ACTIVIDAD DE APRENDIZAJE 3

EVIDENCIA 2: MARKET PROJECTION

JUAN CARLOS PEREZ SILVA

SERVICIO NACIONAL DE APRENDIZAJE

CENTRO AGROTURISCO REGIONAL SANTANDER
TECNOLOGÍA EN NEGOCIACIÓN INTERNACIONAL
TAME - ARAUCA
2019
 Elabore en inglés un mapa conceptual del tema visto en el primer material
Complementario indicado.

1. MAPA CONCEPTUAL

8 STEPS FOR THE SUCCESS

OF A MARKETING PLAN

Your customers are your

EXPLORE best consultants. Analyse your
competitors.

Many marketing Competitors

plans Competitors as well as the market
scenario

In a business
Explore the Analyse your Analyse plan this step
current trends customers. yourself. Prepare your
comes first. Marketing marketing
of the
Plan plan.
industry.
changes as
you analyse
Implement yourself.
Ready to Follow up
implement the
plan
Explore other
opportunities. Steps can
be carried
out in varied
These 8 steps priorities.
make sure you
Need to study are covering.
its competitors.

Strong
marketing plan
which targets
its TG.

2. Realice un resumen en inglés que contenga como mínimo dos párrafos, de la

lectura del segundo material complementario mencionado anteriormente.

The marketing plan is the basic management tool that any company oriented to
the market that wants to be competitive should use. The combination of these
eight (8) steps can ensure your business success.
1. Explore: it is important and necessary to explore current trends in the
industry, new future expectations that are innovative and attractive to
consumers, government participation, important changes, technological
advances, and new challenges in a world that Every day is being invaded by
innovation and marketing strategies.

2. Analyze your clients: you have to take into account that clients are the best
consultants and strategists; If you want to improve, it is necessary to take
into account the opinion of customers and their observations as long as they
are not destructive comments, since not doing so would lead to a failure in
the commercialization of our services.

3. Analyze your competitor: it is necessary to know our adversaries or

competitors, and know what strategies they are implementing to capture the
attention of the clients, it is always good to point to the same characteristics
from different angles

4. Analyze yourself: it is important to carry out a study of the clients and

adversaries before carrying out a marketing strategy to know what their
preferences are and what activities should be carried out, and what are the
times and the necessary products that most attract the attention of the
consumers.

5. Prepare your marketing plan: at this stage, you must use Your data and
formulate a marketing strategy. We must reduce the entire marketing plan
and the best step. It is decided to design the strategy in the long term, as well
as in the short term. Based on a strategy or action plan that merits to decide
what type of promotions will be used, and in what form or manner they will
be implemented to attract the attention of the buyers and generate a striking
impact that generates good performance in terms of the marketing of goods.
and services in addition, this strategy must be carried out months in advance.

6. Implement: the plan must be implemented or containment plans are made in

case your strategy does not work well, that's when they should be put in
place.

7. Follow-up: it is very important to know if the plan works well and is

accepted by the clients, so the opinion of the clients is required, in the same
way the behavior of the sales of goods and services is studied.

8. Explore other opportunities: the more varieties you have, the better the
customer response will be. This is where the innovation brands and designs
are, where the media play an important role in marketing the products with
marketing strategies designed to attract the attention of the clients.