Beruflich Dokumente
Kultur Dokumente
PREPARED BY:
Dr Muzzamil Rehman
Albert Einstein
CHAPTER NO 1
Entrepreneurial opportunities
Ability to harness different sources of information Various sources like magazines, journals,
books, seminars, trade shows, family members, customers, friends etc. help in getting
information that results in evolution of basic ideas. Bring together various sources of
information and knowledge, and analyze it to the best possible extent. The analysis helps in
the identification of the right opportunity to start a new business.
Vision and creativity Creativity in innovating a solution and vision. The entrepreneur should
be able to creatively identify an idea to generate a valuable solution to a problem. Once the
solution is identified their vision to convert the solution into business opportunity helps them
to move forward, overcoming all the obstacles.
Q:WHAT ARE THE MAJOR COMPETENCIES THE ENTREPRENEUR MUST
POSSESS TO SENSE OPPORTUNITY?
Ambition. It is easy to give up when the going gets tough, but the most
successful entrepreneurs persist because of their ambitious nature. ...
Willingness to Learn. ...
Ability to Listen. ...
Creativity. ...
Assertiveness and Confidence. ...
Perseverance. ...
Courage and Risk Taking
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about
that, you’ll do things differently."
Chapter 2
ENVIRONMENTAL SCANNING
Q.No: Define Bunisess Environment and its types?
Ans: Business Environment is sum or collection of all internal and external factors that affect
the business directly or indirectly such as employees, customers needs and expectations,
supply and demand, management, clients, suppliers, owners, activities by government,
innovation in technology, social trends, market trends, economic changes, etc.
needs and the issues that have occurred that caused the organization to decide an
environmental scanning is required. Before starting the process there are several factors
3) The third steps analyzing all the information that the business have collected.
4) The step four of the environmental scanning process is all about the communication of
the results obtained in step three. The appropriate decision makers analyze the
5) With all the information obtained from steps three and four, step five is all about
making informed decisions. Management creates appropriate steps that will position the
Q.No: Define Market Assessment and what are its variouys methods ?
ANS: It is simply a process of understanding the market from all of its dimentions. Market
assessment is a detailed and objective evaluation of the potential of a new product, new
business idea or new investment. It is a comprehensive analysis of environment
forces, market trends, entry barriers, competition, risks, opportunities and the company's
resources and constraints.
Methods of market assessment/Techniques of the Market assessment
Market Survey The first approach involves forecasting demand by collecting
information regarding the buying behavior of consumers from experts or through
conducting surveys.Under this method a group of customers are surveyed and data is
collected and demand is allocated.
2) statistical Method: In simple terms, statistical forecasting implies the use
of statistics based on historical data to project what could happen out in the future.In
this method demand is forecasted on the basis of past data.
3) Leading indicator Method: The economic indicators are used to predict the future
trends of the business. Based on future trends, the demand for the product is forecasted.
... The leading indicators are those that move up or down ahead of some other series.
Q.NO: What are the various stages involved in the market assessment?
Stages or Steps Involved in Marketing Research Process
1) Identification and Defining the Problem: ...
2) Statement of Research Objectives: ...
3) Planning the Research Design or Designing the Research Study: ...
4) Planning the Sample: ...
5) Data Collection: ...
6) Data Processing and Analysis: ...
7) Formulating Conclusion, Preparing and Presenting the Report:
Q.No: What is the signifiance or importance of the Market assessment?
ANS: Market assessment is of great importance of the following.
1) It helps in decision making.
2) Used as a planning tool.
3) It is used in problem solving.
4) Helpful in the controlling process
5) It informs us about the consumption pattern.
6) It is useful in making marketing strategies
CHAPTER 4
IDENTIFICATION OF ENTREPRENEURIAL OPPORTUNITIES
Q.NO: Discuss major factors influence the process of opportunities identification ?
ANS: Various factors that influence the opportunity identification are as:
1) Alertness factor:All the successful entrepreneurs has one common trait I,e
alertness,they need to be very much casious in terms of catching the opportunities.
2) Prior Knowledge: Prior knowledge and experience atr the basic tools of searching the
opportunities.So entreprenurs must foucs on those areas where they have particular
prior knowledge.
3) Social Networking: The social network of the entrepreneur is vital in opportunitiy
identification.The most common source of these opportunities are friends,relativies,
4) Creative factor.The relation between the creativity and the opportunity is very
important in opportunity identifaction.Most of the successful entrepreneurs are highly
creative.
The various steps involved in the process of selection of an enterprise are as:
Pre-Feasibility analysis: Pre-feasibility study is a preliminary study undertaken to
determine, analyze, and select the best business scenarios. In this study, we assume we
have more than one business scenarios, then we want to know which one is the best,
both technically and financially.
Feasibility Analysis: A feasibility study is an assessment of the practicality of a
proposed project or system. It takes the most suitable project from pre-
feasibilty. A feasibility study is an analysis that takes all of a project's relevant factors
into account—including economic, technical, legal, and scheduling considerations—to
ascertain the likelihood of completing the project successfully.
Business planning and financing: The feasibility analysis discusses the various ways
of the business might operate and weather it is a worthy investment from a financial
point of view .The business plan explains the way the business will actually operate.
Q.NO: What are the main factors in the selection of an Enterprise of an Enterprise ?
Identify Need of Finance-To starts a business you need to know how much is
required to open it. So, the finance function helps you know how much the initial
capital is, how much of it you have and how much you need to raise.
Identify Sources of Finance-Once you know what needs to be raised you look at
areas you can raise these funds from. You can borrow or get from various
shareholders.
Investment-Once the funds are raised it is time to invest them. Investment decisions
should be done in a manner that a business gets higher returns. Cost of funds
procurement should be lower than the return on investment, this will show a wise
investment was made.
Explain its Non Financial Aspect also?
Financial function of the business is closely related to the financial resources of the business
but at the same time ther are also other resources too in the business which are Non financial
in nature. The relationship between financial and non financial Functions are as:
1) Purchase Function: Material required for the production of commodities should be
procured on economic terms and should be utilised in efficient manner to achieve
maximum productivity.
2) Productivity Function. Production function occupies the dominant position in the
business activities and it is a continuous process.
3) Distribution Function: As goods produced are meant for sale distribution function is
an important business activity.
4) Accounting Function: It is the process of systematic recording of the all the
tranactions on the chronology .
5) Personnel Function: In every organization there must be a powerful personal policies
I,e proper wages, incentives Schemes , promotional opportunity.
6) Researech and development: For innoviations and development R&D has to
collectively work.
Q.NO 2 Explain the importance of financial Resources ?
Finance is the life blood and nerve cenre of a business. Finance is the driving force that
assists in the formation of new businesses, and allows businesses to take advantage of
opportunities to grow, employ local workers and in turn support other businesses and local,
state government through the remittance of income taxes.
Financial Management is so much important because of the following reasons.
2) Net Working Capital: Net Net Working Capital Net Working Capital refers to the
difference between Current Assets and Current Liabilities are those claims of outsiders,
which are expected to mature for payment within an accounting year. It includes
creditors or accounts payables, bills payables and outstanding expenses. Net Working
Capital can be positive or negative. A positive net working capital will arise when
current assets exceed current liabilities and vice versa
4) Varaible working capital: It is a working capital that keeps on changing as the Business
changes. Variable working capital is that portion of the total capital that is required over
and above the fixed working capital.
Q : what is the importance of Adequate working capital?
Importance of Working Capital Working capital is the life blood and nerve centre of a
business. Just as circulation of blood is essential in the human body for marinating life,
working capital is very essential to maintain the smooth running of a business. No business
can run successfully without an adequate amount of working capital. The main advantages of
maintaining adequate amount of working capital are as follows:
1. Solvency of the business: Adequate working capital helps in maintaining solvency of the
business by providing uninterrupted flow of production.
2. Goodwill: Sufficient working capital enables a business concern to make prompt payments
and hence helps in creating and maintaining goodwill.
3. Easy Loans: A concern having adequate working capital, high solvency and good credit
standing can arrange loans from banks and other on easy and favourable terms.
4. Cash discounts: Adequate working capital also enables a concern to avail cash discounts
on the purchases and hence it reduces costs.
5. Regular supply of raw materials: Sufficient working capital ensures regular supply of raw
materials and continuous production.
6.Regular payment of salaries, wages and other day-to-day commitments: A company
which has ample working capital can make regular payment of salaries, wages.
7. Exploitation of favourable market condition: Only concern with adequate working
capital can exploit favourable market conditions such as purchasing its requirements in bulk
when the prices are lower and by holding its inventories for higher prices.
8. Ability to face crisis: Adequate working capital enables a concern to face business crisis in
emergencies such as depression because during such periods, generally, there is much
pressure on working capital.
10. High morale: Adequacy of working capital creates an environment of security,
confidence, and high morale and creates overall efficiency in a business.
Q :What are the various sources of working capital?
Ans:
Sources of Temporary Working Capital: