MASTER OF BUSINESS ADMINISTRATION (MBA)

ORGANISATION STUDY
GUIDELINES
Introduction: For the students of the Master of Business Administration (MBA)
programme, the knowledge relating to how an Organization functions is vital. It is important
to understand key issues in strategy deployment such as mission, vision, goals, objectives and so on.
It is equally important to understand how the different Functional Areas of an Organization work
together in realizing the common goal of the Organization.
Accordingly, the student is required to undertake an ORGANISATION STUDY during the First and
Second Semester break of the programme.

A. Choice of the Organization: It is preferred for the student to select an Organization from the
Manufacturing Industry, which has all the core functions of management actively being
performed, i.e. Finance, Marketing, Production, Quality, R & D and Human Resource Management.
A large-scale Service Organization (Information Technology; Information Technology Enabled
Services; Financial Institutions; Insurance Companies; Large Hospitals; and Luxury Hotels with Four
stars and Organized Retail Organizations could also be selected by the student, subject to the
approval of the faculty mentor. Note that, franchisee outlets must be strictly avoided for the study.

B. Areas to be covered during the study:

1. Introduction and Industry Profile: Global scenario, key players, nations, trade, history, time line.
Contribution of the sector to the GDP, Key players in the sector in India, Origin of the industry in
India, Market analysis; PESTEL Analysis; and Porter’s five forces analysis.

2. Company Profile: Background and history; Vision; Mission Goals; Objectives;

Size (investment); Turnover; Ranking; Products profile; Markets share; Present status; Growth
potential; Future plans; Analysis using the Balanced Score Card Approach/ McKinsey 7S
Framework, SWOT Analysis, PESTEL Analysis, Porter's Five Forces Analysis

3. Organizational Design: a review of choices of design, present Organization structure, critical

review of the structure.
4. Business level functions /processes: Marketing; Finance; Production; Human Resources
Management; Operations; Supply Chain; Logistics; Quality; Initiatives like Six Sigma; ERP; JIT;
Shared Service Centers. (functioning of various departments, best practices, inter-relationships
among departments).

C. CHAPTER SCHEME FOR THE ORGANISATION STUDY

REPORT:

Cover page

Title page

Certificate from the organisation

Declaration (student)

Certificate (Mentor)

Certificate (Dean)

Acknowledgement

List of tables/figures

List of appendices

Content

Chapters
Chapter Content Number of pages
Chapter 1 Introduction and industry 10-15
profile
Chapter 2 Company profile 10-15
Chapter 3 Organizational Design 10-15
Chapter 4 Business level 10-15
functions/processes
Chapter 5 Findings
Conclusion
Recommendation
Learning outcome 10-15
Reference
Bibliography
Total 50-75
FORMAT OF THE ORGANISATION STUDY REPORT
 There should be consistency of style in terms of margins, page numbers, paragraphs, bulleted
lists, numbered lists, font used in hierarchical headings and so on.
 Paper – A4 size bond paper
  Margin – 1 inch on top, bottom and right side, 1.5 inch on left side
 Font – Arial ; Font color – Black; Line Spacing – 1.5
 Font size – 14 point for heading (bold face); 12 point for subheading (bold face) and 12 point
for the body text (normal)
 Text alignment – Center for headings; Left for subheadings; Justify for running matter
 Indent - No indent should be applied to first line of first paragraph under any Heading / Sub-
Heading. First line of every subsequent paragraph should be indented
 Figures and Tables – Center placed
 Numbering – Chapter, headings and sub-headings should be numbered sequentially as shown
in Annexure 4. Titles and headings used for tables, graphs and other illustrations should be
standardized also be numbered sequentially. The first digit should refer to the chapter number
and the second digit to the table / chart number (e.g. Table 1.4)
 Page number – Position: Bottom of page; Alignment: Right
 Do not use any header and footer
 The final report needs to be submitted in hard bound transparent blue jacket cover

D. DURATION OF THE STUDY: This Organization Study is to be undertaken for the

duration of a minimum of 15 working days. The days available for the same are from: 26.12.2019
to 10.01.2020.

E. METHODOLOGY:
1. Each student will be allotted a faculty mentor who will also be the guide for the same.
The student is expected to keep in regular touch with the mentor during the study.
2. The student is expected to send two progress reports to the faculty mentor without fail and to
keep in touch with the mentor regularly.
3. The student is required to choose an appropriate organization for this study, obtain
permission from their respective faculty mentor and confirm by December 14, 2019.
4. The student is required to submit details of the name of the organization and the detailed
address for communication, telephone number as well as the name of the industry mentor with
contact details to their respective faculty mentor.
5. A work diary must be maintained during the study. The daily interactions, date and day wise as
well as notes must be entered in the diary. This must be presented along with the progress report to
the faculty mentor.
6. The student must obtain the duly signed certificate from the organization clearly stating
the duration of the study (minimum 15 working days). Any appreciation letters will add value to
the student’s profile.
7. After the study, the student is expected to finalize the report of 50-75 pages in length in
consultation with the faculty mentor.
8. The last date for submission of the first draft Organization Study report is January 20, 2020
and Final Report is January 27, 2020. Report will carry 50 marks and Viva-Voce examination
50 marks.

F. Brief explanation about terminologies used in the areas to be covered in the study:

1. Balanced Scorecard / McKinsey 7s model:

Balanced Scorecard : It is a performance management tool – a semi-standard structured report,

supported by design methods and automation tools that can be used by managers to keep track of
the execution of activities by the staff within their control and to monitor the consequences
arising from these actions.
The phrase 'balanced scorecard' is commonly used in two broad forms:
a) As individual scorecards that contain measures to manage performance, those scorecards
may be operational or have a more strategic intent; and
b) As a Strategic Management System, as originally defined by Kaplan & Norton.
The critical characteristics that define a balanced scorecard are:
 Its focus on the strategic agenda of the Organization concerned.
 The selection of a small number of data items to monitor.
 A mix of financial and non-financial data items.

McKinsey 7s model: McKinsey 7s model is a tool that analyzes firm’s organizational design by
looking at 7 key internal elements: strategy, structure, systems, shared values, style, staff and
skills, in order to identify if they are effectively aligned and allow organization to achieve its
objectives.
The model can be applied to many situations and is a valuable tool when organizational design is
at question. The most common uses of the framework are:
 To facilitate organizational change.
 To help implement new strategy.
 To identify how each area may change in a future.
  To facilitate the merger of organizations.

2. SWOT Analysis: SWOT is an acronym for strengths, weaknesses, opportunities, and threats
and is a structured planning method that evaluates those four elements of a project or business
venture. A SWOT analysis can be carried out for a company, product, place, industry, or person. It
involves specifying the objective of the business venture or project and identifying the
internal and external factors that are favorable and unfavorable to achieve that objective.
Strengths: characteristics of the business or project that give it an advantage over others
Weaknesses: characteristics that place the business or project at a disadvantage relative to
others
Opportunities: elements in the environment that the business or project could exploit to its
advantage
Threats: elements in the environment that could cause trouble for the business or project

3.PESTEL Analysis : (Political, Economic, Social and Technological, Environmental and Legal)
describes a framework of macro-environmental factors used in the environmental scanning
component of strategic management. It is part of an external analysis when conducting a strategic
analysis or doing market research, and gives an overview of the different macro-
environmental factors to be taken into consideration. It is a strategic tool for understanding
market growth or decline, business position, potential and direction for operations.

4. Porter's Five Forces Analysis is a framework that attempts to analyze the level of competition
within an industry and business strategy development. It draws upon industrial Organization
(IO) economics to derive five forces that determine the competitive intensity and therefore
attractiveness of an Industry. Attractiveness in this context refers to the overall industry
profitability.

An "unattractive" industry is one in which the combination of these five forces acts to drive down
overall profitability. A very unattractive industry would be one approaching "pure competition", in
which available profits for all firms are driven to normal profit. This analysis is associated with its
principal innovator Michael E. Porter of Harvard University.

Porter's Five Forces include – three forces from 'horizontal' competition: the threat of substitute
products or services, the threat of established rivals, and the threat of new entrants; and two forces
from 'vertical' competition: the bargaining power of suppliers and the bargaining power of
customers.
G. Schedule
Task Date
Confirmation of organization by the student December 14, 2019
Commencement of Organization study December 26, 2019
Submission of Initial Information Report (IIR) December 28, 2019
Submission of first review report to respective faculty mentor January 04, 2020
Completion of Organization study January 10, 2020
Submission of second review report to respective faculty mentor January 13, 2020
Report back to Jain University January 13, 2020
Submission of spiral bound draft copy to respective faculty mentor January 20, 2020
Submission of final hard bound report duly signed by respective faculty mentor February 03, 2020
Viva voce will be held in the second week of February 2020. The date will be February, 2020
notified by the University

H. Assignment of marks
Task Marks
Timely submission of completed first review report as per guidelines 2.5
Timely submission of completed second review report as per guidelines 2.5
Timely submission of completed spiral bound draft copy as per guidelines 5
Timely submission of final hard bound copy as per guidelines 5
Report presentation 35
Viva voce 50

No excuse will be entertained for failure to submit within the time frame and as per the
guidelines.

I. Rubrics for Evaluation

1. Assessing two weekly progress reports:

The first completed progress report, as per guidelines, is to be sent by January 04, 2020, to the
respective faculty mentor, by email, containing
 The first weekly report
 Chapter 1
 Chapter 2
The second completed progress report, as per guidelines, is to be sent by January 13, 2020, to the
respective faculty mentor, by email, containing
 The second weekly report
 Chapter 3
 Chapter 4
 Chapter 5
 Certificate from the organization (scanned copy)

2. Assessing the final Organization Study Report:

PARAMETER 07 Marks 05 Marks 03 Marks
Relevant content with Somewhat Moderately
Introduction/Industry sufficient detail relevant and covered
Profile detailed
Well-articulated, highly Adequate Less comprehensive
Company Profile informative information with information
moderate details
All functional areas Most areas Some areas covered
Details Of Functions covered comprehensively covered with with moderate
And Processes moderate details details

Very Specific, Some what General

Findings/ relevant and specific and observations and
Recommendations/ practical relevant recommendations
Learning

Overall quality of Well-articulated, Adequate Less comprehensive

project report highly informative information information
with
moderate
details

3. Viva Voce: Viva Voce will be conducted after the submission of the final Organization
Study Reports by the student and marks awarded.

Note: In case there is any modification mandated by the University, in the requirements/regulations of
the Organisation study, it will be intimated to the students. Students will be required to adhere to the
same.
 ORGANISATION STUDY
Project Diary
(2019- 2021) Batch
TASKS ACCOMPLISHED DURING THE WEEK
( Date wise)
WEEK 1

WEEK DATE ACTIVITY

Thursday, December
1 26, 2019

Friday, December 27,

 1 2019

Saturday, December
1 28, 2019

Sunday, December
1 29, 2019

Monday, December
1 30, 2019

Tuesday, December
1 31, 2019

Wednesday, January
1 01, 2020
WEEK 2

WEEK DATE ACTIVITY

 

Thursday, January 02,

2 2019

Friday, January 03,

2 2019
 

Saturday, January 04,

 2 2019

Sunday, January 05,

2019
2

Monday, January 06,

2 2019

Tuesday, January 07,

2 2019

Wednesday, January
2 08, 2020

Thursday, January 09,

2 2019

Friday, January 10,

2 2019
 ORGANISATION STUDY

INITIAL INFORMATION REPORT (IIR)

Name of the student:

USN:

Faculty mentor:

Name of the Organization:

Name & Designation of the Company mentor:

Telephone Number of the Company mentor:

Email id of the Company mentor:

_________________________

Signature: - Faculty Mentor

 AN ORGANISATION STUDY REPORT

AT

ULTRATECH CEMENT LIMITED, CITY

Submitted in partial fulfillment of the requirements for the award of degree of

Master of Business Administration

Submitted by

Kamal P Anand
USN: 18MBARB012

under the guidance of

Prof. Ashok Umakanth S

Professor

Jain (Deemed-to-be University)

Bangalore

2020
 DECLARATION

I hereby declare that the Organisation Study Report

undertaken by me at ULTRATECH CEMENT LIMITED, CITY,

under the guidance of Prof. Ashok Umakanth S, Jain

(Deemed-to-be University), Bangalore is an independent

work.

The report is towards the partial fulfillment of the Master of

Business Administration course of Jain (deemed-to-be)

University, Bangalore for the batch of 2019-21.

Bangalore
Date Mr. Kamal P Anand
Prof. Ashok Umakanth S
Professor
Jain (Deemed-to-be University)

CERTIFICATE

I certify that this Organisation Study Report undertaken at

ULTRATECH CEMENT LIMITED, CITY

And submitted to Jain (Deemed-to-be University) in partial fulfillment

of the requirements for the award of

Master of Business Administration

is a record of independent study carried out by

Mr. Kamal P Anand

Under my supervision and guidance

This work has not been submitted previously to any other
College/University

Bangalore Prof. Ashok Umakanth S

Date Faculty Mentor
 CERTIFICATE

This is to certify that the Organization Study Report undertaken by Mr. Kamal P

Anand, USN: 19MBARB012 at ULTRATECH CEMENT LIMITED, CITY

from 26.12.2019 to 10.01.2020 is a bonafide work submitted in partial

fulfillment of the Master of Business Administration course of Jain (Deemed-to-

be University), Bangalore for the batch of 2019-21.

The report has been approved as it satisfies the academic requirement in respect

of Organization Study Report prescribed for MBA course.

DATE: Dr. Manita D Shah

Associate Dean