“Media is manipulated to target a particular

audience for different purposes.”

How have I connected with the central
.”
idea?
Key Concepts
Related Concepts Beginning Emerging Developing Proficient

My dance/slogan/billboard is not My dance/slogan/billboard is kind My dance/slogan/billboard is My dance/slogan/billboard is

persuasive and does not make of persuasive and makes the persuasive and makes the really persuasive and effectively
the product I am selling product I am selling appealing product I am selling appealing. makes the product I am selling
Function appealing. only to some people. appealing.

None of the decisions I made
supported the purpose of
communication to my audience.
Communication
I do not understand how to use
the media to communicate my
intention. I did not use the
Audience audience to help me make
decisions about my work.
There is very little evidence that I
have thought about the way my
work could be interpreted
Perspective differently by different people.
The decisions I made about the
elements of my
dance/music/advert kind of
supported the purpose of
communication to my audience.
I kind of used the particular
strengths of this form of media to
communicate my intention. I kind
of understand the needs of my
targeted audience.
There is some evidence that I
have put a lot of thought into the
way my work could be interpreted
differently by different people.
(persuade and inform)
The decisions I made about the
elements of my
dance/music/advert all supported
the purpose of communication to
my audience.
I used the particular strengths of
this form of media to
communicate my intention. I
understand the needs of my
targeted audience.
There is evidence that I have put
a lot of thought into the way my
work could be interpreted
differently by different people.
(persuade and inform)
The decisions I made about the
elements of my
dance/music/advert all really
supported the purpose of
communication to my audience in
a powerful way.
I effectively used the particular
strengths of this form of media to
communicate my intention. I fully
understand the needs of my
targeted audience.
There is real evidence that I have
put a lot of thought into the way
my work could be interpreted
differently by different people.
(persuade and inform)

Knowledgeable – Write a powerful statement or quote that would show your understanding
about media...
“Media plays a game with people.”
How well have I developed my Transdisciplinary
attitudes? Skills?
Design Communication Skills
Cycle
Choose 3 out of theCreativity
6 phases from the design Use this box to provide evidence of how
cycle that really helped you develop and guide your inquiry.
I did not I showed your communication skills have
How did that phase impact the choices you
show made?
a lot of… How did you enhance your design in that phase? How
did your design appeal and impact your target audience?
much… developed during
Explain what this
you didunit.
in that phase? Respond to
one or more of these questions.
Enthusiasm Presenting:
(Expressive -The way you communicate
ideas)
Confidence
I have been a really strong communicator in
expressing my ideas to the team. I have also
listened
How has mytolearner profile
other people’s This stage
opinions was really
and have
important
valued their ideas. I have learnt
developed? because of
that when

How has my learne

This stage was special
people communicate we cantwo reasons.
often First, our
build our
I did not show
that I am a
Transdisciplinary
I really showed that I am
a communicator,
Connections
because we had an
ideas to make them strongerteam had to look at
and more
communicator, reflective, risk-taker opportunity to express
powerful. Expressing myself other schoolsand
more openly in Bangkok
in
reflective,Choose a photo of you either in Music,
andPhysical Education or Art of you expressing yourself.what theywhat
Explain
risk-taker and thinker during this
thinker during this unit. unit.
ourselves and share
front of people the me
has helped to be more
learn
you are doing in the photo and how it connects to the design design cycle.
we have
confident. Talkbeen
about how your specialist
looked classes
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have helped you develop your understanding of the central idea.
working on. We could to stand out so we knew
Viewing:
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Secondly, our team had
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see
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Year the
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