gui vs Director of Patents
under the name of "Agua de Kananga,"because the people might be
deceived as to the nature of the goods, taking for "Kananga" an article Facts:
which, as a matter of fact, had nothing to do with the said flower. Both
plaintiffs and defendant would be exactly in the same position as one who Ong Ai Gui alias Tan Ai Gui filed an application with the director of Patents
should sell goods as "coffee" or "tobacco" which were neither one nor the for the registration of the trade-name"20th Century Nylon Shirts
other. Factory." Described as "General merchandise dealing principally in
textiles, haberdasheries; also operating as a manufacturer of shirts, pants
Such being the case the plaintiffs could not have maintained this action for and other men's and woman's wears." The Director held that the
unfair competition, because under section 9 of said Act No. 666 such action
words"shirts factory" are not registrable; so the applicant made a disclaimer
would not lie "when the trade-mark or designation of its origin, ownership,
of said words (shirts factory) inserting a statement to that effect in his
or manufacture has been used by the claimant for the purpose of deceiving
the public as to the nature of the goods in which he deals, his business, original application. Director ordered the publication of the trade-name in
the official Gazette.ch Publication was made but before the expiration of the decals, tote bags, serving trays, sweatshirts, t-shirts, hats and flying discs
period for filing opposition, Atty. J. A. Wolfson, on behalf of E. I. DePont de under Classes 16, 18, 21, 25 and 28 of the Nice International Classification of
Nemours and Company, presented an opposition on the ground that the Goods and Services. Fredco alleged that the mark “Harvard” for t-shirts,
word "nylon" was a name coined by E. I.Du Pont de Nemours and Company polo shirts, sandos, briefs, jackets and slacks was first used in the Philippines
as the generic name of a synthetic fabric material, invented, on 2 January 1982 by New York Garments Manufacturing & Export Co., Inc.
patented, manufactured and sold by it and that this word is a generic term. (New York Garments), a domestic corporation and Fredco’s predecessor-in-
While he dismissed the opposition, the Director ruled that the application interest. A Certificate of Registration was issued to New York Garments on
must be disapproved unless the word "nylon" is also disclaimed. 12 December 1988, with a 4 20-year term subject to renewal at the end of
the term.
Issue:
Fredco alleged that at the time of issuance of Registration No. 56561 to
Is "Nylon" a generic term? Harvard University, New York Garments had already registered the mark
Ruling: “Harvard” for goods under Class 25. Despute New York Garments
inadvertently failing to file an affidavit of use/non-use on the fifth
The Court ruled that used in connection with shirt-making, "Nylon" can anniversary of the registration, the right to the mark “Harvard” remained
never become distinctive, can never acquire secondary meaning, because it with its predecessor New York Garments and now with Fredco.
is a generic term, like cotton, silk, linen, or ramie. Just as no length of use
and no amount of advertising will make "cotton," "silk," "linen," or"ramie," Harvard University, on the other hand, alleged that it is the lawful owner of
distinctive of shirts or of the business of making them, so no length of use the name and mark “Harvard” in numerous countries worldwide, including
and no amount of advertising will make "nylon" distinctive of shirts or of the the Philippines. It contends that the name and mark “Harvard” was adopted
business of manufacturing them." in 1639 as the name of Harvard College of Cambridge, Massachusetts, U.S.A.
The name and mark “Harvard” was allegedly used in commerce as early as
1872. Harvard University is over 350 years old and is one of the most
famous brands in the world.
19) Fredco Manufacturing Corporation vs President and
Fellows of Harvard College (Harvard University) Harvard University alleged that in March 2002, it discovered, through its
international trademark watch program, Fredco’s website which advertises
Facts:
and promotes the brand name “Harvard Jeans USA.” It then filed an
On August 10 2005, Petitioner Fredco Manufacturing Corporation (Fredco), administrative complaint against Fredco before the IPO for trademark
a corporation organized and existing under the laws of the Philippines, filed infringement and/or unfair competition with damages.
a Petition for Cancellation of Registration No. 56561 before the Bureau of
Harvard University alleged that its valid and existing certificates of
Legal Affairs of the Intellectual Property Office (IPO) against respondents
trademark registration in the Philippines. The trademark for “Harvard
President and Fellows of Harvard College (Harvard University).
Veritas Shield Design” was issued on November 25, 1993 among others.
Fredco alleged that Registration No. 56561 was issued to Harvard University
on 25 November 1993 for the mark “Harvard Veritas Shield Symbol” for
IPO cancelled Harvard University’s registration of the mark “Harvard” under Fredco’s registration of the mark “Harvard” and its identification of origin as
Class 25. The Office of the Director General, IPO reversed the decision of the “Cambridge, Massachusetts” falsely suggest that Fredco or its goods are
Bureau of Legal Affairs, IPO. The Court of Appeals affirmed the decision of connected with Harvard University. Section 4(a) of R.A. No. 166 prohibits
the Office of the Director General of the IPO hence, this petition. the registration of a mark “which may disparage or falsely suggest a
connection with persons, living or dead, institutions, beliefs.
Issue:
Indisputably, Fredco does not have any affiliation or connection with
Whether or not Fredco’s date of actual use of the trademark in the Harvard University, or even with Cambridge, Massachusetts.
Philippines entitles it to a better right to register the marks.
Fredco claims that it used these words “to evoke a ‘lifestyle’ or suggest a
Held: ‘desirable aura’ of petitioner’s clothing lines.” Fredco’s belated justification
No. Under Section 2 of Republic Act No. 166,14 as amended (R.A. No. 166), merely confirms that it sought to connect or associate its products with
before a trademark can be registered, it must have been actually used in Harvard University, riding on the prestige and popularity of Harvard
commerce for not less than two months in the Philippines prior to the filing University, and thus appropriating part of Harvard University’s goodwill
of an application for its registration. However, Harvard University’s without the latter’s consent.
registration of the name “Harvard” is based on home registration which is The Philippines and the United States of America are both signatories to the
allowed under Section 37 of R.A. No. 166. Paris Convention for the Protection of Industrial Property (Paris
Where the trademark sought to be registered has already been registered in Convention). Thus, under Philippine law, a trade name of a national of a
a foreign country that is a member of the Paris Convention, the requirement State that is a party to the Paris Convention, whether or not the trade name
of proof of use in the commerce in the Philippines for the said period is not forms part of a trademark, is protected “without the obligation of filing or
necessary. registration.”
Under Section 239.2 of Republic Act No. 8293 (R.A. No. 8293), 18 “[m]arks No entity in the Philippines can claim, expressly or impliedly through the use
registered under Republic Act No. 166 shall remain in force but shall be of the name and mark “Harvard,” that its products or services are
deemed to have been granted under this Act. Since the mark “Harvard authorized, approved, or licensed by, or sourced from, Harvard University
Veritas Shield Symbol” is now deemed granted under R.A. No. 8293, any without the latter’s consent.
alleged defect arising from the absence of actual prior use in the Philippines Minister of Trade Secretary Luis Villafuerte issued a Memorandum directing
has been cured by Section 239.2.19. In addition, Fredco’s registration was the Director of Patents to reject, pursuant to the Paris Convention, all
already cancelled on 30 July 1998 when it failed to file the required affidavit pending applications for Philippine registration of signature and other
of use/non-use for the fifth anniversary of the mark’s registration. Hence, at world-famous trademarks by applicants other than their original owners.
the time of Fredco’s filing of the Petition for Cancellation before the Bureau
of Legal Affairs of the IPO on 2005, Fredco was no longer the registrant or Minister of Trade and Industry Roberto Ongpin directed the Director of
presumptive owner of the mark “Harvard.” Patents to implement measures necessary to comply with the Philippines’
obligations under the Paris Convention.
To be protected under the two directives of the Ministry of Trade, an Philippines with the word "Wigan." Neuss Hesslein is enjoined from using
internationally well-known mark need not be registered or used in the Wigan as it constitutes unfair competition and trademark infringement.
Philippines. All that is required is that the mark is well-known internationally
Neuss' marking of the khaki with the word "Wigan" although not able to
and in the Philippines for identical or similar goods, whether or not the mark
is registered or used in the Philippines. deceive the dealers are ultimately able to deceive the consumers and
constitutes unfair competition. If the defendant were manufacturing the
Section 123.1(e) of R.A. No. 8293 now categorically states that “a mark product from the town of Wigan, the name would have been indicative of
which is considered by the competent authority of the Philippines to be the place of manufacture of the goods and would have been allowed.
well-known internationally and in the Philippines, whether or not it is
registered here,” cannot be registered by another in the Philippines. Section FACTS
123.1(e) does not require that the well-known mark be used in commerce in o E. Spinner & Co. is a copartnership with head offices in Manchester,
the Philippines but only that it be well-known in the Philippines. England, and Bombay, India, being represented in the Philippine
Records also show that the first use of the name HARVARD was in 1638 for Islands by Wise & Co., a domestic corporation with principal office
educational services, policy courses of instructions and training at the in the City of Manila.
university level. It has a Charter. Its first commercial use of the name or o Defendant is a corporation organized in December, 1922, under the
mark HARVARD for Class 25 was on 31 December 1953. The name HARVARD laws of the Philippine Islands, with its principal office in the City of
was the name of a person, John Harvard, whose deeds were considered to Manila. The defendant is a subsidiary of Neuss Hesslein & Co., Inc.,
be a cornerstone of the university. of New York, U. S. A., for whom it acts as selling agent in the
Philippine Islands.
“Harvard” is a well-known name and mark not only in the United States but o E. Spinner & Co., has long been engaged in the manufacture and
also internationally, including the Philippines. The mark “Harvard” is rated sale of textile fabrics, including khaki cloth.
as one of the most famous marks in the world. It has been registered in at o About 1900, plaintiff began exporting khaki to the Philippine Islands.
least 50 countries. It has been used and promoted extensively in numerous Among the brands of khaki was the grade indicated by the
publications worldwide. It has established a considerable goodwill manufacturer as "Wigan."
worldwide since the founding of Harvard University more than 350 years o All of the different grades of khaki were marketed by the plaintiff
ago. under a common trade-mark, which was first registered in the
Bureau of Patents, Copyrights, and Trade-Marks of the Philippine
20) E. Spinner v. Neuss Hesslein G.R. No. 31380 | January 13,
1930 Government in the year 1905.
This trade-mark consists of a large label representing the
SUMMARY profiles of two elephant heads placed close to each other in
the upper middle center of the label and looking in opposite
E. Spinner exports khaki to the Philippines, including the brand "Wigan." the directions, with trunks extending respectively to the right
different grades of khaki are under a common trademark registered in the and left. This device has for its rectangular border a garland
Bureau of Patents, Copyrights and Trademark. In 1924, E. Spinner of leaves; while over the point of union between the two
discovered that Neuss Hesslein (defendant) was selling khaki in the
heads appear several flags. Inside the space formed by the RULING
trunks of the elephants and the garland of leaves appears a
label consisting of the following words: o It will be noted that the plaintiff uses the word "Wigan" to indicate
quality, while the defendant purports to use the term to indicate
LEEMANN & GATTY'S color, though the defendant's practice in this usage is somewhat
ORIGINAL loose.
PATENTED FAST o There is some proof in the record tending to show that American
KHAKI DRILL dealers are accustomed to use the word "Wigan" to indicate a color
or certain shades of color of khaki cloth.
Agents: Messrs. E. SPINNER & CO.
MANCHESTER & BOMBAY It is evident that the plaintiff first adopted the word
Quality:................................Yds. "Wigan" in connection with khaki cloth, and this was done
for the purpose of indicating quality.
REGISTERED
No. 50,275. Unfair Competition
o Plaintiff learned in 1924 that the defendant, the Neuss Hesslein The law governing trade-mark rights as well as unfair competition in this
Corporation, was selling a brand of khaki in the Philippine Islands jurisdiction is found in Act No. 666 of the Philippine Commission, which
is a reduction to statutory form of the jurisprudence developed by the
with the word "Wigan".
o As thus employed by the defendant, the word "Wigan" purports to courts of England and the United States in connection with the subjects
mentioned; and to the summary of substantive law expressed in the
show the color of the defendant's khaki.
statute are added the provisions relative to the registration of trade-
o After discovering this fact, the plaintiff, in April, 1925, caused its
marks.
trade-mark, consisting of the two elephant heads, to be again
registered in the Bureau of Commerce and Industry, as per As stated in section 7 of Act No. 666, a person is guilty of unfair
certificate No. 4807. competition who "in selling his goods shall give them the general
In its essential features, this trade-mark is identical with the appearance of goods of another manufacturer or dealer, either in the
trade-mark registered by the plaintiff in 1905, but in the wrapping of the packages in which they are contained, or the devices or
latter trade-mark the word "Wigan" is inserted after the words thereon, or in any other feature of their appearance, which
would be likely to influence purchasers to believe that the goods offered
word "Quality." The purpose of this registration was of
are those of a manufacturer or dealer other than the actual
course to incorporate the word "Wigan" as an integral part manufacturer or dealer," etc.
of the registered trade-mark.
The representation that the khaki sold by the defendant is
ISSUE of the kind known to the trade as "Wigan" directly tends to
deceive the purchaser and, therefore, constitutes unfair
o Whether defendant corporation has a right to use the word "Wigan" competition as against the plaintiff.
on khaki sold by it in the Philippine Islands. – NO (constitutes unfair
competition and trademark infringement)
It is no doubt true that the adoption of the word "Wigan" by the
defendant does not deceive merchants or tailors buying from the
defendant. But the person most to be considered in this connection is
the consumer, and when the word "Wigan" is found upon a bolt of
khaki, the ultimate buyer, or consumer, would naturally be led to 21) PETRONILO DEL ROSARIO, plaintiff-appellee, vs. VICENTE
suppose that the goods sold under this name is the goods sold by the QUIOGUE, defendant-appellant. G.R. No. L-5461 February
plaintiff. 28, 1910
Trademark Infringement
With respect to the question of infringement of trade-mark right, it is O'Brien & De Witt, for appellant.
clear that the appropriation by the defendant of the word "Wigan" for Manuel Torres, for appellee.
use in the sale of its khaki did not constitute a violation of trade-mark
prior to April, 1925, when the word "Wigan" was first incorporated in
ARELLANO, C.J.:
the plaintiff's registered trade-mark; but after that date it was certainly
illegal for the defendant to use the word "Wigan" stamped upon the
Petronilo del Rosario conducted an undertaker's establishment as "La
khaki sold by it; and this act was an infringement of trade-mark right.
Funeraria Paz," on the Calzada de Bilibid, now Nos. 533 and 535 Calle
In section 2 of Act No. 666 it is declared that a designation or part of a Paz, in the district of Santa Cruz, for nine years previous to the entry or
designation which relates only to the name, quality, or description of registration of the said name in the registry on the 14th of January,
the merchandise, or geographical place of its production or origin, 1909.
cannot be made the subject of a trade-mark; and it seems to be
supposed by the defendant that this provision disables the plaintiff from His branch establishments at No. 100 Calle Alix, in the district of
complaining of the use made of the word "Wigan" by the defendant. Sampaloc, and Nos. 148 and 150 of Calle Ilaya, in the district of Tondo
also bear the same name.
Although "Wigan," being the name of a town, was an
original geographical term, it is not used upon the plaintiff's At the present time the main establishment on the Calzada de Bilibid is
khaki to indicate the geographical place of production of the located upon other premises on the same street, now named Paz, and
product. on the same sidewalk, about 50 meters beyond the old location at Nos.
If the defendant were manufacturing its khaki in the town 513 and 515 on the same street.
of "Wigan," it would be entitled to use that name to
indicate the place of manufacture of its goods. But such is The old premises, Nos. 533 and 535, together with No. 537, were
not the case here. occupied by Vicente Quiogue, operating a similar undertaker's
establishment, under the same "La Nueva Funeraria Paz," with a sign
The plaintiff is entitled to an injunction for the purpose of restraining bearing the said name placed in a most conspicuous spot, which name
the defendant from using the word "Wigan" upon the bolts of khaki he also used in his advertisements in the local papers.
sold by it, whether the wrongful act of the defendant be considered
as an act of unfair competition or as an infringement of the trade- The name is almost the same, and the establishment being situated in
mark registered by the plaintiff in April, 1925. the same place where "La Funeraria Paz" had been located and known
for nine years, these facts have actually deceived those who, intending
to send their orders to "La Funeraria Paz" of Petronilo del Rosario,
inadvertently employed "La Nueva Funeraria Paz" of Vicente Quiogue, o In accordance with the above provision, the defendant can not be
and the said establishment thus succeeded in obtaining benefits which prevented from using the word "Funeraria," a generic name of the
should have gone to the real establishment whose services were trade, and it was so admitted at the trial; but as the name "Paz," it
sought. does not appear that it is a "geographical name of the place of
production or origin of an article," as in the examples of names
In view of the foregoing, Petronilo del Rosario prayed the Court of rejected in the decisions cited by the appellant, such as
First Instance of Manila to issue a preliminary injunction and another "Pennsylvania wheat," "Kentucky hemp," "Virginia tobacco," "Sea-
final one, prohibiting Vicente Quiogue from using the name island cotton," etc.
"Funeraria Paz" in his above-mentioned establishment, and in
addition asked that the latter be adjudged to pay P500 as losses and o "Paz" is a name which has been used by the plaintiff to designate
damages, and the costs. his establishment, not necessarily taken from the name of the
street on which it is situated at the present time, since the name
The court below granted the two injunctions with the costs against of "Paz" was in use when the establishment was located on the
the defendant, but dismissed the claim for an indemnity for losses and Calzada de Bilibid; and while located at the latter place he
damages, for the reason that they were not proven; from the said registered the name and the place became so known in his
judgement the defendant has appealed and submitted his bill of business papers (Exhibits B and C); the word "Paz" is also applied
exceptions to his court. to his establishments situated on Calle Ilaya in Tondo, and on
Calle Alix in Sampaloc, and is still so used.
Upon appeal it now appears that the following error has been
assigned: The following findings of fact are contained in the judgment appealed
from: (1) That the words "La Nueva" appear on the sign of the
The court below erred in maintaining that the plaintiff had acquired establishment of the defendant, with letters one span in width, and the
the exclusive right to the use of the word "Paz" in his trade name as words "Funeraria Paz" in letters of more than double the size, and
against any other person on the same street by reason of the long identical with those on the sign of the plaintiff's establishment; (2) that
time he had used said word, and by virtue of the recording of the the defendant opened his establishment in the place that was formerly
same in the registry of trade-marks and trade-names, it appearing occupied by the plaintiff; and (3) that the defendant, according to his
that "Paz" is the name of the street where the undertaker's own declaration, had fixed lower rates than those charged by the
establishment is located. plaintiff for the services of his establishment.
In support of the above assignment of error, section 2 of Act No. 666 From all of the foregoing conclusions, the trial court concluded that the
of the Philippine Commission is especially relied upon, in connection use of the words "Funeraria Paz" answered no other purpose than that
with its proviso, which is of the following tenor: of making it easy to mistake the defendant's establishment for that of
the plaintiff formerly located in the same place, or so that it might be
Provided, That a designation or part of a designation which relates considered as its successor; that the addition of "La Nueva" was nothing
only to the name, quality, description of the merchandise or more than a tick employed by the defendant in order to covertly
geographical place of its production or origin can not be the subject of appropriate the trade name of the plaintiff; that the very fact of adding
a trade-mark. "La Nueva" to the prominent words "Funeraria Paz" on the sign shows
how fully convinced he was that, without such an addition, he could not
use the said sign which he now considers as a "generic name of the
place of production or origin" referred to in said Act No. 666; that the
lowering of rates, together with all the circumstances set forth, tended EYIS is a domestic corporation engaged in the production, distribution and
to establish a competition in bad faith; and that the results are as shown sale of air compressors and other industrial tools and equipment. Petitioner
by the defendant in his claim for damages by reason of the preliminary Engracio Yap is the Chairman of the Board of Directors of EYIS.
injunction, which prevented him for obtaining such beneficial results.
Respondent Shen Dar is a Taiwan-based foreign corporation engaged in the
In this instance the defendant insists that the plaintiff should be manufacture of air compressors.
adjudged to pay him P2,000, by reason of the said preliminary
injunction, without any express assignment of error against the Both companies claimed to have the right to register the trademark
judgment which naturally did not grant him an indemnity for the "VESPA" for air compressors.
damages claimed by him.
From 1997 to 2004, EYIS imported air compressors from Shen Dar through
His claim is stated as follows: sales contracts. In the Sales Contract dated April 20, 2002, 8 for example,
Shen Dar would supply EYIS in one (1) year with 24 to 30 units of 40-ft.
It has been shown at the trial by the books of the defendant that, from containers worth of air compressors identified in the Packing/Weight Lists
the 8th to the 24th of January, a period of sixteen days, the collections simply as SD-23, SD-29, SD-31, SD-32, SD-39, SD-67 and SD-68. In the
amounted to P380 Philippine currency; and from January 24, to the day corresponding Bill of Ladings, the items were described merely as air
when he testified, February 1, the collections only amounted to P39. compressors.9 There is no documentary evidence to show that such air
Said difference is due to the fact that the defendant had extensively compressors were marked "VESPA."
advertised his business under the former name, and because of the
injunction he was obliged to commence the business under another On June 9, 1997, Shen Dar filed Trademark Application Serial No. 4-1997-
name, thus losing the benefit of his advertisements. (Brief, 10.) 121492 with the IPO for the mark "VESPA, Chinese Characters and Device"
for use on air compressors and welding machines. 10
Hence, the word "Paz" — as concluded in the judgment appealed from
— added to the word "Funeraria" on the sign of the defendant's On July 28, 1999, EYIS filed Trademark Application Serial No. 4-1999-
establishment, although preceded by the words "La Nueva," is what 005393, also for the mark "VESPA," for use on air compressors. 11 On January
attracted clients to the establishment, and not the lower rates charged 18, 2004, the IPO issued COR No. 4-1999-005393 in favor of
for services. (B. of E., 14.) EYIS.12Thereafter, on February 8, 2007, Shen Dar was also issued COR No. 4-
1997-121492.13
In view of the fact that the only assigned by the appellant has not been
proven, the judgment appealed from is hereby affirmed with the costs In the meantime, on June 21, 2004, Shen Dar filed a Petition for Cancellation
of this instance against the appellant. So ordered. of EYIS’ COR with the BLA.14 In the Petition, Shen Dar primarily argued that
the issuance of the COR in favor of EYIS violated Section 123.1 paragraphs
Johnson, Carson and Moreland, JJ., concur. (d), (e) and (f) of Republic Act No. (RA) 8293, otherwise known as the
Intellectual Property Code (IP Code), having first filed an application for the
22) E.Y. INDUSTRIAL SALES, INC. and ENGRACIO YAP, mark. Shen Dar further alleged that EYIS was a mere distributor of air
Petitioners, vs. SHEN DAR ELECTRICITY AND MACHINERY compressors bearing the mark "VESPA" which it imported from Shen Dar.
CO., LTD., Respondent. G.R. No. 184850 October 20, 2010 Shen Dar also argued that it had prior and exclusive right to the use and
The Facts registration of the mark "VESPA" in the Philippines under the provisions of
the Paris Convention.15
(iii) If it nearly resembles such a mark as to be likely to deceive or
In its Answer, EYIS and Yap denied the claim of Shen Dar to be the true cause confusion. (Emphasis supplied.)
owners of the mark "VESPA" being the sole assembler and fabricator of air Under this provision, the registration of a mark is prevented with the filing
compressors since the early 1990s. They further alleged that the air of an earlier application for registration. This must not, however, be
compressors that Shen Dar allegedly supplied them bore the mark "SD" for interpreted to mean that ownership should be based upon an earlier filing
Shen Dar and not "VESPA." Moreover, EYIS argued that Shen Dar, not being date. While RA 8293 removed the previous requirement of proof of actual
the owner of the mark, could not seek protection from the provisions of the use prior to the filing of an application for registration of a mark, proof of
Paris Convention or the IP Code.16 prior and continuous use is necessary to establish ownership of a mark.
Thereafter, the Director of the BLA issued its Decision dated May 29, 2006 in Such ownership constitutes sufficient evidence to oppose the registration of
favor of EYIS and against Shen Dar, the dispositive portion of which reads: a mark.
Sec. 134 of the IP Code provides that "any person who believes that he
WHEREFORE, premises considered, the Petition for Cancellation is, as it is would be damaged by the registration of a mark x x x" may file an
hereby, DENIED. Consequently, Certificate of Registration No. 4-1999- opposition to the application. The term "any person" encompasses the true
[005393] for the mark "VESPA" granted in the name of E.Y. Industrial Sales, owner of the mark¾the prior and continuous user.
Inc. on 9 January 2007 is hereby upheld. Notably, the Court has ruled that the prior and continuous use of a mark
may even overcome the presumptive ownership of the registrant and be
Let the filewrapper of VESPA subject matter of this case be forwarded to the held as the owner of the mark. As aptly stated by the Court in Shangri-la
Administrative, Financial and Human Resource Development Services International Hotel Management, Ltd. v. Developers Group of Companies,
Bureau for issuance and appropriate action in accordance with this Inc.:37
DECISION and a copy thereof furnished to the Bureau of Trademarks for Registration, without more, does not confer upon the registrant an absolute
information and update of its records. right to the registered mark. The certificate of registration is merely a prima
facie proof that the registrant is the owner of the registered mark or trade
SO ORDERED. name. Evidence of prior and continuous use of the mark or trade name by
another can overcome the presumptive ownership of the registrant and
The Ruling of the Court The appeal is meritorious. may very well entitle the former to be declared owner in an appropriate
case.
Fifth Issue: xxxx
Whether EYIS is the true owner of the mark "VESPA" Ownership of a mark or trade name may be acquired not necessarily by
In any event, given the length of time already invested by the parties in the registration but by adoption and use in trade or commerce. As between
instant case, this Court must write finis to the instant controversy by actual use of a mark without registration, and registration of the mark
determining, once and for all, the true owner of the mark "VESPA" based on without actual use thereof, the former prevails over the latter. For a rule
the evidence presented. widely accepted and firmly entrenched, because it has come down through
RA 8293 espouses the "first-to-file" rule as stated under Sec. 123.1(d) which the years, is that actual use in commerce or business is a pre-requisite to
states: the acquisition of the right of ownership.
Section 123. Registrability. - 123.1. A mark cannot be registered if it: xxxx
xxxx By itself, registration is not a mode of acquiring ownership. When the
(d) Is identical with a registered mark belonging to a different proprietor or applicant is not the owner of the trademark being applied for, he has no
a mark with an earlier filing or priority date, in respect of: right to apply for registration of the same. Registration merely creates a
(i) The same goods or services, or prima facie presumption of the validity of the registration, of the registrant’s
(ii) Closely related goods or services, or ownership of the trademark and of the exclusive right to the use thereof.
Such presumption, just like the presumptive regularity in the performance On the other hand, Shen Dar failed to refute the evidence cited by the BLA
of official functions, is rebuttable and must give way to evidence to the in its decision. More importantly, Shen Dar failed to present sufficient
contrary. evidence to prove its own prior use of the mark "VESPA." We cite with
approval the ruling of the BLA:
Here, the incontrovertible truth, as established by the evidence submitted [Shen Dar] avers that it is the true and rightful owner of the trademark
by the parties, is that EYIS is the prior user of the mark. The exhaustive "VESPA" used on air compressors. The thrust of [Shen Dar’s] argument is
discussion on the matter made by the BLA sufficiently addresses the issue: that respondent E.Y. Industrial Sales, Inc. is a mere distributor of the
"VESPA" air compressors. We disagree.
Based on the evidence, Respondent E.Y. Industrial is a legitimate
corporation engaged in buying, importing, selling, industrial machineries This conclusion is belied by the evidence. We have gone over each and
and tools, manufacturing, among others since its incorporation in 1988. every document attached as Annexes "A", "A" 1-48 which consist of Bill of
(Exhibit "1"). Indeed private respondents have submitted photographs Lading and Packing Weight List. Not one of these documents referred to a
(Exhibit "376", "377", "378", "379") showing an assembly line of its "VESPA" air compressor. Instead, it simply describes the goods plainly as air
manufacturing or assembly process. compressors which is type "SD" and not "VESPA". More importantly, the
earliest date reflected on the Bill of Lading was on May 5, 1997. (Annex –
More importantly, the private respondent’s prior adoption and continuous "A"-1). [Shen Dar] also attached as Annex "B" a purported Sales Contract
use of the mark "VESPA" on air compressors is bolstered by numerous with respondent EY Industrial Sales dated April 20, 2002. Surprisingly,
documentary evidence consisting of sales invoices issued in the name of nowhere in the document does it state that respondent EY Industrial agreed
respondent EY Industrial and Bills of Lading. (Exhibits "4" to "375"). Sales to sell "VESPA" air compressors. The document only mentions air
Invoice No. 12075 dated March 27, 1995 antedates petitioner’s date of first compressors which if genuine merely bolsters respondent Engracio Yap’s
use in January 1, 1997 indicated in its trademark application filed in June 9, contention that [Shen Dar] approached them if it could sell the "Shen Dar"
1997 as well as the date of first use in June of 1996 as indicated in the or "SD" air compressor. (Exhibit "386") In its position paper, [Shen Dar]
Declaration of Actual Use submitted on December 3, 2001 (Exhibit "385"). merely mentions of Bill of Lading constituting respondent as consignee in
The use by respondent-registrant in the concept of owner is shown by 1993 but never submitted the same for consideration of this Bureau. The
commercial documents, sales invoices unambiguously describing the goods document is also not signed by [Shen Dar]. The agreement was not even
as "VESPA" air compressors. Private respondents have sold the air drafted in the letterhead of either [Shen Dar] nor [sic] respondent –
compressors bearing the "VESPA" to various locations in the Philippines, as registrant. Our only conclusion is that [Shen Dar] was not able to prove to
far as Mindanao and the Visayas since the early 1990’s. We carefully be the owner of the VESPA mark by appropriation. Neither was it able to
inspected the evidence consisting of three hundred seventy one (371) prove actual commercial use in the Philippines of the mark VESPA prior to
invoices and shipment documents which show that "VESPA" air its filing of a trademark application in 9 June 1997. 39
compressors were sold not only in Manila, but to locations such as Iloilo
City, Cebu City, Dumaguete City, Zamboanga City, Cagayan de Oro City, As such, EYIS must be considered as the prior and continuous user of the
Davao City to name a few. There is no doubt that it is through private mark "VESPA" and its true owner. Hence, EYIS is entitled to the registration
respondents’ efforts that the mark "VESPA" used on air compressors has of the mark in its name.
gained business goodwill and reputation in the Philippines for which it has
validly acquired trademark rights. Respondent EY Industrial’s right has been WHEREFORE, the petition is hereby GRANTED. The CA’s February 21, 2008
preserved until the passage of RA 8293 which entitles it to register the Decision and October 6, 2008 Resolution in CA-G.R. SP No. 99356 are hereby
same. x x x REVERSED and SET ASIDE. The Decision dated May 25, 2007 issued by the
IPO Director General in Inter Partes Case No. 14-2004-00084 and the
Decision dated May 29, 2006 of the BLA Director of the IPO are hereby relative to trade-marks, discussed them at some length, and finally founded
REINSTATED. its judgment thereon.
No costs.
SO ORDERED. Plaintiff did not appeal from that portion of the judgment finding the
defendant not guilty of unfair competition; while the defendant appealed
23) COMPAÑIA GENERAL DE TABACOS DE FILIPINAS, from that part founded on the violation of a trade-mark and decreeing a
PLAINTIFF AND APPELLEE, VS. ALHAMBRA CIGAR & perpetual injunction. Therefore the question involving unfair competition is
CIGARETTE MANUFACTURING CO., DEFENDANT AND not really before us, that count of the complaint founded thereon having
APPELLANT [G.R. No. 10251, February 10, 1916 ] been in effect dismissed by the trial court, and no appeal having been taken
from that dismissal. While the court founded its judgment solely on the
DECISION theory of a violation of a trade-mark and, although the defendant insisted
MORELAND, J.: from the very beginning that the action as set out in the complaint in no
possible way involved the question of a trade-mark, nevertheless, the court,
as we have already seen, proceeded to try and resolve the case on that
The plaintiff claims to have appropriated and to own the exclusive right to theory and based its judgment exclusively thereon. Defendant now
use the word "Isabela" on cigarettes. , contends that, if it appears that the action was not for a violation of a trade-
Sometime before the commencement of this action defendant began the mark, the judgment should be reversed, as it was wholly misled in its
manufacture of cigarettes, offering them to the public in packages on the defense and would be seriously prejudiced by the change necessarily
front side of each of which appeared the words "Alhambra Isabelas." This resulting. We regard the action, however, as we necessarily must under the
action was brought to enjoin the defendant from so using the word statute, as one for the violation of a trade-name and not one for the
"Isabelas." Judgment was for plaintiff and defendant appealed. violation of a trade-mark or for unfair competition. But, inasmuch as we find
for the defendant on the whole case and reverse the judgment against it,
we do not stop to dispose of the question as to whether the theory of the
The complaint contains two counts, one for the violation or infringement of action was changed during or after trial or on appeal, so long as the parties
the trade-name "Isabela," and the other, claims the plaintiff, for unfair have agreed on certain questions which they have submitted and discussed,
competition arising out of the use by the defendant of the word "Isabelas" which questions include all those which can arise whether the action be for
on its cigarettes in the manner already stated. The trial court dismissed the the violation of a trade-name or for unfair competition. We prefer to decide
count based on unfair competition, saying, "we doubt that the facts the case so as to end the litigation once for all.
established, under the circumstances of the case, Justify the inference of
actual intention on defendant's part to deceive the public and defraud a
competitor, and can, therefore, not find the defendant guilty of unfair Inasmuch as the plaintiff did not appeal from the judgment dismissing the
competition." Although neither count in the complaint was based on the complaint as to unfair competition, we would be justified in holding that
infringement or violation of a trade-mark, and plaintiff, during the trial, that question is not before us, and, accordingly, in deciding the case from
offered no evidence on that subject, and, accordingly, no issue was framed the single viewpoint of a violation of a trade-name. But for the reasons just
thereon either by the pleadings or on the trial (Lizarraga Hermanos vs. Yap expressed we take up both alleged causes of action and decide all the
Tico, 24 Phil. Rep., 504), nevertheless the court, in its decision for plaintiff, questions presented by both.
treated the action as one for the infringement of a trade-mark, saying, "the
case is rather one of the violation of a trade-mark under the first four
sections of Act No. 666." The court then cited those sections of the Act
Plaintiffs claim is this: It has trade-name rights in the word "Isabela." The action plaintiff, to recover, must prove that the defendant, in selling his
defendant has violated those rights. Plaintiff is entitled to damages on the goods, gave them the same general appearance of the goods of the plaintiff
theory of violation of a trade name, or unfair competition, or both. Can it either in the wrapping of the package in which they were contained or in
recover? We hold that none of these claims have been sustained and that the devices of words thereon or in some other feature of their appearance
plaintiff is not entitled to recover on any theory mentioned. We proceed to which would be likely to influence purchasers to believe that the goods
show why. offered for sale by defendant were those of the plaintiff; and that the
defendant clothed his goods with such appearance for the purpose of
deceiving the public and of defrauding the plaintiff of his legitimate trade.
Rights of action for the violation of a trade-mark or trade-name or to The statute expressly requires that the plaintiff prove the intent to
restrain unfair competition are conferred by statute. Without such a statute deceive the public and defraud a competitor before he can recover; and,
right of action would not exist in those cases. In deciding this appeal, while such intent may be inferred from the similarity in the appearance of
therefore, we must be governed by the provisions of the statute. the goods as packed or offered for sale, such an inference is not a necessary
one, it being legally possible that such similarity exist and there still be no
intent to deceive. Fraud, then, is the essence of an action of unfair
The Act is No. 666 of the Philippine Commission and confers a right of action competition; right in property the essence of the other two.
in three cases (1) for the violation of a trade-mark, (2) a trade-name, and (3)
to restrain unfair competition. The statute founds the cause of action in the
first two cases exclusively on the invasion of the right of property which the From these observations it is a necessary deduction that an action for the
statute gives in the trade-mark or trade-name. These actions are not based violation of a trade-name cannot be carried on in conjunction with an action
on fraud nor is the right given on the theory of unfair competition. It is of unfair competition based on a similarity to the plaintiff's trade-name. If
founded solely in the property which the statute creates in the trade-mark an action on the trade-name will lie, then an action of unfair competition
or trade-name. These two cases are dealt with somewhat on the theory of based on similarity to the trade-name is impossible; whereas, on the other
patents, giving the owner of the trade-mark or trade-name a right in hand, if an action of unfair competition is the proper action, then one for
the thing similar to the right created by a patent. As a necessary the violation of a trade-name based on the same facts will not lie. The facts
consequence, an action for a violation or infringement of a trade-mark or which will support an action for the violation of a trade-name will not
trade-name does not proceed primarily on the theory that either the support an action of unfair competition. The same is true of an action for
plaintiff or the public has been or will be defrauded, although that may be, the violation of a trade-mark except where such an action fails for the
in effect, the result; but on the hypothesis that plaintiff's right in the mark or reason that the trade-mark is invalid because it consists of a word or words
the name has been invaded and that he is entitled to the damages resulting which, in law, are not capable of appropriation as a trade-mark. In such
from the invasion. In either case an action may be maintained without proof case, by express provision of the statute (section 7), an action of unfair
of anything more than the right to the exclusive use of the mark or name competition will lie. No such exception is made in favor of a trade-name;
and that the defendant has violated it. No allegation or proof of fraud or and if the plaintiff fails to establish his right of property therein, his failure is
intent to defraud is necessary. On the other hand, the action to prevent irremediable. He cannot fall back on the action of unfair competition. We
unfair competition is based exclusively on fraud; and it would seem from the apprehend that the reason why this privilege was not extended to a plaintiff
wording of the statute that it refers to the fraud committed on in an action for the violation of a trade-name was that an action of unfair
the public rather than to the fraud committed on the plaintiff the fraud competition is based exclusively on the appearance of the goods as they are
against the plaintiff being only an incident the means by which the fraud is exposed for sale; while, under the statute, the trade-name, unlike the trade-
perpetrated on the public. No right of property in the appearance which mark, applies exclusively to the business, profession, trade or occupation of
plaintiff gives to his goods is required, if the word "property" may be used in the plaintiff and, as a consequence, it is not essential that the trade-name
such a connection, and none needs to be alleged or proved. In such an appear on plaintiff's goods or go into the market with them. (Section 5.) It is
clear that, if the action of unfair competition is based on the appearance of the fact that fraud has been or will be committed on the public.
the goods as they are exposed for sale, the facts necessary to support an Furthermore, if the action of unfair competition based on the similarity of
action for the violation of a trade-name will not sustain is as neither the plaintiff's and defendant's trade-names cannot be maintained in this
trade-name of the plaintiff nor of the defendant need go into the market at jurisdiction, as we have seen that it cannot, then the fundamental basis of
all and, as a consequence, the similarity of appearance between the goods the doctrine of secondary meaning disappears. We might add that the
of plaintiff and defendant, a fact necessary to sustain an action of unfair statute does not seem to have dealt with trade-names as it has with trade-
competition, may not exist. marks; for, with respect to the latter, it expressly confers, as we have seen
(sec. 7), a right of action for unfair competition even though the trade-mark,
as such, is illegal and unregisterable by reason of being the name of the
Another principle of the law of trade-marks, trade-names and unfair geographical place of production or origin of the goods to which it is affixed,
competition of importance in this case, and one which naturally follows or the name, quality or description of the merchandise on which it is placed.
from what has already been said, is that there can be no secondary In other words, the statute seems to create with regard to a trade-mark a
meaning, as that term is understood in the American law of trade- marks right which is, in many aspects, the equivalent of that springing from the
and trade-names, with respect to a trade-name. It must be borne in mind, doctrine of secondary meaning, and where the trade-mark, though illegal
as we stated at the outset, that the only rights existing in this jurisdiction and unregisterable under the Act, has been used by the plaintiff for such a
with respect to trade-marks and trade-names, as well as unfair competition, length of time that it has ceased to be used and understood in its primary
are conferred by Act No. 666; and, accordingly, they are limited by the meaning, the owner will be protected on the theory of unfair competition.
provisions of the Act. The statute prohibits the registration of a trade-name The statute does not confer a right on the owner of a trade-name under
when that trade-name represents the geographical place of production or similar circumstances.
origin of the products or goods to which the trade-name refers, or when it is
merely the name, quality, or description of the merchandise with respect to
which the trade-name is to be used. In such cases, therefore, no trade-name The trial court was, therefore, correct in dismissing that count of the
can exist. The statute prescribes what a trade-name may be and then gives complaint based on unfair competition. The statute, as we have already
a right of action to protect the owner of that trade-name. If it is not a trade- observed, does not permit these two actions to be maintained on the same
name defined by statute, it does not carry with it the right of action granted facts. We might say, however, that the ownership of a trade-name does not
by the statute. No trade-name can legally exist except that prescribed by necessarily prevent the owner from bringing an action of unfair competition
the Act. If it can exist, it can be enforced as, and only as, the rights in trade- founded on the appearance of the goods of defendant as exposed for
names are enforced under the statute. If it cannot exist as a trade-name, it sale, which appearance is not based on similarity to the owner's trade-
cannot be enforced at all, either as a trade-name, i. e., as a property right, name. Such an action would have to be based on the general appearance of
or on the theory of unfair competition based on the doctrine of secondary the package, its form, color, style, adornment, and matters of that
meaning. Of course, if the trade-name is not recognized in law, it can have character; and would not lie on appearance arising from the similarity of
no secondary meaning. Moreover, the doctrine of secondary meaning as it plaintiff's and defendant's trade-names.
is known in the United States, is carried into effect on the theory of unfair
competition and not on the theory of property in the trade-name. Indeed,
the necessity of basing the action on the theory of unfair competition The effect of these observations and conclusions would necessarily be to
negatives the existence at that time of the trade-name in its primary end the case at this point if we were disposed to leave the other questions
meaning. In this jurisdiction that necessity is emphasized by the fact that, as presented for resolution unsettled; for, if there can attach to a trade-name
we have seen, the statute makes a sharp distinction between actions for the no secondary meaning, plaintiff's action must fail. It is based exclusively on
violation of a trade-mark or trade-name and those based on unfair the secondary signification of the word "Isabela" which it has acquired by
competition, the former being founded in a property right and the latter on long association with plaintiff's cigarettes, by virtue of which it no longer
means to the trade and the public generally when used in connection with expression and use; and, second, the use for more than twenty years of the
tobacco products, a province of Luzon or the tobacco grown in that word "Isabela." In view of the fact that there is no claim of an infringement
province, but simply and solely the products of plaintiff's factory. In other of the trade name "La Flor de la Isabela," these two claims are identical; for,
words, the claim is that it has completely lost its primary signification and there could have been no contraction brought about by popular expression
come to have a secondary meaning exclusively when used in connection except after long lapse of time. The contraction of the phrase into the word
with manufactured tobacco. The action being based entirely on the theory would create no rights, there being no registration, unless it resulted from
of secondary meaning, and the statute giving no right of action in cases of long use. Therefore, to establish a right in the word, the contraction must be
that character, it is evident that the action cannot be maintained. shown to have existed for a length of time equivalent to that which would
be necessary to give the word "Isabela" the dignity and legal status of a
trade-name. If, therefore, it results from the evidence in this action that the
In spite of the fact, however, that we might here reverse the judgment on word "Isabela" has not been used by the plaintiff for a period of time
the grounds already stated, we prefer, in the interests of the parties, the bar sufficient to give it the special value necessary to bring it within the law
and the public generally, to decide the other questions presented, some of relating to trade-names (if it be admitted for the moment that that could be
them being extremely important and of public interest and they having done), then the plaintiff must fail, whether it base its action on contraction,
been fully argued on the appeal. (Lichauco vs. Limjuco and Gonzalo, 19 Phil. or use, or both.
Rep., 12.)
8. The word "Isabela," when used in connection witty tobacco, cigars Much stress is laid by plaintiff on the fact that the wholesale packages of
or cigarettes, signifies in its primary sense that the tobacco itself, or cigarettes, that is, the packages containing a number of the small retail
that composing the cigars or cigarettes, is Isabela tobacco. packages, have printed on the two edges in large letters "Isabela Cortos,"
"Isabela Largos," and "Isabela Entrelargos," as the case may be. But it is to
We are of the opinion that the plaintiff must fail in this action for the reason be noted that it appears from the exhibits themselves that plaintiff's trade-
that, in the first place, it has not proved that the word "Isabela" has been name "La Flor de la Isabela," in conspicuous letters, is also attached to both
used in the manner and form alleged in the complaint; and, in the second ends of each of such packages; and each of the small packages inclosed in
place, for the reason that it is the name of the geographical place of the larger carries the phrase "La Flor de la Isabela" and not the word
production or origin of the material composing the article to which it is "Isabela." It remains true, therefore, as we said at the outset, that not a
affixed and that it is the name, quality and description thereof. The burden single package of plaintiff's cigarettes has ever gone into the market in the
is on plaintiff to prove the use of the word "Isabela" for such a length of Philippine Islands with the word "Isabela" alone thereon as a trade-name.
Much importance is attached by plaintiff to a letter dated April 8, 1914, the fact that the limited space (the price list is printed in very small letters)
received from one of its employees in America. While this letter is of forbade the use of the phrase "La Flor de la Isabela." But we note then, in
doubtful competency as evidence for plaintiff, it is in the record, and extremely large letters, comparatively speaking, on the front page of the
inasmuch as so much stress is laid on a portion of it, and it appears to be price list, are found the words "La Flor de la Isabel a," while on each package
competent evidence as against plaintiff, we refer to it. The sentence in the of cigarettes which, in the price list, are called "Isabela Cortos," "Isabela
letter to which reference is particularly made is this: "Furthermore, the Largos" and "Isabela Entrelargos," is found, in more than one place, the
trade here knows the cigars as 'Isabela' pure and simple." As is seen, this phrase "La Flor de la Isabela." Moreover, under the word "remarks" found
letter refers to cigars and not cigarettes; but, be that as it may, we believe at the close of the price list, are these words: "When the Spanish
that the plaintiff has quite overlooked the real nature of the letter as Government abolished the tobacco monopoly in the Philippine Islands this
evidence. In its attempt to demonstrate that its tobacco products are known company acquired the exclusive right to use the marks Cavite, Malabon,
in America as "Isabela" products, it overlooked the first part of the letter Princesa, and Meisic which were formerly the property of the Government."
which, to us, is the most significant part of it. The writer says: Nothing is said about the word "Isabela." No rights are claimed by that
advertisement in that name.
"Ehrman Bros. & Co. have asked us to have the paster 'La Flor de la Isabela,'
which goes on the end of the boxes, as per sample we inclose herewith, The documentary evidence introduce by plaintiff is fully corroborated by the
changed as follows: Make the strip about half as wide again as the inclosed evidence of defendant. The testimony of Mr. Olsen, one of the leading
sample, and instead of the words 'La Flor de la Isabela,' put on just the one tobacco manufacturers of the Philippine Islands, is to the effect that the
word 'Isabela' in large letters. Ehrman Bros, say their customers claim that products of plaintiff's factory are generally known in the Philippine Islands
the lettering on this strip is too small for the customers to notice it readily as Tabacalera products, sometimes as "La Flor de la Isabela" products, but
behind the counter, whereas a large lettering of the word 'Isabela' will be not as "Isabela" products. He states that the cigarettes which plaintiff calls
much more attractive and more noticeable." "Isabela Cortos" and "Isabela Largos" are generally known to the trade as
"Tabacalera Cortos" and "Tabacalera Largos." The clerk of the Court of First
This portion of the letter demonstrates conclusively that the plaintiff has Instance in which the action was tried, being called as a witness for the
never advertised its cigars in America as "Isabela" cigars. It has persisted defendant, testified that he smoked cigarettes of the Tabacalera and Insular
always in advertising them as "La Flor de la Isabela;" and the precise factories and that he had never heard of "Isabela" cigarettes before the
objection made by the dealers handling plaintiff's cigars in the United States defendant began the manufacture of its cigarettes; but that he had
is that plaintiff insists on advertising its goods as "La Flor de la Isabela" frequently heard of the factory "La Flor de la Isabela." Mr. Blanco, the
instead of "Isabela;" and it is clear from the letter that if, as the writer says, interpreter of the court, testified that he had smoked cigarettes for forty or
its cigars are known to the trade in America as "Isabela" cigars, it is not by fifty years and that he had not heard of "Isabela" cigarettes.
reason of plaintiff's efforts but in spite of them. Plaintiff itself has put forth
no effort, as far as we can see from the record, to create a right in the word
"Isabela." All of its money has been spent and all its energy used in the While some of the witnesses for the plaintiff testified that the public knew
advertisement of the phrase "La Flor de la Isabela." the products of plaintiff's factory as "Isabela". products, that testimony was
in part contradicted by other witnesses for the plaintiff and is entirely at
variance with its documentary evidence.
A price list of the products of the plaintiff company has been introduced in
evidence, on the tenth and eleventh pages of which appear the words
"Isabela Cortos," "Isabela Largos" and "Isabela Entrelargos," together with It appearing from the record in the case that the plaintiff has always insisted
the price. We do not regard this price list as indicating anything more than on the ownership of the trade-name "La Flor de la Isabela" and has
invariably sent it into the market with its products both in the Philippine that its use by the defendant in connection with the word "Alhambra,"
Islands and in the United States, and that whatever effort and money which is made equally conspicuous with the word "Isabela," would be a
plaintiff has expended in securing a trade-name have been spent with sufficient effort on the part of defendant to distinguish its cigarettes from
respect to "La Flor de la Isabela" and not "Isabela," we are driven to the those of plaintiff; particularly in view of the fact that the word "Isabela" is
conclusion that, as a matter of fact, the word "Isabela" has never been used the name of a province and also the commercial name of the tobacco grown
by the plaintiff as a trade-name in such a way as to give it any exclusive right in that province.
therein. Moreover, the persistent use of the trade-name "La Flor de la
Isabela" denies the possibility of any single word in that phrase being a
trade-name. It being kept in mind that there is no contention on the part of We do not believe, however, that the word "Isabela" can be appropriated or
the plaintiff that the use of the word "Isabela" by the defendant is an could be appropriated at the time plaintiff claimed that it began to use that
infringement of the trade-name "La Flor de la Isabela," it is clear that the word as descriptive of its products. The Royal Decree of 1888 prohibited the
use of "La Flor de la Isabela" has given the plaintiff no right to the use of the use of a geographical name as a trade-name or trade-mark and that decree
word "Isabela." Furthermore, plaintiff denies that it has abandoned the was in force before the use of the word "Isabela" began, even under
trade-name "La Flor de la Isabela," but maintains that its rights therein are plaintiff's claim. At least it had not been used for a sufficient length of time
now in full force and effect. Admitting, even for the sake of argument, that to give it a property right therein, it never having been registered as a trade-
there can exist a trade-name without registration under the statute, it is name either under that decree or Act No. 666. From the date of that decree
well known that the plaintiff is not entitled to the exclusive right to use such to the present time it has been unlawful to select the word "Isabela" as a
a trade-name unless it has used it for a sufficient length of time to give it a trade-name, and it would have been impossible during that time for plaintiff
special value. But plaintiff's effort has been directed exclusively to the to have obtained a right therein, no matter how much the word might have
trade-name "La Flor de la Isabela," and this fact necessarily negatives any been used or to what extent it had been advertised. While Act No. 666, as
claim that the word "Isabela," has, by plaintiff's effort, received any special we have seen, expressly permits the appropriation of a trade-mark,
value in connection with plaintiff's products. although it may be a geographical or descriptive name, it does not permit
the appropriation of a trade-name under the same circumstances. We
accordingly repeat, from the Royal Decree of 1888 to the present time, the
We might say, in concluding this branch of the subject, that, even admitting word "Isabela" has not been appropriable by anybody as a trade-name.
that the word "Isabela" may have been appropriable by plaintiff as a trade-
name at the time it began to use it, the evidence showing that it had been
exclusively appropriated by the plaintiff would have to be very strong to For these reasons and for the further reason that we regard the case of
establish the fact of appropriation and the right to exclusive use. The law as Baxter vs. Zuazua (5 Phil. Rep., 160), as decisive of the main questions
it now stands and has stood since the Royal Decree of 1888 prohibits the involved in this case, we are of the opinion that the judgment must be
use of a geographical name as a trade-name. Act No. 666 prohibits the use reversed.
not only of a geographical name but also of a word which is either the
name, quality, or the description of the article to which the trade-name
refers. Even if appropriation were possible, it would require the clearest of The judgment appealed from is reversed and the perpetual injunction
proof to permit the appropriation of a word as a trade-name the use of issued thereon is dissolved. Without costs in this instance. So ordered.
which in that connection the law expressly declines to sanction.
A fundamental principle of Philippine Trademarks Law is that actual use in 25) ASIA BREWERY, INC. vs. THE HON. COURT OF APPEALS
commerce in the Philippines is a prerequisite to the acquisition of and SAN MIGUEL CORPORATION G.R. No. 103543 July 5,
ownership over a trademark or a trade name. 1993
GRIÑO-AQUINO, J.
A prior registrant cannot claim exclusive use of the trademark unless it uses
it in commerce. FACTS:
San Miguel Corporation (SMC) filed a complaint against Asia Brewery Inc.
The records show that the petitioner has never conducted any business in (ABI) for infringement of trademark and unfair competition on account of
the Philippines. I t has never promoted its tradename or trademark in the the latter's BEER PALE PILSEN or BEER NA BEER product which has been
Philippines. It has absolutely no business goodwill in the Philippines. I t is competing with SMC's SAN MIGUEL PALE PILSEN for a share of the local
unknown to Filipinos except the very few who may have noticed it while beer market.
traveling abroad. I t has never paid a single centavo of tax to the Philippine
government. Under the law, it has no right to the remedy it seeks. There can The trial court dismissed SMC's complaint because ABI "has not committed
be no question from the records that the petitioner has never used its trademark infringement or unfair competition against" SMC
tradename or trademark in the Philippines. The mere origination or
adoption of a particular tradename without actual use thereof in the market On appeal by SMC, the Court of Appeals reversed the decision rendered by
is insufficient to give any exclusive right to its use, even though such the trial court, finding the defendant Asia Brewery Incorporated GUILTY of
adoption is publicly declared, such as by use of the name in advertisements, infringement of trademark and unfair competition. ABI then filed a petition
circulars, price lists, and on signs and stationery. for certiorari.
Conditions which must exist before any trademark owner can claim and No infringement. Infringement is determined by the "test of dominancy"
be afforded rights: rather than by differences or variations in the details of one trademark and
of another. If the competing trademark 1) contains the main or essential or
1. the mark must be internationally known or well known; dominant features of another, and 2) confusion and deception is likely to
result, infringement takes place.
2. the subject of the right must be a trademark, not a patent or copyright
or anything else; In the instant case, the dominant feature of SMC is the words “SAN MIGUEL
PALE PILSEN” with elaborate serifs at the beginning and end of the letters
3. the mark must be for use in the same or similar kinds of goods, and "S" and "M." While the dominant feature of ABI's trademark is the name:
“BEER PALE PILSEN” with the word "Beer" written in large amber letters. Therefore, the universal test question is whether the public is likely to be
Besides the dissimilarity in their dominant feature, the following other deceived.
dissimilarities in the appearance of the competing products abound:
In this case, the use of similar but unidentical bottle size, shape & color is
· San Miguel’s bottle has a slender tapered neck, while Beer na Beer’s not unlawful as aptly explained. The 320 ml capacity is the standard
bottle has a fat, bulging neck. prescribed by the Dept of Trade. The amber color is a functional feature for
· San Miguel’s bottle cap is stamped with a coat of arms and the words it prevents transmission of light and provides the maximum protection to
"San Miguel Brewery Philippines" encircling the same, while Beer na Beer’s beer. Being of functional or common use, SMC’s being the first to use does
bottle cap is stamped with the name "BEER" in the center, surrounded by not give SMC exclusive right to such use. The bottle shape is usually
the words "Asia Brewery Incorporated Philippines.” standardized just as a ketchup or vinegar bottle with its familiar elongated
· San Miguel is "Bottled by the San Miguel Brewery, Philippines," while neck, thereby dismissing the attendance of bad faith or the intention to
Beer na Beer is "Especially brewed and bottled by Asia Brewery deceive the public by ABI.
Incorporated, Philippines."
· San Miguel is with SMC logo, while Beer na Beer has no logo Moreover, buyers generally order their beer by brand in the supermarket,
· San Miguel’s price is P7.00 per bottle, while Beer na Beer’s price is sari-sari stores, restaurants; thus dismissing the idea that Beer na Beer can
P4.25 per bottle be passed off as San Miguel Beer. There can be no confusion or the
likelihood of deception among the consumers.
Based on the dissimilarity in their dominant features as well as in sound,
spelling & appearance, Beer na Beer cannot be said to be similarly confusing 26) EMERALD GARMENT MANUFACTURING
with San Miguel Pale Pilsen. CORPORATION vs. HON. COURT OF APPEALS, BUREAU OF
PATENTS, TRADEMARKS AND TECHNOLOGY TRANSFER
The fact that the words ‘pale pilsen’ are part of ABI’s trademark does not and H.D. LEE COMPANY, INC. G.R. No. 100098, December
constitute an infringement of SMC’s trademark: SAN MIGUEL PALE PILSEN, 29, 1995
for “pale pilsen” are generic words descriptive of the color (“pale”), of a
type of beer (“pilsen”), which is a light bohemian beer with a strong hops FACTS:
flavor that originated in the City of Pilsen in Czechoslovakia and became On 18 September 1981, private respondent H.D. Lee Co., Inc. filed
famous in the Middle Ages. “Pilsen” is a “primarily geographically with the Bureau of Patents, Trademarks & Technology Transfer (BPTTT) a
descriptive word,” hence, non-registrable and not appropriable by any beer Petition for Cancellation of Registration No. SR 5054 for the trademark
manufacturer. The words “pale pilsen” may not be appropriated by SMC for "STYLISTIC MR. LEE" used on skirts, jeans, blouses, socks, briefs, jackets,
its exclusive use even if they are part of its registered trademark: SAN jogging suits, dresses, shorts, shirts and lingerie under Class 25, issued on 27
MIGUEL PALE PILSEN. No one may appropriate generic or descriptive words. October 1980 in the name of petitioner Emerald Garment Manufacturing
They belong to the public domain. Corporation.
No unfair competition. Sec 29, Republic Act No. 166 as amended describes Private respondent averred that petitioner's trademark "so closely
unfair competition as the employment of deception or any other means resembled its own trademark, 'LEE' as previously registered and used in
contrary to good faith by which a person shall pass off the goods the Philippines cause confusion, mistake and deception on the part of the
manufactured by him or in which he deals, or his business, or services, for purchasing public as to the origin of the goods.
those of another who has already established goodwill for his similar goods,
business or services, or any acts calculated to produce the same result. On 19 July 1988, the Director of Patents rendered a decision granting
private respondent's petition for cancellation and opposition to registration.
The Director of Patents, using the test of dominancy, declared that Antonio M. Nuyles and Purungan, Chato, Chato, Tarriela & Tan Law Offices
petitioner's trademark was confusingly similar to private respondent's mark for respondents.
because "it is the word 'Lee' which draws the attention of the buyer and
leads him to conclude that the goods originated from the same Froilan Siobal for Western Pangasinan Lyceum.
manufacturer. It is undeniably the dominant feature of the mark.
SYLLABUS
ISSUE:
Whether or not a trademark causes confusion and is likely to deceive 1. CORPORATION LAW; CORPORATE NAMES; REGISTRATION OF PROPOSED
the public is a question of fact which is to be resolved by applying the "test NAME WHICH IS IDENTICAL OR CONFUSINGLY SIMILAR TO THAT OF ANY
of dominancy", meaning, if the competing trademark contains the main or EXISTING CORPORATION, PROHIBITED; CONFUSION AND DECEPTION
essential or dominant features of another by reason of which confusion and EFFECTIVELY PRECLUDED BY THE APPENDING OF GEOGRAPHIC NAMES TO
deception are likely to result. THE WORD "LYCEUM". — The Articles of Incorporation of a corporation
must, among other things, set out the name of the corporation. Section 18
HELD: of the Corporation Code establishes a restrictive rule insofar as corporate
The word "LEE" is the most prominent and distinctive feature of the names are concerned: "Section 18. Corporate name. — No corporate name
appellant's trademark and all of the appellee's "LEE" trademarks. It is the may be allowed by the Securities an Exchange Commission if the proposed
mark which draws the attention of the buyer and leads him to conclude that name is identical or deceptively or confusingly similar to that of any existing
the goods originated from the same manufacturer. The alleged difference is corporation or to any other name already protected by law or is patently
too insubstantial to be noticeable. The likelihood of confusion is further deceptive, confusing or contrary to existing laws. When a change in the
made more probable by the fact that both parties are engaged in the same corporate name is approved, the Commission shall issue an amended
line of business. certificate of incorporation under the amended name." The policy
underlying the prohibition in Section 18 against the registration of a
Although the Court decided in favor of the respondent, the appellee corporate name which is "identical or deceptively or confusingly similar" to
has sufficiently established its right to prior use and registration of the that of any existing corporation or which is "patently deceptive" or "patently
trademark "LEE" in the Philippines and is thus entitled to protection from confusing" or "contrary to existing laws," is the avoidance of fraud upon the
any infringement upon the same. The dissenting opinion of Justice Padilla is public which would have occasion to deal with the entity concerned, the
more acceptable. evasion of legal obligations and duties, and the reduction of difficulties of
administration and supervision over corporations. We do not consider that
the corporate names of private respondent institutions are "identical with,
or deceptively or confusingly similar" to that of the petitioner institution.
27) LYCEUM OF THE PHILIPPINES, INC., petitioner, vs. COURT True enough, the corporate names of private respondent entities all carry
OF APPEALS, LYCEUM OF APARRI, LYCEUM OF CABAGAN, the word "Lyceum" but confusion and deception are effectively precluded
LYCEUM OF CAMALANIUGAN, INC., LYCEUM OF LALLO, by the appending of geographic names to the word "Lyceum." Thus, we do
INC., LYCEUM OF TUAO, INC., BUHI LYCEUM, CENTRAL not believe that the "Lyceum of Aparri" can be mistaken by the general
LYCEUM OF CATANDUANES, LYCEUM OF SOUTHERN public for the Lyceum of the Philippines, or that the "Lyceum of
PHILIPPINES, LYCEUM OF EASTERN MINDANAO, INC. and Camalaniugan" would be confused with the Lyceum of the Philippines.
WESTERN PANGASINAN LYCEUM, INC., respondents.
2. ID.; ID.; DOCTRINE OF SECONDARY MEANING; USE OF WORD "LYCEUM,"
Quisumbing, Torres & Evangelista Law Offices and Ambrosio Padilla for NOT ATTENDED WITH EXCLUSIVITY. — It is claimed, however, by petitioner
petitioner.
that the word "Lyceum" has acquired a secondary meaning in relation to will surely arise if the same word were to be used by other educational
petitioner with the result that word, although originally a generic, has institutions. Consequently, the allegations of the appellant in its first two
become appropriable by petitioner to the exclusion of other institutions like assigned errors must necessarily fail." We agree with the Court of Appeals.
private respondents herein. The doctrine of secondary meaning originated The number alone of the private respondents in the case at bar suggests
in the field of trademark law. Its application has, however, been extended to strongly that petitioner's use of the word "Lyceum" has not been attended
corporate names sine the right to use a corporate name to the exclusion of with the exclusivity essential for applicability of the doctrine of secondary
others is based upon the same principle which underlies the right to use a meaning. Petitioner's use of the word "Lyceum" was not exclusive but was
particular trademark or tradename. In Philippine Nut Industry, Inc. v. in truth shared with the Western Pangasinan Lyceum and a little later with
Standard Brands, Inc., the doctrine of secondary meaning was elaborated in other private respondent institutions which registered with the SEC using
the following terms: " . . . a word or phrase originally incapable of exclusive "Lyceum" as part of their corporation names. There may well be other
appropriation with reference to an article on the market, because schools using Lyceum or Liceo in their names, but not registered with the
geographically or otherwise descriptive, might nevertheless have been used SEC because they have not adopted the corporate form of organization.
so long and so exclusively by one producer with reference to his article that,
in that trade and to that branch of the purchasing public, the word or 3. ID.; ID.; MUST BE EVALUATED IN THEIR ENTIRETY TO DETERMINE
phrase has come to mean that the article was his product." The question WHETHER THEY ARE CONFUSINGLY OR DECEPTIVELY SIMILAR TO ANOTHER
which arises, therefore, is whether or not the use by petitioner of "Lyceum" CORPORATE ENTITY'S NAME. — petitioner institution is not entitled to a
in its corporate name has been for such length of time and with such legally enforceable exclusive right to use the word "Lyceum" in its corporate
exclusivity as to have become associated or identified with the petitioner name and that other institutions may use "Lyceum" as part of their
institution in the mind of the general public (or at least that portion of the corporate names. To determine whether a given corporate name is
general public which has to do with schools). The Court of Appeals "identical" or "confusingly or deceptively similar" with another entity's
recognized this issue and answered it in the negative: "Under the doctrine corporate name, it is not enough to ascertain the presence of "Lyceum" or
of secondary meaning, a word or phrase originally incapable of exclusive "Liceo" in both names. One must evaluate corporate names in their entirety
appropriation with reference to an article in the market, because and when the name of petitioner is juxtaposed with the names of private
geographical or otherwise descriptive might nevertheless have been used so respondents, they are not reasonably regarded as "identical" or "confusingly
long and so exclusively by one producer with reference to this article that, in or deceptively similar" with each other.
that trade and to that group of the purchasing public, the word or phrase
has come to mean that the article was his produce (Ana Ang vs. Toribio DECISION
Teodoro, 74 Phil. 56). This circumstance has been referred to as the
distinctiveness into which the name or phrase has evolved through the FELICIANO, J p:
substantial and exclusive use of the same for a considerable period of time. .
. . No evidence was ever presented in the hearing before the Commission Petitioner is an educational institution duly registered with the Securities
which sufficiently proved that the word 'Lyceum' has indeed acquired and Exchange Commission ("SEC"). When it first registered with the SEC on
secondary meaning in favor of the appellant. If there was any of this kind, 21 September 1950, it used the corporate name Lyceum of the Philippines,
the same tend to prove only that the appellant had been using the disputed Inc. and has used that name ever since.
word for a long period of time. . . . In other words, while the appellant may
have proved that it had been using the word 'Lyceum' for a long period of On 24 February 1984, petitioner instituted proceedings before the SEC to
time, this fact alone did not amount to mean that the said word had compel the private respondents, which are also educational institutions, to
acquired secondary meaning in its favor because the appellant failed to delete the word "Lyceum" from their corporate names and permanently to
prove that it had been using the same word all by itself to the exclusion of enjoin them from using "Lyceum" as part of their respective names.
others. More so, there was no evidence presented to prove that confusion
Some of the private respondents actively participated in the proceedings when that school motu proprio change its corporate name to "Pamantasan
before the SEC. These are the following, the dates of their original SEC ng Araullo."
registration being set out below opposite their respective names:
The background of the case at bar needs some recounting. Petitioner had
Western Pangasinan Lyceum — 27 October 1950 sometime before commenced in the SEC a proceeding (SEC-Case No. 1241)
against the Lyceum of Baguio, Inc. to require it to change its corporate name
Lyceum of Cabagan — 31 October 1962 and to adopt another name not "similar [to] or identical" with that of
petitioner. In an Order dated 20 April 1977, Associate Commissioner Julio
Lyceum of Lallo, Inc. — 26 March 1972 Sulit held that the corporate name of petitioner and that of the Lyceum of
Baguio, Inc. were substantially identical because of the presence of a
Lyceum of Aparri — 28 March 1972 "dominant" word, i.e., "Lyceum," the name of the geographical location of
the campus being the only word which distinguished one from the other
Lyceum of Tuao, Inc. — 28 March 1972 corporate name. The SEC also noted that petitioner had registered as a
corporation ahead of the Lyceum of Baguio, Inc. in point of time, 1 and
Lyceum of Camalaniugan — 28 March 1972 ordered the latter to change its name to another name "not similar or
identical [with]" the names of previously registered entities.
The following private respondents were declared in default for failure to file
an answer despite service of summons: The Lyceum of Baguio, Inc. assailed the Order of the SEC before the
Supreme Court in a case docketed as G.R. No. L-46595. In a Minute
Buhi Lyceum; Resolution dated 14 September 1977, the Court denied the Petition for
Review for lack of merit. Entry of judgment in that case was made on 21
Central Lyceum of Catanduanes; October 1977. 2
Lyceum of Eastern Mindanao, Inc.; and Armed with the Resolution of this Court in G.R. No. L-46595, petitioner then
wrote all the educational institutions it could find using the word "Lyceum"
Lyceum of Southern Philippines as part of their corporate name, and advised them to discontinue such use
of "Lyceum." When, with the passage of time, it became clear that this
Petitioner's original complaint before the SEC had included three (3) other recourse had failed, petitioner instituted before the SEC SEC-Case No. 2579
entities: to enforce what petitioner claims as its proprietary right to the word
"Lyceum." The SEC hearing officer rendered a decision sustaining
petitioner's claim to an exclusive right to use the word "Lyceum." The
1. The Lyceum of Malacanay;
hearing officer relied upon the SEC ruling in the Lyceum of Baguio, Inc. case
(SEC-Case No. 1241) and held that the word "Lyceum" was capable of
2. The Lyceum of Marbel; and
appropriation and that petitioner had acquired an enforceable exclusive
right to the use of that word.
3. The Lyceum of Araullo
On appeal, however, by private respondents to the SEC En Banc, the
The complaint was later withdrawn insofar as concerned the Lyceum of
decision of the hearing officer was reversed and set aside. The SEC En Banc
Malacanay and the Lyceum of Marbel, for failure to serve summons upon
did not consider the word "Lyceum" to have become so identified with
these two (2) entities. The case against the Liceum of Araullo was dismissed
petitioner as to render use thereof by other institutions as productive of The Articles of Incorporation of a corporation must, among other things, set
confusion about the identity of the schools concerned in the mind of the out the name of the corporation. 6 Section 18 of the Corporation Code
general public. Unlike its hearing officer, the SEC En Banc held that the establishes a restrictive rule insofar as corporate names are concerned:
attaching of geographical names to the word "Lyceum" served sufficiently to
distinguish the schools from one another, especially in view of the fact that "SECTION 18. Corporate name. — No corporate name may be allowed by
the campuses of petitioner and those of the private respondents were the Securities an Exchange Commission if the proposed name is identical or
physically quite remote from each other. 3 deceptively or confusingly similar to that of any existing corporation or to
any other name already protected by law or is patently deceptive, confusing
Petitioner then went on appeal to the Court of Appeals. In its Decision dated or contrary to existing laws. When a change in the corporate name is
28 June 1991, however, the Court of Appeals affirmed the questioned approved, the Commission shall issue an amended certificate of
Orders of the SEC En Banc. 4 Petitioner filed a motion for reconsideration, incorporation under the amended name." (Emphasis supplied)
without success.
The policy underlying the prohibition in Section 18 against the registration
Before this Court, petitioner asserts that the Court of Appeals committed of a corporate name which is "identical or deceptively or confusingly
the following errors: similar" to that of any existing corporation or which is "patently deceptive"
or "patently confusing" or "contrary to existing laws," is the avoidance of
1. The Court of Appeals erred in holding that the Resolution of the Supreme fraud upon the public which would have occasion to deal with the entity
Court in G.R. No. L-46595 did not constitute stare decisis as to apply to this concerned, the evasion of legal obligations and duties, and the reduction of
case and in not holding that said Resolution bound subsequent difficulties of administration and supervision over corporations. 7
determinations on the right to exclusive use of the word Lyceum.
We do not consider that the corporate names of private respondent
2. The Court of Appeals erred in holding that respondent Western institutions are "identical with, or deceptively or confusingly similar" to that
Pangasinan Lyceum, Inc. was incorporated earlier than petitioner. of the petitioner institution. True enough, the corporate names of private
respondent entities all carry the word "Lyceum" but confusion and
3. The Court of Appeals erred in holding that the word Lyceum has not deception are effectively precluded by the appending of geographic names
acquired a secondary meaning in favor of petitioner. to the word "Lyceum." Thus, we do not believe that the "Lyceum of Aparri"
can be mistaken by the general public for the Lyceum of the Philippines, or
4. The Court of Appeals erred in holding that Lyceum as a generic word that the "Lyceum of Camalaniugan" would be confused with the Lyceum of
cannot be appropriated by the petitioner to the exclusion of others. 5 the Philippines.
We will consider all the foregoing ascribed errors, though not necessarily Etymologically, the word "Lyceum" is the Latin word for the Greek lykeion
seriatim. We begin by noting that the Resolution of the Court in G.R. No. L- which in turn referred to a locality on the river Ilissius in ancient Athens
46595 does not, of course, constitute res adjudicata in respect of the case at "comprising an enclosure dedicated to Apollo and adorned with fountains
bar, since there is no identity of parties. Neither is stare decisis pertinent, if and buildings erected by Pisistratus, Pericles and Lycurgus frequented by
only because the SEC En Banc itself has re-examined Associate the youth for exercise and by the philosopher Aristotle and his followers for
Commissioner Sulit's ruling in the Lyceum of Baguio case. The Minute teaching." 8 In time, the word "Lyceum" became associated with schools
Resolution of the Court in G.R. No. L-46595 was not a reasoned adoption of and other institutions providing public lectures and concerts and public
the Sulit ruling. discussions. Thus today, the word "Lyceum" generally refers to a school or
an institution of learning. While the Latin word "lyceum" has been
incorporated into the English language, the word is also found in Spanish portion of the general public which has to do with schools). The Court of
(liceo) and in French (lycee). As the Court of Appeals noted in its Decision, Appeals recognized this issue and answered it in the negative:
Roman Catholic schools frequently use the term; e.g., "Liceo de Manila,"
"Liceo de Baleno" (in Baleno, Masbate), "Liceo de Masbate," "Liceo de "Under the doctrine of secondary meaning, a word or phrase originally
Albay." 9 "Lyceum" is in fact as generic in character as the word "university." incapable of exclusive appropriation with reference to an article in the
In the name of the petitioner, "Lyceum" appears to be a substitute for market, because geographical or otherwise descriptive might nevertheless
"university;" in other places, however, "Lyceum," or "Liceo" or "Lycee" have been used so long and so exclusively by one producer with reference
frequently denotes a secondary school or a college. It may be (though this is to this article that, in that trade and to that group of the purchasing public,
a question of fact which we need not resolve) that the use of the word the word or phrase has come to mean that the article was his produce (Ana
"Lyceum" may not yet be as widespread as the use of "university," but it is Ang vs. Toribio Teodoro, 74 Phil. 56). This circumstance has been referred to
clear that a not inconsiderable number of educational institutions have as the distinctiveness into which the name or phrase has evolved through
adopted "Lyceum" or "Liceo" as part of their corporate names. Since the substantial and exclusive use of the same for a considerable period of
"Lyceum" or "Liceo" denotes a school or institution of learning, it is not time. Consequently, the same doctrine or principle cannot be made to apply
unnatural to use this word to designate an entity which is organized and where the evidence did not prove that the business (of the plaintiff) has
operating as an educational institution. continued for so long a time that it has become of consequence and
acquired a good will of considerable value such that its articles and produce
It is claimed, however, by petitioner that the word "Lyceum" has acquired a have acquired a well-known reputation, and confusion will result by the use
secondary meaning in relation to petitioner with the result that that word, of the disputed name (by the defendant) (Ang Si Heng vs. Wellington
although originally a generic, has become appropriable by petitioner to the Department Store, Inc., 92 Phil. 448).
exclusion of other institutions like private respondents herein.
With the foregoing as a yardstick, [we] believe the appellant failed to satisfy
The doctrine of secondary meaning originated in the field of trademark law. the aforementioned requisites. No evidence was ever presented in the
Its application has, however, been extended to corporate names sine the hearing before the Commission which sufficiently proved that the word
right to use a corporate name to the exclusion of others is based upon the 'Lyceum' has indeed acquired secondary meaning in favor of the appellant.
same principle which underlies the right to use a particular trademark or If there was any of this kind, the same tend to prove only that the appellant
tradename. 10 In Philippine Nut Industry, Inc. v. Standard Brands, Inc., 11 had been using the disputed word for a long period of time. Nevertheless,
the doctrine of secondary meaning was elaborated in the following terms: its (appellant) exclusive use of the word (Lyceum) was never established or
proven as in fact the evidence tend to convey that the cross-claimant was
" . . . a word or phrase originally incapable of exclusive appropriation with already using the word 'Lyceum' seventeen (17) years prior to the date the
reference to an article on the market, because geographically or otherwise appellant started using the same word in its corporate name. Furthermore,
descriptive, might nevertheless have been used so long and so exclusively educational institutions of the Roman Catholic Church had been using the
by one producer with reference to his article that, in that trade and to that same or similar word like 'Liceo de Manila,' 'Liceo de Baleno' (in Baleno,
branch of the purchasing public, the word or phrase has come to mean that Masbate), 'Liceo de Masbate,' 'Liceo de Albay' long before appellant started
the article was his product." 12 using the word 'Lyceum'. The appellant also failed to prove that the word
'Lyceum' has become so identified with its educational institution that
The question which arises, therefore, is whether or not the use by petitioner confusion will surely arise in the minds of the public if the same word were
of "Lyceum" in its corporate name has been for such length of time and with to be used by other educational institutions.
such exclusivity as to have become associated or identified with the
petitioner institution in the mind of the general public (or at least that In other words, while the appellant may have proved that it had been using
the word 'Lyceum' for a long period of time, this fact alone did not amount
to mean that the said word had acquired secondary meaning in its favor name and that other institutions may use "Lyceum" as part of their
because the appellant failed to prove that it had been using the same word corporate names. To determine whether a given corporate name is
all by itself to the exclusion of others. More so, there was no evidence "identical" or "confusingly or deceptively similar" with another entity's
presented to prove that confusion will surely arise if the same word were to corporate name, it is not enough to ascertain the presence of "Lyceum" or
be used by other educational institutions. Consequently, the allegations of "Liceo" in both names. One must evaluate corporate names in their entirety
the appellant in its first two assigned errors must necessarily fail." 13 and when the name of petitioner is juxtaposed with the names of private
(Underscoring partly in the original and partly supplied) respondents, they are not reasonably regarded as "identical" or "confusingly
or deceptively similar" with each other.
We agree with the Court of Appeals. The number alone of the private
respondents in the case at bar suggests strongly that petitioner's use of the WHEREFORE, the petitioner having failed to show any reversible error on
word "Lyceum" has not been attended with the exclusivity essential for the part of the public respondent Court of Appeals, the Petition for Review
applicability of the doctrine of secondary meaning. It may be noted also that is DENIED for lack of merit, and the Decision of the Court of Appeals dated
at least one of the private respondents, i.e., the Western Pangasinan 28 June 1991 is hereby AFFIRMED. No pronouncement as to costs.
Lyceum, Inc., used the term "Lyceum" seventeen (17) years before the
petitioner registered its own corporate name with the SEC and began using SO ORDERED.
the word "Lyceum." It follows that if any institution had acquired an
exclusive right to the word "Lyceum," that institution would have been the
Western Pangasinan Lyceum, Inc. rather than the petitioner institution.
The test of dominancy is now explicitly incorporated into law in Verily, when one applies for the registration of a trademark or label which is
almost the same or that very closely resembles one already used and
Section 155.1 of R.A. No. 8293 which provides-- registered by another, the application should be rejected and dismissed
155.1. Use in commerce any reproduction, counterfeit, copy, or colorable outright, even without any opposition on the part of the... owner and user
imitation of a registered mark or the same container or a dominant feature of a previously registered label or trademark. This is intended not only to
thereof in connection with the sale, offering for sale, distribution, avoid confusion on the part of the public, but also to protect an already
advertising of any goods or... services including other preparatory steps used and registered trademark and an established goodwill.
necessary to carry out the sale of any goods or services on or in connection
with which such use is likely to cause confusion, or to cause mistake, or to
deceive; (emphasis supplied)
On the other hand, the Holistic Test entails a consideration of the entirety of
the marks as applied to the products, including labels and packaging, in
determining confusing similarity.