Tatanano…NANO

The ONE lakh that car drives

ONE billion dreams…
contents
IdeaGeneration
Product Specification
Product Features
SWOT

STP

Pricing

Promotion

Post purchase service

Future2020

bibliography
Idea generation
“I saw families riding around
on scooters with kids
standing up and the mother
carrying a baby and sitting
pillion and decided to do
something about it. It started
as a quest for an affordable
transportation solution”.

RATAN

TATA

source:-

Business standard
Tata Nano: Specifications
Looks: The snub-nosed car keeps in the tradition of the Fiat 500,
Nissan

Micra and the Smart.

Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6
metres

high. Can seat four to five people

Engine: A two cylinder 623 cc, 35 horsepower rear mounted, all

aluminium, multi-point fuel injection petrol engine can power the

car to top

speeds of 105 kilometres per hour (65 miles per hour).

Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is

claimed.

Exceeds Indian regulatory requirements and can meet

Pollution:

strict Euro

IV emission standards. In terms of overall pollutants, Tata says

the car is

better than two-wheelers manufactured in India currently

specification……
Safety: Car exceeds current regulatory requirements with a strong
passenger compartment, crumple zones, intrusion resistant
doors, seat belts,

strong seats and anchorage.

Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned

Suzuki

Maruti stable whose base model sells for about 4,800 dollars --
nearly

double the price of the Nano

Nearest International Rival: China's Chery QQ which retails for 3,600

dollars.

Market: India's car market is a huge draw because car penetration

is just

seven per 1,000 people, compared to 550 per 1,000 in such

countries as

Germany or 476 in France, according to the Society of Indian

Automobiles.
Product Features
•Length:- 3.1 mtr
•Wide:- 1.5 mtr
•Height:- 1.6 mtr
•Weight:- 600 Kg
•Mileage:- 20 Kmpl
•Fuel tank:- 15 Ltr
•Engine:- 624 cc
•Top speed:- 95-100

Kph
•Ground clearance:-

180 mm
•Gear box:- 4-speed
SWOT analysis
STRENGTH
Price, mileage, style, brand name,
all weather vehicle, first
innovation.
WEAKNESSFiber body, low suspension power,
low engine capacity, light vehicle,
not suitable for hilly areas, delay due to
singur violation.
OPPORTUNITYBikers can be motivated, auto
rickshaw
& second hand market can be
motivated.
THREAT
Other competitors (Bajaj, Maruti , Tara
-
ST P
Segmentation :Variable Used
Geographic: rural and urban
Dem ographic: family size & income.
Behavioral: benefit & user status.
Target Market: Executive two wheeler segment,

second hand car user, auto rickshaw market, middle and

lower income group people.
Positioning: TATA intending to place in the mind of the
consumers as a people’s car.
Strategic options: Undifferentiated marketing.

PRICING STRATEGY
Though the one lakh price tag is not fixed by TATA
group, it was the word of mouth of people which fixed
that range. This expectation of people creates a big
challenge for the company. To accept this challenge
the following strategies are followed:-

•Target costing method

•Penetration pricing
•Low pricing policy with minimum profit margin
Tatanano…NANO
The ONE lakh that car drives
ONE billion dreams…
contents
IdeaGeneration
Product Specification
Product Features
SWOT
STP
Pricing
Promotion
Post purchase service
Future2020
bibliography
Idea generation
“I saw families riding around
on scooters with kids
standing up and the mother
carrying a baby and sitting
pillion and decided to do
something about it. It started
as a quest for an affordable
transportation solution”.

RATAN

TATA

source:-

Business standard
Tata Nano: Specifications
Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan

Micra and the Smart.

Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres
high. Can seat four to five people

Engine: A two cylinder 623 cc, 35 horsepower rear mounted, all

aluminium, multi-point fuel injection petrol engine can power the car to top

speeds of 105 kilometres per hour (65 miles per hour).

Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed.

Pollution: Exceeds Indian regulatory requirements and can meet strict Euro

IV emission standards. In terms of overall pollutants, Tata says the car is

better than two-wheelers manufactured in India currently

specification……
Safety: Car exceeds current regulatory requirements with a strong

passenger compartment, crumple zones, intrusion resistant doors, seat belts,

strong seats and anchorage.

Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki

Maruti stable whose base model sells for about 4,800 dollars -- nearly

double the price of the Nano

Nearest International Rival: China's Chery QQ which retails for 3,600

dollars.

Market: India's car market is a huge draw because car penetration is just

seven per 1,000 people, compared to 550 per 1,000 in such countries as

Germany or 476 in France, according to the Society of Indian Automobiles.

Product Features
•Length:- 3.1 mtr
•Wide:- 1.5 mtr
•Height:- 1.6 mtr
•Weight:- 600 Kg
•Mileage:- 20 Kmpl
•Fuel tank:- 15 Ltr
•Engine:- 624 cc
•Top speed:- 95-100

Kph

•Ground clearance:-

180 mm

•Gear box:- 4-speed

SWOT analysis
STRENGTH

Price, mileage, style, brand name,

all weather vehicle, first

innovation.

WEAKNESSFiber body, low suspension power,

low engine capacity, light vehicle,

not suitable for hilly areas, delay due to

singur violation.

OPPORTUNITYBikers can be motivated, auto rickshaw

& second hand market can be

motivated.

THREAT

Other competitors (Bajaj, Maruti , Tara

-
ST P
Segmentation :Variable Used
Geographic: rural and urban
Dem ographic: family size & income.
Behavioral:benefit & user status.
Target Market: Executive two wheeler segment,

second hand car user, auto rickshaw market, middle and

lower income group people.

Positioning: TATA intending to place in the mind of the

consumers as a people’s car.

Strategic options: Undifferentiated marketing.



PRICING STRATEGY
Though the one lakh price tag is not fixed by TATA
group, it was the word of mouth of people which fixed
that range. This expectation of people creates a big
challenge for the company. To accept this challenge
the following strategies are followed:-

•Target costing method

•Penetration pricing
•Low pricing policy with minimum profit margin.

Promotion activities
Enough use of one of the most important element of

promotion mix ,publicity reduces the necessity of other promotional devices

for nano. Nano got publicity in the following ways:-

•Publicity as “One lakh car” by mouth to mouth.

•Auto expo 2008,New Delhi & Geneva
•Publicity through print & electronic media
•Singur violation.
Tatanano…NANO
The ONE lakh that car drives
ONE billion dreams…
contents
IdeaGeneration
Product Specification
Product Features
SWOT
STP
Pricing
Promotion
Post purchase service
Future2020
bibliography
Idea generation
“I saw families riding around
on scooters with kids
standing up and the mother
carrying a baby and sitting
pillion and decided to do
something about it. It started
as a quest for an affordable
transportation solution”.

RATAN

TATA

source:-

Business standard
Tata Nano: Specifications
Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan

Micra and the Smart.

Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres
high. Can seat four to five people

Engine: A two cylinder 623 cc, 35 horsepower rear mounted, all

aluminium, multi-point fuel injection petrol engine can power the car to top

speeds of 105 kilometres per hour (65 miles per hour).

Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed.

Pollution: Exceeds Indian regulatory requirements and can meet strict Euro

IV emission standards. In terms of overall pollutants, Tata says the car is

better than two-wheelers manufactured in India currently

specification……
Safety: Car exceeds current regulatory requirements with a strong

passenger compartment, crumple zones, intrusion resistant doors, seat belts,

strong seats and anchorage.

Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki

Maruti stable whose base model sells for about 4,800 dollars -- nearly

double the price of the Nano

Nearest International Rival: China's Chery QQ which retails for 3,600

dollars.

Market: India's car market is a huge draw because car penetration is just

seven per 1,000 people, compared to 550 per 1,000 in such countries as

Germany or 476 in France, according to the Society of Indian Automobiles.

Product Features
•Length:- 3.1 mtr
•Wide:- 1.5 mtr
•Height:- 1.6 mtr
•Weight:- 600 Kg
•Mileage:- 20 Kmpl
•Fuel tank:- 15 Ltr
•Engine:- 624 cc
•Top speed:- 95-100

Kph

•Ground clearance:-

180 mm

•Gear box:- 4-speed

SWOT analysis
STRENGTH

Price, mileage, style, brand name,

all weather vehicle, first

innovation.

WEAKNESSFiber body, low suspension power,

low engine capacity, light vehicle,

not suitable for hilly areas, delay due to

singur violation.

OPPORTUNITYBikers can be motivated, auto rickshaw

& second hand market can be

motivated.

THREAT

Other competitors (Bajaj, Maruti , Tara

-
ST P
Segmentation :Variable Used
Geographic: rural and urban
Dem ographic: family size & income.
Behavioral:benefit & user status.
Target Market: Executive two wheeler segment,

second hand car user, auto rickshaw market, middle and

lower income group people.

Positioning: TATA intending to place in the mind of the

consumers as a people’s car.

Strategic options: Undifferentiated marketing.



PRICING STRATEGY
Though the one lakh price tag is not fixed by TATA
group, it was the word of mouth of people which fixed
that range. This expectation of people creates a big
challenge for the company. To accept this challenge
the following strategies are followed:-

•Target costing method

•Penetration pricing
•Low pricing policy with minimum profit margin.
Promotion activities
Enough use of one of the most important element of

promotion mix ,publicity reduces the necessity of other promotional devices

for nano. Nano got publicity in the following ways:-
•Publicity as “One lakh car” by mouth to mouth.
•Auto expo 2008,New Delhi & Geneva
•Publicity through print & electronic media
•Singur violation.

Promotion activities….
For other type of promotional activities ,cost factor that is 1

lakh price tag is to be keep in mind, TATA is going to launch its nano mobile
for indicom user, nano watches , nano T-shirts available in Westside stores .

Advertising:- TV & other mass media will be less effective,

thus too much money will not be invested in this regard .
Mainly word of mouth advertising will get more emphasis.

Internet will be a major media for advertising.

Promotion activities….
Online buzz
:-Nano has gone beyond the traditional methods

of advertising and promotion online.

Social Media communities:-

Official Orkut community Members - 6,906.
Official Facebook Group Fans - 4,210
Highest View Count on You Tube- 303,

No. of Blog Posts - 61,664

TATA have a blog on the official website where

they have been discussing quite interesting topics

and generally maintaining an active community.

distribution
•So far we know TATA, it’s business has been extended to the

overseas i.e. to the Europe, Africa, U.S & Australia.

•Hence it has n-number of showrooms in India & outside of

India.

•The exclusive showrooms are the best distribution channels

Of TATA itself
Tatanano…NANO
The ONE lakh that car drives
ONE billion dreams…
contents
IdeaGeneration
Product Specification
Product Features
SWOT
STP
Pricing
Promotion
Post purchase service
Future2020
bibliography
Idea generation
“I saw families riding around
on scooters with kids
standing up and the mother
carrying a baby and sitting
pillion and decided to do
something about it. It started
as a quest for an affordable
transportation solution”.

RATAN

TATA

source:-

Business standard
Tata Nano: Specifications
Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan

Micra and the Smart.

Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres
high. Can seat four to five people

Engine: A two cylinder 623 cc, 35 horsepower rear mounted, all

aluminium, multi-point fuel injection petrol engine can power the car to top

speeds of 105 kilometres per hour (65 miles per hour).

Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed.

Pollution: Exceeds Indian regulatory requirements and can meet strict Euro

IV emission standards. In terms of overall pollutants, Tata says the car is

better than two-wheelers manufactured in India currently

specification……
Safety: Car exceeds current regulatory requirements with a strong

passenger compartment, crumple zones, intrusion resistant doors, seat belts,

strong seats and anchorage.

Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki

Maruti stable whose base model sells for about 4,800 dollars -- nearly

double the price of the Nano

Nearest International Rival: China's Chery QQ which retails for 3,600

dollars.

Market: India's car market is a huge draw because car penetration is just

seven per 1,000 people, compared to 550 per 1,000 in such countries as

Germany or 476 in France, according to the Society of Indian Automobiles.

Product Features
•Length:- 3.1 mtr
•Wide:- 1.5 mtr
•Height:- 1.6 mtr
•Weight:- 600 Kg
•Mileage:- 20 Kmpl
•Fuel tank:- 15 Ltr
•Engine:- 624 cc
•Top speed:- 95-100

Kph

•Ground clearance:-

180 mm

•Gear box:- 4-speed

SWOT analysis
STRENGTH

Price, mileage, style, brand name,

all weather vehicle, first

innovation.

WEAKNESSFiber body, low suspension power,

low engine capacity, light vehicle,

not suitable for hilly areas, delay due to

singur violation.

OPPORTUNITYBikers can be motivated, auto rickshaw

& second hand market can be

motivated.

THREAT

Other competitors (Bajaj, Maruti , Tara

-
ST P
Segmentation :Variable Used
Geographic: rural and urban
Dem ographic: family size & income.
Behavioral:benefit & user status.
Target Market: Executive two wheeler segment,

second hand car user, auto rickshaw market, middle and

lower income group people.

Positioning: TATA intending to place in the mind of the

consumers as a people’s car.

Strategic options: Undifferentiated marketing.



PRICING STRATEGY
Though the one lakh price tag is not fixed by TATA
group, it was the word of mouth of people which fixed
that range. This expectation of people creates a big
challenge for the company. To accept this challenge
the following strategies are followed:-

•Target costing method

•Penetration pricing
•Low pricing policy with minimum profit margin.
Promotion activities
Enough use of one of the most important element of

promotion mix ,publicity reduces the necessity of other promotional devices

for nano. Nano got publicity in the following ways:-
•Publicity as “One lakh car” by mouth to mouth.
•Auto expo 2008,New Delhi & Geneva
•Publicity through print & electronic media
•Singur violation.

Promotion activities….
For other type of promotional activities ,cost factor that is 1

lakh price tag is to be keep in mind, TATA is going to launch its nano mobile
for indicom user, nano watches , nano T-shirts available in Westside stores .

Advertising:- TV & other mass media will be less effective,

thus too much money will not be invested in this regard .
Mainly word of mouth advertising will get more emphasis.

Internet will be a major media for advertising.



Promotion activities….
Online buzz
:-Nano has gone beyond the traditional methods
of advertising and promotion online.

Social Media communities:-

Official Orkut community Members - 6,906.
Official Facebook Group Fans - 4,210
Highest View Count on You Tube- 303,006 (it was

just under 3,00,000 when I began writing this

post)

No. of Blog Posts - 61,664

TATA have a blog on the official website where

they have been discussing quite interesting topics

and generally maintaining an active community.

distribution
•So far we know TATA, it’s business has been extended to the

overseas i.e. to the Europe, Africa, U.S & Australia.

•Hence it has n-number of showrooms in India & outside of

India.

•The exclusive showrooms are the best distribution channels

for TATA itself.

Post purchase service

•As Tata is going to provide this car with rupees one lakh only,

so it may not give the same service like it’s other vehicles.

•But it’s post purchase services will be better than a costlier

bike.

•Customers may get minimum three services from Tata in any

of it’s servicing center, all over the country.

•We the future customers, can also hope for additional services from TATA

Price: The prices of Tata motors are generally affordable acceptable by the general public at
large. Tata always have something for the lower class people with Nano being their trump card.
Giving discount every month and special promotion for certain type of vehicle also one of the
strong strategy use by Tata Motors. Discount can be made from Company’s profit or from
dealer’s profit at certain range.
3. Place: Tata Motors has an extensive dealer network covering Indian and International
markets. Wherever you are, there is a Tata Motors Sales and Service dealership close to you. The
channel of distribution, physical location, and dealership method of distribution and sales is
generally adopted. The distribution of vehicle must be in a very systematic way, from the plant to
dealership and to end user. This is not only in India itself but also to the world-wide dealership.
4. Promotion: Tata motors promote their products via Advetising and after sales services
5. People: Tata Motors owe our success to the highly motivated and talented staff. Our
recruitment division picks the crème-de-la-crème from premier universities, management and
engineering institutes in India. they put them through rigorous training programmes to hone their
entrepreneurial skills and impart comprehensive product knowledge.
6. Processes: Tata motors follow Balanced Scorecard Collaborative, Inc for achieving
excellence in overall Company performance.
7. Physical Evidence: The management of the company has managed to keep their hopes alive
even in this recession and hopes that the worse is behind Tata Motors recently launched the most
awaited car of the year, Tata Nano and the company has already received 203,000 booking that
are fully paid and 70 percent of the applicants are ready to wait till the end of 2010 for the car to
be manufactured.
- The Tatas are not too happy with the sale records of their people's car Nano whose sales have
dipped by almost 85 per cent.The people's car Tata Nano is in trouble. The Tatas were able to
sell just 509 Nanos in November, as against the 3000 plus they sold in October. The makers of
the world's cheapest car, however say there's nothing wron

Product: Tata has a very wide range of products it has passenger cars,
utility vehicles, Trucks, Commercial passenger Carriers and Defence
Vehicles
Nano received media attention due to its targeted low price.
 The Tata Nano is a rear-engine, fourpassenger ,city car built by Tata
Motors,
 It was first presented at the 9th annual Auto Expo on 10 January 2008,
at Pragati Maidan in New Delhi, India.
 From Singur to Pantnagar (Uttakrkhand)
 Aimed primarily at the Indian market

Price:The prices of Tata motors are generally affordable acceptable by

the general public at large. Tata always have something for the lower class people with Nano

being their trump card. Giving discount every month and special promotion for certain type of

vehicle also one of the strong strategy use by Tata Motors. Discount can be made from
Company’s profit or from dealer’s profit at certain range.
Pricing strategies:

 Penetration pricing

 Low pricing policy with minimum profit margin.

 Though the one lakh price tag is not fixed by TATA group, it was the
word of mouth of people which fixed that range. This expectation
of people creates a big challenge for the company.

3.Place: Tata Motors has an extensive dealer network covering Indian and
International markets. Wherever you are, there is a Tata Motors Sales

and Service dealership close to you. The channel of distribution, physical

location, and dealership method of distribution and sales is generally

adopted. The distribution of vehicle must be in a very systematic way,

from the plant to dealership and to end user. This is not only in India itself

but also to the world-wide dealership.

Promotion: Tata motors promote their products via Advetising and after
sales services.
 Enough use of one of the most important element of promotion mix,
publicity reduces the necessity of other promotional devices for nano.

 Publicity as “One lakh car” by mouth to mouth.

 Auto expo 2008,New Delhi & Geneva

 Publicity through print & electronic media

 Singur violation.

For other type of promotional activities, cost factor that is 1 lakh price tag is to be
keep in mind, TATA is going to launch its nano mobile for indicom user, nano
watches, nano T-shirts available in Westside stores.

Advertising: - TV & other mass media will be less effective, thus too much money will not be
invested in this regard. Mainly word of mouth advertising will get more emphasis.
Internet will be a major media for advertising.
 Online buzz:-Nano has gone beyond the traditional methods of advertising
and promotion online.

 Official Orkut community Members - 6,906.

 Official Facebook Group Fans - 4,210

 Highest View Count on You Tube- 303,006 (it was just under 3,00,000 when
I began writing this post)
 No. of Blog Posts - 61,664
 TATA have a blog on the official website where they have been discussing
quite interesting topics and generally maintaining an active community.
People: Tata Motors owe our success to the highly motivated and talented

staff. Our recruitment division picks the crème-de-la-crème from premier universities, management and

engineering institutes in India. They put them through rigorous training programmes to hone their

entrepreneurial skills and impart comprehensive product knowledge.

6. Processes: Tata motors follow Balanced Scorecard Collaborative, Inc for
achieving excellence in overall Company performance.

7. Physical Evidence: The management of the company has managed to keep

their hopes alive even in this recession and hopes that the worse is behind Tata

Motors recently launched the most awaited car of the year, Tata Nano and the

company has already received 203,000 booking that are fully paid and 70 percent

of the applicants are ready to wait till the end of 2010 for the car to be

manufactured.

Analysis of brand elements:

Memorable, meaningful- The brand name TATA by itself does not have any connotation. The
company has been named after its founder, Ratan TATA and thus is memorable and also carries
a meaning with it.
Transferable- The brand over the years has diversified into various fields and has adopted the
same name across diverse fields from telecommunications to jewelers. Since the brand name
does not carry any explicit meaning, transferability has been made easier.
Protectable- The brand name and logo have been protected by trademarking them under the
TATA.
Likability- The name is a simple one with just 2 syllables. It is visually appealing as the logo has
just a T engraved in a blue background.
However, the brand as such does not have any slogan, tagline or mantra for it. It does not
have one specific celebrity endorsing the whole brand as such. They follow a sub branding
strategy wherein each sub brand carries the TATA tag but has altered brand elements to suit the
uniqueness of that product category and is marketed individually

Sources of brand equity

TATA motors as an Indian automotive giant has a very large fan base and high level of
awareness amongst Indian consumers as the brand positions itself as every first buyer¶s choice.
This is attributed to a lot of factors which are strong, favorable and unique brand associations.
Brand equity is the end product of brand awareness and brand image.
Brand Awareness
TATA being a brand which follows the concept of branded house in which the company
name is used across all its product categories. Thus it has been made easier for the consumers to identify
the brand though they are enormously diversified. The word ³TATA´ is by itself easy to

recall because of its noncomplex nature. The name is inherited from the founder¶s family name
and hence it has its own recognition.
Brand Image
y
STRONG - Trust, loyalty, Indian heritage
The brand came into existence over a century ago and was a part of Indian struggle. This has
helped the brand to lay a strong foundation in the Indian mindset. TATAs have been loyal to the
Indian government in setting up the whole Industrial revolution in India and hence they have
significance in the minds of the Indian consumers.

FAVOURABLE - less expensive, affordable, first buyer¶s choice,

The company has a reputation of being the least expensive car in the automotive industry.
This has been proved in each of their segments including the passenger car category. TATA has
also come up with the world¶s cheapest car, TATA Nano which is yet again, a reassurance of the
element of affordability for their products. The brand has thus made it feasible for every

Trustst

affordable
feel

suitable
TATA
look

loyal

durable

Brand mantra
Tata Motors by itself does not have any brand mantra. But has separate mantras which few of its
products which identifies them in a unique manner.
Nano: ³The People¶s car´.
TATA Motors for past few years have invested a very small percentage in its marketing
campaign. These days they just focus on the new product which they are launching like TATA
ACE, INDIGO MANZA etc. or else it¶s very little that we have seen on the Indian media. Even
in the launch of TATA NANO they just came up with a one full page advertisement in all the
NATIONAL dailies. That¶s about it, as TATA NANO was been talked about all over the world
for more than four years. And TATA Motors came into lime light with the launch of TATA
NANO and purchase of two of the most luxuries brands like JAGUAR and LAND ROVER from
FORD. They were also a part of a land controversy which did them better than harm, as
everybody in the country knew that TATA NANO was coming. The brand knowledge of TATA
Motors in Indian consumers is of a loyal and trusted national who is aiming for a global presence

Some freebies

March 23 it is and in a matter of 4 odd hours Tata Nano will be officially launched. The $2500
car has now gone down to $2000 thanks to the rising tide or dollar in this case, though we might
need to wait till the launch to know exactly how much this is going to cost us. Hey wait this is
WATBlog and our interest lies in something else. The online buzz going around on the car.
The Tata people have done some commendable job with regards to the online promotion of the
car and thankfully has gone beyond the traditional methods of advertising and promotion online.
So while we have a banner on top of Rediff as a countdown to the launch, they also have a
website which is quite interactive in nature. What’s more there is a pretty active forum, a blog
and links to social media communities on the site.

And that’s the exciting part, the last one. Social Media communities. On the home page there are
links to an Orkut and Facebook community for Tata Nano, both of which are pretty active in
their own right. Here are some social media details about Tata Nano:
• Official Orkut Community Members – 6,906.
• Official Facebook Group Fans – 4,210
• Highest View Count on YouTube – 303,006 (it was just under 3,00,000 when I
began writing this post)
• No. of Blog Posts – 61,664
While Orkut and Facebook are quite ubiquitos when it comes to social media strategies these
days, however, media sharing and blogs certainly are more active setups compared to networking
as seen from the above example. The discussion on these blogs ranged from various issues
ranging from how the cost worked out, to the safety of the car to the markets that it can tap into.
Even YouTube videos are filled with comments on these matters. Point to be noted that perhaps
Tata motors could have used these grounds as well as part of their online involvement strategy.
In any case, the online buzz is enough to point out the brand that Tata has already built with this
product, the buzz has caught the attention of even regular people in international markets if the
forum topics on the official online communities are to be beleived. To their credit Tata has
handled these touch points pretty well by being active on them. In fact they also have a blog on
the official website where they have been discussing quite interesting topics and generally
maintaining an active community.
One such instance that caught bloggers’ attention was them asking our opinion on selling Tata
Nano online.
There is a very interesting thread in the forums section of this site which talks about online booking and
purchase of the Tata Nano. Thanks to our user Mathew Vattolil for sparking off such an interesting
discussion.
(Click Here to participate in the discussion)
Selling cars on the net. How real is this option for a manufacturer? Does the web really stand in
competition to a conventional dealer?
This is an excellent example of a blog being put to its proper use. The other aspect of the post
which is what Tata Motors did about the question of selling the car online, I haven’t come across
any credible source of online retail of the car. Anyone has any idea on this?
Considering Tata is creating quite an innovative in their retailing idea – like using Westside and
Chrome and even SBI for bookings the web is certainly something they should be trying out.
Tehre were reports earlier of autojunction.com being planned to use for selling the Nano online,
but I doubt if that idea is going to take off for the moment.

Three cases of the car developing short circuit near the combination switch in the
car’s steering wheel have already been reported from Delhi, Ahmedabad and
Lucknow.

- The Tatas are not too happy with the sale records of their people's car Nano whose
sales have dipped by almost 85 per cent.The people's car Tata Nano is in trouble.
The Tatas were able to sell just 509 Nanos in November, as against the 3000 plus
they sold in October. The makers of the world's cheapest car, however say there's
nothing wron