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Table of Contents
1. Abstract.........................................................................................................................2
2. Objective........................................................................................................................4
3. Current VFS Process........................................................................................................4
4. Sources of Knowledge....................................................................................................5
4.1 Applying KM System....................................................................................................6
5. Context..........................................................................................................................7
6. Challenge 1....................................................................................................................7
6.1 Strategy:.................................................................................................................................7
6.2 Current Situation:...................................................................................................................8
6.3 Proposed Solution:..................................................................................................................8
7. Challenge 2....................................................................................................................9
7.1 Current Situation:.................................................................................................................10
7.2 Proposed Solution:................................................................................................................10
8. Implementation Plan....................................................................................................10
1. Identification of Stakeholders: -..........................................................................................11
2. Content Curating: -..............................................................................................................13
3. Mobile Based App (Village Connect/Gramin Sambandh): -.................................................13
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1. Abstract
All IRMA graduates spend approximately 7 weeks in the villages with an objective to
understand the villages in a better manner. This helps them come back to the coursework with
a nuanced understanding of the village life issues that are intertwined with each other.
Presently, students undertake a comprehensive survey that covers education, governance,
agriculture, health, income and expenditure, shock coping mechanisms, and demographic
details. This gives them an overview of the village life. Students prepare a report and a
presentation that are presented in front of the faculties of the institute. In this process, the
knowledge created is limited to the student group and the faculty at IRMA. Neither the NGO
nor the villagers and not even the external world are able to access this knowledge.
Moreover, earlier the reports used to be on a thematic paper, the students used to cover one
issue comprehensively.
So, development of A KM System is proposed to fulfill the following objective:
To leverage, digitize and codify the knowledge accumulated during Village Fieldwork
To maximize the impact on the village ecosystem
A KM system would be able to assimilate the knowledge and make it easily accessible to
multiple stakeholders. By developing a KM system IRMA would be aggregating and
disseminating common themes coming out of the fieldwork and would gain credibility as its
resources would become basis for other researches.
The KM system can be implemented in the following stages:
Phase 1: Digitization of reports and knowledge that is stored (Assimilation)
Phase 2: Increased sharing amongst stakeholders and standardizing the processes.
(Standardization)
Phase 3: Sharing with external stakeholders. (Accessibility)
KM system should be mobile friendly, should aid social learning, should help in branding of
IRMA as a source that provides granular details at the grass root level should help share data
faster, help fill knowledge gaps, and share best practices faster.
Multiple issues would surface in implementing the KM system that includes digitization of
existing knowledge and index it with respect to village, district, state, topics covered, year,
writer, and theme. Presently, the reports are written in a standardized format. However, this
was not the case earlier when students used to work on different themes. (Thematic paper).
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Creation of templates and standardized metrics to evaluate villages in order to avail easy data
sharing across villages would be a key issue. In addition, sharing of reports and increasing
accessibility to reports could lead to increased chances of plagiarism.
Readiness of host organizations, villages in providing actual data would also be put to test if
the reports became easily accessible to key decision makers and officials. Most organizations
might not like to share the data of villages with other organizations.
To measure effectiveness of the KM system equal value would be given to participation,
performance and value added. KM should have a balance of structured and unstructured
content.
Reasons for failure of KM system in IRMA would include inadequate support from
management, improper need assessment, and lack of willingness to share the tacit knowledge
at the institutional level. A proper KM system would help in sharing of best practices and the
building of consistent processes. It would help standardize the reports and provide students a
proper structure in how to evaluate a scenario and extract maximum knowledge.
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2. Objective
The project has two main objectives:
To leverage, digitize and codify the knowledge accumulated during Village
Fieldwork Segment
o To identify Key Stakeholders that can benefit from the exercise
o To ensure full utilization of key sources of information
o To suggest a Knowledge Management system focusing on the ease of
discovery, capture, share, and application of knowledge in a cost-effective
fashion that maximizes the impact of knowledge
o To implement the KM system using the required tools
o To provide possible solutions against implementation barriers
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Based on their experience, they present their findings to the NGO and then return back to the
institute and present the same in front of the institute. The findings are recorded in the
presentation, report and in the data that they collect. The three are submitted to the institute.
(Both in digital and in hard copy). The institute then prints the reports and the findings are
stored in the library as a repository.
4. Sources of Knowledge
In the present scenario, knowledge is created at all the stages in various forms. There
is a need to capture knowledge and make it more explicit rather than tacit by standardizing
certain practices. In order to do that, it is imperative to understand what all are the various
sources of knowledge and how are they currently transmitting knowledge.
Preparatory sessions are already being augmented by some guiding documents but
they need to be more exhaustive. More templates should be provided to show how to capture
data in unstructured interviews. How to carry out different types of analysis and examples of
best practices so far (Pareto Principle, Gini index, HDI indicators, SROI). How to record
unstructured and semi-structured interviews and how to elicit deep metaphors (Zmet
techniques) from them. Provide templates for basic analysis and skill students in carrying out
analysis. Make the orientation more interactive by including activities that simulate capturing
information.
Provide good sources that can be ‘internalized’ by the students. Instead of only
mentioning Palanpur, discuss Palanpur in more detail describing how it was carried out, what
was recorded and then what was inferred from it. How is Palanpur different from VFS, what
all can be recorded in a time-series analysis and what all can be recorded in a cross-sectional
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study. Mention good online sources for reference, and prescribe a list of reference materials
that are also available in the library for reading during VFS.
Improve the bond between the faculty guide and the students by providing guidelines
on ‘how to report’, ‘when to report’ and ‘how frequently report’. By making all these points
explicit, students would have a better clarity on how to operate in a fieldwork when going on
any field visit away from their office.
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There is a gap of knowledge between what students require for the fieldwork and
what IRMA is currently providing. Also, there is a wider gap in what students are observing
and reporting. In order to bridge this gap, students need to be skilled in the Best Practices.
This would ease the process of knowledge sharing. Also, a portal is required to ease the
sharing with the NGOs and other stakeholders. By providing access to repository of reports
and the knowledge stored inside them all the stakeholders would benefit.
By developing a KM system IRMA would be aggregating and disseminating common themes
coming out of the fieldwork and would gain credibility as its resources would become basis
for other researches.
The KM system can be implemented in the following stages:
Phase 1: Digitization of reports and knowledge that is stored (Assimilation)
Phase 2: Increased sharing amongst stakeholders and standardizing the processes.
(Standardization)
Phase 3: Sharing with external stakeholders. (Accessibility)
5. Context
Before delving deep into the solution there is adequate need to identify the challenge that
IRMA knowledge repository piling in the library faces. After that we focus on identifying the
current situation that has caused the challenge to emerge. These situation need to be
addressed through tactical offering that we have developed after talking with our stakeholder
NGO, Student etc. Then the further steps encompass making these offering plausible and
implementing them through single solution. Finally all these effort will lead to conversion of
our challenge into strategy. However the first issue is to identify the challenge and situation
also propose relevant offerings accordingly.
6. Challenge 1
To make available existing and upcoming knowledge and experience from Village Field
Segment (VFS) in public domain to leverage IRMA’s brand equity and create value for
society as well as IRMA.
6.1 Strategy: To leverage IRMA existing knowledge and experience for positioning it as
leader in rural context solution provider.
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6.2 Current Situation: There are manifold current situation that has led to existing
challenge existence they are as follows: -
- Cumbersome process - Requires lot of time and effort to search for the right content
in the library.
- Lack of standardization and codification – Make it tough to use and very complex
to identify the right content.
- Vast knowledge repository, but not used regularly making it redundant as lost
knowledge.
- Reinventing the wheel at ground level in similar situations is done by IRMA as well
as it stakeholders.
6.3 Proposed Solution: The proposed solution is designed under four headings, we have
identified their need by talking to the stakeholders involved like NBJK, AKRSP. The
offerings are as follows: -
a) Providing content under various offering: - We have identified six offering to cater
to the situation prevailing in challenge one they are –
- VFS reports In standardized & codified format with codification and abstract to
make finding and understanding easy.
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- MEDIA Photo and video of live solution and workshop to make offering more
interactive and practical.
- CASES Village specific case studies by participants and faculty to make solution
easily and timely available.
- Expert Access To make offering more practical and relevant in the present context
prohibiting the loss of the knowledge.
- RAC (Rural Action Component) To make available these success format in codified
and structured manner we try to reduce tediousness of search.
b) Thematic offering – Thematic offering under suitable heading to make the content
easy to search and reducing temporal and spatial discrepancies. The themes currently
identified are Health, Livelihood, Governance, Climate, Resource Utilisation, and
Education, Geographic etc. to easily codify them under taxonomy.
c) Validated & Standardised Content Though limited in number through faculty and
student to maintain the quality. And also to decrease users confusion and frustration
of not finding relevant content.
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7. Challenge 2
Empowering village eco system to become self-dependent by leveraging our platform to
address their critical issues
8. Implementation Plan
In order to solve any critical problem we need to identify our challenges. These challenges
convert into Strategy for the organization when they are included it in long term mission and
vision. The proposed solution then becomes tactical point to implement to achieve these
strategies. However implementation of these tactical points in form of solution is most critical
for solution. The following section of the report will deal about challenging both the problem
we have identified collectively through single solution. We have talked about three critical
aspects in the implementation plan they are: -
1. Identification of Stakeholders.
2. Content Curating.
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3. Mobile App based solution.
We further want to elaborate our concept on these three tactical implementation points.
b) Faculty: - They are the second main pillar of our system. They are crucial for
providing live and real time solution proposed. Also they are highly critical to works
towards content curation, standardizing the format, in designing and shaping future
reports, along with it in proper formatting and segregation of existing content which
need to be converted into digital asset.
c) KNM Club: - They will be the interested lot of students with 50% from IT
background. They will be able to monitor and curate any technical glitches in the app.
Also they will be involved in directing real time problem to the concerned
stakeholders in shortest time. They will first analyses the problem and look for
existing solution and if not find they will direct it to relevant faculty or knowledge
partners (IRMA Faculty & Allied Universities). They will also be the evaluating body
to run the whole system.
d) Students: - The existing student can work towards real time problem solving of
villages also they can be used and given responsibility to convert older reports in
requisite format as a part of any of their development subject assignment. 500
students and 2000 such report. Converting these older reports in standardized format
as prescribed after faculty guideline and module segregation and making them
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available in soft copy can be a part of their assignment. It will be 4 reports per person,
same can be made a two credit course for the student in any of the terms. After
standardization faculty can again revise these reports and find out the bad reports,
they can be then again curated by same set of student.
e) IT Staff: - They will be working towards actively supporting the platform and
requirement for IT infrastructure updating.
f) Alumni: - They are another important stakeholder. They can work towards giving real
time business solution to villagers online. These people can also connect their
NGO/Corporate CSR of the organization they are working for with KM portal. This
way they can act as an active revenue center for us.
g) NGO: - They are the stakeholders who will connect us to the villages. The NGO
garner huge respect and trust in villages and the people working with these NGO have
smartphone. They can act as our GyaanDoot to villager. Also they will be gaining
insight from existing IRMA KM App at free of cost and will be able to apply success
stories in the areas they are working. They will get solution to their problems and
issues relevant to them will be available on portal as they work on multiple aspects of
development.
h) Government Bodies & CSR – They will be acting as active revenue generating
center for us. There are 600 districts in India, IAS officers in these areas are
approximately 2000 in number. Along with them many state administration and other
central bodies work towards implementation of real development initiative. There are
several such development program and initiative where IRMA has proven its prowess
in past. These similar interventions can be applied in the development activities with
slight modification and customization. Thus IRMA will be able to provide real time
solution or historical solution to them through its expertise and knowledge repository.
Similar is situation with company CSR they hire people to do the activities at which
they are not expert. IRMA can provide solution to them too.
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i) Allied Universities: - They are going to be our knowledge partner. Especially
agriculture universities, resource management department etc. are going to help us
achieve our goals through helping in live solution in more precise manner.
2. Content Curating: - Curating the content and converting it to the relevant offering is
another important task. Conversion of existing content in relevant format by students to
match the offering. Segregating them as per offering. Digitization of existing knowledge
into relevant offering with abstract and in case study mode. Indexing of the content in
form of Creation of Village, District, State, Theme, Year, Writer, Topics Covered.
Templates are other critical factor to help it arranged in taxonomy format for easy and
relevant availability. Standardization of all offering for future batches developing formats
and guideline need to be done.
3. Mobile Based App (Village Connect/Gramin Sambandh): - The average data per
user in India has reached up to 12 GB per month. The app based service will help us give
instant access and connection to all stakeholders we have identified. The Smartphone
penetration with Government official, NGO workers & CSR bodies are good enough to
give us requisite leverage and implement our project in more ambitious manner. However
there are multiple factors that need to be taken into account to make our app successful
and usable.
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on providing push messages, newsletter and abstract of content to all our users free.
However live solution and content detailed access to Government official and CSR
bodies will be chargeable. We also will have almost 700 people inside IRMA linked
with the platform. (Students, Faculty & Administration).
c) Working towards making App Successful: - To make any mobile app successful we
need to focus on 5-critical factors and work on continuously improving them. These 5
critical aspect are: -
- Platform: - Provide push message in the platform, regular content update, linking
the platform with all stakeholders, creating network effect by adding more
members make platform relevant and optimised. Also working towards more
personalised content availability will make platform more likeable. We need to
work towards it continuously. Providing dual purpose platform for content
availability & real time solution is our aspiration.
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d) Addressing All Level Of User Engagement: - We need to address all level of an
individual journey when a person uses any mobile app for business or any other
purpose. These steps need to be addressed through effective mobile app. The steps
are elaborated as below: -
- Search: - Help in searching more easily. Voice Bots and routing the problem by
KM student body to relevant faculty or knowledge partner or giving them solution
directly through existing knowledge repository will help facilitate search more
easily.
- Engage: - Engage partner by giving them relevant solution. Showing them the
benefit they have. Engagement through seminar and workshop. Publish success
stories and cases, recognise to engage. Incentivise faculty and students also
solution provider to engage them more aggressively.
e) Mock-up of Landing Page: - The landing page of the App is critical for success of
initiative. Making information search easy without cluttering it with contents is
crucial to not confuse the users and make them leave the page. The below picture
shows the ideal envisaged landing page we have thought of. There is one Voice bot
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option that needs to be included near search option for getting the solution. One can
easily see the taxonomy and other aspect to facilitate the uses.
a) Leveraging the Rural component on IRMA –Brand building like Dartmouth which
publishes just one marketing journal in a year but is most aspired B-School for
marketing due to repute of the journal. We wish to establish similar repute for IRMA
in Rural management problem solving context.
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b) Access to vast knowledge repository to students to help innovate and other
stakeholders inside campus to be more aware of real practical problem.
c) Easy search process which will facilitate the regular use of this humongous
knowledge.
d) Knowledge is power and sharing increase this power exponentially KM platform will
help in creating a sharing Platform and Community Building which will convert tacit
and lost knowledge into more explicit and practical one without making it redundant.
g) It will also help in Leveraging placements and funding it will build student’s
credibility.
h) It will help students Experience of real time problem solving and prevent loss of
knowledge.
b) Assess the sustainability of previously implemented solutions in the village and create
a base line and standardise the same.
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methodology. Collaborative and practical decision making will result in realistic
solutions for implementation of development program at ground level.
d) Vast availability of real time data and solution. A leap towards real “Empowerment of
village ecosystem”.
e) Also help to achieve IRMA Mission and vision by providing Leadership in cutting-
edge knowledge creation to villages, by implementing Innovations in education
through KM platform, Pursuance of the ethical imperative of sustainability by helping
people at bottom of pyramid and focusing more towards real time Policy oriented
research.
b) App and database management through annual audit by student’s body and regular
feedback mechanism matrix creation.
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- Faculty – Top down approach to include minimum contribution to KM body as a
part their annual objective along with proper recognition and publication.
g) Strive for excellence by thorough monitoring of content for its varsity and practicality
regular audit.
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12. Implementation Timeline – 1 Year
The Implementation time line is critical to make project successful and bind all stakeholders
to the implementation in mission mode. The steps are mentioned above in the timeline clearly
reflect time which will be allocated to each of the component for successful roll out of the
KM platform within requisite timeline.
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remain at minimum level of ₹ 1,75,000. The Payback period for the given project will be
~3.5 years, after this annual net profit of ~₹1,25,000. We also strive to achieve and create
this system as a revenue centre not as a cost centre and prevent creating a burden on IRMA
finance and management. We strive to make our platform self-sufficient and sustainable so
that it can venture into more advanced arena of problem solving and research. The below
table depicts the financial details.
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14. Conclusion:
Knowledge management is complex and multifaceted; item compasses everything the
organisation does to make knowledge available to the business, such as embedding key
information in systems and processes, applying incentives to motivate employees and
students forging alliances to infuse the business with new knowledge. By developing a KM
system IRMA would be aggregating and disseminating common themes coming out of the
fieldwork and would gain credibility as its resources would become basis for other
researches. This would prove beneficial not only for future coming batches but also for other
stakeholders like NGOs, CSR and Government bodies. We also strive to achieve and create
this system as a revenue centre not as a cost centre and prevent creating a burden on IRMA
finance and management.
IRMA Knowledge management can be understood as a business activity with two crucial
aspects:
Considering the fact that this platform will be used by different people i.e. urban and rural
having different levels of literacy rate so, the app should be made convenient to use by
providing easy navigation reducing the friction. The registry of complaint through Voice
Directed Bots will make it more convenient to use and people even from rural places can seek
knowledge easily.
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