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Innovation Basic Notions
Quizz
Case study
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Case study
https://www.youtube.com/watch?time_continue=145&v=2N3XqyuOwIM
https://www.youtube.com/watch?v=5Xd5lvyWMe8
Innovation Through Social Media 10-02-20 6
Innovation Basic Notions
INNOVATION AT THE STRATEGIC LEVEL
Blue Ocean Red Ocean
(First mover advantage) (Second mover advantage)
Less/no Competitive
competition market
Lower costs/
Brand image
lower prices
Opportunity to Opportunity to
become a benefit from
standard prior efforts
Quizz
Case study
Technological Market
Serendipity
Research Research
A robust opportunity
Integrated technical
Market assessment implies to
take into account the
choices and market proposed/ competition
assumption leads to the technologies and the
opportunity Technology proposed and
competition market
Physical Limit
Breakthrough
Major technical
obstacles are
overcome
Saturation
Reach the
physical limit
Pionneer
First exploration
New technology
Mainstream customer
needs
New technology
10-02-20 13
TECHNOLOGY DYNAMICS Under-served customer
needs
New technology
Mainstream customer
needs
New technology
10-02-20 14
CASE: NINTENDO
CASE: NINTENDO
Moore Law
A robust opportunity
Integrated technical
Market assessment implies to
take into account the
choices and market proposed/ competition
assumption leads to the technologies and the
opportunity Technology proposed and
competition market
We do not adopt technologies at the same moment and for the same reason!
What are the motives to adopt a new technology?
EXAMPLE
• At which stage do you classify the Hoverboard
technology?
Early adopters
The fastest game to hit the $ 500 millions in revenue (60 days)
Why?
• Lack of social interaction
• Community belongingness
• Network dynamism
Quizz
Case study
CONCEPT
Existing New
New A new product in which known components, An innovation that draws on novel methods or
based on existing technologies, are materials, is derived either from an entirely
reconfigured in a novel way to attack new different knowledge base or from a
markets. recombination of the existing knowledge bases
with a new stream of knowledge.
Existing Incremental Innovation Disruptive Innovation
New A new product in which known components, An innovation that draws on novel methods or
based on existing technologies, are materials, is derived either from an entirely
reconfigured in a novel way to attack new different knowledge base or from a
markets. recombination of the existing knowledge bases
with a new stream of knowledge.
Existing Incremental Innovation Disruptive Innovation
New A new product in which known components, An innovation that draws on novel methods or
based on existing technologies, are materials, is derived either from an entirely
reconfigured in a novel way to attack new different knowledge base or from a
markets. recombination of the existing knowledge bases
with a new stream of knowledge.
Existing Incremental Innovation Disruptive Innovation
Feasibility
Refers to the firm’s ability to develop a
product based on the idea
Innovativeness
Refers to the novelty of the idea in
comparaison to existing offers
Relevance
Refers to opportunity for the firm to
generate profit from the development of
the idea
Quizz
Case study
Link:
https://b.socrative.com/login/student/
Is it an assignment? NO
LECLERCQ8652
10-02-20 40
OUTLINE
Quizz
Case study
The first smartphone technology has been launched in 1995 by IBM. However, it was introduced to the
market about a decade ago. This device was a revolutionary transformation from the simple mobile handsets
used by people. The conventional handsets had limited functionalities apart from calling and sending
messages. The smartphones were a big leap in technology that allowed people to use high speed internet to
perform a variety of activities such as booking cabs, flight & movie tickets, scheduling doctor’s appointments
to even reading books online amongst others. People started switching over from conventional handsets to
smartphones over time.
Nowadays, lots of brands have launched their smartphones on the market: Nokia, Samsung, Windows, HTC,
etc.
A quick Google search for “volume of smartphone market” found a study from Statista, which estimates that
over 1,5 billion smartphones are sold to end consumers every year.
Technical change and new product proliferation have made this industry extremely dynamic, even if market
shares are highly concentrated in the hands of very few companies. Indeed, the first brand name that comes
to mind when we think of smartphones is, of course the iPhone. Apple, the maker of iPhones, can rightly be
said to be one of the pioneers of the smartphone. Apple earned a strong brand recognition for the iPhone
and had strong hegemony over the smartphones market for several years after the first iPhone was
introduced in 2007. The iPhone has always recorded more than 15% market share for most of its tenure with
occasional peaks crossing 20%.