Alok AnandKumar Tripathi

+91 8169916799,
aanandnt@gmail.com

Customer Acquisition & Partnerships

A result-oriented Marketing in-charge with experience in Retail & FMCG industry. Quantifiable business achievements
with proven track record of maximizing customer retention. Currently heading customer acquisition, activations,
Influencer networks, Partnerships & Institutional sales (Pan-India) and managed multi-million-dollar commercial gas
distribution network in the past.

Specialize in online-offline Customer acquisition &lifecycle mapping, identifying strategic partners, negotiating
bulk orders and enhancing overall brand score. Expertise in improving team performance while securing
customer loyalty and forging valuable relationships with customers & clients.

Core Competencies
Market Research Loyalty Initiatives Brand Equity management
HORECA/B2B sales ATL-BTL activations NPS score
Relationship Building GT/MT Consumer Behaviour

Professional Experience
True Elements (HW Wellness Pvt Ltd) , India Dec’17 – Present
www.true-elements.com

Lead (Head)- Customer Acquisition & Partnerships (Pan- India), Mumbai

Additional responsibility: Channel sales development

Key Result areas and accountabilities:

❖ Customer Acquisition & Partnerships

• Activations across corporates, co working spaces, supermarkets
• Launch true elements on leading F&G channels across India.
• Create launch plan for all new channel listings & products.
• Forecast & achieve monthly targets for all E-com channels. (Except Amazon)
• Prepare growth plan for all online platforms.
• Design monthly offers and strategies to increase ticket size.
• Handling organizational level negotiations.
• Strategic values and risk assessment in partnerships
• Brand alignment & Relationship Building (Negotiations with affiliates, influencers &
celebrities)
 ❖ Customer Experience
• Tech-innovations to improve Customer Experience
• Service level improvements & Loyalty initiatives
• Customer life cycle mapping
• Developing strategic NPS programs
• Amazon & other E-com Review (Generation & reply)
• Developing strategic Customer value add (CVA)
• CX Team Building & vendor development
• Deriving consumer behaviour data

❖ Influencer Marketing (Pan India )

• Develop and execute influencer channels.
• Identify and build relationships with prominent influencers, celebrities & dietitians.
• Engage with doctors and nutritionist for product recommendations.
• Develop & direct content ideas with social media & household influencers
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Brand alignment & Relationship Building (Negotiations with affiliates, influencers &
celebrities)

❖ Channel sales development (Pan-India )

• Identifying & finalizing distributors & super stockist pan India
• Negotiate margins and sales support
• Identifying alternative touch points for sale (End to End BD)
• Developing HORECA channel (Metro &T1 cities)
• Handling & Negotiating B2B leads /Bulk sales
• Developing new networks GT/MT Activations

Bucket Design-Curve de light , India Dec’16 – Nov’17

www.bucketdesign.net

Head - Business Development , Pune

Key Result areas and accountabilities:

• End to End Business development activities.
• Develop and implement detailed strategic sales plan and undertake necessary activities to execute
the same.
• Derive consumer insights through market research
• Preparing sales targets, sales budgets, get approval of the same from company authority.
• Identify and evaluate specific new profitable business opportunities.
• Initiate and complete proposals and presentation for new business opportunities.
• Maintain client relationship with existing and potential client.
• Enhance Brand equity and brand awareness.
• Represent the company in exhibitions and conferences.
ADANI GAS LIMITED, India Mar’13 – Sept’15

www.adanigas.com

Senior Engineer/ Assistant Manager, Business Development, Ahmedabad, India

▪ Marketing & Sales (Commercial retail HORECA)

• Leading all marketing survey activities and generating proposal for laying of new pipeline.
• Generating new leads
• Identifying new areas for commercial natural gas retail and distribution.
• Conceptualizing and updating of brochure.
• Creating new promotional offers and schemes.
• Fulfilling multiple targets viz. Gas sale, meter deposit, new connections.
• Acquiring and retaining customers.
• Leading sales team, handling escalated inquiries and complains.

▪ After sales (Customer experience)

• After sales complain handling and closing within SLA period.
• Recovery of excess material consumptions and various Penalties.
• Resolving Meter damage cases within SLA period .
• Handling Meter shifting and Meter Up gradations Cases.
• Handling Temporary and permanent disconnection and coordinating with various Depts.

▪ Additional responsibilities:
▪ Objective: To prevent revenue leakage through unmetered gas loss
➢ Identifying customers using Pilot burners with help of Metering Dept.
➢ Briefing Customer about the gas loss and explaining terms and conditions.
➢ Unmetered Gas Contracting.

➢ Accomplishments:

• Achieved Multiple Targets Viz. Gas sales, new registrations, Meter Deposit, Recovery.
➢ Gas Sales - Rs.160 Cr
➢ New Registrations – 390 Nos.
➢ Meter Deposit – Rs.3.5 Cr
➢ Recovery – Rs.57 Lakh

• Prevention of Revenue Leakage through Unaccounted Gas loss – Rs.3lakh Per Annum.
• Identified and developed five new areas for natural gas retail and distribution

AKER SOLUTIONS, India Feb’12 – May’12

www.akersolutions.com
In-Plant Trainee, Pune
• Objective: To create a turnkey Project Schedule and understand Project Cost Control for L’Oréal India.
• Methodology:
▪ Project Schedule: Ms Project, PERT-CPM analysis.
▪ Project cost control – Variance analysis, earned value management.
ADANI GAS LIMITED, India Jun 2011 - Jan 2012
www.adanigas.com
• Objective: To Reduce the cycle time for domestic gas connections and generate inventory management
model.
• Methodology:
▪ Work study, Time study and CRM analysis
▪ Kanban and Just in time inventory management.
• Impact:
▪ 4% reduction in overall inventories
▪ Cycle time reduced from 8 days to 5 days

Education
MIDDLESEX UNIVERSITY LONDON, Master of Business Administration, Oct 2016

V.I.T – PUNE (PUNE UNIVERSITY), Bachelor of Technology – Industrial Engineering, May, 2012