Bird in Hand Principle

Definition:
Bird-in-hand {start with your means}
When expert entrepreneurs set out to build a new venture, they start with their means: who I
am, what I know, and whom I know. Then, the entrepreneurs imagine possibilities that originate
from their means.

My understanding:
I believe the bird in hand principle points out the idea of an entrepreneur fully believing in his
idea of business. In order to succeed an entrepreneur should have a firm understanding of
his/her situation and comprehensive assessment of your current state is necessary that would
define the perception of means in bird in hand principle.

Application of Principle on my business ( Merchpros ) –

Merchandising business
To apply the principle in most effective way I should try to anwer the basic questions of Bird in
hand principle.

Who are we?

 We are manufacturer of customized merchandise in bulk quantities that would help you
in carrying out and event or conference with customized product of your own and
branding of identity on your Merch.

What do we know ?
 We know that firms are always looking to have customized apparel or merch to go with
an events in bulk quantity we can that need by providing them one stop solution.