®

“Many thanks for the invite How to be Social;

to the seminar, it was an a Free Digital aND Social MeDia brieFiNg
afternoon well spent!”
E-Commerce Manager, Emirates Airline
Thursday 3 February, The Barbican, London
12.30pm – 5pm (drinks and canapes to finish)

Speakers
“I thought the event was Home James
fantastic and the quality Spring Design and Advertising
of the speakers was very Eyeka
more tbc
impressive.”
Marketing Manager, TMDR How to be Social; a Digital and Social Media Briefing is back!

After a fantastic debut in May, MiNetwork and RAR are joining forces again to bring you five
professional speakers on digital and social media. How is this different? Our speakers have
“We thoroughly enjoyed it been selected from the Recommended Agency Register which means they already come highly
and found it very useful. recommended for digital services by their existing clients.
It has given us a lot of This is only open free to clients with responsibility for/involvement in
ideas and if you have digital marketing for their brand.

other upcoming seminars,

please keep us informed.” For more information contact:
Online Brand Manager, Decleor, Carita & Shiseido caroline lotinga on 0141 559 6066 or email caroline.lotinga@minetwork.me

www.MiNetwork.me

Turn hindsight
into foresight
When you’re choosing a new marketing partner, you could do with
some inside information before you make your final decision.
Recommended Agency Register gathers client feedback about
agencies. At RAR, we’ll support you through your search and
selection and help you to gain that hindsight in advance.

Contact us on 0845 004 5626 or on enquiry@agencyregister.co.uk

THE DRUM DEC 2010 www.thedrum.co.uk Introduction03

Milking the plaudits

The Cream Awards and Cream Yorkshire showcase
some of the very best creative work produced
by agencies in the Midlands, East, SW, Wales and
Yorkshire. It was Specsavers’ ‘Sub’ film that won
the Grand Prix at Cream while Elmwood’s posters
for freelance creative Jim Davies won at Cream
Yorkshire. These two awards alone perhaps reflect
the diverse clients serviced by agencies across
these regions. But despite the eclectic nature
of the work, the winning creative was uniformly
brilliant.
T
he Cream Awards and Cream Yorkshire In fact, this year, it was a viral film that
Judging Panel aim to recognise and reward the very best captured the judges hearts, winning the Grand
Simon Phillips creative work being produced by agencies Prix Prize.
Realise in the Midlands, east, south west and Wales and But despite the changing face of creativity,
Yorkshire, respectively. and the challenges – and opportunities – that
Jon Evans This year a diverse range of work – from this brings, on the evidence of the work that you
Brass international brand campaigns to low-budget are about to see, it is fair to say that the big idea
viral films – was put in front of the judges. And is still the key to great work. A big idea, and
Stuart Gilmour
Stand the work itself was perhaps as eclectic as the plenty of finely-honed craft.
client range. However we are confident that the It would also be fair to say that creativity in
Brian McGregor winning work is of a very high standard indeed. these regions is as healthy as ever, and the
Mightysmall Perhaps what was noted, again, from the clients electing to work with agencies across
work on display is the ever-changing use of the Midlands, Yorkshire, the south west, east
Mike McKenna media. Where before above-the-line advertising and Wales, might also just surprise you too.
Former Creative Director,
would lead the mix, it was now evident that its
JWT London
role is changing, often supporting work in other
Michael Fraser areas – online in particular.
Creative Director, Family The use of online in campaigns continues to
grow, with a number of clients opting to extend
their TV work through online films, microsites
and promotions, allowing them to push
boundaries further, adding to the personality of For more information on the Cream Awards go to
the brand. www.thedrum.co.uk/events.

Organised by: Sponsors: Cream sponsored by:

All rights reserved. On no account may any part of this publication be reproduced in any form without the written permission
of the copyright holder and publisher, application for which should be made to the publisher. © CARNYX GROUP LIMITED 2010
04CREAM AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Grand Prix Client: Driving Standards Agency CopyWriter: Vineet Raheja TV/Cinema Advert BRONZE
Title: The Standard Magazine Typographer: George Aytoun Company: Lionhouse
GOLD Art Direction: Johanna Drewe Photographer: Ben Campbell GOLD Client: Alan Bartlett and Sons Ltd
Company: Specsavers Creative Project Manager: Victoria Blundy Designer: George Aytoun Company: Specsavers Creative Title: Alan Bartlett and Sons Corporate
Client: Specsavers Client: Specsavers Identity
Title: SUB NOMINATION Unusual Size or Special Title: Spermsavers Art Direction: Lionhouse
Art Direction: Mark De La Rue and Helina Company: Cubic Build Art Direction: Steve Loftus CopyWriter: Lionhouse
Mathews Client: Tompkin Press CopyWriter: Graham Daldry Typographer: Lionhouse
CopyWriter: Jon Crocker Title: Delightfully Digital GOLD Production Company: Adopted Films Photographer: Julian Calverley
Production Company: Mustard(Director): Art Direction: Adam Travis Company: Cogent Elliot Director: Henry Sheldon
John Doris Client: ATS NOMINATION
Director: Cris Mudge Use of Typography Title: Ladies’ Night SILVER Company: Believe in
Producer: Sam Lock Art Direction: Jason ‘Vinny’ Vinciguerra Company: Specsavers Creative Client: Believe in
Creative Director: Graham Daldry BRONZE CopyWriter: Craig Wood Client: Specsavers Title: Believe in Branding
Company: Big Communications Title: Postman Pat Art Direction: Blair Thomson
Chairman’s Award Client: Britnix SILVER Art Direction: Neil Brush CopyWriter: Tish England
Title: Britnix Campaign Company: Bray Leino CopyWriter: Simon Bougourd Designer: Blair Thomson
GOLD Art Direction: Paul Wallett Client: Moo Organic Milk For Milk Link Production Company: Passion Pictures
Company: Pencil Studio CopyWriter: Steve Smith Title: Murial Director: Darren Walsh
Client: Beyond The Bean Corporate Literature
Typographer: Mike Wykes Art Direction: Dom Lane Producer: Sam Lock
Title: Cosy Tea Photographer: Moy Williams CopyWriter: Graeme Jackson Creative Director: Graham Daldry GOLD
Art Direction: Luke Manning Photographer: Neil Rolfe Company: Fluid
Typographer: Luke Manning Copywriting NOMINATION Client: Sony Computer Entertainment
Knitters: Jenny Newbert and Fiona Fagan Outdoor Campaign Company: Specsavers Creative Title: Sony Playstation Media Kit
GOLD Client: Specsavers Art Direction: Fluid
Art Direction Company: Rave Communications GOLD Title: The Specs Effect
Client: Victory Motorcycles Riders Company: RBH Art Direction: Neil Brush BRONZE
SILVER Association Client: Church End Brewery
Company: Elfen CopyWriter: Simon Bougourd Company: Northbank
Title: Join the Club Title: Shakesbeer Production Company: Rattling Stick Client: N3 Display Graphics Ltd
Client: National Theatre Wales Creative Director: Jamie Buckingham Art Direction: Stuart Jackson
Title: National Theatre Wales Launch Director: Daniel Kleinman Title: N3 Hands on
CopyWriter: Jamie Buckingham CopyWriter: Mike Kalin Producer: Sam Lock Art Direction: Simon Cryer
Programme Designers: Tejal Prejapati, Paul Kaiser, Retoucher: Stephanie Davis Creative Director: Graham Daldry Photographer: Phil Sayer
Terry Dean, Emma Vaughan and Bhav
NOMINATION Vadukul SILVER
Company: Big Communications Company: McCann Erickson
TV/Cinema Campaign NOMINATION
Client: Fresh Company: Lionhouse
NOMINATION Communications House BRONZE Client: Alan Bartlett and Sons Ltd
Title: Seven Deadly Sins Company: Chapter Client: Harley-Davidson Motorcycles Company: Big Communications
Art Direction: Richard Davis Title: Alan Bartlett and Sons Brochure
Client: Crucial Trading Title: Accessibility – Casino Chips Client: Domino’s Pizza Art Direction: Lionhouse
CopyWriter: Craig Buzzel Title: What’s Crucial? Art Direction: Shaun Loynds Title: Britain’s Got Talent Idents
Photographer: Martin Brent CopyWriter: Lionhouse
Art Direction: Lyndsay Turner CopyWriter: Vineet Raheja Art Direction: Richard Davis Typographer: Lionhouse
CopyWriter: Andrew Robson Typographer: George Aytoun CopyWriter: Craig Buzzel Photographer: Julian Calverley
NOMINATION Photographer: Ben Campbell Agency Producer: Amanda Lowtit
Company: RBH NOMINATION Designer: George Aytoun Director: Richard Pullar
Client: Queensgate Shopping Centre Annual Report
Company: Sperm Creative
Title: Make Your Day Client: Oxsprings BRONZE Radio Commercial SILVER
Art Direction: Stuart Jackson Title: Leaning Tower of the Cotswolds Company: Big Communications Company: Purple Circle
CopyWriter: Mike Kalin Art Direction: Richard Edgerton and Pat Client: WKD SILVER Client: Nottingham Community Housing
Dyer Title: WKD Christmas Company: McCann Erickson Association
Use of Photography CopyWriter: Richard Edgerton Art Direction: Tom Heywood Client: Teletext Holidays Title: NCHA Annual Report
Typographer: Pat Dyer CopyWriter: Tom Heywood and Steve Title: Sunburn Art Direction: Simon Harrison
GOLD Art Direction: Tim Jones / James Cross
Company: Campbell Rowley Ltd Smith Photographer: Keane Beamish
NOMINATION CopyWriter: James Cross / Tim Jones Managing Director: Michael Slack
Client: Skillset Production Company: Rorschach
Title: Pick the Tick Company: Tangible NOMINATION
Client: The Royal British Legion Company: McCann Erickson Producer: Pam Myers Packaging
Art Direction: Grant Campbell and Phil Silk
Photographer: Phil Rowley Title: Finding His Feet Client: Chiltern Railways
Art Direction: Ed Swarbrick and Nick Title: You Could Be in London BRONZE GOLD
Thomas Art Direction: Tim Jones / James Cross Company: McCann Erickson Company: Pencil Studio
GOLD Client: Teletext Holidays Client: Beyond The Bean
Company: RBH CopyWriter: Ian Atkinson and Lizzie CopyWriter: James Cross / Tim Jones
Owen-Thomas Designer: Spencer O’Dwyer Title: Budgie Smugglers Title: Cosy Tea
Client: Church End Brewery Art Direction: Tim Jones / James Cross Art Direction: Luke Manning
Title: Shakesbeer CopyWriter: James Cross / Tim Jones Typographer: Luke Manning
Art Direction: Stuart Jackson 48 or 96 Sheet Poster Consumer Press Advert
Production Company: Rorschach Knitters: Jenny Newbery and Fiona Fagan
CopyWriter: Mike Kalin SILVER GOLD Producer: Pam Myers
Retoucher: Stephanie Davis Company: Big Communications Company: Specsavers Creative BRONZE
Client: WKD Client: Specsavers Creative NOMINATION Company: ArthurSteenHorneAdamson
NOMINATION Title: Offside Title: Goal-Line Technology Company: McCann Erickson Client: Jude’s
Company: Chapter Art Direction: Tom Heywood Art Direction: Michael Hutchinson and Client: Teletext Holidays Title: Jude’s
Client: Crucial Trading CopyWriter: Tom Heywood Neil Brush Title: Mariachi Creative Director: Marksteen Adamson
Title: What’s Crucial? CopyWriter: Simon Bougourd and Aaron Art Direction: Tim Jones / James Cross Art Direction: Scott McGuffie
Art Direction: Lyndsay Turner NOMINATION Scoones CopyWriter: James Cross / Tim Jones Designers: Joseph Hole, Chris
CopyWriter: Andrew Robson Company: Big Communications Typographer: Craig Le Lerre Production Company: Rorschach Greenwood, Kerry Wheeler and Richard
Client: WKD Production Company: Specsavers Producer: Pam Myers Delingpole
NOMINATION Title: Passion Creative
Company: RBH Art Direction: Tom Heywood Creative Director: Graham Daldry Radio Campaign NOMINATION
Client: Freya Lingerie CopyWriter: Tom Heywood Company: Kutchibok
Title: Let ‘Em Roll NOMINATION SILVER Client: The Celt Experience Brewery
Art Direction: Stuart Jackson NOMINATION Company: Chapter Company: McCann Erickson Title: Celt Ales (Bronze and GOLDen)
CopyWriter: Mike Kalin Company: BMB Client: Sealine Client: Teletext Holidays Art Direction: Sion Dafydd and Alwyn
Photographer: Sean McMenomy Client: Vauxhall Motors Ltd Title: Big Splash Title: You Can With Teletext Thomas
Title: It’s not just about the economy Art Direction: Ian Boulter Art Direction: Tim Jones / James Cross CopyWriter: Tom Newman
Use of Illustration/ Art Direction: Iain Hills CopyWriter: Martin Heffernan CopyWriter: James Cross / Tim Jones Typographer: Sion Dafydd and Alwyn
Animation CopyWriter: Mike Johnson / Iain Hills Photographer: James Callaghan Production Company: Rorschach Thomas
Typographer: Iain Hills Producer: Pam Myers Photographer: Matt Cant
GOLD
Company: RBH Production Company: BMB Business to Business Press
Retouching: Dave Young Advert NOMINATION Environmental/3D Design
Client: Freya Lingerie Company: Cogent Elliot
Title: The Holy Fit SILVER Client: Calor GOLD
Art Direction: Stuart Jackson 6,4 or Smaller Sheet Poster
Company: Connect Advertising Title: Arthur, Hector and Nelson Company: Checkland Kindleysides
CopyWriter: Mike Kalin GOLD Client: Finning Cat Art Direction: Jason ‘Vinny’ Vinciguerra Client: Levi’s
Production Company: Intro Company: Big Communications Title: Bullcat CopyWriter: Craig Wood Title: Levi’s Flagship Store, London
Client: Zetland Art Direction: Ewart Liburd Production Company: Rorschach
SILVER Title: Dog CopyWriter: Alan Salisbury Sound Engineer: Tim Lofts BRONZE
Company: Cogent Elliot Art Direction: Simon Dilks Producer: Pam Myers Company: Checkland Kindleysides
Client: Calor CopyWriter: Craig Buzzel NOMINATION Client: Camelot
Title: LPGenius Company: Lesniak Swann Ltd Corporate Identity Title: National Lottery Playstation
Art Direction: Jason ‘Vinny’ Vinciguerra SILVER Client: Partners For Endoscopy
CopyWriter: Craig Wood Company: Big Communications Title: Totally Harmless BRONZE Publications
Director: Yoav Sengal Client: WKD Art Direction: Mark Lesniak Company: Arthur Steen Horne Adamson
Producer: Amanda Lowit Title: Loved Ones Designer: Garrick Middleton Client: The Bread Tin GOLD
Art Direction: Tom Heywood Title: The Bread Tin Company: Elfen
SILVER CopyWriter: Steve Smith Press Campaign Creative Director: Marksteen Adamson Client: National Theatre Wales
Company: McCann Erickson Art Direction: Scott McGuffie Title: National Theatre Wales Launch
Client: Barratt Homes BRONZE GOLD Designers: Leanne Thomas, Kerry Programme
Title: Barratt Bespoke Company: Big Communications Company: Connect Advertising Wheeler and Richard Delingpole
Art Direction: Tim Jones/James Cross Client: Zetland Client: Jim Lawrence SILVER
CopyWriter: James Cross/Tim Jones Title: Pig Title: Unique BRONZE Company: Cubic
Designer/Illustrator: Domenic Art Direction: Simon Dilks Art Direction: Adrian Wilde Company: Kutchibok Client: The National College
CopyWriter: Craig Buzzel CopyWriter: Mark Lawrence Client: Cappele Title: Ldr Magazine
BRONZE Title: Cappele Art Direction: Adam Travis
Company: Cubic BRONZE BRONZE Art Direction: Sion Dafydd and Alwyn
Client: The National College Company: McCann Erickson Company: Chapter Thomas BRONZE
Title: Ldr Magazine Communications House Client: Crucial Trading Typographer: Sion Dafydd and Alwyn Company: Elfen
Art Direction: Adam Travis Client: Harley-Davidson Motorcycles Title: What’s Crucial? Thomas Client: National Theatre Wales
Title: Rentals – First Date Art Direction: Lyndsay Turner Photographer: Matt Cant Title: National Theatre Wales Launch
BRONZE Art Direction: Shaun Loynds CopyWriter: Andrew Robson Programme
Company: Purple Circle
THE DRUM DEC 2010 www.thedrum.co.uk cream awards 201005

Poster Direct Mail Grand Prix NOMINATION Self Promotion

Company: The Whole Caboodle
GOLD sponsored by mail media centre AWARD Client: Perrys Motor Dealers AWARD
Company: Lionhouse from royal mail Company: Elmwood Title: Little Extras Company: twentysix Leeds
Client: Lionhouse Client: Jim Davies Art Direction: Stuart Anderson Title: 10 Downing Tweets
Title: Adapt and Survive GOLD Title: Jim Davies Monkey Posters
Company: Rave Communications CopyWriter: Stuart Anderson
Art Direction: Lionhouse Creative Director: Richard Scholey Production Company: MTP Digital
CopyWriter: Lionhouse Client: Victory Motorcycles Riders Designer: Simon Morrow
Association Director: Stuart Elliot AWARD
Typographer: Lionhouse Illustrator: Rob Ball Producer: Ray Allen
Title: Join the Club Writer: Jim Davies Company: DigForFire DMG
WebSITE/online ad Creative Director: Jamie Buckingham Client: The Open University
CopyWriter: Jamie Buckingham Outdoor Advertising Title: A World of Inspiring Learning
Chairman’s Award
GOLD Designers: Tejal Prejapati, Paul Kaiser, NOMINATION www.openuniversity.co.uk/inspiring
Company: Specsavers Creative Terry Dean, Emma Vaughan and Bhav AWARD Company: Outside the Box Art Direction: Richard Waite
Client: Specsavers Vadukul Company: Elmwood Client: Direct Holidays CopyWriter: Jen Holmes, Stuart Caine
Title: Postman Pat Client: Seachill Title: Angel of the North Projection and Simon Ransley
Art Direction: Neil Brush Title: The Saucy Fish Company Art Direction: Dave Easton and Bryan Typographer: Chris Hart
CopyWriter: Simon Bougourd Design Director: Ben Greengrass Wilman Production Company: Dan Boscaro and
Producer: Sam Lock Designer: Stephen Woowat Production Company: Blazin Star Stuart Craigen
Creative Director: Graham Daldry Writer: Natalie Woodhead (Building Projection Company) Other: Jessica Fieldman, Andrew Todd
Project Manager: Jan Hirst and Sue Wood.
SILVER Corporate Identity
Company: Milton Bayer Press Advert COMMENDATION
Client: ELC AWARD Company: DigForFire DMG
Title: Swampsterz AWARD Company: Iris Associates Client: Castrol
www.swampsterz.com Company: Front Client: Little Chef Title: Castrol 2010 FIFA World Cup Live
Art Direction: Tom Hoodle Client: National Railways Museum Title: Rebrand Tracker
Head of Development: Richard Harris Title: Popcorn Art Direction: David Wood and Nic http://tracker.castrolfootball.com
Art Direction: Paul Copley Shuttleworth Art Direction: Mark Lambert, Richard
BRONZE Photographer: Andy Gallacher Typographer: Peter Horridge Hillam and Andy Hayward
Company: One Black Bear CopyWriter: Simon Ransley
Client: Subaru UK COMMENDATION COMMENDATION Typographer: Mark Lambert
Title: New Subaru.co.uk Company: Uber Company: Elmwood Production Company: Andy Forbes,
www.subaru.co.uk Client: Casio Client: BBC Breathing Spaces Stuart Caine and Kailash Vyas
Title: Millisecond Makeover – Lipstick Title: BBC Tree O Clock Other: Jonathan Fletcher and Imogen
NOMINATION Art Direction: Rob Sandom Creative Director: Richard Scholey Hesp
Company: Tomorrow People Photographer: Metz and Racine CopyWriter: Natalie Woodhead
Client: Westfield Shopping Centre Project Manager: Dawn Hamilton NOMINATION
Title: Experiential and Advertising Sales COMMENDATION Senior Designer: Chris Jackson Company: Uber
Portal Company: Uber Illustration: The Neighbourhood Client: Casio
http://ukbrandalliance.westfield.com Client: Casio Designer: Simon Morrow Title: Millisecond Makeover
Title: Millisecond Makeover – Mascara Artwork: Tim Leonard and Chris www.makeupmodecamera.com
Film/TV Titles/Idents/ Art Direction: Rob Sandom McCluskie Art Direction: Rob Sandom
Animation Photographer: Metz and Racine Photographer: Metz and Racine
Corporate Literature Designer: Ricky Hewitt
GOLD NOMINATION Developer: Kevin Choppin
Company: RBH Company: The Whole Caboodle COMMENDATION
Client: Freya Lingerie Client: Prostar Company: Elmwood Low Budget
Title: The Holy Fit Title: Casualty Client: Elmwood
Art Direction: Stuart Jackson Art Direction: Mark Harris Title: What Makes Elmwood Elmwood – COMMENDATION
CopyWriter: Mike Kalin CopyWriter: Stuart Anderson The Elmwood Lexicon Company: Outside the Box
Production Company: Intro Design Director: Ben Greengrass Client: Direct Holidays
Craft Writer: Laura Forman Title: Angel of the North Projection
Viral Marketing Project Manager: Jo Todd Art Direction: Dave Easton and Bryan
AWARD Illustrator: Esther Aarts Wilman
GOLD Company: Elmwood Production Company: Blazin Star
Company: Specsavers Creative Client: Elmwood Publications and Annual (Building Projection Company)
Client: Specsavers Title: What Makes Elmwood Elmwood – Reports
Title: SUB The Elmwood Lexicon Integrated Campaign
Art Direction: Mark De La Rue and Helina Design Director: Ben Greengrass AWARD
Mathews Writer: Laura Forman Company: The Consult AWARD
CopyWriter: Jon Crocker Project Manager: Jo Todd Client: Skillfast - UK Company: JDA
Production Company: Mustard(Director): Illustrator: Esther Aarts Title: LMI (Labour Market Intelligence) Client: The Car Shop
John Doris Art Direction: Alex Atkinson Title: The Cart Shop
Director: Cris Mudge AWARD Typographer: Mark Starbuck Art Direction: Chris Lines
Producer: Sam Lock Company: The Workshop Production Company: Pressision CopyWriter: Dan James / Pete Thompson
Creative Director: Graham Daldry Client: Roundabout Homeless Charity Production Company: PSA
Title: Roundabout Annual Report 2009 AWARD Director: Phil Hawkins
SILVER - 2010 Company: The Consult
Company: Specsavers Creative Art Direction: Andrew Turner Client: Skillfast - UK NOMINATION
Client: Specsavers Typographer: Andrew Turner Title: Material Matters Company: DigForFire DMG
Title: Spermsavers Photographer: Nigel Barker (Nigel Barker Art Direction: Alex Atkinson Client: The Open University
Art Direction: Steve Loftus Photography) Title: A World of Inspiring Learning
CopyWriter: Graham Daldry Printer: Proco Print AWARD Art Direction: Andy Hayward and Richard
Production Company: Adopted Films Company: The Workshop Waite
Director: Henry Sheldon Packaging Client: Roundabout Homeless Charity CopyWriter: Simon Ransley and Jen
Title: Roundabout Annual Report 2009 Holmes
SILVER AWARD - 2010 Typographer: Ian Dean, Ben Hooper and
Company: Fuse Digital Company: Elmwood Art Direction: Andrew Turner Bob Hinchcliffe
Client: Lucozade Client: Seachill Typographer: Andrew Turner Production Company: Sue Wood, Andy
Title: Jungle Mashup Title: The Saucy Fish Company Photographer: Nigel Barker (Nigel Barker Todd, Jessica Fieldman, Lyndsay Williams,
Design Director: Ben Greengrass Photography) Rapp UK, Matrix Creative and Response
Item of Self Promotion Designer: Stephen Woowat Printer: Proco Print One.
Writer: Natalie Woodhead
sponsored by mail media centre Project Manager: Jan Hirst COMMENDATION Poster
from royal mail Company: Fuse8
NOMINATION Client: Together Women AWARD
SILVER Company: Of Company: Elmwood
Company: Epoch Design Ltd Title: Together Women Impact Report
Client: Yumi Lashes Art Direction: Matt McMillan Client: Jim Davies
Title: Missile Toe Title: Yumi Lashes Title: Jim Davies Monkey Posters
Art Direction: Epoch CopyWriter: James North
Art Direction: Of creative team Photographer: Kerry Harrison and Creative Director: Richard Scholey
CopyWriter: Epoch CopyWriter: Of creative team Designer: Simon Morrow
Typographer: Epoch Richard Moran
Typographer: Of creative team Production Company: Team Impression Illustrator: Rob Ball
Photographer: Epoch Photographer: Of creative team Writer: Jim Davies
Production Company: Philtone Illustration: Mark Huddleston
Broadcast COMMENDATION AWARD
SILVER Company: Front
Company: RBH COMMENDATION Company: Iris Associates
Client: Creative Sheffield Client: National Railway Museum
Title: Flockwatch Company: Iris Associates Title: Popcorn
Art Direction: Stuart Jackson Client: Yorkshire Water Title: Made Magazine
Art Direction: David Wood, Nic Art Direction: Paul Copley
CopyWriter: Mike Kalin Title: Enda and Mary – Value for Money Photographer: Andy Gallagher
Campaign Shuttleworth and Marc Alcock
NOMINATION Art Direction: David Wood and Marc CopyWriter: Steve Doyle and Nicole
Green NOMINATION
Company: Adam Bicknell Alcock Company: Elmwood
Title: Greener Grass CopyWriter: Steve Doyle Client: Opera North
Art Direction: Adam Bicknell Production Company: The Mob Film Direct Mail
Title: Opera North Posters Spring 2010
CopyWriter: Adam Bicknell Company AWARD Creative Director: Richard Scholey
Typographer: Adam Bicknell Company: Elmwood Designer: Simon Morrow
NOMINATION Client: Elmwood Illustrator: Steven Shaw (La Boheme)
NOMINATION Company: JDA Title: Elmwood Christmas Card Other: John Ross (Rusalka) and Mary
Company: Andrew Sheldrick Client: The Car Shop Creative Director: Richard Scholey Stuart (The Neighbourhood)
Title: The Copywriter’s Very Concise Title: The Cart Shop CopyWriter: Jayne Workman
Dictionary Art Direction: Chris Lines Senior Designer: Chris Jackson
Art Direction: Andrew Sheldrick CopyWriter: Dan James / Pete Thompson Designer: Stephen Woowat
CopyWriter: Andrew Sheldrick Production Company: PSA
Director: Phil Hawkins
06grand prix winner www.thedrum.co.uk DEC 2010 THE DRUM

Grand Prix
GOLD
Company: Specsavers Creative
Client: Specsavers
Title: SUB

Viral Marketing
GOLD
THE DRUM DEC 2010 www.thedrum.co.uk Chairman’s award07

Chairman’s Award
GOLD
Company: Pencil Studio
Client: Beyond The Bean
Title: Cosy Tea

Packaging
GOLD
08CREAM AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Use of Photography
GOLD
Company: Campbell Rowley Ltd
Client: Skillset
Title: Pick the Tick

Publications WebSITE/online ad
GOLD
GOLD
Art Direction Company: Specsavers Creative
SILVER Client: Specsavers
Title: Postman Pat
Company: Elfen
Client: National Theatre Wales
Title: National Theatre Wales Launch Programme

Copywriting
GOLD

Direct Mail Consumer Press Advert

GOLD
GOLD
Company: Rave Communications Company: Specsavers Creative
Client: Victory Motorcycles Riders Association Client: Specsavers Creative
Title: Join the Club Title: Goal-Line Technology
THE DRUM DEC 2010 www.thedrum.co.uk cream awards 201009

Unusual Size or Special Build

GOLD
Company: Cogent Elliot
Client: ATS
Title: Ladies’ Night

Environmental/3D Design
GOLD
Company: Checkland Kindleysides
Client: Levi’s
Title: Levi’s Flagship Store, London

TV/Cinema Advert
GOLD

Viral Marketing Press Campaign

SILVER
GOLD
Company: Specsavers Creative Company: Connect Advertising
Client: Specsavers Client: Jim Lawrence
Title: Spermsavers Title: Unique
10CREAM AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Corporate Literature
GOLD
Company: Fluid
Client: Sony Computer
Entertainment
Title: Sony Playstation Media Kit

Use of Illustration/Animation Use of Photography

GOLD
SILVER
Company: Cogent Elliot Outdoor Campaign
Client: Calor GOLD
Title: LPGenius
Company: RBH
Client: Church End Brewery
Title: Shakesbeer

Film/TV Titles/Idents/Animation
GOLD
Company: RBH
Client: Freya Lingerie
Title: The Holy Fit

Use of Illustration/Animation
GOLD
THE DRUM DEC 2010 www.thedrum.co.uk cream awards 201011

01 02 03
Teletext Holidays Teletext Holidays Teletext Holidays
‘sunburn’ ‘BUDGIE SMUGGLERS’ ‘mariachi’

We’re in the honeymoon suite. Mrs S (20s) is bubbly
with a Scouse accent, and Mark (20s) is amorous
and has the same accent. FVO (30’s) is a straight
read.
SFX: Hotel room.
Mrs S: Oh Mark, sun, sea, sand and now…
Mark: …the honeymoon suite … ‘Mrs Smith.’
(giggling)
Mrs S: …ooh come here!
SFX: Fumbling around.
Mark: Yeah…ooh…hmmm…ahhh…arrghhh! Stop!
Stop!
Mrs S: What?
Mark: Please don’t touch me there!
Ooh! Or there!
FVO: At Teletext Holidays,
we can’t sooth your sunburnt bits.
But we can do thousands of great value,
ATOL protected, holidays.
For the latest deals see Freeview channel
one-oh-one.
Or Teletext Holidays dot co dot UK
We’re in a hotel room. We can hear the lively
poolside and kids playing in the background. MVO
(40s) is cock-sure of himself, and FVO (40s) is his
long-suffering wife. Both have an Essex/South-
East accent. FVO (30’s) is a straight read.
SFX: Busy hotel poolside. Kids playing and
splashing around in the sun.
FVO: You ready darling, let’s get to the beach!
MVO: Coming…BOSH!
FVO: Er…what, in the name of all that’s
decent, are they?
MVO: What these?
FVO: Darling, don’t take this the wrong way
but…I don’t think you can pull them off.
MVO: Pull these off? Actually they’re so tight, I
don’t think I could.
F-ANCR: At Teletext Holidays,
we can’t stop old geezers parading
round in budgie-smugglers.
But we can do thousands of great value, your romantic rendez-vous,
ATOL protected, holidays.
For the latest deals see Freeview
channel one-oh-one.
Or Teletext Holidays dot co dot UK
We’re outside on the veranda of a bar/restaurant, we
hear the lapping of the ocean. A young couple,
Laura and Tom (mid to late 20’s) sit down to enjoy a
romantic evening together.
Laura: Oohhh Tom, this is lovely!
Tom: Well, I really wanted tonight to be
something spe…
Mariachi: A song for the lovers?
Tom: Um. No, thank you. You see Laura, I’ve
been thi…
Mariachi: Are you sure no sing-song? A little…
SFX: The Mariachi plays a quick, 4-note ‘lick’
on his guitar.
Tom: No really, thanks. What I’m trying to say
is, will you ma…
SFX: The full Mariachi band strikes up,
completely drowning Tom out.
F-ANCR: At Teletext Holidays,
We can’t stop the mariachi band ruining
But we can do thousands of great value,
ATOL protected holidays.
For the latest deals see Freeview
one-oh-one.

Or Teletext dot co dot UK.

Radio Campaign
SILVER
Company: McCann Erickson
Client: Teletext Holidays
Title: You Can With Teletext

01. Radio Commercial

SILVER
Company: McCann Erickson
Client: Teletext Holidays
Title: Sunburn

02. Radio Commercial

BRONZE
Company: McCann Erickson
Client: Teletext Holidays
Title: Budgie Smugglers

03. Radio Commercial

NOMINATION
Company: McCann Erickson
Client: Teletext Holidays
Title: Mariachi

6,4 or Smaller Sheet Poster Poster

GOLD GOLD
Company: Big Communications Company: Lionhouse
Client: Zetland Client: Lionhouse
Title: Dog Title: Adapt and Survive
12CREAM AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Outdoor Campaign Item of Self Promotion

sponsored by mail media centre from royal mail
SILVER
Company: McCann Erickson Communications House SILVER
Client: Harley-Davidson Motorcycles Company: Epoch Design Ltd
Title: Accessibility – Casino Chips Title: Missile Toe

WebSITE/online ad
SILVER
Company: Milton Bayer
Client: ELC
Title: Swampsterz

Viral Marketing Use of Illustration/Animation

SILVER SILVER
Company: Fuse Digital Company: McCann Erickson
Client: Lucozade Client: Barratt Homes
Title: Jungle Mashup Title: Barratt Bespoke
THE DRUM DEC 2010 www.thedrum.co.uk cream awards 201013

48 or 96 Sheet Poster
SILVER
Company: Big Communications
Client: WKD
Title: Offside

Business to Business Press Advert ANNUAL REPORT

SILVER SILVER
Company: Connect Advertising Company: Purple Circle
Client: Finning Cat Client: Nottingham Community Housing Association
Title: Bullcat Title: NCHA Annual Report

TV/Cinema Advert
SILVER
Company: Specsavers Creative
Client: Specsavers
Title: Postman Pat
14CREAM AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Item of Self Promotion

sponsored by mail media centre from royal mail

SILVER
Company: RBH
Title: Flockwatch

6,4 or Smaller Sheet Poster

SILVER
Company: Big Communications
Client: WKD
Title: Loved Ones

Publications
SILVER

Unusual Size or Special Build Use of Illustration/Animation

BRONZE
SILVER
Company: Bray Leino Company: Cubic
Client: Moo Organic Milk For Milk Link Client: The National College
Title: Murial Title: Ldr Magazine
THE DRUM DEC 2010 www.thedrum.co.uk cream awards 201015

Press Campaign
BRONZE

Copywriting
NOMINATION

Use of Photography
NOMINATION

Company: Chapter
Client: Crucial Trading
Title: What’s Crucial?

purple circle

rbh

TV/Cinema Campaign Outdoor Campaign

BRONZE BRONZE
Company: Big Communications Company: Big Communications
Client: Domino’s Pizza Client: WKD
Title: Britain’s Got Talent Idents Title: WKD Christmas

Environmental/3D Design
BRONZE
Company: Checkland Kindleysides
Client: Camelot
Title: National Lottery Playstation
16CREAM AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Corporate Identity 6,4 or Smaller Sheet Poster

BRONZE BRONZE
Company: Arthur Steen Horne Adamson Company: McCann Erickson Communications House
Client: The Bread Tin Client: Harley-Davidson Motorcycles
Title: The Bread Tin Title: Rentals – First Date

WebSITE/online ad
BRONZE
Company: One Black Bear
Client: Subaru UK
Title: New Subaru.co.uk

Use of Typography
BRONZE
Company: Big Communications
Client: Britnix
Title: Britnix Campaign
THE DRUM DEC 2010 www.thedrum.co.uk cream awards 201017

Use of Illustration/Animation
BRONZE
Company: Purple Circle
Client: Driving Standards Agency
Title: The Standard Magazine

Corporate Identity
BRONZE
Company: Lionhouse
Client: Alan Bartlett and Sons Ltd
Title: Alan Bartlett and Sons Corporate Identity

Corporate Identity Packaging

BRONZE BRONZE
Company: Kutchibok Company: ArthurSteenHorneAdamson
Client: Cappele Client: Jude’s
Title: Cappele Title: Jude’s
18CREAM AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Corporate Literature 6,4 or Smaller Sheet Poster

BRONZE BRONZE
Company: Northbank Company: Big Communications
Client: N3 Display Graphics Ltd Client: Zetland
Title: N3 Hands on Title: Pig

PUBLICATIONS
BRONZE
Company: Elfen
Client: National Theatre Wales
Title: National Theatre Wales
Launch Programme
THE DRUM DEC 2010 www.thedrum.co.uk cream awards 201019

Item of Self Promotion

sponsored by mail media centre from royal mail

NOMINATION
Company: Andrew Sheldrick
Title: The Copywriter’s Very Concise Dictionary

Corporate Literature
NOMINATION
Company: Lionhouse
Client: Alan Bartlett and Sons Ltd
Title: Alan Bartlett and Sons Brochure

48 or 96 Sheet Poster Consumer Press Advert

NOMINATION NOMINATION
Company: BMB Company: Chapter
Client: Vauxhall Motors Ltd Client: Sealine
Title: It’s not just about the economy Title: Big Splash
20CREAM AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Art Direction
NOMINATION
Company: Big Communications
Client: Fresh
Title: Seven Deadly Sins

48 or 96 Sheet Poster
NOMINATION
Company: Big Communications
Client: WKD
Title: Passion

Outdoor Campaign
NOMINATION
Company: McCann Erickson
Client: Chiltern Railways
Title: You Could Be in London
THE DRUM DEC 2010 www.thedrum.co.uk cream awards 201021

Art Direction Corporate Identity

NOMINATION NOMINATION
Company: RBH Company: Believe in
Client: Queensgate Shopping Centre Client: Believe in
Title: Make Your Day Title: Believe in Branding

Use of Illustration/Animation Copywriting

NOMINATION NOMINATION
Company: Cubic Company: Sperm Creative
Client: Tompkin Press Client: Oxsprings
Title: Delightfully Digital Title: Leaning Tower of the Cotswolds
22CREAM AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

WebSITE/online ad
NOMINATION
Company: Tomorrow People
Client: Westfield Shopping Centre
Title: Experiential and Advertising Sales Portal
http://ukbrandalliance.westfield.com

Use of Photography Copywriting

NOMINATION NOMINATION
Company: RBH Company: Tangible
Client: Freya Lingerie Client: The Royal British Legion
Title: Let ‘Em Roll Title: Finding His Feet

Business to Business Press Advert Item of Self Promotion

sponsored by mail media centre for royal mail
NOMINATION
Company: Lesniak Swann Ltd NOMINATION
Client: Partners For Endoscopy Company: Adam Bicknell
Title: Totally Harmless Title: Greener Grass
THE DRUM DEC 2010 www.thedrum.co.uk cream awards 201023

TV/Cinema Advert
NOMINATION
Company: Specsavers Creative
Client: Specsavers
Title: The Specs Effect

Packaging
NOMINATION
Company: Kutchibok
Client: The Celt Experience Brewery
Title: Celt Ales (Bronze and GOLDen)

CALOR CALOR CALOR

‘ARTHUR’ ‘HECTOR’ ‘nelson’

40s 40s 50s

SCENE: Legendary sports reporter, Stuart Hall, SCENE: Legendary sports reporter, Stuart Hall, SCENE: Legendary sports reporter, Stuart Hall,
describes a post-match barbecue in characteristic describes a post-match barbecue in characteristic describes a family caravan holiday in characteristic
epic style. epic style. epic style.

Stuart Hall: The sun galloped away from the post-
match party like a knight into battle –
and the inevitable first shiver of
distress from a damsel ensued.
Enter our Arthur – patio heater
gleaming like Excalibur in his strong
right hand.
The fair face’s frigid frown melted into
a smouldering smile. But then, a
splutter from his well wielded weapon.
Would he be bested by Dave’s offer of
his coat?
Not so! With the magic of Merlin, he
produces the spare bottle of gas Calor
delivered right to his uPVC castle door.
Seize immortality. Call Calor on
0800 662 663 or visit calor.co.uk
Stuart Hall: The barbecue was wheeled into the
courtyard for the post-match feast
like a wooden horse through the
gates of Troy. Its belly was opened
and the valve turned with greater
anticipation than the key to Elysium
itself.
Ignition – and fire breathed on the
sweet meat. Sausages sizzled,
sauces drizzled – but would this
most divine of moments be lost as
the gas canister breathed its last?
Then, to a cheer, the new bottle was
thrust aloft by our hero, our Hector,
garlanded courtesy of Calor’s home
delivery service!
Seize immortality. Call Calor on
0800 662 663 or visit calor.co.uk
Stuart Hall: Three days into the holidaying family’s
brave seaside caravan campaign and
many victories had been won.
Swingball, volleyball, rounders – the
man of the household had squashed
his fellow fathers on the field like
Nelson on the waves and kept two
good arms and eyes into the bargain.
Then his greatest challenge – the hot
water was waning, the cooker conking.
Would his Trafalgar end with sniping
derision from the enemy? But wait –
the lookout, Jess the dog, spots a
battalion to the flank as Calor’s delivery
service sails in with a new bottle of
gas!
Honour preserved, along with the
contents of the fridge.
Seize immortality. Call Calor on
0800 662 663 or visit calor.co.uk

Radio Campaign
NOMINATION
Company: Cogent Elliot
Client: Calor
Title: Arthur, Hector and Nelson
24CREAM YORKSHIRE AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Grand Prix
AWARD

Poster
AWARD

Company: Elmwood
Client: Jim Davies
Title: Jim Davies Monkey Posters
THE DRUM DEC 2010 www.thedrum.co.uk cream YORKSHIRE awards 201025

Chairman’s Award
AWARD

Packaging
AWARD

Company: Elmwood
Client: Seachill
Title: The Saucy Fish Company
26CREAM YORKSHIRE AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Press Advert Craft

AWARD AWARD
Poster Corporate Literature
AWARD COMMENDATION
Company: Front Company: Elmwood
Client: National Railways Museum Client: Elmwood
Title: Popcorn Title: What Makes Elmwood Elmwood – The Elmwood Lexicon

Integrated Campaign
AWARD

BROADCAST
Self Promotion NOMINATION

AWARD Company: JDA

Company: twentysix Leeds Client: The Car Shop
Title: 10 Downing Tweets Title: The Cart Shop
THE DRUM DEC 2010 www.thedrum.co.uk cream YORKSHIRE awards 201027

Direct Mail
AWARD
Company: Elmwood
Client: Elmwood
Title: Elmwood Christmas Card

Craft
AWARD

Publications and Annual Reports Publications and Annual Reports

AWARD
AWARD
Company: The Consult Company: The Workshop
Client: Skillfast - UK Client: Roundabout Homeless Charity
Title: LMI (Labour Market Intelligence) Title: Roundabout Annual Report 2009 - 2010
28CREAM YORKSHIRE AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

Digital Publications and Annual Reports

AWARD
AWARD
Integrated Campaign Company: The Consult
NOMINATION Client: Skillfast - UK
Title: Material Matters
Company: DigForFire DMG
Client: The Open University
Title: A World of Inspiring Learning

Corporate Identity
AWARD
Company: Iris Associates
Client: Little Chef
Title: Rebrand
THE DRUM DEC 2010 www.thedrum.co.uk cream yorkshire COMMENDATIONS 201029

01a 01b 05

02 06

03

01a. Press Advert

COMMENDATION
Company: Uber
Client: Casio
Title: Millisecond Makeover – Lipstick

01b. Press Advert

COMMENDATION
Company: Uber
Client: Casio
Title: Millisecond Makeover – Mascara

02. Broadcast
07 COMMENDATION
Company: Iris Associates
Client: Yorkshire Water
04 Title: Enda and Mary – Value for Money
Campaign

03. Publications and Annual

Reports
COMMENDATION
Company: Fuse8
Client: Together Women
Title: Together Women Impact Report

04.Digital
COMMENDATION
Company: DigForFire DMG
Client: Castrol
Title: Castrol 2010 FIFA World Cup Live Tracker

05. Low Budget

COMMENDATION

Outdoor Advertising
NOMINATION

Company: Outside the Box

Client: Direct Holidays

06. Publications and Annual

Reports
COMMENDATION
Company: Iris Associates
Client: Creative Sheffield
Title: Made Magazine

07. Corporate Identity

COMMENDATION
Company: Elmwood
Client: BBC Breathing Spaces
Title: BBC Tree O Clock
30CREAM YORKSHIRE AWARDS 2010 www.thedrum.co.uk DEC 2010 THE DRUM

01 03

02
THE DRUM DEC 2010 www.thedrum.co.uk cream yorkshire NOMINATIONS 200931

04

05

01. Digital
NOMINATION
Company: Uber
Client: Casio
Title: Millisecond Makeover
02. Poster
NOMINATION
Company: Elmwood
Client: Opera North
Title: Opera North Posters Spring 2010

03. Broadcast
NOMINATION
Company: The Whole Caboodle
Client: Perrys Motor Dealers
Title: Little Extras

04. Packaging
NOMINATION
Company: Of
Client: Yumi Lashes
Title: Yumi Lashes

05. Press Advert

NOMINATION
Company: The Whole Caboodle
Client: Prostar
Title: Casualty