The Present andThe Present and Future

Future
of AR and VR of AR and VR

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 Introduction of AR and VR
Introduction of AR and VR
AR and VR development have a lot in
common services, they could also lead
us down totally different paths in
entertainment, gaming, communication
and more. Augmented reality overlays
virtual 3D graphics onto our real world,
augmenting the way we see our
everyday life and bringing us more
information.

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 Face on Modern AR and VR

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 Virtual Reality: Transforming
Imagination Reality
Virtual showrooms: Manufacturers can use this technology to
showcase their products in virtual showrooms.Not only does it help
them deliver life-like user experiences but also saves space.

3D vision: VR-based apps drive customer engagement as they

are capable of delivering immersive experiences with a 3D vision
of the products

Interactive marketing and branding:VR enables the companies

to promote their products with an amazing blend of photography and
technology that leads to interactivity.

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 Augmented Reality: Merging Physical
With Virtual
Transparency: With AR-based applications, the business can
present their products and services in an enhanced way by
impactful visual experience to the clients.

Data delivery: AR facilitates the companies to show the relevant

data of their products in a real-time to the people. context-based data
can be presented in the form of engaging content.

Training: AR apps and devices serve as an effective simulative

training tool for the employees.It ensures high training which
eventually increases their productivity.

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 Augmented and Virtual Reality:
Where are we Now?
Today, a third of American households have three
or more smartphones, according to Pew Research
Center, while 23 percent have more desktops and
17 percent have more tablets.

We are constantly surrounded by screens. when

the first validation of consumer augmented reality
use came from Pokémon Go, nobody had thought
about AR applications on a smartphone.

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 Future ofAR
Future of ARand
andVRVR

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 1. Immersive technologies are the next
change of interface
Immersive technologies are more than a new
computing platform: they are a change of
interface. There has only been two changes of
interface in the entire human history: the first
one was the printing press and the second one
was the screen. Both these shifts had a huge
impact on humanity.

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 2. Smartphone AR is not true AR

By definition, immersive technologies do not

rely on a screen to display information.
Therefore, smartphone AR does not belong
to the category. Holding your phone in front
of you to consume content is awkward, not
natural, and will not provide real customer
value beyond very specific use cases, or
gimmicks.

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 3. VR will hit the masses before AR

VR already has consumer hardware in the

market and a strong developer community,
These devices are still relying on hardware
progress, miniaturisation and machine
learning advances to deliver on their
promise, whereas VR technology is in
more of an optimization phase.

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 4. VR will become our new social hub

VR will become a new social and

entertainment hub, enabling people to meet
like minded people, build relationship and
share their passions in hyper-targeted
communities they will contribute building,
using tools like VRChat, High Fidelity or
Somnium Space.

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 Thanks For Watching

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