LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 2

(INDIVIDUAL REPORT )
School of Business Faculty of Business and Applied Arts
Name of the faculty member: Mr. Ashwani Panesar
Course Code: MKT354 Course Title: MARKETING OF FINANCIAL SERVICES
Section: -
Max. Marks: 30 Date of Allotment: 05/02/2020 Date of Submission: 09/03/2020

S. Academic Roll No Objectives of Topic Details Evaluation Expected outcomes

No. task Academic Parameters
Activity
1. Individual All the To develop A comprehensive Content (product This will help the
students who analytical skills report on description, number of students to get deep
opted for the of the students by comparative players, their market insight of the
subject assigning them analysis of similar share, market growth insurance companies
different financial products of two rate, factors shaping and products they
Products. competitors or on the future of market are selling.
the analysis of etc.)-10 Marks, Also deep analysis
banking, life will help them to
Insurance, general Analysis - find the gaps in the
insurance industry. (similarities/difference existing products
The students must in the products, and the features the
submit the product usage, new products will
Report OFFLINE/ identification of gaps, have which can help
online. limitations, flaws. the companies to
market potential, sales launch new
projection)-10 Marks products.

New product
Development
(Hypothetical)-10
Marks.

Instructions:

 Referances of the data and theory portion taken are to be explained.
 Mere submission carries no marks
 Non Compliance will lead to zero marks
 Marks to be based on three parameters of evaluation.