Write a 2500-word report introducing and analysing the current performance and the future plan

of your business. Please structure your report using the headings in the correct sequence:
Executive summary
Operation performance and analysis
Financial performance and analysis
Financial forecast
Further business plan
Conclusion

Month 1
● Market research: £300 commissioned report - 4 hours
● Competition research: £300 commissioned research - 4 hours
● Customer research: £300 commissioned research - 4 hours
● Production: 1 product - 8 hours
● Purchasing: 52 components - 1 hour 10 mins
● Price: £426
● Quality control: vigorous - 30 mins
● Sales channel: Personal selling; 4 visits (12 hours 20 mins) per month, 80p
● Bookkeeping: do it yourself, 5 mins
● Sales channel: Transactional sales, Website agency employed, standard, designed by
web designer, 7 hours. £500 startup cost, £30 monthly cost.
● Resource: Standard vehicle £100 per month, 2 hours

Month 2
● Production: 3 products produced, 24 hours
● Sales channels: Personal selling, 3 hours

Month 3
● Target segment: professional services
● Pricing: increased to £649
● Production: 3 orders, 16 hours
● Quality control: set to normal, 15 mins
● Sales channel: Personal selling, 18 hours
● Product design: redesign - Quality 70% Performance 30% Features 85% style 60%. 12
hours per month
Research used to identify target segment, selling point and product design configured
accordingly.
● Owners choice: hours put into the business increased to 20 hours (from 10 hours)
● Marketing promotion: networking 2 hours £150 joining fee
Month 4
● Sales channel: personal selling - increased to 24 hours
● Marketing promotion: Local newspaper medium advertisement, 8 hours £100
● Training: sales training course (personal selling) £300, 8 hours & production training
course £300, 8 hours

Month 5
● Sales channel: distributor sales - distributor research, 4 hours
● Premises: relocation to retail unit, £208 per month, 18 hours
● Sales channel: personal selling - 30 hours

Month 6
● Pricing: price lowered to £599, below relevant competitors
● Customer research: DIY research, 30 hours
● Sales channel: personal selling - 18 hours

Month 7
New design reinstated that matches target segment and selling point.
● Training grant application, 8 hours
● Research grant application, 16 hours
● Distributor negotiation: RAD, 8 hours (excellent sales but competitive price)
● Sales channel: personal selling increased to 21 hours

Month 8
● Product design: redesign; Quality 95%, Performance 30%, Features 70%, Style 85% -
41 hours per month

Month 9
● Grant used, Bookkeeping training £300 (out of £500), 8 hours
● Distributor negotiation: Normans, 8 hours
● Personal selling lowered 15 hours
● Marketing promotion: direct marketing, 21 leads contacted, £11, 11 hours
Month 10
● New design reinstated
● Public relations: in house press release, 8 hours
● Pricing: 10% discount for 3 months
● Research grant used: customer research report commissioned, £300, 4 hours
● Distributor negotiation: Harton Brothers
● Training: sales, external course, £300, 8 hours
● Personal selling: 30 hours

Month 11
● Contract law: customer contract £350, 4 hours
● Personal selling lowered to 6 hours
● Distributor offer accepted: £588, 15 units

Months 12
● Production: contract out all production £90 per unit
● Personal selling to 15 hours
● Pricing: Discount removed
● Legal: limited company set up - £100, 8 hours
● Marketing promotion: local paper large advertisement, £200, 8 hours

Month 13
● Supplier changed: Sourceline £7 base price (£1 cheaper)
● Pricing: increased to £659
● Personal selling: increased to 30 hours

Month 14
● Pricing: increased £679
● Personal selling lowered to 18 hours

Month 15

Month 16
● Pricing: discount 15% for 2 months
 ● Personal selling 33 hours

Month 17
● Pricing: set to £699 with 10% discount for 1 month
● Personal selling lowered to 27 hours

Month 18
● Pricing: set to £679 5% discount
● Personal selling lowered to 15 hours
● Sales channels: distributor negotiation Normans

Month 19
● Taken contract distributor for £600 Normans
● Large ad local paper 200 cost 8 hours
● Directory small 200 cost 8 hours

Month 20
Personal selling: 12 hours

Month 21
Sales channel: disrtibutor negotiation RAD 8 hours

Month 22
Rad offerr accepted £591

Month 23
Personal selling 0 hours

Month 24
Personal selling 3 hours