Hierarchy

Color
diagram Message

Layers GRID

U
Unniiv
vee
Grr rrs
G s a
all
CRAFT a
apph
G
Gu hiicc
uiid
de
JMP
e TIME
Des
ign
s

Figure
Ground

COMPOSITION
Texture

SCALE
Texture

Color

Figure
Ground

diagram

CRAFT
Composition
Layers
The direct result of
how we “compose” a
GRID design. Just the same
as a piece of music, the
order in which we place
components (notes),
effects their immediate
surroundings and the Strengths of this
entire structure itself. project would be
TIME A lonely sharp note that the emotion of
clearly stands out Anxiety was clearly
just as one green replicated physically
square would in the and emotionally. The
below composition. one issue I might have,
COMPOS is with the horizontal
ITION Anxiety Tweet, in that I
feel it doesn’t have the
graphic harshness that
the other two have.

Hierarchy

Message
Texture
Planets

Stars

Color

Figure
Ground

Moons

diagram

Diagram
CRAFT

Layers

GRID

Space Trash

TIME

Satellites
A diagram is a graphic
representation of a
structure, situation, or
process. Diagrams can
COMPOS
ITION depict the anatomy of a
creature, the hierarchy
of a corporation, or
the flow of ideas.
Diagams allow us to see
relationships that would
not come forward in a
straight list of numbers
Hierarchy
or a verbal description

Message
Texture

Color

Figure
Ground

diagram

CRAFT

Vibrations

Layers
An images color can
entirely effect its mood
and how it is perceived
GRID thus how much it can
sell for. Even a well
composed business
card that only has

lor
simple primary colors
will be unsuccessful More vibrations
against a card with the
same design that uses
TIME sophisticated colors. My
weakness was creating a
“sophisticated” enough
design/composition for
the 50% off sale in the
allotted time. I think I
COMPOS
was just too hungry to
do my best work. My

o
ITION
strength was coloring Complements
in the “M” with colors

C
that are Complementary
and the same Value.
I was well feed when
I was completing that
assignment.
Hierarchy
-Ellen Lupton

Message
Analogous
Texture

Color To maximize the

relationship between
design elements
Figure proportion and scale
Ground
are typically used. Scale
controls object size while
proportion manages
size ratio. Both make
diagram
sure everything is well
balanced and ensure a
smooth and eye-catching
design

CRAFT

S al
Layers

GRID

c
TIME

e
COMPOS
ITION

Hierarchy

Message
“ ”its all relative
Texture

Color

texture
Figure
Ground

diagram

CRAFT

Layers

GRID

TIME

Texture is the tactile The textures of design

COMPOS grain of surfaces and elements similarly
ITION
substances. Textures in correspond to their visual
our enviornment help us function. An elegant,
understand the nature of smoothly patterned
things: rose bushes have surface might adorn the
sharp thorns o protect built interior or printed
the delicate flowers brochure of a day spa;
they surroud;smooth, a snaggle of barbed
Hierarchy paved roads signals safe wire could stand as a
passage; think fog casts metaphor for violence or
a veil on our view incarceration.
-Ellen Lupton
Message
Texture

Time and motion are

closely related principles.
Any word or image that
moves functions both
Color spatially an dtemporally.
Motion is a kind
ofchange, and chage
takes place in time.
Figure Motion can be implied as
Ground well as literal, however.
Artists have long sought
ways to represent the
movement of bodies

Time
and the passage of
time within the realm of
diagram
static, two-dimensional
space . Time and motion
are considerations for
all design work, from
multipage printed book,
whose pages follow
each other in time, to
CRAFT animations for film and
television, which have
iteral duration.
-Ellen Lupton

Layers

GRID

TIME

COMPOS
ITION

Hierarchy

Message
Texture

message
Color

Figure
Ground

diagram

NESAD is an
environmentally
CRAFT
conscious
establishment
and doesn’t not
Layers provide, distribute
or condone The message is simple; in Boston}) and water too observe the other
“no cups here.” coolers. If you haven’t message and explanation
GRID disposable cups ,
Presented at the visual caught my drift yet, the as to why the front desk
utensils , intersection for student problem that needed doesn’t provide cups,
and visitor. The structure signage was that “No, I on the other side of the
or any other was to find a corner in do not have, nor should corner. It reads:
harmful litter need of signage and I have a cup for you to This eloquent invitation
boy did I have a corner! drink out of or to use to to take part in the in
that may jeopardize As a receptionist at an mix paint” This request the green-alution that
our M E
other arth University Art School it is for cups will be asked is ever so currently
TIME often my job to loan out multiple times a shift, mainstream, acts as the
and provide materials sometimes by the same complement but also an
to faculty and students. students and can come instillation in itself in the
Writing utensils, tape, across as obnoxious, Gallery it co-exists in
paper, glue etc… But to say the least. The to perspective students
there comes a point Answer needed to be and their parents, and
when it’s just not my job simple, quick, and any other non-student
COMPOS (nor should it ever be) clear. Visible to students that may happen to
ITION
to provide EVERYTHING who were walking come across my desk.
to EVERYBODY. toward the desk as to It’s subtly in their visual
Students must attend prevent the dreaded range and not abrasive
class prepared with all question; “do you have like its counterpart. Here
materials. This includes any cups?” thus, the are the three perspectives
cups or jars for mixing message NO CUPS on one might encounter my
paint and ink. Also, the inside corner in a message in all its glory.
Hierarchy my building has water artsy graffiti style. The -Ellen Lupton
fountains (bubblers letter ‘C’ in cups has an
{pronounced Bublah arrow pointing the view

Message
Texture The skills, knowledge,
and dexterity involved

CRAFT
in creating works
of art. Generally
Color refers to skill in
producing expertly
finished products; fine
Figure workmanship.
Ground

diagram

CRAFT

Layers

GRID

TIME

COMPOS
ITION

Skill, knowledge and

Hierarchy
neatness resulting in expert
workmanship.
Message
 A grisd is a network of
lines. The lines in a grid
Texture typically run horizontally
and vertically in evenly
paced incremants.

GRID
Color

But grids can be

angled, iregular, or even
circular as well.
Figure
Ground

A well-mad grid
encourgages the designer
to vary the scale and
diagram placement of elements
without relying wholly
on arbirary or whimscal
judgments.

The grid offers a rationale

CRAFT and a starting point
for each composition,
converting a blang areat
into astructured field.

Layers

GRID

TIME

COMPOS
ITION

Hierarchy

Message
Texture

Hierar
Color

Figure
Ground

IT IS OUR RIGHT
AS A AMERICAN
CITIZENS OF THE
diagram
UNITED STATES TO
POSSES OUR ARTILLERY
chy COLLECTION. THE 2ND
AMENDMENT IS PROF THAT
NO ARTSY FARTSY LIBERAL
CAN TAKE AWAY OUR RIGHTS
TO DEFEND THIS GREAT COUNTRY
THAT WE HAVE YET TO EXPLORE. IT
CLEARLY STATES, THAT IT IS OUR DUTY
CRAFT
TO MUTILATE BY METHOD OF SPEEDING
BULLET, ANYONE WHO INTERPRETS THE
“

UNITED STATES CONSTITUTION DIFFERENT

O

THEN WE DO. IF YOU DO NOT AGREE WITH

V

THESE STATEMENTS, YOU ARE OBVIOUSLY NOT

A TRUE AMERICAN AND HAVE NO IDEA WHAT
ER

Layers IT MEANS TO BE AN AMERICAN. THE FACT THAT

FIREARMS ARE DESTROYING ENTIRE COMMUNITY IS
IRRELEVANT. THE FACT THAT WE ARE IGNORANT TO ANY
M

SOCIO-ECONOMIC SATURATION OTHER THEN OUR OWN,

GRID
Y

AND HOW THEY ARE EFFECTED BY BLACK MARKET WEAPON

TRADES, PARTICULARLY HANDGUNS IS EITHER HERE NOR THERE.
D

THE FACT REMAINS THAT AT ANY MOMENT THE BRITISH COULD

TRY TO TAKE OVER OUR MOTHER LAND, AND TO THAT I SAY;
EA
D
BO

TIME
D
Y
!”

COMPOS
ITION

Hierarchy

Message
Texture

Color

Figure
Ground
Figure
diagram ground
CRAFT

Layers

The form of an object is not

GRID more important than the form
of the space surrounding it.
All tings exist in interaction
with other things, in music, are
TIME separatioins between notes
les important than the notes
themselevex?
-Malcom Grear
COMPOS
ITION

Hierarchy

Message
 Texture

Color The concept of Most printeing

layers comes techniques
from the physical require that
Figure
Ground world, and it has an image be
a long history split into layers
in the traditions before it can be
of maping and reproduced. From
diagram
muical notation. ink-jet printing
Maps and to silkscreen
time lines use and commercial
overlapping lithography, each
layers to color requires
associate its own plate,
CRAFT
different film, screen,
levels of date, ink cartridge or
allowing them toneer drum,
Layers to contribute to depending on teh
the whole while process, digital
maintation they technologies
GRID
own identities. automate this
process, makit
it more or less
invisible to the
designere.
-Ellen Lupton
TIME

Layers
COMPOS
ITION

Hierarchy
Hierarchy

Message