13 - Chapter 4 PDF

CHAPTER 4
CORPORATE SOCIAL RESPONSIBILITY PRACTICES

OF CEMENT INDUSTRIES OF GUJARAT
SR.NO. PARTICULAR PAGE NO.
4.1. CSR Practices of Ultratech Cement 110
4.1.1. Initiative of CSR 110
4.1.2. Ultratech CSR Vision 111
4.1.3. Ultratech Strategy 112
4.1.4. CSR Policy 113
4.1.5. Ultratech CSR Focus Area 114
4.1.5.1. Education 114
4.1.5.2. Health and Family Welfare 115
Sustainable Development and Livelihood, Agriculture
4.1.5.3. 115
and Watershed Development.
4.1.6. Transcending Business 123
4.1.7. Environmental Report 123
4.2. CSR Practices of Binani Cement 124
4.2.1. Responsible and Sustainable Growth 125
4.2.1.1. Social Responsibility and Community Development 125
4.2.2. Awards and Recognition 131
4.2.3. Humanresources and Industrial Relations 132
4.3. CSR Practices of Hibond Cement 133
4.3.1. Health Care and Safety 133
4.3.1.1. Occupational Health and Safety 133
4.3.2. Environment Policy 134
4.4. CSR Practices of Ambuja Cement Limited 134
4.4.1 Latest Technology Adoptation of Sustainability 135
4.4.2. CSR Practices 137
4.4.2.1. Ambuja Cement Foundation 138
4.4.2.2. ACF’s Gujarat Activities 144
4.4.2.3. Occupational Health and Safety 147
4.4.2.4. Employement Programe 147
4.5. CSR Practices of J. K. Laxshmi Cement 148
4.5.1. Naya Savera 149
4.5.2. J. K. Laxmi Sahyogi Sanrakshan Club 149
4.5.3 Education, Training and Adult Literacy 149
4.5.4. Health Care 150
4.5.5. Environment 150
4.5.6. Sports 151
4.5.7. Ethical, Cultural and Religious Values 151
CSR Practices of Saurashtra Cement Limited and
4.6. 152
Gujarat Sidhee Cement Limited
4.6.1. Spreading the Light 152
4.6.3. Education 153
4.6.4. Environment 154
4.6.5. Community Development 154
4.7. CSR Practices at Sanghi Industries 155
4.7.1. Medical and Healthcare 155
4.7.2 Education 156
Water Resources Management, Low Cost Treatment
4.7.3. 156
and Reuse Technology
4.7.4. Community Development 157
4.7.5. Environment Conservation: Plantation 158
4.8. CSR Practices of Jaypee Group 159
4.8.1 CSR Policy 159
4.8.2. Environment Concern 160
4.8.3. Social Commitments 162
4.8.4. Education 163
4.8.6. Animal Husbandry 165
4.9. Digvijay Cement CSR Practices 165
4.9.1. CSR Policy-Share And Develop 165
4.9.2. Social Report 165
4.9.3. Environment Report 166
4.9.4. Cimpor Group in India 167
Chapter 4
CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF
CEMENT INDUSTRIES OF GUJARAT
4.1. CSR PRACTICES OF ULTRATECH CEMENT

4.1.1. INITIATIVE FOR CSR.
Ultratech is a 120-year-old organization, rooted in history. Their roots go back to the

early 1900s and the nation's struggle for freedom. It was during this formative period in
Indian history that the legendary Mr. G. D. Birla, worked shoulder to shoulder with
Mahatma Gandhi. While Mahatma Gandhi was passionately engaged in the political
freedom of India, Mr. G. D. Birla worked with an equal obsession for the economic
liberation of India. They were thus two sides of the same coin. At that point in time, India
had no homegrown industries. It pained Mr. G. D. Birla to see the total dependence on
imports even for basic needs; India's economic independence became a cause. With his
remarkable vision and foresight, he turned this social cause into a profitable business.
Mr. G. D. Birla ventured into industries that furnish the basic needs of Indians. He first
ventured into jute, textiles, banking, and insurance and then, eventually, got into
automobiles, chemicals, cement, aluminum and publishing. And from the wealth that he
generated, he financed the Mahatma's fight for freedom. For more than 25 years, he
supported Gandhiji's nationalism with his financial strength.
There developed a special bond which united them in the pursuit of a common cause:
India's freedom. Gandhiji looked upon Mr. G. D. Birla as his mentor and confidant. He
would always stay at the Birla House that, on the 30th of January, 1948, the Mahatma
Gandhi was assassinated by Nathuram Godse. Gandhiji’s legacy lived on in the
trusteeship concept. This dictated that part of your profits should be sown back into
society for the larger good. He set up schools and temples, reasoning that education is a
great leveler and a temple, a great unifier. The philosophy of trusteeship became an
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unwritten edict in the Birla family. It is a legacy which continues even today. Mr. Aditya
Birla fostered this philosophy and Mr. Kumar Mangalam Birla has an enthusiastic
approach. He has made the philosophy of caring, giving, developing and empowering an
underserved people as a part of our Group's DNA. He feels we have a tremendous
responsibility to give back to society, and to make a difference.
Making a difference
Before Corporate Social Responsibility found a place in corporate dictionary, it was

already textured into the Group's value systems. As early as the 1940s, Group’s founding
father Shri G.D Birla advocate the trusteeship concept of management. This entails that
the wealth that one generates and holds is to be held as in a trust, for the larger good of
society.
While carrying forward this philosophy, the company’s legendary leader, Mr. Aditya
Birla, weaved in the concept of 'sustainable livelihood'. In his view, it was unwise to keep
on giving endlessly. Instead, he felt that channelizing resources to ensure that people
have the ability to make both ends meet would be more productive. He would say, "Give
a hungry man fish for a day, he will eat it and the next day, he would be hungry again.
Instead, if you taught him how to fish, he would be able to feed himself and his family for
a lifetime."
Taking these practices forward, the company’s chairman Mr. Kumar Mangalam Birla
institutionalized the concept of triple bottom line accountability represented by economic
success, environmental responsibility and social commitment.
4.1.2. ULTRATECH CSR VISION
The company has articulated a vision:
"To actively contribute to the social and economic development of the communities in
which we operate, and, in so doing, to build a better, sustainable way of life for the
weaker sections of society and raise the human development index of our country."
— Mrs. Rajashree Birla, Chairperson,
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The focus areas are education, healthcare and family welfare, sustainable livelihood
encompassing agricultural and watershed development and women empowerment
processes; infrastructure support and taking up social causes. The company’s social
vision is integrated into their business vision. It is rooted in their values and it makes a
difference in the way they do business. The company has charted a path according to
their beliefs i.e. “While we do not turn business into a cause, we do "social cause
marketing". We turn it into a lever, where the ROI, or "return on investment", lies in the
transformation of a people's lives, as they are no longer mired in poverty”.
4.1.3. ULTRATECH STRATEGY
The company’s projects are carried out under the guidance of the "Aditya Birla Centre
for Community Initiatives and Rural Development", led by Mrs. Rajashree Birla. The
Centre provides the strategic direction, and the thrust areas for work, ensuring
performance management as well.
The focus is on the all-round development of the communities around the plants located
mostly in distant rural areas and tribal area. All the Group companies —- Grasim,
Hindalco, Aditya Birla Nuvo and UltraTech have Rural Development Cells which are the
implementation bodies.
Implementation process: Identification of projects
All projects are identified in a participatory manner, in consultation with the community,
literally sitting with them and gauging their basic needs. UltraTech recourses to the
participatory rural appraisal mapping process. Subsequently, based on a consensus and in
discussion with the village Panchayats, and other influences, projects are prioritized.
Arising from this, the focus areas that have emerged are Education, Healthcare,
Sustainable livelihood, Infrastructure development, and espousing social causes. All of its
community projects are carried out under the head of The Aditya Birla Centre for
Community Initiatives and Rural Development.1 (Ultratech Sustainability Report, 2010)
Each project has a one-year and a three-year rolling plan, with milestones and measurable
targets. The objective is to phase out the presence over a period of time and hand over the
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joystick of further development to the people. This also enables them to widen their
reach. Along with internal performance assessment mechanisms, projects are audited by
reputed external agencies, who measure it on qualitative and quantitative parameters,
helping them gauge the effectiveness and providing excellent inputs.
Inclusive growth
Ultra Tech has been and continues to be involved in meaningful welfare driven initiatives
that distinctively impact the quality of life of the underserved sections of society, in
surrounding villages that are among the poorest. The Company’s activities are wide and
far ranging. Its initiatives include innovative projects that foster sustainable growth
through building and honing skill sets, through education and training, health care,
watershed development and agriculture and infrastructural facilities, to name a few.
Through these steps the Company endeavors to help build self-reliant communities.
4.1.4. CORPORATE SOCIAL RESPONSIBILITY POLICY
The Company has a well structured CSR Policy. This entails going beyond business
interests and fight against the “quality of life” challenges that underserved communities
face, and working towards making a meaningful difference to them.2
3
Karmayog 2008 CSR Rating: 2/5
Organisational mechanism and responsibilities
Every Manufacturing Unit has a CSR Cell and each UltraTech plant has a CSR Head. At
the Company, the Business Director takes on the role of the mentor, while the
responsibility for the successful and time bound implementation of the projects is on the
various Unit Presidents and CSR teams. To measure the impact of the work done, a social
satisfaction survey / audit is carried out by an external agency.
Partnerships
Collaborative partnerships are formed by the Government, the District Authorities, the
village Panchayats, NGOs and other like-minded stakeholders. This helps widen the
Company’s reach and leverage upon the collective expertise, wisdom and experience that
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these partnerships bring to the table. In collaboration with FICCI, UltraTech has set up
the Aditya Birla CSR Centre for Excellence to make CSR an integral part of corporate
culture. The Company engages with well established and recognized programs and
national platforms such as the CII, FICCI, ASSOCHAM to name a few, given their
commitment to inclusive growth.
Their partners in development are government bodies, district authorities, village

Panchayats and the end beneficiaries — the villagers. The Government has, in their 5-
year plans, special funds earmarked for human development and company recourse to
many of these. At the same time, they network and collaborate with like-minded bilateral
and unilateral agencies to share ideas, draw from each other's experience, and ensure that
efforts are not duplicated. .4 (Ultratech Sustainability Report, 2010)
Budgets
A specific budget is allocated for CSR activities. This budget is project driven.
Information distribution
The Company’s engagement in this area is informed through its website, Annual Reports,
its house journals and through the media.
4.1.5. ULTRATECH CSR FOCUS AREAS
Ultratech CSR focus areas include Education, Healthcare, Sustainable, Livelihoods,

Infrastructure, Development and Social Change.
4.1.5.1. Education
In education, 42 schools providing quality and free education, balwadis (nurseries) for
children, Adult literacy program, provide scholarships for girls, merit and technical
education to students of the villages, vocational training centers, books, school uniforms,
furniture, Adult Education Centers opened in association with District Adult Education
Department and Career guidance programs for higher studies.
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The centers of technological excellence include Birla Institute of Technology and Science
(BITS), Pilani; BITS, Dubai; BITS, Goa; and BITS, Hyderabad. From BITS, which is a
globally recognized premier institute. The Aditya Birla India Centre at London Business
School was set up, over 10 years ago, to put Indian business success stories as case
studies for global leaders-in-the-making.
4.1.5.2. Health and family welfare
Mobile clinics and Medical camps – General and issue-based camps, Dental Care and
Eye Camps, Health training and awareness. To provide health care to the people, every
year conducts more than 3,500 medical camps, treating over 5 million patients for various
ailments such as AIDS, TB, cataracts, and cleft lips, as well as provide services such as
diagnosing cancer. Mother and child health – polio immunization to children and
Reproductive Health- Family Planning awareness program, organise “Mothers Health
Month”. In the last year alone, they have helped immunize 6 million children against
polio by sponsoring and managing 23,000 booths. They have also organized polio
corrective surgery.
Sanitation - toilets, training, smokeless Chullahs, biogas, Safe drinking water, HIV /
AIDS awareness programs and Rehabilitation Camp for the physically challenged.
4.1.5.3. Sustainable development and livelihood and agriculture and watershed

development
Check dam, Irrigation, Land development, Soil and water conservation, Social forestry/
plantation activities/ nursery, Horticulture and Farmer training- Facilitated the ‘Krushi
Rath’ scheme of the Government to impart knowledge of modern farming and irrigation.
Skill development and vocational training programs to enhance employment prospects

like - dairy, ready-made garments, jute project, basket making, aggarbati making, bee
keeping, a 5-day “Rock Bee Honey Training Camp’ in collaboration with “Tribal
Cooperative Marketing Federation of India Limited, New Delhi”.
Self-help groups -Women Self-Help Groups to train women in tailoring and ‘Awareness
Development Camp’ in association with Central Board for Workers Education, Ministry
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of Labor and Employment, Government of India, to promote self employment among
poor women, Women Training Programs on sea tortoise protection. SHG empowers the
women living in villages.
Table 4.1
The progress against the Commitments made in the Sustainability Report 2007-08
of the Cement Business of Grasim Industries Limited.
Area Target Progress in 2009-10 Target

Date
Environment Reporting on all CSI Completed. All CSI KPIs 2010-11
KPIs presented in this report.
Set Targets on CSI KPIs Partially Completed. Targets set 2010-11
for Specific CO2 reduction.
Targets for dust, SOx and NOx
will be set after the installation of
continuous monitoring system and
the release of regulatory
standards.
Monitoring of SOx and Completed 2010-11
NOx at Integrated Plants
Implement 3rd party Completed. An internal action 2009-10
Environmental Audit plan developed and identified
issues are being addressed.
Biodiversity Survey on In progress. The Survey has 2009-10
Protected Land at Kovaya already been completed for two
and Jafrabad plants in seasons.
Gujarat The third season is being covered
to complete the annual cycle. The
report is likely to be ready by Jan.
2011.
(Source:http://www.grasim.com/investors/downloads/cementing_ties_sustainability_rep
ort07-08.pdf.)
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Water — the life force
Water, which is the life force of all people, regardless of geography, has been a
permanent problem in India's villages, which are often under attack of drought. The
company has been providing water on a continual basis to the villagers near the plants.
The company has developed a multi-level strategy based on an integrated development

plan. Engaging the community influence at every stage, considering water as the crucial
factor, replacing traditional wells with bore wells, dug 400 feet from the surface, to tap
natural aquifers.
Engaging with the recharging underground water sources, such as tube wells and open
wells, through rainwater harvesting. The construction of check dams in as many villages
as possible, rainwater collected from the roof of the village school is diverted to feed the
hand pumps that were installed at intervals of one every 10–15 houses. Conservation at
the community level by of harvesting the excess overflow in kitchen gardens and soak
pits.
The Aditya Birla Centre For Community Initiatives and Rural Development – The Role
Of Business In Alleviating Poverty.
Mrs. Rajashree Birla head The Aditya Birla Centre for Community Initiatives and Rural
Development, the Group's apex body responsible for development projects. She is the
Director on the Board of all major Aditya Birla Group companies in India and globally.
Mrs. Birla is the Chairperson of the FICCI – Aditya Birla CSR Centre for Excellence as
well as of Habitat for Humanity (India); Board of Asia Pacific Committee, Habitat's
Global Committee and the Advisory Board of the University of Kanchipuram (South
India), Boards of The Research Society for the Care, Treatment and Training of Children
in Need of Special Care, Mumbai, India; Population First, India; BAIF Development
Research Foundation, Pune, India; Tirumala Tirupati Devasthanams Development
Advisory Council and the Executive Committee of the Gandhi Smriti and Darshan
Samiti, Delhi, India.
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Table 4.2
Community Development Activities of Ultratech Cement Limited

Sr. Community Development Unit of
2007-08 2008-09 2009-10
No. Activities measurement
1 Health and Medical Facilities No. of 185208 218028 198387
Beneficiaries
2 The company managed Schools No. 14 15 17
3 Teachers No. 405 273 292
4 Students No. 8918 6176 6576
Education and Training
5 No. of 25949 46540 29229
activities (outside colony) for
Beneficiaries
students
Another initiative to encourage
education (e.g. Midday meal,
6 No. of 24625 16502 14552
kitchen construction, utensils,
Beneficiaries
merit scholarships, educational
materials)
7 Water supply and water related No. of 106118 106864 134924
activities Beneficiaries
8 Sports activities No. of 2168 6268 5270
Beneficiaries
Training Women and Self Help
9 No. of 2784 2848 1216
Groups Beneficiaries
Agricultural Support and
10 No. of 927 2829 2798
Training Beneficiaries
Awareness and Development No. of Nil 27 20
Programs (e.g. Seminar on programs
Domestic Violence Act,
11 Learner’s License camp,
No. of 3509 8881 11590
environment awareness, worker
Beneficiaries
education, wildlife protection,
etc.)
Health Awareness Programs No. of Nil 96 86
12 (e.g. HIV, awareness of health programs
and hygiene, water –borne No. of 23128 52510 61506
disease related awareness, etc.) Beneficiaries
Villages and community No. of NA 82 63
Development Plans ( e.g. road programs
13 construction, street light,
No. of 76016 158198 161086
construction of Panchayat
Beneficiaries
bhavans, etc.)
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No. of NA 95 129
Assistance in organizing
14 programs
cultural/spiritual programs and
No. of 58244 321138 246568
other social welfare activities
Beneficiaries
Animal Husbandry
15 Development Programs and No. of Cattle 31368 26688 24897
Vaccination Camp
16 Housing for Poor People No. of Houses 51 231 140
17 Support to Widow, the Aged No. of 151 325 437

and Handicapped People Beneficiaries
18 Plantation No. of Saplings 2955 149251 200120
19 Sanitation No. of Unit 302 864 753

constructed
20 Village Adopted No. of Village 88 111 121
Source: Cementing Relationship Sustainability Report 2007-08 and Alternatives in
Action Sustainability Report 2010 of Ultratech Cement Ltd.
The FICCI – Aditya Birla CSR Centre For Excellence
Ultratech has associated with the Federation of Indian Chambers of Commerce and
Industry (FICCI) and set up the FICCI – Aditya Birla CSR Centre for Excellence.
The vision of the Centre is "To incubate, nurture and accelerate a paradigm of
sustainable and inclusive CSR in India, and, thereby, raise the human development index
through poverty alleviation."
FICCI – Aditya Birla CSR Centre for Excellence has recently sponsored the Columbia
Global Centre's Earth Institute in Mumbai, India, considering that the Earth Institute will
go a long way in making sustainable development in India a ground reality and help India
in poverty mitigation.
With a view to creating both employability and entrepreneurship, association is working

on a major project in South India, namely, nation building, which cover a diverse range
of disciplines that will promote comprehensive sustainable growth and create
employability for the nation's youth.
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Infrastructure development
Roads, Dams, Community Centers, Houses - In collaboration with the District Rural
Development Department Agency, Electricity - Provision of street lights, Health centers,
Water channels - Laying of drinking water pipelines in villages, Schools by partnering
with the Rural Development Foundation and Financial assistance was provided to BPL
families for construction of sanitary blocks.
Habitat for Humanity India - Homes for the homeless
In India, we need 50 million houses. On a positive note, India has lifted nearly 60 million
people out of their slums since 2000. According to the UN-HABITAT's State of the
World's Cities 2010/2011, rates of slum private residence in India fell from 41.5% in
1990 to 28.1% in 2010. Very recently, I also read that the government has approved 1.5
million houses for the urban poor, to be built between 2005–12. The government has also
announced the National Urban and Habitat Policy. Its goal is to provide affordable
housing for all. The need of the moment, given the 50-million-houses scenario, is
obviously scaled.
Ultratech is partnering with Habitat for Humanity to provide homes for the poor. Habitat
for Humanity is a world-renowned organization. Its basic objective is to help provide
affordable houses for the underprivileged. Habitat for Humanity has already built
370,000 houses across the globe. Of these, 35,000 are spread across India.
Habitat for Humanity in India has set ambitious growth targets to cross the 100,000
houses mark by 2015. The Aditya Birla Group has supported Habitat, financially and in
kind, to the tune of US$ 1.5 million and helped build over 3,000 houses. This year,
committed as a Group to support 1,400 additional houses.
Mrs. Rajashree Birla, Chairperson, Habitat for Humanity India, spoke at an interactive
session on “Affordable Housing”, highlighting the organization's goals and road map for
the future. The event was organized under the sponsorship of the FICCI-Aditya Birla
CSR Centre of Excellence in Mumbai on 19 August 2010. Here is an extract from Mrs.
Birla's speech.
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"A decent roof over one’s head is the most minimal need of a human being. A home gives
a tremendous sense of security, spurs education, lays the foundation of a sustainable
livelihood and builds a fine family. In India, the housing scenario is a matter of concern.
We need 50 million houses in India, of which, 25 million units are required in urban
India alone. We, at Habitat for Humanity International, endeavor to bridge this gap,
albeit in a very small way. We are committed to cross the 100,000 homes for the
homeless-mark by 2015.
In India, at the corporate level, Habitat started its innings with the Aditya Birla Group
almost a decade ago. At the time, ‘Habitat for Humanity’ was a relatively unknown entity
in corporate India. We tied up with them as an experiment. The Aditya Birla Group
began with just 110 houses in Renukoot in Uttar Pradesh, near Hindalco’s plants. Over
the years, the Aditya Birla Group has supported Habitat financially and in kind, to the
tune of US $1.5 million. They’ve helped build over 3,000 houses. Today, they pledged
support for building 1,400 houses as a beginning.” Mrs. Birla acknowledged the
tremendous support received from Citigroup, Dow Chemicals, ASK Financials and
HDFC, among others. “Alongside the dedicated team of Women IndiaBUILDS led by
Mrs. Sheila Kripalani, Habitat celebrity champions like John Abraham, Maddy (R.
Madhavan), Jacqueline Fernandez, as well as scores of other friends has bolstered our
efforts.” 1
Highlighting the road map for the future, Mrs. Birla mentioned the launch of Habitat’s
‘World of Hope’ campaign. This campaign solicits funding and volunteer engagement,
both of which are essential to rocket a project of such scale. She also informed the
gathering that Mr. Ron Terwilliger, one of Habitat’s greatest patrons in the US, who is
also the Chairman of the World of Hope Global Campaign, is rooting for India. He will
reach out to Ivy League CEOs of Indian origin in the United States, as well as the Ivy
League alumni in India. He will directly ask for their commitment and funding for
Habitat Homes for the homeless.
1
Extract from Mrs. Rajashree Birla's speech, Chairperson, Habitat for Humanity India, on “Affordable
Housing”at the event organized under the aegis of the FICCI-Aditya Birla CSR Centre of Excellence in
Mumbai on 19 August 2010
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The FICCI-Aditya Birla CSR Centre organized the interactive session to host Mr.
Jonathan Reckford, Global CEO of Habitat for Humanity, and also to gather the support
of corporate in terms of funding, management time and to spread Habitat’s message to
their circle of influence. Mr. Jonathan Reckford, Mr. Sanjay Nayar and Mr. Asit Koticha,
who is driving the Habitat program, sincerely believe that the privileged classes owe it to
themselves, and to the nation, to make a difference to the underprivileged by reaching out
to them and helping provide basic facilities such as a home.
Social causes
The Social causes like Widow / dowry-less mass marriages, Women empowerment,
Adiwasi Awareness Camp, working on issues like rights and facilities for the tribes, in
association with the Central Board of Workers Education, Government of India.
The global focus
Ultratech work in many countries besides India. In Egypt, the group has adopted two
schools. The El Khalidin School, which is close to the plant, and the Kafr El. Sheikh
School for vocational training, where university professors go and teach the students. The
company has set up a tailoring center for women, largely divorcees and widows. They are
reaching out to children in two orphanages. They have set up the intensive-care unit at the
cancer hospital for children in collaboration with the government.
In Thailand, They have established the Aditya Birla Knowledge Centre, a vocational
training center for the less-affluent sections of society. In the Philippines, They have
helped hundreds of physically challenged people who were crippled get back on their feet
through the "Jaipur foot", which is an artificial limb that works like a leg.
4.1.6. TRANSCENDING BUSINESS
Sweep your gaze in large parts of India’s locality there is a condition that causes you pain
and concern as well. It is here that the poorest of the poor live – in India’s villages. A
huge 64% of India’s population is housed here. It is here that you find India’s poverty
and high points of distress.
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The Group is extremely sensitive to societal needs and own small way, try to bring in
some relief and make a difference to the lives of the weaker sections of society who live
close to the Units and try to provide health care and raise life expectancy, and reduce
infant mortality. Through the endeavors in education, want to lift literacy rates. Through
empowerment and training processes, like promote sustainable livelihood.
All the Company’s social projects are carried out under the umbrella of the Aditya Birla
Centre for Community Initiatives and Rural Development. These are spearheaded by
Mrs. Rajashree Birla, your Director. The Board of Directors, Management and all of the
employees subscribe to the philosophy of compassionate care. They believe and act on an
ethos of generosity and compassion, characterized by a willingness to build a society that
works for everyone.
4.1.7. ENVIRONMENTAL REPORT
Believes in being caring corporate citizens wherever they operate. Within philosophy the
concept of caring for the planet is rooted, Committed to sustainable development and
believe that economic growth and environmental protection are interlinked.
The Company is a voluntary member of the Cement Sustainability Initiative (CSI)

established under the banner of the World Business Council for Sustainable Development
(WBCSD). The CSI accords priority to a series of programs with a view to preserving
mineral resources through the use of alternative fuels and materials; minimizing
greenhouse gas emissions through technology upgradation; and interventions to secure
employee health and safety at the workplace.
The Company’s commitment to sustainable development is demonstrated in two Clean

Development Mechanism (CDM) Projects registered with the United Nations Framework
Convention for Climate Change (UNFCCC). Their Waste Heat Recovery Project has also
been registered with the UNFCCC and will also be eligible for carbon credits.
The Company is also a member of the Cement Task Force of the Asia Pacific Partnership
on Clean Development and Climate, an initiative spearheaded
by Australia, China, Japan, India, South Korea, USA and Canada. The objective of this
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initiative is to develop, deploy and transfer emerging and existing clean technology. This
will enable support of rapidly expanding energy needs, while containing greenhouse gas
emissions. The Company has already submitted Projects on Waste Heat Recovery and the
use of Hazardous Wastes in Cement Kilns in collaboration with other cement companies
in the region. Company’s Units are certified in compliance with ISO 14001 Environment
Management System and OHSAS 18001.
The company has validated its energy efficiency based on data from Global
Benchmarking Survey conducted by Whitehopleman, an independent UK based
Consulting firm.
They have opted for rainwater harvesting in a big way. The measures include, collecting
rainwater in the leather benches of some of captive limestone mines, water recharging
projects, creation of water bodies in the catchment areas for rainwater storage. This Way
They also provide water to communities that live in proximity to the Units. .5 (Ultratech
Annual Report, 2008) (www.adityabirla.com/social_projects/overview, 2011)
4.2. CSR PRACTICES OF BINANI CEMENT LIMITED
The Braj Binani Group has a legacy of focusing its performance on the Triple Bottom
Line model. As part of its CSR activities, the Group Companies work in close tandem
with the surrounding communities and act as catalysts to bring about comprehensive and
significant development for the region.
Also, in keeping with the challenges of Climate Change, the Braj Binani Group has
always fostered an environment – friendly ethos with a high level of commitment to
environmental protection and responsible utilization of natural resources. Environment
performance has been benchmarked to stringent norms and regulators, employing
significant pollution control and environment management initiatives at plant locations.
4.2.1. RESPONSIBLE AND SUSTAINABLE GROWTH
Binani Zinc Ltd. is the first in Kerala, and 17th in the Country to have been certified
under Corporate Sustainability Reporting by Ernst and Young. Since its inception in the
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sixties, the Company is constantly modernizing and upgrading its technology in step with
global advances. Binani Zinc therefore has a record of excellence in all three dimensions
of the Triple Bottom Line reporting approach, encompassing Environmental, Social and
Economic Performances.
4.2.1.1. SOCIAL RESPONSIBILITY
Communities
Limitless possibilities in the field of development, growth and expansion have helped
Binani Industries Ltd. Realize its responsibility towards society and its role in giving
momentum to social initiatives. The Company has made every possible attempt to
support various causes that it believes will help in creating an environment that is more
sustainable and enterprising. The Braj Binani Group is a multifaceted organization with a
philosophy that encompasses the well being of all stakeholders.
Community Development
As a responsible corporate, The Company continues to adopt best CSR practices. In the
recent past the Company has joined hands with M/s RBKS, an NGO for initiating an
Integrated Village Development Program titled “Life Skill Education to Community”
covering 5 of the nearby adivasi villages. Corporate Social Responsibility occupies a
central position in the company’s activities and is an ongoing daily affair. The people of
the adjoining areas look towards the Company for social support.
The Company continues to discharge its social responsibilities along with the
achievement of its own goals and objectives. The Company continues to provide
necessary support to economically backward people of the adjoining villages through
various community development, education and health care programs and towards
donations for various social activities.
The focus areas under community development programs are broadly categorized as:
1. Development of infrastructure.
2. Increase in literacy levels by imparting education to children.
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3. Poverty alleviation and sustaining livelihood through employment creation and
skill development.
4. Improvement of medical and health services and
5. Development and expansion of green cover in the surrounding area
Binani develop schools, community centers, temples, bus stands, public gardens, cattle
troughs, and took up various activities for the improvement of sanitation such as
construction of low cost sanitation blocks, renovation of abandoned ponds and
construction of water harvesting structures in the nearby area in collaboration with local
government administration, nongovernment organizations and the local villagers.
Outreach programs for free education, vocational training and free health check-up
extend to the local communities. Construction of schools, parks and health centers are
undertaken in the nearby communities.
The Group has instituted the 'Ghanshyam Binani Children's Bravery Award', an annual
award event to recognize acts or deeds of bravery by youngsters across the Country. The
award has been instituted through the National Metallurgical Institute for outstanding
achievement in this field. Women and child empowerment initiatives through Grama
Panchayat and Jan Siksha Sansthan have been set up.
Infrastructure
Binanipuram – The Creation and Evolution
The Group also keenly promotes the well-being of its employees by building housing
complexes, schools, hospitals, community centers and picturesque gardens. The company
has provided facilities for Banks, Post Office, Government School and Government
Hospital in the Edayar village adjoining the Company. The Company provides free piped
drinking water supply to the residents of the nearby area.
The Ghanshyam Binani Health Centre and Ghanshyam Binani Community Hall have
continued to serve the community since their inception in 90’s. Ghanshyam Binani
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Community Hall is extensively used by the local community for their social
functions like weddings, get-togethers etc.
Binanigram, Pindwara, Rajasthan
Binanigram – Sirohi, in partnership with ‘Rajasthan Bal Kalyan Vikas Parishad’

(RBKVS), an Udaipur based NGO, invested over Rs. 15 Lakhs in an integrated Village
Development Program. The activities include- Providing donations, supporting small
construction works, improvement of water supply, organizing eye camps, repairing of
temples, installation of new hand pumps and maintenance of old hand pumps, donation of
tarpaulins to flood affected victims of Barmer district, distribution of free medicines to
villages, rural area visits by the healthcare team, etc.
Community Development Program:

• Water Resource Development: Construction of various water harvesting and
water resource development schemes such as check dams, Tanka, farm ponds,
water troughs for cattle, renovation of ponds and wells in the surrounding
villages.
• The Company continues to focus on the upliftment of the surrounding community
through various programs like provision of shelter, closed toilets, small and
medium constructions, repair and maintenance assistances, etc.
• Repair and maintenance of hand pumps.
Education
The Braj Binani Group is an industrial house that does not restrict its activities within the
boundaries of business interests. It knows that a good education system is extremely
crucial for a Country to prosper. For this reason, the Company has made several
noteworthy contributions to the society’s inclusive growth in terms of education. It has
taken a number of initiatives that has led to some significant and visible impact in the
field of education. Some of those initiatives that the Group has taken are:
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The prestigious Binanipuram Social Development Program for underprivileged
educational sponsorship, higher studies scholarships. The Company provides financial
assistance to Binanipuram High School and Government Hospital, Binanipuram.
The Company manages schools, and supplies, books, study material and uniforms to
school children, ‘Vaikalpik Vidyalayas’ – school education for advise students, and
distributes study material to children living in the Adivasi hostel and run the college
through a charitable trust.
The Ghanshyam Binani Foundation institutes an annual national bravery award for
children below 16 years of age whose act reflects the bravery with the spirit of courage,
humanity and presence of mind by protecting others while risking their own lives.
Binani Ladies Club and BCL trust of the Braj Binani Group regularly contributes towards
community development and charities through distribution of School Uniforms, Books,
Clothes to needy tribal people and Blankets, Mattresses and Pillows to Adivasi Hostel,
Pindwara.
Binani Zinc Ltd. in partnership with Rajagiri Outreach Services launched “Binanipuram
Social Development Program” in 2008 for the benefit of neighborhood communities.
Educational sponsorship for underprivileged students and for children pursuing higher
studies - diploma and degree. Vaikalpik school, Akshya Kaleva Yojna, Para teacher’s
salary and uniform, books to students, rain water harvesting initiatives at schools of the
nearby village
Poverty alleviation and sustaining livelihood
• The Company continues to provide necessary support to economically backward

people through various community development, education and health care
programs.
• ‘Educating Communities on Livelihood Skills’.
• Skill Development: empowering the rural community with skills for generating
livelihood, upliftment of rural women through setting up of training centers to
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provide training in tailoring and monetary support for purchase of sewing
machines.
• Economic Provisions: Assistance to the villagers, including old-age residents and
widows, for opening post office pension accounts under the Mahatma Gandhi
National Rural Employment Guarantee Act (NREGA) scheme.
• SHGs and Savings Schemes: Form self-help groups across the surrounding
villages and train them about book-keeping and opening bank accounts to enable
them take control their own finances.
• Educating Farmers: For efficient agricultural and irrigation practices, through
effective public-private partnership and in association with a non-governmental
organization, educate the local agricultural community.
• Focus on the upliftment of the surrounding community through various programs
like provision of food, use of smokeless stoves
• Training of adivasis on stitching of traditional dresses which can be sold to
consumers through cooperative societies and cattle and poultry development
The above programs will not only improve the life style of the villagers and fulfill their
financial needs.
Health
The Braj Binani Group recognizes the fact that a company should always lend its helping
hand towards the needs of the society. Being a responsible corporate citizen, it has
undertaken various activities to fulfill the healthcare requirements of the people around.
The Group also ensures the total health and safety of the employees and make sure that
the people in its operational areas get proper treatment and medical services. BCL Trust
of Braj Binani Group periodically conducts free eye camps, offers donations and also
provides scholarships to the underprivileged.
Ghanshyam Binani Health Centre organizes the Medical Camps, Medical checkups
and Health awareness talks for the local community. A Day Care Centre for the
elderly people. Comprehensive health Insurance coverage for the local community, an
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eye camp in March every year and doctors visits the villages on a weekly basis and
distributes free medicines.
Environment
Plant Initiatives
The effective energy efficiency and environmental protection measures are taken to keep
up with its initiative of observing green norms across its operations. The initiatives help
the Company combat Global Warming and adhere to the best eco-friendly practices by
ensuring energy conservation on a sustainable basis.
To preserve the environment for the next generation and in view of sustenance, the
company is using carbon neutral 'bio-fuels' in its production processes to reduce the
impact on the environment by reduction in CO2 emissions. The increase in utilization of
fly ash enables the Company to positively contribute its share in reversing the effects of
climate change.
The first cement company in the Country to successfully utilize the high carbon fly ash
generated from its old captive power plant by feeding it into the kiln system via clinker
cooler through an indigenously designed system.
The Company has a robust raw material consumption system in place, ensuring that its
limestone reserves. The Company plans are in place to set up captive mines in Rajasthan
in a joint venture with the Rajasthan State Mineral Development Corporation, Gujarat
Mineral Development Corporation and RBG Minerals Industries Limited. To motivate
the villagers for plantation with a view to divert them from de-forestation
Technology
Clean Cement: Environment Clearance from the Ministry of Environment and Forests,
New Delhi and all other consents from the State Pollution Control Board. The
environmental performance of the unit in terms of control on Air, Water and Land
pollution is quite excellent and is being monitored by the MoEF and RSPCB.
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Waste Recycling: The high carbon fly ash generated from its captive power plant is fed
into the kiln where the carbon is burnt to provide heat and the residual ash is then mixed
up with clinker.
Safety: The Safety measures go beyond the workers inside the plant compound and reach
out to communities that evolve around it too. Stringent measures and systems are
employed to avoid pollution of consumable resources like air, water and cultivated lands
in the surrounding areas. Regular training and audit programs and safety norms and rules
are strictly followed.
Introduction of new technology to improve the working conditions for the staff. Safety
equipments are kept up-to-date and a trained workforce of safety and security officers are
alert and available to handle any mishaps. Medical care and hospitalization facilities
accessible in emergency situations. State-of-the-art Safety Management Systems in place
to ensure total safety.
4.2.2. AWARDS AND RECOGNITION
Award / recognitions in functional areas like – Safety, Productivity, Quality, Employee

Relations, Energy Excellence and Environment and Water Management:
1. Excellence in Sustainability:
• ITC CII Sustainability Award 2009 and 2008.
2. Excellence in Energy and Resources:

• National Award for Excellence in Water Management 2011 and 2009
• National Award for “Best Thermal Energy Performance” – 2010-11, 2009-10
and 2007-08. Since 1998.
• National Award for “Best Electrical Energy Performance” – 2010-11, 2009-10
and 2007-08.
• National Award for Excellence in Energy Management 2009
3. Excellence in Environmental Management:

• Greentech Environment Excellence Gold Award 2011, 2010, 2009 and 2008.
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• National Award for “Best Environment Excellence in Limestone Mines for
the year 2009-10 and National Award for “Second Best Environment
Excellence in Limestone Mines” for the year 2010-11.
• The Financial Express and Emergent Ventures India (FE-EVI) Green
Business Leadership Award – 2010-11.
• National Award for Prevention of Pollution 2008-09 by the Ministry of
Environment and Forests.
4. Excellence in Productivity:
• “Certificate of commendation”, 4th RCCI Excellence Awards for 2008-09 and
2009-10.
• Certificate of Merit for 2008-09 and 2007-08 for Productivity Improvements.
5. Excellence in Safety:
• ‘Safety Innovation Award – 2011’.
6. Excellence in Quality:
• National Award for “Best Quality Excellence” for the year 2010-11, 2009-10
and 2008-09.
• Certificate for Rajiv Gandhi National Quality Excellence Award 2010.
• Udyog Bharati Award 2009 and Indian Achievers Award for Quality
Excellence.
7. Excellence in Employee Relations:

• ‘Certificate of Excellence’ – Best Employer Award 2010, 2009 and 2008.
• Safety Innovation Award – 2010.
4.2.3. HUMAN RESOURCES AND INDUSTRIAL RELATIONS
The Company has introduced “Employee of the Month” scheme, to inspire employees to
be innovative.
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4.3. CSR PRACTICES OF HIBOND CEMENT
Hibond Cement believes that Social Responsibility is an ethical ideology or theory that
an entity, be it an organization or individual, has an obligation to act to benefit society at
large. This responsibility can be passive, by avoiding engaging in socially harmful acts,
or actively, by performing activities that directly advance social goals. Recognizing its
position in the Indian corporate arena, Hi-Bond Cement is highly committed about its
responsibility towards the society and the environment.
Hi-Bond Cement Limited is deeply conscious of its responsibility towards the

environment. Extensive plantation of trees, keeping the emissions within strict norms.
4.3.1. HEALTH CARE AND SAFETY
4.3.1.1. Occupational Health and Safety
The Hi-Bond group is committed towards the Health and Safety of people. The OH and
S Management System is an integral part of the organization’s activities. OH and S
duties and aspects deal with top most priority. The development and promotion of safe
work culture among the employees is followed in a structured manner. The compliances
with applicable legal and other requirements are maintained at 100%. The continuous
cycle of Plan, Do, Check and Act are observed for benchmarking, evaluation and
determining controls for organizations OHandS Performance.
The company strives for zero risk of accidents, injuries and occupational illnesses by
emphasizing on prevention.
A statistical approach towards the evaluation and control of risks is adopted. The
occupational health of the employees is continuously monitored for assessing the health
conditions.
Our OH and S performance have been recognized and identified by many certifying /
rewarding agencies. Hi-Bond Cement Manufacturing Units are certified with ISO 9001,
collectively known as Integrated Management System (IMS). The standards govern the
Quality, Environment and OHandS aspects of activities.
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Companies Motto “Work for Quality, Safety, Health and Environment
Commitment towards…..applicable Legal and other requirements, improve Quality,
Safety, Health and Environment performance and prevent, reduce and control pollution,
incidents and health problems in all activities.
Endeavor for…customer satisfaction, conserve natural resources, reduce / control

emissions and wastes, ensure operational safety and reduce risk to people and the
environment, achieve improvement through training and involvement of employees,
contractors and interested parties and achieve National and International recognition for
performance6 (http://www.hibondcement.com/social-responsibility.html, 2013)
4.3.2. ENVIRONMENT POLICY
The organization is a responsible steward of the natural environment and the protection
of human health. Recognizing the environmental implications of activities, continually
striving to improve environmental performance by setting and reviewing measurable
Objectives and targets associated with operations. The Company seeks to minimize the
natural resource consumption, waste, and adverse environmental impacts while
optimizing the use of technology and pursuing the achievement of our economic
objectives.7 (http://www.hibondcement.com/environment-policy.html, 2013)
4.4. CSR PRACTICES OF AMBUJA CEMENT LIMITED
Ambuja Cements Limited (ACL) with a corporate philosophy of 'Sustainable

Development’ stays ahead through their environmental improvement initiatives.
The Ministry of Environment and Forests acknowledged the activities of the ACL and
presents the first National Award for Prevention of Pollution in 1991 for Ambujanagar,
which had set an example for the Indian Cement Industry in the area of environment and
social responsibility.
There are 100% restoration of mined areas, 100% recycling of sewage, zero discharge of
waste water and emissions well below statutory standards. Ambuja unit is certified to the
global standard- Environment Management System (ISO 14001:2004), Quality
Management System (ISO 9000), Occupational Health and Safety Management System
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(OHSAS 18001) and Implemented the management system and Plant Environment
Performance (PEP) framework under which the regular check of the environmental
performance of the units.
4.4.1. LATEST TECHNOLOGY ADOPTION FOR SUSTAINABILITY
In Pollution Control…by installation the glass bag house in the raw mill/ kiln which is
the most efficient pollution control equipment and energy efficient and environment
friendly Vertical Roller Mill Technology in the cement plants.
Waste Management…….Burning agricultural waste in captive power plants, industrial

hazardous and non hazardous wastes in kilns help with disposal problems and save land
filling of wastes and planning for production of slag based cement and other blended
cements in forthcoming units.
Co-processing of various industrial hazardous wastes in the cement kilns. The wastes
currently being used are TDI tar (waste from petroleum industry), shredded tyres,
glycerin foot (waste from soap industry), groundnut husk, cotton stalk (Agro waste), FO
Sludge etc.
Through Transportation……..of bulk Cement Transportation through the sea route.
In Energy Efficiency………through solar water heaters across all locations starting with
Ambujanagar, in 2009.
Environmental Management…….through full fledged environmental laboratories for

monitoring of stack emissions, ambient air quality, noise levels and effluents.
Climate Change Mitigation
ACL has a Climate Change Mitigation Policy in place since January 15, 2008. The
strategy for preventing climate change includes continuous efforts aimed at the
following:
• Reduction of Clinker factor
• Improving thermal energy efficiency and process technology
• Optimizing fuel composition, including the use of waste as fuel
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• Waste Heat Recovery
Monitoring and reporting CO2 emissions in CO2 Inventory as per the World Business
Council for Sustainable Development (WBCSD) Cement Sustainability Initiative (CSI)
Cement protocol.
Continuous (On-line) Monitoring Systems: A strict emission monitoring regime

as per Holcim’s Emission Monitoring and Reporting (EMR) protocol. To do better in
environmental monitoring and management, providing Continuous Emission Monitoring
Systems (CEMS) at kiln stacks to monitor all vital pollution parameters online and
implemented 10 Continuous Ambient Air Quality Monitoring Systems at various units.
Carbon Disclosure Project, CDP – CII and WWF: ACL is reporting GHG
emissions and taking voluntary reduction initiatives by participating in the Carbon
Disclosure Project (CDP) being executed by WWF and CII in India.
Green Rating Project – CSE: Participated in the Green Rating Project (GRP) of the
Centre for Science and Environment (CSE) supported by the Ministry of Environment
and Forests (MoEF) and United Nations Development Program (UNDP) to rate the
energy and water efficiency.
Water Conservation
ACL’s major water conservation efforts are based on reduction of fresh water
withdrawal, recycling of waste water and zero discharge.
1. Reduction of fresh water withdrawal
• Air cooled condensers- which reduce water consumption by 90%.
• Drip irrigation
• Rain water harvesting
2. Recycling of waste water
• Use of RO reject water for dust suppression.
• Use of boiler cooled water for plantation.
• Demineralisation Water Plant.
3. Zero Discharge
• 100% recycling of Sewage Treatment Plant water
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Waste Management Through
Fly Ash Utilization
Fly ash is a fine glass powder recovered from the gas release by burning coal during the
production of electricity, a major waste of coal-based thermal power plants, which is a
significant environmental concern as it creates huge pressures on land and water and
defector emissions. ACL uses fly ash in cement manufacturing. In 2009, about 91% of
ACL's total cement production were PPC and just 9% OPC.
Co-processing
Co-processing is the use of wastes as raw materials or as a source of energy, or both, to

replace natural mineral resources and fossil fuels. Co-processing helps in four ways:
• Replacing natural resources used in cement production, thereby conserving them

for future use.
• Providing a solution to industry and society by efficient, total and viable
destruction of waste (both hazardous and non-hazardous) in an eco-friendly
manner.
• Reducing overall greenhouse gas emissions.
• Saving scarce land resource by minimizing land-filling of waste.
4.4.2. CSR PRACTICES
Ambuja Cements win the India CSR Shining Star Award, 2010 in the Cement category.
The award instituted by Wockhardt Foundation was presented at the Thought Leadership
Conclave, held at The Taj Mahal Hotel, on 19th Feb, 2011 by Mr. Salman Khursheed,
Hon. Minister for Water Resources and Minority Affairs. Ms. Pearl Tiwari, Vice
President (VP) -CSR at ACL and Mr. Vishal Bharadwaj, General Manager (GM) -
Community Development, ACF, received the award on behalf of the company.
The award acknowledged the impact and spread of the work of the Ambuja Cement
foundation (ACF). The Foundation currently works on infrastructure development,
natural resource management, health, education, and agro and skill-based livelihood
generation bringing intangible changes in the lives of communities.
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4.5.2.1. The Ambuja Cement Foundation (ACF)
The Ambuja Cement Foundation is the Corporate Social Responsibility wing of Ambuja
Cements Ltd. that works with the rural communities surrounding Ambuja’s
manufacturing sites. The Foundation is engaged in a variety of people-centric, integrated
rural development projects. Since inception, the Foundation has expanded its reach and
diversified its programs to include as many members of its stakeholder group as possible.
Inception
ACF was formally registered in 1993 after two years of interaction and engagement with
rural communities, with the mission to "energize, involve and enable communities to
realize their potential". Started off by working with a few rural communities around the
parent company's cement plant in Kodinar, and have come a long way to being functional
in 770 villages, in 10 states covering a population over 20 lakes in 11 states and 20
locations across India today. ACF takes its values from its parent company and with its “I
CAN” spirit aims at making people prosperous where they are.8 (Inception, 2013)
Presently the Foundation is engaged in programs like Natural Resource Management,

agricultural development and improvement of health status, educational support and
economic enhancement.9 (ACF, 2013)
The Ambuja Cement Foundation works with a competent team of professionals at all its
21 locations. Its community development work is based on its mission and underscores
our belief in communities and in our role as catalysts to bring in change. ACF undertakes
projects and schemes for promoting the social and economic development for
communities Which are in line with the needs of people, in partnership with them and in
close collaborations with like-minded NGOs and the Government.10 (About ACF, 2013)
Genesis and Approach
The ACF team supports the village community to work to constantly plan and implement
development programs. With the support and co-operation of communities, ACL has
been able to bring about tangible changes in different aspects of their lives. 11
(www.ambujacementfoundation.org/about_acf/genesis_and_approach.html, 2013)
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Mission
12
"Energize, involve and enable communities to realize their potential."
(www.ambujacementfoundation.org/about_acf/mission, 2013)
Partnerships
ACL work in partnership with rural communities, local NGOs and governmental and
international organizations, where a lot of developmental activities are carried out. This
helps generate a common pool of knowledge which makes tackling complex social issues
much easier.13 (www.ambujacementfoundation.org/about_acf/partnership, 2013)
Table 4.3.
CSR Milestones of Ambuja Cement Limited.
1991 1999-2001 2001-2003 2003-2005 2005-2008
Began in 10 Active in 4 States Covered 298 Reached out to Over 522 villages,
villages of Water villages 544 villages in in 10 States, with a
Kodinar. conservation Natural Resources the 7 states population of
Health and Management Adopted 11,77,307
education Capacity building HIV/AIDS Strong public-
infrastructure of the people. policy. private partnership
development. Replicable and
sustainable models
recognized as a
resource
organization in the
development
sector.
(Sources: Milestones, http://www.ambujacementfoundation.org/about_acf/milestones.html)
Awards
For its work on improving community living and encouraging sustainable development,
ACF has won national and international awards.
Table 4.4.
National and International Awards won by Ambuja Cement Limited.
Year Awarding authority Award Details
2010 Bharat Shodh Best organization for CSR activities

2010 BSE 5th Social and Corporate Awards, awarded in the
Best Corporate Social Responsibility Practice
category
2008 Excellent Water Awarded by CII-Godrej Green Business Centre for
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Management Initiative salinity mitigation work in Gujarat
Award - Beyond the
Fence
2007 Navjivani School of Sardarni Satwant Kaur Memorial Special Educator
Special Education, Award conferred on Suresh Kumar Thakur,
Patiala Principal of Ambuja Manovikas Kendra
2007 Asian Institute of Asian CSR Awards, ‘The Excellence Award’ in the
Management Concern for Health category
2007 Government of India ‘The Rashtrapati Puraskaar’ for making sanitation
facilities easily available to rural populations in
Chhattisgarh
2006 Development Support ‘The Rural Development Award’ conferred on
Centre (DSC) Mr. Hari Bhai Mori, Sr. Program Manager at
Ambuja Nagar
2004 Asian Institute of The Asian CSR Awards for our contribution
Management towards developmental activities
2003 Business World FICCI-SEDF Corporate Social Responsibility
Award
(Source: Awards, http://www.ambujacementfoundation.org/about_acf/awards.html)
The Ambuja Cement Foundation Gets Accredited
ACF underwent an accreditation process with Credibility Alliance and received the
desirable norms certification. Credibility Alliance is a consortium of voluntary
organizations committed towards enhancing accountability and transparency in the
voluntary sector through good governance. The certification by Credibility Alliance
recognizes that ACF follows the norms of good governance, transparency and
accountability set down by the consortium. Having received the certificate ACF has
formally put forth its commitment to run as a responsible, professional organization and
has joined in a movement that is working towards building accountability and good
14
governance in the not for profit sector.
(www.ambujacementfoundation.org/about_acf/awards, 2013)
Focus Areas
The areas of focus cover issues that affect locations and are often common to other rural
areas too. Prior to the identification of these areas, ACF undertake Participatory Rural
Appraisals and close interaction with the people.
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Water
The Issue: Water is the source of life. For rural communities, water plays an essential
role, being needed for cultivation and rearing animals as well as drinking and household
activities. An unfortunate reality of life in rural India is that few people have access to
this basic and essential commodity:
• The supply is uneven, with floods during the monsoons and droughts at other
times.
• The water is of poor quality, leading to health problems.
• Poor management of water means that even this restricted supply gets wasted.
• Women have to walk inordinately long distances to fetch water.
Solution: ACL has focused on the conservation and management of water resources
across locations. Conservation and better water management through- Constructing and
renovating, check dams, Constructing filtration tanks, filtration wells, waste weirs and
nalla plug, Recharging wells, Deepening ponds and Construction and repairing water
storage tanks.
ACF worked with farmers on agricultural practices and encouraged micro irrigation (drip
and sprinkler) systems, promoted the cultivation of low-water intensive crops and
promoted mixed and multi-cropping. Drinking water through the construction of rooftop
rainwater harvesting structures, de-fluoridation kits are provided to families and safe
drinking water projects.
Coastal salinity was a major problem in Kodinar project areas and ACF worked jointly
with the villagers, the government and other NGOs tackle this problem by ground water
buffers through check dams, rivers were interlinked, mined out pits of Ambuja Cements
Ltd. was converted into water reservoirs and the bottoms of wells were sealed to keep the
salinity out.
Agro Based Livelihoods
The Issue: Agriculture is integral to the rural way of life. However, farmers still follow
age-old practices that give low returns and are subject to the vagaries of nature. New and
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improved agricultural technologies can improve yields and incomes, without damaging
the ecosystem.
Animal husbandry is an important allied activity and India has the highest livestock
population in the world. But animal health is poor and its yield low.
Solution: ACF educates farmers through several on and off field training session about e
agricultural “best practices” and helped them implement the same on their fields,
• Krishi Vigyan Kendra, started in collaboration with Indian Council of
Agricultural Research (ICAR), for farmer training, development of demonstration
plots, scientist visits to field, knowledge dissemination.
• Horticulture – the cultivation of crops like mangoes, lemons, litchis, amla, apples,
jatropha, guava, Chikoos, custard apple, pomegranate, Malta, etc. has led to crop
diversification, better soil utilization and opened up new income streams for the
farmers.
• Organic farming is being encouraged and supported in getting certified for
organic produce. Besides the positive impact on soil and the environment, organic
farming offer a financial benefit and Vermi-composting units for organic manure.
• Kitchen gardens for better nutrition and income.
• Allied agricultural activities such as mushroom cultivation, bee keeping, timber
plantation for additional income.
• Biogas are promoted to conserve forest cover and reduce chopping of trees.
Smokeless chullahs and solar cookers to reduce pollution and avoid health
problems for women.
In animal husbandry ACF through animal health camps to treat common illness and
vaccination.
Healthcare
The Issue: Lack of access to health care services and lack of health seeking behavior
amongst the villagers. Infant mortality is high due to poor maternal health and lack of
neo-natal and post-natal care. Poor nutrition, superstitions, and the unavailability of
potable water.
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Solution: ACF tries to bring quality healthcare to the doorstep of the people through
several initiatives:
• Health and sanitation go hand in hand. ACF is constructing toilet blocks and
individual toilets to promote good sanitation in its villages.
• Mobile dispensaries with basic medical aid for health care to the villagers.
• General And Specific Health Camps, like eye, pediatric, gynecological etc.
• Local women have been selected and trained as Village Health Functionaries
(VHFs) to educate villagers about hygiene and sanitation and work with the
village Health and Sanitation.
• Village Health Functionaries have been specially trained to work on the maternal
and infant health.
• First aid kits and training for school children.
• Supplying nutritious food for anganwadis.
HIV/AIDS prevention programs targeted to high-risk populations such as commercial sex

workers, truckers, homosexuals, injecting drug users and migrant workers, which
encompass information, education, advocacy, treatment of STIs, identification of HIV
positive persons, promotion of safe sex.
Education
The Issue: Schools without adequate infrastructure, like No indoor toilets for girls and
the low quality of education, the two main reasons why rural children are out of school.
Solution: ACF help to build basic school infrastructure - boundary walls, black boards,
furniture, teaching aids, sports equipment. Workshops for teachers about teaching
techniques and trained local women as education volunteers for pre-primary education.
Reactivate Village Education Committees (VECs) to take responsibility of the proper
functioning of the schools. ACF initiates Basti schools - non-formal education classes to
take care of out of school children.
Ambuja Manovikas Kendra with the help of special educators, speech therapists and
social workers educate mentally challenging children.
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Women's Empowerment
The Issue: Attitudinal changes on the part of women have a multiplier effect on their
families and communities, and socioeconomic benefits derived from them are shared,
thereby spreading the prosperity.
Solution: Self-help groups to drive and encourage the habit of saving, provide financing
for funding, income generation activities, help to develop skills etc. Educate villagers
about social evils like dowry and discrimination, sexual and psychological harassment.
Infrastructure
The Issue: Basic infrastructure - roads, electricity and water reservoirs.
Solution: ACF develops infrastructure with the participation of the locals like
construction of pathways and roads, Setting up or maintaining community centers,
cremation sheds, shelters etc., Infrastructural support for educational facilities like
anganwadi centers and government schools and Equipping schools with sports
equipment, libraries etc..
Disaster Relief
The Issue: In case of a natural disaster the rescue, relief and rehabilitation is necessary.
Solution: ACF intervenes during floods or earthquakes, distribute food packets, clothes,
utensils, Drinking water, oral dehydration salts and cotton blankets to affected, Mobile
Health Van is pressed into service to provide medical aid. Employees or volunteers take
up cleanup and disinfection activities to avoid the spread of epidemics.
4.4.2.2. ACF’s GUJARAT ACTIVITIES
ACF’s CSR activities are spread throughout Gujarat specifically at Ambujanagaar-

Kodinar, Surat, Sanand and Dahod talukas.
In infrastructure development the Bhekheshwar dam, large check dam on the Hiran River
in partnership with the Irrigation Department, Government of Gujarat and 10 other check
dams. Percolation wells through which the recharging ground water, Roof Rain Water
Harvesting Structures (RRWHSs) and overhead water tank for drinking water problems.
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The flooring of tribal houses since the kaccha floors were a source of disease and
infection, construction of the ghat to wash clothes, community centers, overhead water
tank, Roof Rain Water Harvesting Structures (RRWHSs).To improve the groundwater for
irrigation, The deepening of the pond was done to increase the storage capacity of the
ponds and and a check dam was constructed.
Kharash Vistarotthan Yojana (KVY) a water resource management program in

partnership with the Sir Ratan Tata Trust, like percolation wells, check dams, renovation
and deepening of ponds and recharge existing farmers’ wells. A salinity ingress
prevention initiative in coastal villages of Kodinar, Sutrapada and Jafrabad talukas.
The Coastal Area Development Program’s water and sanitation facilities in coastal
villages of talukas i.e. Kodinar, Una and Sutrapada, partnered by Water and Sanitation
Management Organization (WASMO) and Coastal Salinity and Prevention Cell (CSPC).
Krishi Vigyan Kendra (KVK) Kodinar for agro-based livelihood program - on-campus
and on-field training programs includes live demonstrations, first hand know-how about
the latest farming techniques to witness the results themselves. The promotion of
horticulture, kitchen gardens and kitchen gardening kits with seeds of okra, pumpkin and
cluster beans nutritional supplements for their families and surplus sold to augment the
family income as a source of sustainable income. Micro Irrigation, through drip
irrigation, especially in the water intensive sugarcane crop to reduce the water
consumption, increase yield, save energy and lower cultivation costs, reduced manpower
requirements and ease of application of fertilizers. Several farmer training sessions on
micro-irrigation and organic farming, new technology and discussions with experts.
Systematic rice intensification (SRI) was introduced during the kharif season.
Agricultural demonstrations to develop horticulture, sprinkler irrigation systems, small
bucket drip system and vermi-composting.
Animal health camps in collaboration with a district level polyclinic to increase milk
yield, prevent diseases like foot and mouth disease, de-worming, vaccinations and
infertility treatment and provide nutrition to cattle.
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General and specialty health camps in collaboration with the Surat Municipal
Corporation and METAS Mission Hospital, Training for women and girls balanced diets,
ante- and post-natal care (ANC/PNC) and prevention of anemia.
The Mobile Dispensary, A Van provides health care services at his doorsteps of the
villagers at unscheduled hours with qualified doctors and the Village Health Functionary
(VHF) is also in attendance. Complex cases are referred to hospitals for further diagnosis
and treatment. They also contribute to government supported immunization and
vaccination programs. In collaboration with the Environmental Sanitation Institute, the
Nandini Service on Wheels, a bus that tours the villages and raises awareness about safe
drinking water, health and sanitation issues, and also provides basic health care to the
people and the Nandini volunteers organize various activities like a demonstration of
soak pits, cleanliness drives, skits and screening of documentary films.
HIV/AIDS prevention program that is targeted at high risk groups like truckers, drivers,
laborers as well as students, youth and the general community. HIV/AIDS awareness and
prevention in partnership with the Apollo Tires Foundation. One-to-one and group
sessions, poster competitions, video shows, screening of HIV/ (Sexually Transmitted
Illnesses) STI patients and distribution of condoms.
Women’s Self Help Groups (SHGs) training in micro-saving, record keeping, inter-
loaning micro credit needs, bank linkages, availing of loan facilities and developing a
credit rotation plan. They are being groomed to take on income generating activities
through managing shops and sewing.
The Non-Formal Education (NFE) center for a conducive learning environment in a child
friendly manner provides teaching materials like books and toys, wall and board painting,
environmental awareness and scholarships for economically backward families.
The Village Education Committee (VEC) monitoring the school and maintaining the
quality of education. Training to construction workers as a part of ACF customer support
program. The Tribal Development Department (TDD) invited ACF to set up few Skill
Development Centers for the construction sector. Mason training camps in the tribal area
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15
persons who frequently migrated to cities in search of work.
(www.ambujacementfoundation.org/statewise_spread/gujarat_activities, 2013)
Impact Assessment
ACF undertakes impact assessment studies, both internally and by external consultants,
to assess our work periodically.
4.4.2.3. OCCUPATIONAL HEALTH AND SAFETY
Occupational Health and Safety is the core values of business of ACL and believe that
the health and safety of employees, subcontractors, third parties and visitors is vital to
business success.
Providing a safe workplace
To achieve the vision of "zero harm" to people, adopted appropriate technology with
stringent operational control practices, thus all operations systematically implemented a
series of fatality prevention directives developed by Holcim after an in-depth analysis of
the major causes of fatalities and encompass hazard identification, risk assessment and
controls, training, and maintenance and emergency procedures.
The ACL OH and S policy, goes beyond the workplace, to address OH and S issues
related to Vehicle and Traffic Safety and home safety issues of employees and their
families. There is a significant progress in the workplace and personnel safety by
focusing on "Safety Observation Process". A systematic reporting system evaluates the
overall direction and efficacy of the health and safety system and develop strategies for
improving it. Regular audits ensure that external and internal regulations/standards are
implemented properly.16 (www.ambujacement.com/corporate_governance, 2013)
4.4.2.4. EMPLOYEMENT PROGRAME
ACL believes in the spirit of two words 'I CAN' thereby empowering its people to take up
challenges, accept responsibilities and set their own targets and goals and achieve them to
their best. ACL takes care of employees, vendors and customers by implementing strict
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safety norms and aims at achieving 'Zero Harm' across the organization and believe in
sustainable development.
An inspiring combination of growth prospects, transparency, fair practices and a good

work culture is part of HR system aimed at employing, developing and retaining the best
talent.
The ACL motto for HR – “We are there to build your career and grow along with you.”
Learning and Organization Development Perspective
ACL intends to build and sustain the competencies of employees and want to develop a
“Learning Culture” in the organization through:
• Updating knowledge and skills.

• Enabling the transfer of new learning to the work environment.
HR Transformation Program:
Ambuja Human Resources has undertaken a series of initiatives as part of the HR

Transformation Program focus on the systems/ interventions to bring a healthy cultural
change in the organization are Employee Engagement Survey, Employee Value
Proposition, Job Evaluation, Succession Planning and Talent Bank, Management
Development programs, Knowledge Portal, Development Centre, Performance
management and Dialogue, Innovations program and Reward and Recognition program
4.5. CSR PRACTICES OF J. K. LAXSHMI CEMENT
J. K. Lakshmi Cement Limited is highly committed about its responsibility towards the
society and the environment and have initiated various schemes and programs for social
welfare. Most of social development programs are directed towards the villages around
the plant, and the masons and contractors who are the backbone of the construction
industry.
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Corporate Social Responsibility.... Paying Back to Nation
J.K., The organization has a century old, rich cultural heritage. People have always been
its heart and soul. The carrying values of the people take in from the founding fathers
who were practicing extensive Corporate Social Responsibility Programs for the deprived
sections of the society in the field of education, adult literacy, health, environmental
protection, social infrastructure, and sports.
4.5.1. NAYA SAVERA
The integrated family welfare program called Naya Savera was launched in July 2004 in
collaboration with the Population Foundation of India, to provide health and family
17
planning advice to the families of masons and villagers in general.
(www.jklaxmi.com/social_responsibility, 2013)
4.5.2. JK LAKSHMI SAHYOGI SANRAKSHAN CLUB
The Sahyogi Sanrakshan Club is an institution with over 34000 members, including
masons, small contractors and other skilled workers in the construction industry, they are
insured against accidental death and permanent disability under the Group Personal
Accident Insurance Policy and the premium is paid by JK Lakshmi. Various training
programs and camps are also arranged as part of this club to enable the members to
access latest know-how and techniques with regard to the construction industry.
18
4.5.3. EDUCATION, TRAINING AND ADULT LITERACY
J.K. The organization has established numerous institutions imparting quality education
from the primary to the tertiary level, under the NGO “Lakshmipat Singhania Education
Foundation.” Which also provides financial assistance to various institutions engaged in
delivering quality education and training, career counseling to students, adult literacy and
Women Education initiatives, in the rural areas to equip people with basic education.
The organization is associated with premier academic institutions of the country like
Indian Institute of Management (IIM), Lucknow, Indian Institute of Technology (IIT),
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Chennai and Mohan Lal Sukhadia University, Udaipur. 19 (www.jkorg.in/index.php,
2013)
4.5.4. HEALTH CARE
The Organization has set-up numerous hospitals and health care institutions, from the
primary to the super specialty levels, conducts various health camps and NGO partnered
programs for AIDS prevention, population stabilization, mother and child care, eye care
etc.
Medical Camps
JK Lakshmi Cement Limited frequently sets up medical camps for the benefit of the
physically challenged. As part of these camps, the patients receive free medical help from
qualified doctors and appropriate supportive equipment are also distributed. The facilities
of free eye operations and post-operative treatment is also provided to eye patients as per
their requirement. (www.jklaxmi.com/social_responsibility, 2013)20
Some of the renowned health care institutions that have been established by the group
are:
• JK Institute of Radiology and Cancer Research, Kanpur
• Lakshmipat Singhania Institute of Cardiology, Kanpur
• Pushpawati Singhania Research Institute for Liver, Renal and Digestive Diseases,
New Delhi (www.psri.net/)
• Mother and Child Health Institute, Jaipur
• Jaykaylon Women's Hospital, Kota
• Kailashpat Singhania Institute of Medicines, Kanpur
• Lala Kamlapat Memorial Hospital, Kanpur21
4.5.5. ENVIRONMENT
J.K. An organization with a commitment towards a greener tomorrow has always

connected itself closely with the environment. Environmental protection and conservation
of natural resources has always been its prime concern.
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Its constant eco-friendly activities include initiatives like, water conservation, rainwater
harvesting, extensive tree planting, energy and power conservation etc. These efforts
have been recognized by various awards and environmental quality certifications.
JK Lakshmi Cement Limited is deeply conscious of its responsibility towards the

environment. Extensive plantation of trees, keeping the emissions within strict norms,
treatment of the effluents and conservation of water are some of the issues that are
receiving regular focus from our management.
Recognizing our efforts towards the conservation of the environment, the Centre for
Science and Environment (CSE) has rated our cement plant in Rajasthan among the
top Greenest Cement Plants of India.
4.5.6. SPORTS
To promote the sport significant spends have been made for infrastructural development,
such as cricket stadiums and playing grounds at interior locations. Motor Sports talent has
been nurtured in the country and the prodigies of the program have done India proud in
the global motor sports arena.
4.5.7. ETHICAL, CULTURAL AND RELIGIOUS VALUES
J.K. The organization is dedicated to improving, the quality of life of the people and is
devoted to promoting ethical, cultural and religious values. It strives to inculcate values,
including integrity, honesty, fairness, and trust. A number of exquisite temples, at various
places have been constructed towards this end.
The most famous amongst them are ‘Sri Dwarkadhish Temple’, ‘Sri Kamleshwar
Temple’, and ‘Sri Radhakrishan Temple’ at Kanpur and temples elsewhere. The Sri
Radhakrishna temple is a landmark in Indian architecture and is one of the finest of its
kind. Various cultural activities are supported throughout the country.
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THE MEHTA GROUP
4.6. CSR PRACTICES OF SAURASHTRA CEMENT LIMITED AND

GUJARAT SIDHEE CEMENT LIMITED
4.6.1. SPREADING THE LIGHT
“With our commitment to social responsibility, we bring a holistic approach to business.”

The Mehta Group has a remarkable history of serving the nation. While the founders of
the Group were noted leaders at the forefront of our freedom struggle, they have also
been recognized as the helmsmen of the nation's development, post-independence.
A strong Corporate Social Responsibility is one of Mehta Group's most important core
values. Our aim is to touch everybody's lives, without losing sight of our obligations to
the resources of our world and its people. We realize that fostering openness and
communication with our stakeholders is the key to sustainability in our business. 22
(www.hathi-sidheecements.com/hathi site/csr, 2012)
4.6.2. HEALTH CARE
The Ranavav has a health care center providing medical aid to the Company’s employees
and the family members, workers as well as patients from the nearby areas. The
Company conducts various Immunization programs, family welfare, education, health
care, safety as well as various periodical health check up and first aid training programs
for employees and workers.
Sidhee Health Care Centre at Sidheegram, Gujarat
A Medical Centre and Dispensary is provided on the residential colony campus of GSCL,
Sidheegram and SCL, Ranavav for the benefit of employees as well as people from
nearby villages. The medical centers are equipped with a few inpatient beds, ambulances,
qualified doctors and support staff. Medical camps are organized periodically in the
campus as well as nearby villages on various health related issues to benefit the local
populace.23 (www.mehtagroup.com/csr, 2012)
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4.6.3. EDUCATION
The Company has a full-fledged primary school for the children of the employees and
local people staying in nearby areas. In order to enable the children studying in English
medium schools or Colleges in Porbander, the company provides school bus facility.
Arya Kanya Gurukul
Arya Kanya Gurukul aims to educate the girl child in a modern educational environment,
has grown as a premier institute of education in Gujarat. Set up in 1936, the girls' school
is a rich blend of ancient Vedic teaching and modern educational system. Over 25,000
students have been educated and have graduated from the school.
Gurukul Mahila College, Porbandar
Housed within the same campus is the Gurukul Women's College of Arts and Commerce,
which was established in 1956 to cater to the needs of higher education for students in
that area with 500 students strength on its rolls.
Santokba Vidyamandir, Porbandar
On 12th June 2006 the Shri Santokba Vidyamandir was inaugurated in memory of
Santokba, the wife of Nanjibhai, under the auspices of the Arya Kanya Vidyalaya Trust
for the primary education - kindergarten to Class VII - of children of Porbandar and
surrounding areas..
NKDAV Public School at Gujarat, Sidheegram
Managed by DAV Institutions to impart quality education in English up to Class 10 to

children from the GSCL colony and nearby areas; this school is affiliated to Central
Board of Secondary Education (CBSE) with a good reputation and 550 students from
Veraval town and nearby villages attend the school. Emphasis is laid on the overall
development of the child in addition to providing quality education.
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4.6.4. ENVIRONMENT
Environmental Policy
The Group is dedicated and committed to the prevention of pollution and minimizing the
adverse environmental impacts through operations. The commitments are:
• Comply with all applicable environmental legislation, regulations and other
requirements.
• Ensure continual improvement in our environmental performance by setting,
reviewing and achieving its objective by:
1. Minimizing generation of dust and stack emission to the extent practicable
by improving our manufacturing and operational practices;
2. Optimizing use and conservation of raw materials, fuel and energy;
3. Monitoring dust and noise levels in ambient air on a regular basis
4. Maximizing reuse of waste generated;
5. Developing awareness among the persons who work for us on our behalf
to work in a manner, which ensures preservation of the environment;
6. Conserving and development of green belt over a period of time by
encouraging plantation.
7. Commitment to Environment Management System (EMS) in harmony
with other management systems adopted by the company.
Afforestation
The Company is committed to the protection of the environment and maintenance of

biodiversity. A green belt has been developed in the plant and nearby areas. Many
saplings were planted in various places in the plant and mines area. The plant has also
carried out rain water harvesting and this has increased ground water resources besides
providing greenery.24 (53rd SCL Annual Report, 2010-11)
4.6.5. COMMUNITY DEVELOPMENT
Kirti Mandir- The Birthplace of Mahatma Gandhi: The idea of Kirti Mandir germinated
when Gandhiji was Nanjibhai's guest at Panchgani in 1944. Shri Nanjibhai was keen that
the birthplace of Gandhiji be preserved as a National monument. The monument was
154
designed by Shri Nanjibhai himself. It enshrines Gandhiji's thoughts and philosophy.
Kirti Mandir stands 79 feet high representing Gandhiji's life span of 79 years. The canopy
and its superstructure over the life size images of Gandhiji and Kasturba symbolize the
blending of all religions that make up the country.
Planetarium and Bharat Mandir: In addition, Nanjibhai, who always kept pace with
technological developments, established the Jawaharlal Nehru Planetarium, the Bharat
Mandir and the M. Dayanand Science College in Porbandar. The planetarium was the
first in Western India. The Bharat Mandir is a unique edifice housing the cultural history
and heritage of the country in paintings and in quotes on the surrounding walls and pillars
and with a relief map of India in the center.
Rest-houses: The Group has built and maintains rest-houses at religious sites for pilgrims
at Haridwar and Damodar Kund in Junagadh, Gujarat and a Dharamshala at Mount
Girnar, Junagadh. The Arya Niwas guest house in Haridwar is very well known and is
renowned for the authentic Gujarati food (bhojan) that is available there.
4.7. CSR PRACTICES AT SANGHI INDUSTRIES
Sanghi Industries Limited (SIL) believes in transformation of socioeconomic conditions

of the region and is conscious about the responsibility towards society. "SARVODAYA
TRUST" was established in the year 1994 to undertake the welfare activities in
companies’ operational area. The Trust has undertaken various programs and conducted
work relating to Rural Development, Public Welfare and Charitable Work, Health,
Education, Drinking Water Supply, Horticulture, Conservation of Wild Life, Protection
of Environment, Establishment of Nira Kendra for supplying Fodder to Cattle,
Maintaining Sanitation and Hygiene and Medical Help to the Poor and needy people.25
(www.sanghicement.com/csr, 2013)
4.7.1. MEDICAL and HEALTHCARE
The Sarvodaya Trust has opened the full-fledged Hospital with the full functioning
Pathological Lab at Sanghipuram under the name of "Sarvodaya Health Care Centre" for
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the employees and nearby villagers. A qualified team comprising of Doctors, Nurses, Lab
Technician are managing the Medical Centre. A Senior Medical Officer, Nurse are
available round-the-clock. On an average 120 patients per day are being examined at
"Sarvodaya Health Care Centre". Free Medical Check ups and free medicines are being
provided to villagers of surrounding 15 villages. A fully equipped ambulance is available
for emergency services. Special health care related programs like Malaria Awareness
Program, Blood Donation Camp etc. are being organized at Sanghipuram. The Sarvodaya
Trust also organizes various Vaccination Camp for DPT, MMR, Measles, Polio etc.
(www.sanghicement.com/medical-healthcare, 2013)
4.7.2. EDUCATION
The Sarvodaya Trust is running a CBSE affiliated High School - "Smt. Kamla Rani
Sanghi Public School" at Sanghipuram. The School is having its own building with
adequate teaching and support staff, laboratories, library and a huge playground. Apart
from running this school, the Trust has opened Balwadies in the 3 nearby villages - Akri,
Jadva and Motibar. The Trust also encourages adult education in the nearby villages.
Teachers of the school are moving in the nearby villages educating the children and
adults by taking special classes. Further, the Company is an industry partner at ITI -
Panandhro - Kutch in developing 'Centre of Excellence' through a Public Private
Partnership Scheme of Central Government for up gradation of ITIs since 2008-09.26
(www.sanghicement.com/education, 2013)
4.7.3. WATER RESOURCE MANAGEMENT, LOW COST TREATMENT AND REUSE

TECHNOLOGY
To cope with the acute scarcity of water, and to meet the water requirements for different
agricultural and horticultural activities in the area, the company has constructed four
check dams with a total capacity of about 1.5 million m3 near its plant location. The
people from neighboring villages use this water for different purposes like irrigation,
cattle feed, domestic consumption etc. The company has also installed a desalination
plant of 5500 m3/ day. This water is used for drinking in 83 surrounding villages.
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The company has also been active in implementing various water conservation
techniques in the arid areas of Kutch. The company regularly converts the mined pits into
water storage reservoirs. Apart from ‘Check Dams’ and the reservoirs, the company has
constructed many percolation ponds, surface storage tank and farm ponds (Khet
Talavadis) recharge the deeper aquifer in the Jadva limestone mines.
To ensure optimum usage and reuse of the waste water, the company uses a drip
irrigation method to water the greenbelt developed. All the sewage generated from the
residential colony, administrative building, guesthouse, and other places is collected and
treated by Root Zone Technology System (RZTS). The treated water, thus generated is
being reused for gardening, developing green belt and cultivating vegetables. The
wastewater treatment system adapted to treat 250 m3 of domestic wastewater is well
acknowledged by various private and government agencies. The treatment is a zero cost
technology that produces very good quality treated water. As water is scarce in the
region, the treatment technology is being promoted to implement in small dimensions to
27
treat and reuse the sewage and domestic wastewater in the nearby villages.
(www.sanghicement.com/water-conservation, 2013)
4.7.4. COMMUNITY DEVELOPMENT
The company provides employment opportunities to the local villagers near the
operational area. A special care to highlight and protect the Cultural Heritage and Ethical
Values of the local community by organizing several functions at a local and regional
level to bring out the talents and encourage them by providing recognition and a platform
to grow. The company has developed "DADA DADI PARK" in the year 2005 at the
District Head Quarter - Bhuj. The company provides milk and snacks to the senior
citizens every morning along with newspapers. Various programs related to literature,
culture and general awareness are organized on a regular basis at this park. The company
has developed 50 acres of its area into vegetable gardens. The vegetable grown in these
gardens is distributed free of cost among the company staff and workers from
surrounding villages. The Company also organizes Fodder camps for cattle owned by the
local residents in the times of droughts of water scarcity. Free water and fodder is
provided for the cattle of surrounding villages. The company has actively participated in
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the rehabilitation program by providing shelter and food to the earthquake affected
residents of Kutch region.28 (www.sanghicement.com/community-development, 2013)
4.7.5. ENVIRONMENT CONSERVATION: PLANTATION
Sanghi Cement claims a Clean and Green Cement Plant with around 4 Lac trees planted
in and around the campus which ensures near zero-dust generation. The company has
also developed Mango Farms in around 100 acres of land. The company also possesses
an established full fledge nursery with a facility to store about 2 Lac plants. The
Company is chosen as the first private sector company by the State Government for
plantation of Jetropa on a mass scale.
Nature Conservation Centre
The Company has set up 10 acre Nature Conservation Centre, 2 Km from the plant site.
The Centre is making concerted efforts for Eco-restoration of the area by plantation of
indigenous plant species that exist in Kutch. The work on display of the fossils and
wildlife photographs, herbarium-sheets etc. is in progress. The Nature Conservation
Centre is being designed in such a way that it works effectively on the minds of youth
and nature-lovers by conveying the importance of balance of ecology and environment
29
for sustainable development of the area. (www.sanghicement.com/green-belt-
development, 2013)
Environment Policy
Sanghi as an environmentally conscious company, aims to deliver quality services to all

of its clients with the best environmental practices. The company is committed to taking
appropriate measures to control pollution and to conserve non sustainable resources.
Based on the requirements of the ISO 14001:2004 standards, together with our 'Clean and
Green' philosophy, our Environmental Policy is as follows:-
• The company is committed to all local environmental legislation and regulations,
and other applicable requirements to which the company subscribes, and
continually seeks to improve its environmental performance.
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• SIL works closely with its stakeholders, other companies and local communities
to develop and effectively implement environmental management initiatives.
• SIL monitors, reviews and revises environmental objectives and ensures that
procedures and programs are developed, implemented and audited to meet
defined environmental objectives.
• SIL operates its various facilities and deliver all the services in a sustainable
manner by designing and implementing strategies and adopting best practices to
conserve resources and energy consumption, reducing environmental pollution to
achieve sustainable development.
• SIL tries to provide an environment friendly and employee-participative
workplace by implementing beneficial environmental work practices and taking
appropriate measures to minimize health and safety risks.
• SIL conduct regular training programs to enhance environmental awareness
among the employees. The company monitors the programs and analyses to
consider its environmental performance and communicate its environmental
commitment and achievements to stakeholders through annual reports.
• SIL also seeks to share its environmental knowledge and experiences with other
organizations, to spread the environmental awareness for sustainable growth.30
(www.sanghicement.com/environment-policy, 2013)
4.8. CSR PRACTICES OF JAYPEE GROUP

4.8.1. CSR POLICY
“An Impetus for the Industry, a Conscience for Society.”
The Jaypee group believes that harmony between the man and his environment is the
prime essence of healthy life and living. The sustenance of ecological balance is therefore
of paramount importance. The Group recognizes its joint responsibility with the
government and the Citizens to protect and preserve the environment and committed to
making operations environmentally acceptable, on a scientific way, while fulfilling
31
customers’ requirements for excellent quality, performance and safety.
(www.jalindia.com/policy, 2012)
159
4.8.2. ENVIRONMENT CONCERN
The Environmental Policy aims to prevent or minimize, the risk of an adverse

environmental impact arising from business operations while working around the Nature.
The Policy applies to bidding, sub-contracting, designing, planning, execution, testing,
delivering service or a product to the customer and handling complaints, if any. The
Policy is applicable to all the companies, subsidiaries, associates and affiliate companies
of the Group. (www.jalindia.com/policy, 2012)
Vision
The Jaypee Groups’ vision is to continue to be an environmentally responsible

organization making continuous improvements in the management of the environmental
impact of operations. Jaypee Group has adopted an Integrated Environmental
Management approach, which focuses on People, Technology and Facilities, supported
by Management Review Group (MRG) as the prime driver of the Environment
Management Policy Initiative.
Environmental Policy
The environmental vision encompasses the following objectives:

• The efficient and optimum utilization of available resources.
• The Minimization of Waste.
• The maximization of ash Utilization.
• The providing and maintaining of green belts all around production zone. 32
(www.jalindia.com/vision, 2012)
Initiatives
The Jaypee Group sticks to the concept of a better quality of life for everyone, now and
for future generation, whilst achieving a stable economic development and having this
focus in mind a firm commitment to the essence of environment protection is made.
160
Institutionalizing this Green Initiative
The Jaypee Group has constituted Project Groups to carry out specific environmental
related functions at regional and corporate center level, which take measures to mitigate,
monitor and control the impact of project implementation on the environment.
Environment Management Cell a laboratory with modern equipment such as High

Volume Samplers, Respirable Dust Samplers, Dust Fall Equipments, Noise Monitoring
Equipment, Auto Weather Station, Blast Mate and other supporting equipments for
monitoring the impact of cement operations on the environment.
Limestone - a key component in the manufacture of cement, the company mines it using
the Computer Aided Deposit Evaluation or CADE, with the help of Holder Bank
Management Consultancy (HMC), Switzerland. The area for blast is scientifically
selected erstwhile keeping environmental issues in mind. All sources of dust generation
in the plant are well designed for producing minimum dust.
Resource Conservation
The measures for innovative and cost - effective solutions to reduce waste and preserve
natural resources are: reduction in new land acquisition and optimal utilization of existing
ones, Capacity Addition upto extant of resources like land, machinery, infrastructure and
human resource and reduction in water and fuel consumption by recycling, applying most
efficient methods and advance technology.
Afforestation Drive
Plantation at Mines, Plants, Township areas and roadside to improve the overall
environment and safeguard against pollution. Local plant species have been chosen in
accordance with the soil quality, fertility and also in consultation with District Forest
Officer (DFO).
Water Conservation
Old mines are used for a collection of rainwater, and stored water is used in the cement
manufacturing process and cooling purposes and preserve ground or surface water. Each
161
rainwater drop is conserved in the plant by an innovative garland canal. The collected
water is diverted into tanks situated in Mines. These storages have generated a positive
impact on the ground water level of adjoining villages. Usage of ponds for rainwater
harvesting.33 (www.jalindia.com/initiatives, 2012)
Energy Conservation
The Jaypee Group is committed to adopting the latest technology to conserve energy and
formed energy policy which serves the twofold purpose, firstly, it ensures saving in
energy costs and secondly, it helps to improve operational efficiency. The policy focus on
identification of potential areas of saving energy and installation of energy efficient
equipment. An Energy Monitoring Cell task is to review monthly power consumption
34
and take steps to identify and arrest the loss of energy.
(www.jalindia.com/energyconservation, 2012)
4.8.3. SOCIAL COMMITMENTS
To seek an inclusive and sustainable growth is basically into the DNA of the Company.
Community development is viewed as the principal pillar of sustainability and extends
basic facilities like its hospitals, drinking water etc. to the villagers around its plants. It is
considered to be a matter of privilege of the organization to improve the lives of the
people that come in contact with the organization as a endeavors of nation building.
A Comprehensive Rural Development Program (CRDP) initiated since 1993 had

developed Hospitals, drinking water facilities, training on hygiene, mobile van with
medical facilities was provided for the purpose of community health for distant villages
and maintenance of roads.
Various schools and Industrial Training Institutes at various sites of the Company to
impart education to the children of surrounding villages. (Jaypee Cement Annual Report,
2008-09)
Jaiprakash Sewa Sansthan (JSS), a ‘not-for-profit Trust’ promoted by Shri Jaiprakash

Gaur, the Founder Chairman of the Jaypee Group, has been established in 1993 to
discharge its responsibility towards the society with a holistic approach to overall
162
socioeconomic development, “Growth with a Humane Face” and try to help reduce the
pain and suffering in society through building up schools and training institutes for
quality education to the rural masses and free health care and animal care programs.35
(www.jalindia.com/crdp, 2012)
Comprehensive Rural Development Program (CRDP)
A Comprehensive Rural Development Program (CRDP) includes free medical camps,

free animal care camps, a literacy campaign both for young girls and adult education, safe
drinking water supply and creating huge water reservoirs in different villages, creating
opportunities for self employment, Other social activities including renovation of old
temples, other schools and hospital buildings in the adjoining adopted villages. 36
(www.jalindia.com/crdp, 2012)
4.8.4. EDUCATION
Late Shri Jaiprakash Gaur, the Founder Chairman, set up technical institutes of
engineering and information technology, in order to prepare the youth of today for the
challenges of tomorrow. These technical institutes host the best of faculty, students and
educational infrastructure to ensure creation, generation and application of knowledge
through an innovative teaching – learning process. These world class centers of learning
are:
• Jaypee Institute of Information Technology University (JIIT), Noida, U.P.
• Jaypee University of Information Technology (JUIT), Waknaghat, H.P. is a State
University.
• Jaypee University of Engineering and Technology (JUET), Guna, M.P.
The Group has built 27 Schools, 5 Industrial Training Centers, 1 Post Graduate College,
1 B. Ed. College and 3 Universities catering to learn of over 23,000 students across all
spectrums of the learning curve.
Infrastructural support in terms of building new classrooms and renovation of the existing
school buildings has been undertaken at various places wherever the group has project
163
sites. In certain school books, school dresses and midday meals are provided free of cost
to the enrolled students.37 (www.jalindia.com/education, 2012)
4.8.5. HEALTH CARE
The Group has set up 10 hospitals and 22 dispensaries at various project sites for
providing free medical facilities on a daily basis, which has helped in improving infant
mortality rate and life expectancy in the surrounding regions of plants. Besides this, the
group also organizes regular health camps in villages, give free consultation and send
mobile medical vans with X-ray facility to remote areas to provide basic health services.
These hospitals, dispensaries, and health camps are managed by highly qualified medical
practitioners – physicians, gynecologists, surgeons, dentists, eye specialists, etc. Over 6
lakh people in 200 villages in various states have been benefitted from the health care
services provided by the Group so far.
A new initiative in providing health care has been launched wherein Advance Intensive
Care Life Support Ambulances are being provided to sites/plants. These ambulances are
equipped with state-of-the-art life support equipment designed to provide fast and direct
response to save life by providing timely treatment to critical patients while being taken
to the hospital. (www.jalindia.com/healthcare, 2012)
Medical Facilities
The free medical facilities given at these hospitals and dispensaries include Consultancy,
Medicine, Electrocardiography (ECG) and X-ray Lab Facilities.
Medical Camps
The group conducts the medical Camps of pulse polio, ‘Jachha Bachha’ health checkup
of village children and health and hygiene awareness on a year round basis.38
Medical Center
The Jaypee Medical Center has been created based on the Honorable founder Chairman,
Shri Jaiprakesh Gaur’s Vision:“Promoting health care to the common masses with the
growing needs of society by providing quality and affordable medical care with a
164
commitment.” The Jaypee Medical Center, the building is designed with single minded
focus on Patient Safety, Patient Experience and the Safety of the Care Providers. High
end medical Technology, backed with highly trained and patient focused medical,
paramedical and managerial staff.39 (www.jalinida.com/medical-centre, 2012)
4.8.6. ANIMAL HUSBANDRY
The Jaypee Group undertakes animal husbandry as a social initiative through which
provides veterinary health care and improve the genetic production potentialities of
livestock and poultry in the adopted villages. The permanent veterinary staff of the trust
organizes camps for medicines, immunization, checkups and artificial insemination for
their cattle. Interactive audio-visual training sessions and demonstration for animal
nurture. (www.jalinida.com/animalhusbandry, 2012)40
4.9. DIGVIJAY CEMENT CSR PRACTICES

4.9.1. CSR POLICY- SHARE AND DEVELOP
“We want to share with the community the value we generate and we comprehend that its
development is a condition of our own success. Therefore, we seek to promote structural
plans, defined and implemented in partnership with social agents to meet the specific
needs of each community.”
4.9.2. SOCIAL REPORT
Digvijay cement is regularly working in the areas of Health Care, Education etc. in the
discharging of its social obligations. Company conduct Medical Camps, Rural Education
and various awareness programs benefiting to the local community, in partnership with
the District Authorities, Village Panchayat etc. .41 (67th Annual Report and Accounts
2011, 2011)
165
4.9.3. ENVIRONMENT REPORT
Environment conservation – A way of life
Digvijay Cement believes in sustainable development. Regards social, economic and

environmental responsibility as an integral element of business. The Company is ISO
14001 Environment Management system Certified and adhere to OHSAS 18001
standards of Safety and Occupational Health. Professional Environment Auditors such as
Det Norske Veritas, the State Pollution Board’s certified auditors and Environmental
System Auditors conduct periodic in-depth environmental audit of the plant, which
validate commitment to environmental conservation. Large scale plantations in the
mines, plant, colonies and surrounding areas provide a lush green cover which is an
indication of respect for the environment. 42 (67th Annual Report and Accounts 2011,
2011)
4.9.4. CIMPOR GROUP IN INDIA
The active presence of Cimpor in one of the world’s fastest growing regions is also
reflected in its policy of Social Responsibility. The company has fostered the professional
training of women in various areas of activity (data processing, weaving and embroidery,
childcare, cooking, etc.), encouraging their contribution to the household’s budget.
The sponsorship of the government’s support for girls’ education, the promotion of
educational activities and sports in the region of Sikka, vaccination programs and child
health programs are also part of Cimpor’s strategy for interaction with the communities
where it operates.
Table 4.5.
Karmayog CSR Rating of Digvijay Cement:

Karmayog CSR 2009 Rating Not rated
Karmayog CSR 2008 Rating 0 / 543
Karmayog CSR 2007 Rating Not rated
Source: www.karmayog.org/csr2009/csrdetails.aspx?id=939
166
Table 4.6.
National Awards won by Digvijay Cement
2003 National Energy Conservation Award

2005 National Energy Conservation Award - Certificate of Merit
(Source: Digvijay’s History 2011 retrieved from http://digvijaycement.com/Awards/)
Table 4.7.
Other Awards / Certifications by Digvijay Cement
1989 American Petroleum Institute Certification

1996 ISO - 9002 Accreditation
2002 Bharat Shell's Lubricant Excellency Award
2005 ISO 14001 (Environment Management System) Certification
2005 OHSAS 18001 Certification
(Source: Digvijay’s History 2011 retrieved from http://digvijaycement.com/Awards/)
References
1
Ultratech Sustainability Report, 2010, p. 32
2
Csr_policy.pdf
3
www.karmayog.org/csr501to1000/csr501to1000_22032.htm
4
Ultratech Sustainability Report, 2010, p. 34
5
Ultratech Annual Report, 2008, p. 47-49 and retrieved from
http://www.adityabirla.com/social_projects/overview.htm
6
http://www.hibondcement.com/social-responsibility.html, June 2013
7
http://www.hibondcement.com/environment-policy.html, June 2013
8
Inception. (2013, 05 03). Retrieved from
http://www.ambujacementfoundation.org/about_acf/inception.html
9
The ambuja cement foundation. (2013, 05 03). Retrieved from
http://www.ambujacementfoundation.org/
167
10
About acf. (2013, 05 03). Retrieved from
http://www.ambujacementfoundation.org/about_acf/about_acf.html
11
Genesis and approach. (2013, 05 03). Retrieved from
http://www.ambujacementfoundation.org/about_acf/genesis_and_approach.html
12
Mission. (2013, 05 03). Retrieved from
http://www.ambujacementfoundation.org/about_acf/mission.html
13
Partnerships. (2013, 05 03). Retrieved from
http://www.ambujacementfoundation.org/about_acf/partnerships.html
14
Ambuja cement foundation gets accredited. (n.d.). Retrieved from
http://www.ambujacementfoundation.org/about_acf/awards.html
15
Gujarat - activities . (2013, 05 03). Retrieved from
http://www.ambujacementfoundation.org/statewise_spread/gujarat_activities.html
16
Occupational health and safety . (2013, 05 03). Retrieved from
https://www.ambujacement.com/corporate_governance.php
17
Naya Savera (13th June 2013) retrived from
http://www.jklakshmi.com/social_responsibility.html
18
JK Laxmi Sahyogi Sarkshan Club ( 13th June 2013) retrived from
http://www.jklakshmi.com/social_responsibility.html
19
Education, Training and Adult Litracy, (13th June 2013) retrived from
http://www.jkorg.in/index.php?option=com_contentandview=articleandid=154andItemid
=145
20
Medical Camp (13th june 2013) retrived from
21
Healthcare ( 13th June 2013) retrive from
http://www.jkorg.in/index.php?option=com_contentandview=articleandid=155andItemid
=146
22
Spreding the Light ( 7th oct.,2012) retrived from http://www.hathi-
sidheecements.com/hathi_site/csr.html
23
CSR practices, ( 7th Oct. 2012) retrived from www.mehtagroup.com/csr.html#
24
53rd SCL Annual Report, 2010-11.
168
25
CSR Sanghi cement, (25th august 2013) retrived from
http://www.sanghicement.com/csr
26
Education, (25th august 2013) retrived from http://www.sanghicement.com/education
27
Water resource management, low cost treatment and reuse technology, (25th August
2013) retrived from http://www.sanghicement.com/water-conservation
28
Community Development (25th august 2013) retrived from
http://www.sanghicement.com/community-development
29
Green Belt Development ( 25th August 2013) retrived from
http://www.sanghicement.com/green-belt-development
30
Environment Policy, (25th August 2013) retrived from
http://www.sanghicement.com/environment-policy
31
CSR, Environment- policy (12th Dec. 2012) retrived from
http://www.jalindia.com/policy.htm
32
CSR, Vision (12th Dec. 2012) retrived from http://www.jalindia.com/vision.htm
33
CSR-initiatives, (12th Dec. 2012) retrived from http://www.jalindia.com/initiatives.htm
34
CSR-Energy conservation (12th Dec. 2012) retrived from
http://www.jalindia.com/energyconservation.htm
35
CSR, Social Commitments ( 12th Dec. 2012) retrived from
http://www.jalindia.com/crdp.htm
36
Ibid p. 8
37
CSR, Education (12th Dec. 2012) retrived from http://www.jalindia.com/education.htm
38
CSR-healthcare (12th Dec. 2012) retrived from http://www.jalindia.com/healthcare.htm
39
CSR-medical centre (12th Dec. 2012) retrived from http://www.jalindia.com/medical-
center.htm
40
CSR-Animal husbandry (12th Dec. 2012) retrived from
http://www.jalindia.com/animalhusbandry.htm
41
67th annual Report and Accounts 2011, Shree digvijay Cement Limited, p. 7
42
Ibid p. 8
43
Digvijay Cement Karmayog Rating retrived from
http://www.karmayog.org/csr501to1000/csr501to1000_21751.htm
169

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CHAPTER 4

CORPORATE SOCIAL RESPONSIBILITY PRACTICES

4.1. CSR PRACTICES OF ULTRATECH CEMENT

Ultratech is a 120-year-old organization, rooted in history. Their roots go back to the

Before Corporate Social Responsibility found a place in corporate dictionary, it was

4.1.2. ULTRATECH CSR VISION

The company has articulated a vision:

— Mrs. Rajashree Birla, Chairperson,

4.1.3. ULTRATECH STRATEGY

Implementation process: Identification of projects

4.1.4. CORPORATE SOCIAL RESPONSIBILITY POLICY

Organisational mechanism and responsibilities

Their partners in development are government bodies, district authorities, village

4.1.5. ULTRATECH CSR FOCUS AREAS

Ultratech CSR focus areas include Education, Healthcare, Sustainable, Livelihoods,

4.1.5.2. Health and family welfare

4.1.5.3. Sustainable development and livelihood and agriculture and watershed

Skill development and vocational training programs to enhance employment prospects

Area Target Progress in 2009-10 Target

The company has developed a multi-level strategy based on an integrated development

Community Development Activities of Ultratech Cement Limited

17 Support to Widow, the Aged No. of 151 325 437

19 Sanitation No. of Unit 302 864 753

The FICCI – Aditya Birla CSR Centre For Excellence

With a view to creating both employability and entrepreneurship, association is working

Habitat for Humanity India - Homes for the homeless

The global focus

4.1.6. TRANSCENDING BUSINESS

4.1.7. ENVIRONMENTAL REPORT

The Company is a voluntary member of the Cement Sustainability Initiative (CSI)

The Company’s commitment to sustainable development is demonstrated in two Clean

4.2. CSR PRACTICES OF BINANI CEMENT LIMITED

4.2.1. RESPONSIBLE AND SUSTAINABLE GROWTH

4.2.1.1. SOCIAL RESPONSIBILITY

Binanipuram – The Creation and Evolution

Binanigram, Pindwara, Rajasthan

Binanigram – Sirohi, in partnership with ‘Rajasthan Bal Kalyan Vikas Parishad’

Community Development Program:

Poverty alleviation and sustaining livelihood

• The Company continues to provide necessary support to economically backward

4.2.2. AWARDS AND RECOGNITION

Award / recognitions in functional areas like – Safety, Productivity, Quality, Employee

2. Excellence in Energy and Resources:

3. Excellence in Environmental Management:

7. Excellence in Employee Relations:

4.2.3. HUMAN RESOURCES AND INDUSTRIAL RELATIONS

Hi-Bond Cement Limited is deeply conscious of its responsibility towards the

4.3.1. HEALTH CARE AND SAFETY

4.3.1.1. Occupational Health and Safety

Endeavor for…customer satisfaction, conserve natural resources, reduce / control

4.3.2. ENVIRONMENT POLICY

4.4. CSR PRACTICES OF AMBUJA CEMENT LIMITED

Ambuja Cements Limited (ACL) with a corporate philosophy of 'Sustainable

4.4.1. LATEST TECHNOLOGY ADOPTION FOR SUSTAINABILITY

Waste Management…….Burning agricultural waste in captive power plants, industrial

Through Transportation……..of bulk Cement Transportation through the sea route.

Environmental Management…….through full fledged environmental laboratories for

Climate Change Mitigation

Continuous (On-line) Monitoring Systems: A strict emission monitoring regime

Fly Ash Utilization

Co-processing is the use of wastes as raw materials or as a source of energy, or both, to

• Replacing natural resources used in cement production, thereby conserving them

4.4.2. CSR PRACTICES