Black Book of Rallis India LTD CSR ACTIVITY IN RURAL AREAS

A PROJECT REPORT
ON
“A Study on critically examine CSR initative adopted by Rails India in

Rural Maharashtra.”
Submitted in Partial Fulfilment for the award of the Degree
MASTERS OF MANAGEMENT STUDIES
FINANCE
Under University of Mumbai
SUBMITTED BY
APEKSHA SUNIL JADHAV

ROLL NO. -MS1819025
Under the Guidance of

PROJECT GUIDE
Prof. TEJASVI BHOSALE
Batch 2018-20
INSTITUTE OF MANAGEMENT & COMPUTER STUDIES
THANE (W)
CHAPTER NO 1.
A Study on critically examine CSR initative adopted by Rails India in Rural Maharashtra
1.1 Introduction :
Corporate social responsibility (CSR) is also often referred to as business responsibility and an
organization’s action on environmental, ethical, social and economic issues. The terms in the
area can seem confusing if you don’t know the jargon – but don’t be put off by this. You need to
think of CSR simply as ensuring that your business is aware of its impacts, is accountable for its
actions, and that it undertakes these actions in a responsible manner. Furthermore, a well- run
business is transparent in its decision making and processes and this makes for good governance.
CSR can be described as an approach by which a company does the following:
 Recognizes that its activities have a wider impact on the society in which it operates, and
that developments in society in turn impact on its ability to pursue its business
sustainably.
 Actively manages the economic, social, environmental and human rights impact of its
activities both locally and across the world, basing these on principles which reflect both
international values and the organizations own values (ethics), reaping benefits for both
its own operations and reputation as well as the communities in which it operates.
 Seek to achieve these benefits by working closely with other groups and organizations
local communities, civil society groups, other businesses and home and host
governments.
1.2 Objectives of study :
o To study and analyze the CSR practices adopted by the corporate world, specifically by
Indian corporate houses.
o To analyzed the impacts of CSR practices on Corporate Brand Building.
o To carryout the comparative study of the Brand building through CSR practices.
o To study and compare the brand building aspect of business organization embracing CSR
with organizations not practicing the CSR.
o To study and compare different CSR concerns responsible for the Brand building.
o To compare various CSR concerns among the customers perception to wards brand
building.
1.3 Review of literature :
1.3.1: Harish Kumar (2012) : In is research article entitled “CSR Revisited” has throw
lights on tour different approaches of companies towards CSR viz; Good Governance, Ruinous
CSR, Discretionary CSR, and Illusion CSR. He also tried to highlight argument against the CSR
as well as the CSR driver. The research also found eight factors that drive the CSR initiatives.
They are philanthropic Attitude, Governmental Action, Environmental concerns, Ethical
consumerism, Crises and Calami-ties, Globalization and Market force, Social Awareness and
Education, and Social Expectation.
1.3.2: Dr. M. Ramana Kumar (2013) : In his study on CSR (Analysis of select Indian Private
and Public sector companies). Tried to analyses the CSR activities carried out by Indian Private (
Reliance Industries Ltd) and public sector companies (ONGC) and also study the Indian
government polices and programmes of CSR. The study revealed that through the Indian public
and private firms are making efforts in the CSR areas, still there is a requirement of more
emphasis on CSR. The study found that there is a significant difference in the CSR practices of
RIL and ONGC as the CSR budget of ONGC is more than RIL during the year 2009-10, 2010-11
and 2011-12 and average CSR score of ONGC is more than that of RIL during 2009 to 2013.
1.3.3: Monika Hartman (2011) : in her article “CSR in the food sector” analyzed the
importance of CSR in food sector particularly those companies which have high brands. The
study found that SMEs are less capable of discharging their obligation towards society. Further
the study revealed that food sector always tries to improve the controlling and discharging its
service towards consumers. It was also found that consumers show preference for those brand or
food sector that given importance to CSR activities.
1.4 Research methodology :
 Research design : The entire research is descriptive v/s exploratory in nature.

Descriptive as it describes the status of affairs of CSR in sample entities and explores
the facts of CSR. A study on perception of the policy maker and implementers which
includes CSR Heads and CSR executives, project head, implementers the sample
entities has been done to explore the CSR practices, CSR implementation and social
disclosure practices among the companies. The study is comparatives since it would
aim at studying and understanding the types of CSR policies, practices and
programmes , implementations models/ strategies/ approaches adopted by the
corporate, major issues and challenges associated with the implementations,
transparency and disclosure practices and methods of evaluation etc. which would be
identified and studies with a comparatives view of both the private and public sector
companies. It will also find out extent of similarities and diversification in such
practices of CSR among the sample entities.
 Research settings : the study has been carried out in different public and private
sector corporate entities of Baroda District.
1.5 Scope of study :
In the elongated history of social work, the profession has expanded its focus to include a variety
of new and exciting areas of practices. One such areas which has received attention as a
significant part of social work practice is service to business and industry. Similarly the business
community, in its effort to improve to overall functioning of personal, is increasingly examining
and using some of the services that the filed of social work has to offers.
The transformation from industrial social work to corporate social responsibility points out a
definite a shift in the realm of social work vis-à-vis goal, objective and priorities of business.
Over the past several decades social workers around the world have successfully been able to
integrate with the modern production and business processes, particularly in addressing the
emergent needs of the industrial population like those arising out of the psychosocial impact of
workforce alienation, over- specialization, competitiveness and stress and fatigue on their life.
But this new configuration leads itself to the process of self- examination and the litmus test
remains: is corporate social responsibility a new areas structured to delineate the corporates ideas
of greater variety of social services for human kind; or just one more catchphrase used to
establish the fact that business houses are doing “a lot more” then mere expansion of social
work; or has there been a change in the principal objectives, priorities of the corporate at the
back of starting theseprogrammes from curbing loss to “just making profit”?.
Most of the CSR initiatives undertaken by the companies are in areas traditionally supported by
social work, including public safety, community development, education, public health and
diversity. Over years gradually many corporations have learned to tap into the expertise of social
workers by creating rules for them within the corporate hierarchy. Social work plants the seeds
for corporate good and described the varied rules that social worker fill that corporation.
1.6 Limitations of study :
 The respondent were not very open to reveal the true pictures of the organization and
many present themselves in a public relation manner.
 The researcher experience difficulty in collecting data related to the actual spending in
CSR activities as the authorities were reluctant to disclose the financial details.
 Period was too long. Must of the times several months passed to approach a signal
policymaker and implementer. The appointment were cancelled many times. However
the researcher took the help of research guides in fixing an appointment with the
concerned authorities which helps during collection of data.
CHAPTER 2.
Company profile:
2.1 History of company :
RALLIS INDIA LTD. (RALLIS) - COMPANY HISTORY
Rallis India Ltd was incorporated in the year August 23rd 1948. Rallis India the successor of
Rallis Brothers and a member of Tata Group is engaged in the business of manufacture and
marketing of Agri Inputs. From a solo play on agrochemicals the company has come a long way
to make its presence felt across the value chain of agriculture inputs - right from seeds to organic
plant growth nutrients along with a suite of package of practices and services.The company's
Agribusiness division is the distributor of Pesticides fertilisers micronutrients seeds animal feed
and other agro inputs. Rallis India has four production facilities of which two are located in
Gujarat (at Ankleshwar and Dahej) and two in Maharashtra (at Lote and Akola). All its plants are
state-of-art and meet all prescribed norms. The company discontinued marketing of Monsanto
seeds during the year 2001-02. The company commenced production of a range of ethylene
oxide condensates based surfactants which found captive use in its agrochemical formulations
during 1999-2000. This helped the company to reduce the cost. During 2000-2001 the company
established seed processing facilities at Dhar (MP) and Patancheru near Hyderabad and research
infrastructure quality control and storage facility at Patancheru.The Rallis Agro Research Centre
based in Bangalore leads in toxicology and entomology research. Its facilities and research
practices (GLP) are recognised by Bundesgesundheitsammt (BGA) Germany.The Fine
Chemicals division of the company operates two factories both in Tamilnadu at Ootacamund and
Cuddalore. The company has suspended the manufacturing activity at Cuddalore plant as the
third party manufacturing offers a cheaper alternative. Rallis is the leading producer and
distributor of agro-based tanning materials from a variety of forest products. During 2004 the
company sold out its Gelatin business of the Fine Chemicals Division to Sterling Biotech
Ltd.Rallis is undertaking restructuring of its business which includes consolidation merger and
selloff. First step in this regard was taken by Rallis is merger of its 5 subsidiaries viz Ralchem
LtdRallis Finance & Investments Co Ltd Rallis Hybrid Seeds Ltd Rallis Farm Management
Services Ltd and Sankhya Garments Ltd with itself. The petitions has been filed and the
company awaiting final hearing by the court. It has also filed a petition for merging sixth
subsidiary viz. Siris India Ltd with itself. During 2003-04 the Company received the approval
from the court for the merger of six subsidiaries with itself.The Pharmaceutical business of Rallis
which engaged in marketing of household remedies and manufacturing of basic drugs was sold
to Shreya Life Sciences Pvt Ltd. a member of Russia based pharma marketing and distribution
company for Rs.49 Crore. And the transfer of business is completed effective June 30 2001. The
company has also completed the sale of its Andheri property to Orchid Print India Ltd. a wholly
owned subsidiary of Tata Sons Ltd during the year 2001-02. Rallis has discontinued the
distribution of bulk fertilizers and the arrangement with Tata Chemicals came to an end from 1st
March 2003. It is also shifting its focus from a seeds distributor to become a sourcing and
branding company with focussed R&D.During 2005 the company transferred its Knowledge
Services Business which includes the Research & Development Centre at Bangaloreas a going
concern to Advinus Therapeutics Pvt Ltd with effect from 1st April 2005 for a consideration of
Rs.26 Crores.In the year 2005 the company increased its installed capacity of Pesticides (Solids)
by 920 Tonnes. With this expansion the total installed capacity of Pesticides (Solids) has
increased upto 22825 Tonnes.In 2006 the company has been established new Development
Center at Patancheru. All Research and development including NMITLI and NPDL is being
carried out at this new location. All the regulatory studies required for obtaining the registrations
are being outsoured through Advinus Therapeutics Pvt Ltd and other government and private
institutions.The company has started the sourcing and markeitng of Bt Cotton Seeds. An
Alliance with Nuziveedu Seed Company a Major Player in hybrid and Bt Cotton seed market has
been estahlished for purposes.In 2007 The company has incorporated a subsidiary in Australia
viz. Rallis Australasia Pty Ltd. in order to enhance its presence in Australia.The company has
successfully launched three new products in the year viz. Nova Applaud and Taqat. Applaud has
been a great success in the year wherein the company gained a phenomenal response from paddy
growers.The first year of Bt cottonseed marketing has been rewarding and valuable experience
gained which will support expansion of this activity in the coming year. Preparation to expand
into marketing of seeds in the rice and vegetable markets has been initiated.During the year 2014
Rallis India acquired additional stake of equity shares in Zero Waste Agro Organics Limited
(ZWAOL) a subsidiary company of Rallis India pursuant to the Share Subscription and Share
Purchase Agreement dated 23rd April 2012. Consequently the shareholding of the Company in
ZWAOL has increased from 22.81% to 51.02%. During the year the Company has also acquired
additional stake of equity shares in Metahelix Life Sciences Ltd. (Metahelix) pursuant to the
Share Purchase Agreement dated 9 December 2010. Consequently the shareholding of the
Company in Metahelix has increased from 77.02% to 80.5%.During FY 2016 the Company
acquired the balance equity shares in Metahelix Life Sciences Ltd. (Metahelix). Consequently
the shareholding of the Company in Metahelix has increased from 80.51% to 100% making
Metahelix a wholly owned subsidiary of the Company. The company has made an investment of
Rs 73.33 crores for acquiring an additional 20953 Equity Shares of Metahelix.In FY16 the
Company signed an Agreement with Ikea India Pvt. Ltd. for assignment of its leasehold rights in
respect of its leasehold land at Turbhe Navi Mumbai for a gross consideration of Rs 214 crores.
The arrangement is subject to the Company obtaining necessary approvals under various
regulations.During the year 2016 the Company's Board approved granting of a Corporate
Guarantee in respect of credit facilities of up to Rs 270 crores availed by Advinus Therapeutics
Ltd. (Advinus) to the extent of 16.89% of the total obligations of Advinus under such
borrowings. The Guarantee has been issued during the first week of April 2016.During FY 2017
Metahelix has invested USD 122500 for 122500 Equity shares of USD 1 each with 65.77%
shareholding in an Indonesian Joint Venture (JV). Mr. Suresh Vaswani the JV partner has
invested his share of USD 127500 for 63750 Equity Shares of USD 2 each with 34.23%
shareholding. The JV Company PT Metahelix Lifesciences Indonesia has initiated seed
production operations in March 2017. Testing and evaluation of new products in Maize and Rice
in Indonesia shall be initiated during 2017-18.During the year 2017 the Company has acquired
the balance Equity Shares in Zero Waste Agro Organics Ltd. (ZWAOL). Consequently the
shareholding of the Company in ZWAOL has increased from 73.63% to 100% making it a
wholly owned subsidiary of the Company. The Company has made an investment of Rs. 19.49
crores for acquiring an additional 19421 Equity Shares of ZWAOL.During the year 2018
Metahelix has invested USD 183750 for 183750 Equity shares of USD 1 each with 65.77%
shareholding in its Indonesian Joint Venture (JV) Company PT Metahelix Lifesciences Indonesia
(PT Metahelix) as per the commitment in the JV Agreement. The JV partner has also invested
his share of USD 191250 for 95625 Equity Shares of USD 2 each with 34.23% shareholding.
The total equity of PT Metahelix stands at USD 625000 as on 31 March 2018.In FY 2017-18 the
Company received four registrations for the domestic market (two each for domestic and export
category) and 12 registrations for the international market. Moreover the Company has
completed field trials of three more products and is ready for the registration process.During year
under review the Company has gained 11 new registrations in strategic overseas markets.
Partnership models with strategic customers that were adopted during the year helped the
Company in its growth journey through leveraging each other's strengths. IBD continues its
focus on developmental activities in key geographies in Latin America South East Asia Europe
and African markets.During the year under review 3 Blocks (Afzalpur Bijapur and Bhalki) from
3 Districts (Gulbarga Bijapur and Bidar) in Karnataka were covered under PPP IAD Project with
Karnataka Government for Pulses Productivity improvement for Red Gram (Pigeon Pea) and
Bengal Gram (Chick Pea) which are saviour crops for farmers apart from major crops in that
area. Increase in productivity and quality helps farmers for additional income generation and
fetching better prices for their produce.During the year 2019 the Board of Directors of the
Company approved the proposal for the merger of Metahelix a wholly owned subsidiary of the
Company with the Company and their shareholders and creditors pursuant to Sections 230 to 232
of the Act and as per the terms and conditions mentioned in the Scheme of Amalgamation. The
merger is subject to the necessary approvals/ sanctions from the jurisdictional National Company
Law Tribunal or such other competent authority and shareholders and creditors of Metahelix and
the Company as applicable.During the year 2019 the Company has made an investment of Rs
19.60 lakhs in Rallis Chemistry Exports Limited wholly owned subsidiary of the Company by
way of equity shares.
2.2 MISSION VISION AND VALUES :
Our Mission
Serving Farmers through science
Our Vision
We aspire to be amongst top 3 leading enterprises by 2025 in the chosen areas within farm inputs
and chemistry led businesses.
Our Values
 Safety
 Passion
 Integrity
 Customer Centricity
 Excellence
2.3 GOVERNANCE (TBEM, TCOC, POLICIES)
The TATA Group is India's largest and most respected business house. The group's interests span
over several businesses including automobiles, steel, chemicals, tea, information technology and
hospitality. Its turnover of US$ 103.3 billion has been built on a century of commitment to the
customer. Today the name of TATA is synonymous with trust - LEADERSHIP WITH TRUST.
2.3.1: TATA Business Excellence Model (TBEM)
Rallis, A TATA Enterprise, has signed the TATA Brand Equity Promotion Agreement (BE-BP)
which ensures common brand identity, quality and business excellence standards across
companies of the Group. All signatories to the Agreement are annually reviewed against a
particular set of stringent criteria for JRD-Quality Value, a unique application and review
process.
The criteria for review are defined, and the implementation monitored by the TBEM, a model
consisting of business performance processes related to Leadership, Strategic Planning,
Customer Focus, Measurement Analysis & KM (Knowledge Management), Workforce Focus,
Operation Focus and Business Performance. These criteria attempt to institutionalize our
approach to impel performance and attain higher efficiency levels in all spheres of corporate
functioning. Such an organized approach enables TATA companies to successfully face all
challenges and be globally competitive.
Our commitment to the Agreement is complete. We are aware of the benefits of implementing
the TBEM processes and have set up a formal structure to ensure compliance. We also conduct
training programs and workshops to help our staff understand the processes and oversee their
implementation.
As a result of our continuous journey on path of excellence, we won the prestigious JRDQV
award in year 2011 and CII-EXIM prize for Business Excellence in year 2012.
2.3.2: TATA Code of Conduct (TCOC)
We have also adopted the TATA Code of Conduct, Values of Integrity, Unity, Understanding
and Responsibility. TCOC attempts to instill positive organizational behavior to enhance
shareholder value, inculcate business ethics and reiterate our promise towards excellence,
leadership and trust. It provides clarity of purpose and directs us to maintain the highest
standards of Corporate Governance. You can use any of below channel for raising Ethical
concern.
2.3.3 Policies
2.3.3.1: Quality Policy:

2.3.3.2: Whistleblower Policy
2.3.3.3: Code of Corporate Disclosure Practices

2.4 AWARDS AND INNOVATION :
2018:
 FICCI award for distinguished contribution to Indian Agrochemical Industry in

recognition of MD Mr. V Shankar's outstanding leadership efforts.
 “Air pollution Abatment” gave 5 Star rating to Rallis, Lote factory.
 Green building IGBC Platinum certification to Ankleshwar factory
 NSCI Safety awards 2018- Certification of appreciation to Ankleshwar factory.
 National Safety Council, Maharashtra Chapter gave Certificate of Merit for Meritorious
Performance in Industrial safety to Akola factory.
 Rallis won first prize for Rallis Samrudh Krishi in “service category innovation”
organized by IMC Ramkrishna Bajaj National Quality Award Trust
 Rallis won first prize for business model innovation for Rallis Samrudh Krishi organized
by CII-INSTITUTE OF QUALITY.
 FICCI awarded Rallis as Product Innovator of the year in Chemical Sector for product
NEONIX.
 PMFAI- SML Annual AGCHEM award to Rallis for Outstanding innovation in crop
solution (RSK)
2017:
 NSCI Safety Award-Certificate of Appreciation for appreciable achievement in

Occupational Safety and Health received by Lote factory.
 NSC-Maharashtra award for Zero Accident Frequency Rate for continuous three year
period received by Lote factory.
 Certification of Appreciation for excellence in Occupational Safety and Health received
by Akola factory.
 National Safety Council, Maharashtra Chapter gave Certificate of Merit for Meritorious
Performance in Industrial safety to Akola factory.
 NSCI Safety awards 2017- Certification of appreciation received by Ankleshwar factory.
 Rallis features in Inclusive Business List by Institute of Competitiveness. Recognition
received by MD and CEO Mr. V Shankar. The Inclusive Business list identifies, assesses,
and recognizes enterprises that are redefining the role of business in society.
2016:
 NSCI – Suraksha Puraskar (Bronze Safety Award) to Lote Factory for Implementing
Occupational Safety and Health Management System and procedures very effectively and
Achieving outstanding OSH Performance.
 NSC-Maharashtra Chapter Safety Award ‘Certificate of Merit’ for Zero Accident
Frequency Rate for continuous three year period received by Lote factory.
 State level safety award for maximum number of Accident Free days, by Gujarat Safety
Council, received by Ankleshwar factory.
 NSCI Safety Awards– 2016 Suraksha Purskar received by Ankleshwar factory.
 Indian Chemical council (ICC) presented Responsible Care (RC) logo to Rallis with 3
years' validity (Dec.2015 to Nov. 2018)
2015:
 India's Most Trusted Brand Award, 2015 in Best Company category

 CII EXIM prize for Business Excellence
 Origin product has received Product Innovator of the Year in Agrochemicals Sector
awarded by FICCI Chemicals & Petrochemicals Awards 2015
2014:
 ICC awarded Certificate of Merit for Best Compliant Company for the Process Safety
Code under Responsible Care
 Dahej unit awarded National Safety Award on the following criteria.
1. Lowest Average Frequency Rate over a period of three Consecutive years.
2. Accident Free year based on man hour worked.
The Award was presented by Hon’ble Union Minister for Labour & Employment Shri
Narendra Singh Tomar at Vigyan Bhavan, New Delhi on 17th Sept, 2014.
 Lote unit received Maharashtra Safety Award from NSC, Maharashtra Chapter for
Meritorious Performance in Industrial Safety during the year 2013 on 20th Sep'14
 Significant Achievement in HR Excellence awarded by CII
2013:
 Tata Quality Management Services awarded Dahej unit under Promising Innovations
Category for New Product Innovation
 Received National Energy Conservation Award from Mr. Pranab Mukerjee (President of
India) for winning under Chemical sector
 Winner of Golden Peacock Award for Eco-Innovation in Chemical Sector
 Federation of Indian Chambers of Commerce & Industry (FICCI) awarded Product
Innovator of the Year in Agro Sector
 Rallis won two awards from Baroda Productivity Council:
1. Best in Safety – among all business verticals of Gujarat
2. Winner in Green Environment under Pharma, Food & Agro group
 Won “Manufacturing & Supply Chain Award - Chemicals” in All India Kaizen
Competition 2013 - 14 in 2nd Asia Manufacturing Supply Chain summit
 Lote unit received the Maharashtra Safety Award from NSC, Maharashtra Chapter for
Meritorious Performance in Industrial Safety
 Dahej Unit won two awards in Green Environment Contest by Baroda Productivity
Council:
1. Category: Food, Agro & Pharma – Winner
2. Overall winner in Safety Vertical – Winner
 Dahej unit won in BPCs Good Housekeeping Contest under the category "Food, Agro &
Pharma"
 Rallis was awarded with India’s Best Companies to Work For by The Economic Times
2012:
 CII-EXIM Bank awarded Business Excellence Prize for Business Excellence

 Rallis was awarded with Responsible Care Logo by Indian Chemical Council
 Certification of Appreciation by Monsanto Supply Chain Team
 Vishwakarma Rashtriya Puraskar awarded National Safety Award for Akola Unit
 Won QualTech Prize 2012 in QIMPRO Convention
 Lote unit was awarded the Certificate of Merit from NSC, Maharashtra Chapter
2011:
 JRDQV Award for Business Excellence

 Bayer Group awarded Rallis for its Outstanding Performance as per Bayer Evaluation
Tool
 National Safety Award for Lote plant from Ministry of Labour & Employment, Govt. of
India
 Akola unit received National Safety Awards (Maharashtra Safety Chapter) for
outstanding performance in Industrial Safety from Govt. of India, Ministry of Labour &
Employment
 Tata Innovista Award under Business Model category
2010:
 Turbhe unit has been awarded 1st prize for “Best Safety Practices” under Major Accident
Hazardous (MAH) unit category
 Lote unit received National Safety Awards (RUNNERS UP) for outstanding performance
in Industrial Safety
 Prashansa Patra Award from National Safety Council for Ankleshwar Unit
 Turbhe unit won recognition in the Maharashtra State Quality Circle Competition
 Lote unit received NSCI safety award 2008 for implementing effective management
systems and procedures for the assessment period of 2005 - 07
2009:
 Silver Safety Award for Lote plant from National Safety Council
 Received two National Safety Awards for Akola unit for outstanding performance in
Industrial Safety from Ministry of Labour & Employment, Govt. of India
 Gujarat Safety Council Safety Awards for Ankleshwar unit
 Turbhe unit won two awards for Energy Conservation:
1. National Energy Conservation Award from Ministry of Power, Govt. of India
2. State level energy conservation award from Maharashtra Energy Development
Agency, Govt. of India
 Rallis was conferred with the 2008 Frost & Sullivan Growth Strategy Excellence Award
2008:
 Won CII-EXIM award for significant achievement

 Lote unit has bagged the Runner-up National Safety Award
 Turbhe unit was awarded the National Energy Conservation Award from Ministry of
Power, Govt. of India
2007:
 Won Tata Business Excellence Model (TBEM) Active Promotion Award

 The RBNQA Award for Excellence by IMC Ramkrishna Bajaj National Quality
 Received National Safety Award for year for Akola Unit
 Ankleshwar Unit received FGI Award for Excellence Energy Conservation from Dr. APJ
Kalam
 Turbhe unit was awarded the National Energy Conservation Award from Ministry of
Power, Govt. of India
 Lote unit was awarded with a Certificate of Merit by Gloden Peacock Environment
Management Award
2006:
 Vishwakarma Rashtriya Puraskar awarded National Safety Award for Lote and Akola
Units
2005:
 Won Tata Business Excellence Model (TBEM) Serious Adoption Award

 Vishwakarma Rashtriya Puraskar awarded National Safety Award for Lote Unit
 Received National Safety Award for year for Akola Unit
2004:
 Ankleshwar unit was awarded with TERI, Corporate Environmental Award
2003:
 Ankleshwar unit was awarded with AIA Certificate of Merit, in recognition for
Contribution to Environmental Protection & Sustainable Development
2.5 PARANT COMPANYB AND SUBSIDIARIES :
Parent Company
Tata Chemicals Limited
Tata Chemicals Limited is a global company with interests in

businesses that focus on LIFE: Living, Industry and Farm
Essentials. The story of the company is about harnessing the
fruits of science for goals that go beyond business.
This story began in Mithapur, Gujarat in western India with the creation of a plant that would
raise a wealth of marine chemicals from the ocean, with the potential to touch human lives in
many ways. From these humble beginnings a market-leading international business has been
created, with operations across four continents.
Through its living essentials portfolio the company has positively impacted the lives of millions
of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt
segment. With the introduction of an innovative, low-cost, nanotechnology-based water purifier,
it is providing affordable, safe drinking water to the masses.
Tata Chemicals is the world’s second largest producer of soda ash with manufacturing facilities
in Asia, Europe, Africa and North America. The company’s industry essentials product range
provides key ingredients to some of the world’s largest manufacturers of glass, detergents and
other industrial products.
With its farm essentials portfolio the company has carved a niche in India as a crop nutrients
provider. It is a leading manufacturer of urea and phosphaticfertilizers and, through its
subsidiary, Rallis, has a strong position in the crop protection business.
The Tata Chemicals Innovation Centre is home to world-class R&D capabilities in the emerging
areas of nanotechnology and biotechnology. The company’s Centre for Agri-Solutions and
Technology provides advice on farming solutions and crop nutrition practices.
The company has also entered into a JV with Singapore’s Temasek Life Sciences Laboratory
(Joil) to develop jatropha seedlings to enable bio fuels capability. In line with its mission,
‘serving society through science’, the company is applying its expertise in sciences, to develop
high-tech and sustainable products.
Subsidiaries
Zero Waste Agro Organics Limited
Zero Waste Agro Organics Limited (ZWAOL) is a Company

specialized in the business of converting bi-products materials
into high grade customized organic soil conditioning fertilizers.
The Company has multi location Toll Manufacturing Facilities
with sugar and ethanol based industries.

CHAPTER : 4
CONCEPTUAL BAGROUND
Rallis, a TATA Enterprise is a subsidiary of Tata Chemicals, with its business presence in the
Farm Essentials vertical. It is one of India’s leading crop care companies. The company’s 2,300
distributors reach more than 40,000 retail counters across the country covering more than 80% of
India’s districts. Rallis is known for its deep understanding of Indian agriculture, sustained
contact with farmers, quality agrochemicals, branding and marketing expertise and its strong
product portfolio of comprehensive crop care solutions. Rallis is closely connected to around 1
Million farmers through Rallis Kisan Kutumb programme. It is estimated that around 5 Million+
farmers benefit from the agriculture solutions provided by Rallis.
CSR Financial details (INR Cr)
Year 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019

Actual CSR 2.13 Cr 3.91 Cr 3.95 Cr 4.01 Cr 3.86 Cr
Prescribed 3.50 Cr 3.88 Cr 3.91 Cr 3.88 Cr 3.85 Cr
CSR
4.1
Rallis India, A crop protection solution provider and Responsible Care Company, believes that
sustainable way of doing business is the only way to progress and support rural India “one of our
most important stakeholders”. Sustainability is core to the business strategy and our business
foundations are lead on Corporate Governance with triple bottom line i.e. economic,
environmental and social performance together creating sustainable value for all stakeholders
through business processes and continued growth. The commitment towards sustainability is
evident in Company’s decision to phase out its entire red triangle (Extremely toxic) products and
is giving emphasis to green triangle (less toxic) products. On a similar lines Company is
developing more and more water based formulations as compare to solvent based formulations to
reduce the environmental impact. Company is not limited to greening its product portfolio but
going beyond portfolio and supporting farmers in improving yield of their crops by initiatives
like MOPU (More pulses programs) where Company handholds farmers to increase farm yield
and sale of their product i.e. pulses. This is one the unique model of its kind where Company is
working on supporting its key stakeholder solely as a part of its commitment to provide
sustainable solutions to Rural India.
Sustainability is one of the strong pillars in Company’s Rallis Poised growth agenda and it
emphasizes the engagement of various stakeholders to understand the business needs and
develop future strategies. Based on various stakeholders’ response, Company has developed an
integrated model of Sustainability focusing on Environment and Corporate Social Responsibility
and Affirmative Action initiatives. Under Environment key focus areas are Industrial Waste
management and Energy and Greening. Under CSR & AA key focus areas are Natural Resource
management and Employability through skill development. Company has developed detailed
long term and short term plan on all key focus areas. To ensure proper implementation of
sustainability Initiatives Company has strong team at corporate level, equally supported by
trained Sustainability champions across all locations. These champions are responsible to drive
various sustainability initiatives in their respective locations. The progress is reviewed regularly
in Steering committee meetings chaired by Managing Director and CSR Board committee
chaired by Board of Director.
Our effort towards Sustainability has been recognized at various forums. Accolades in the year
13-14, includes National Energy Conservation Award, ICC Award for Best Compliant Company
for Process Safety Code under Responsible Care, Golden Peacock -Eco Innovation award & two
awards for appreciable performance during TATA Volunteer Week (on CSR activities) to name
a few. The initiatives like Responsible Care Logo, ISO-50001, Zero liquid discharge from
manufacturing unit, Process Safety Management and Behavior Based Safety fetch us these
awards and become differentiator with other organizations in this arena
4.2
The model focus area and programs

Social (CSR + Affirmative Action)
Natural Resource Management : Water
 Jal Dhan: Interventions under this program are focussing on “Water Conservation”

internally and externally. (e.g. water recycling in manufacturing units and watershed &
water Harvesting project under CSR)
 Jal Mitra: Intervention under this program would be focused on “Optimizing/
minimizing the water usage in irrigation by farmers and water awareness programs for
community.
Employability :Skill Development
 RUBY: Intervention under this program would focus on “Educational interventions and

Skill training” for Children, Youths and Women group. Fixed Term trainee (FTT)
program at manufacturing units is part of Ruby.
 TRAITS: Under this initiative minimum SSC pass and non-graduate rural youths from
farming background are being trained for one year by imparting them training in Agri-
marketing and crop advising field to enable them to take up a career in Agri marketing
and crop advising. Employment opportunity for two years is given by Rallis as a part of
this scheme to those students who successfully complete the course.
Environment
Energy & Greening
Conservation: Conservation of Energy by optimizing use of energy at workplace
 CO2 reduction: CO2 reduction through various energy saving and solvent reduction
initiatives.
 Renewable source of energy: Adopting various renewable sources of energy like bio
fuels, solar and wind energy etc.
Industrial Waste:
Reduction & Reuse: Reduce and Reuse wastes
 Zero Liq. Discharge: No liquid (treated water) discharge from the manufacturing units.
Treated water will be recycled back into the process.
 Wealth from Waste: Wastes will be converted into useful By-Products in all
manufacturing locations.
4.3 CSR Project By: Rallis India Limited
4.3.1
Project: Rural Development, Healthcare and Sanitation (2015-16) Project

Budget: INR 0.86 Cr
Project Sector : Preventive Healthcare, Water and Sanitation
Implementing Partners: Direct Implementation, Spitzen for solar and wind,
Project Description: Developing model village, focusing on non conventional energy

projects like hydro power, solar and wind power, construction of toilets.
Project Location: pan india-pan india,
Health & Safety Management: Salient p
oint
 Rallis India is one of the RC Logo Holder Company in India. All the units are certified
for ISO-14001 & OHSAS-18801. Our new unit at Dahej is also certified for ISO-50001
(Energy Management). Our two units (Ankleshwar & Lote) had won BSC Five star
award in the past.
 We do not have any Reportable accident & Process related major incidents since a decade
which depicts our strong Health & Safety management system.
 We have strong leadership orientation towards EHS and sustainability. EHS is part of
Quarterly review at Board of Director meeting and given top most priority in agenda.
 The Boards of Rallis provides valuable direction and guidance to the Management and
ensures that EHS are accorded the due emphasis, focus and importance. They ensure that
EHS implications are duly addressed in all new strategic initiatives, EHS budgeting for
improvement plans are appropriate and they encourage, assist, support and counsel
management in developing short and long term policies and standards to ensure that the
principles set out in the EHS are being adhered to and achieved. They also monitor and
review reports monthly and quarterly on EHS performance including policy and legal
compliances, as appropriate.
 We have sustainability cell headed by Head-corporate Sustainability who drives
Environment, Health & Safety, and CSR & Affirmative Action functions. Sustainability
cell works closely with TATA Sustainability Group and other TATA companies such as
TATA Chemicals, TATA Power, and TATA Steel etc.
 As a Responsible care & sustainable company, leadership decided to phase out Toxic Red
triangle product from our portfolio in recent years & that shows strong orientation
towards Product stewardship.
 We have strong process orientation and awards like JRDQV; CII Exim & Best Compliant
Company for the Process Safety Code under Responsible Care shows testimony for the
same.
 The complexities of operations at our sites demand the highest standard of safety. Since
last year, we have broadened the “Zero Injury” approach as “Target Zero” with an
emphasis on ”Lead By Example” with special focus on Behavior Safety, Process Safety
& Road Safety.
 Safety is one of our core values and the company and is committed to continually
improve the safety performance by targeting “Zero injury” through world class safety
practices
 Process Safety Management and Behavior Based Safety are two key areas in which
company is working passionately and heading towards benchmarking these processes.
 We are one of the active members in different committee of ICC (RC, SHE &
Sustainability), FICCI, CII, Bombay Chambers, who contributes in spreading Safety
awareness among Chemical industries and other stakeholders.
 We have strong Sharing and learning system within unit / group /outside group. This has
helped in continual improvement in EHS system over the years.
 All our units, warehouse and offices are having strong emergency response system
including infrastructure, trained Emergency response team and tie up with mutual
response group.
 Process Safety Management is one of the key areas in which company is working
passionately and heading towards benchmarking these processes. We have adopted RC
Process Safety guidelines and OSHA PSM guidelines and 14 elements based process.
 Thorough safety review is being done for any new facility/ process to ensure
implementation of various safety features/standard and recommendations coming out of
PSM & Hazard review process.
 We have strong employee engagement process which includes one to one
communication, Safety & Sustainability Committee Meetings, Monthly Review Meeting,
Daily Plant meetings, Area Effectiveness Team Meeting and various other forums. In
these forums employees put forward their views and suggestions w.r.t Environment
Health & Safety.
 Contractors Safety management procedure is strictly followed which covers selection,
training, meetings, audits & review of various contractors working in premises.
 As a part of strengthening the discipline is Safety to raise our bar and compete with
Benchmark companies, company has formulated a Policy on Consequence Management
for Safety Violation for all its employees.
 As a part of Industrial hygiene we are doing Health & Hygiene assessment and
monitoring is being done for individual working in shop floor (process plants, packaging)
with the help of personal monitors, Illumination survey, and Noise mapping & ventilation
survey. Findings from these surveys are properly evaluated and corrective/ preventive
action deployed on time bound manner.
 Community awareness programs are being conducted which includes Home safety, Road
safety & Emergency preparedness.
4.3.2
Project: Greening Project Afforestation (2015-16) Project Budget: INR 0.10 Cr
Project Sector : Eradication Hunger, Poverty, Malnutrition
Implementing Partners: Direct Implementation, A K Rural Development Trust,
Project Description : Planting 5,000 new trees and maintaining 14,000 trees planted earlier in
deforested land near Mumbai (Anegaon), Lote (Songaon) and Akola (Shivar, Bhabhulgaon,
Patsul, Shevni) in Maharashtra. Tree plantation at Dahej (Gujarat) and across all locations.
Project Location: Maharashtra, Gujarat,
4.3.3
Project: RUBY project Education & Road safety Programs (2015-16)
Project Budget: INR 0.99 Cr
Project Sector : Education, Employability and Livelihoods Enhancement
Implementing Partners: Direct Implementation
Project Description:
The Company implements Education interventions under its RUBY (Rallis Ujjwal Bhavishya
Yojana) initiative. Under RUBY, focus is on improving the quality of education and skill
building by imparting training, exposure and informal education to students, including skill
development workshop, with a view to enhance employability in the long term. Under Education
initiatives, focus is on creating awareness about the importance of education, improving quality
of education through training, holistic development of students and providing educational aids to
deprived students. Developing IT skills, science and English interventions are focus areas under
Education projects. In addition, the Company also supports infrastructural needs of the schools
like building smart classes, toilet blocks, drinking water facility, science and IT Lab etc. During
2015-16, we have covered 21 schools across various locations under our Education projects,
impacting over 5,085 students, of which 49% were with Affirmative background. The
Company’s educational interventions have been getting positive feedback from school
authorities.
The Company engaged Road Safety Foundation, an NGO and expert in providing road safety
training. In the last two years, company has conducted more than 50 programmes across India,
covering more than 20,000 people including employees, community, school and college
students, police personnel, industrial associations, etc.
Affirmative Action Program in Rallis
In line with Tata Group, Rallis has developed its AA Policy. We have followed a unique process
for setting up strategy for Affirmative action. All Sr. management people chalked out the key
challenges in driving AA program in their respective areas of business and possible line of action
separately. These inputs were then collated and thoroughly discussed in Steering committee
meeting to categorize common key challenges and formulate strategy to take off Affirmative
action program at Rallis. While finalising the strategy we have considered key challenges of our
business, defined purpose of AA, need assessment of the community and inputs from experts in
this field. All these were kept in mind while preparing AA strategy for Rallis. Using above inputs
we decided to take up Employability embedded with Education as our focus area for Rallis out of
the four Es - Employment, Employability, Entrepreneurship and Education. Company has
chalked out two programmes namely TRAITs (Employability) and RUBY (Education) to have
visible impact on society. Therefore Rallis purpose and focus of AA is very clear: We need pool
of manpower from rural background for Agri- interventions. Skill set for such work is unique &
is developed through special training. Through this intervention nurturing and equipping youths
thus creating opportunity for them in Rallis and elsewhere as this kind of skill set is in demand
across various organizations. Through RUBY (Rallis Ujjwal Bhavishya Yojana) intervention
focus is on improving quality of education and skill building by imparting training, exposures
and informal education to students with a view to enhance employability in long term. Besides
our focus area we have also contributed in other 2Es (Employment & Entrepreneurship) as
appropriate.
Besides the 4 Es we have also been able to serve the AA communities through various CSR
interventions.
Key initiatives in Affirmative Action:
Employability through Skill Development:
As a part of grooming SC/ST youths for the required skill set for Agro Chemical/ chemical
industry, we have been imparting skill training to SC/ST youths through TRAITS (Tata Rallis
Agri Input Training Scheme) & FTT (Fix Term Trainee).
TRAITS (Tata Rallis Agri Input Training Scheme)

Under this initiative minimum SSC pass and non-graduate rural youths from farming background
are being trained by imparting training in Agri-marketing and crop advising field to enable them
to take up a career in Agri marketing and crop advising.
One year training is given ‘in-house as well as on the job’ in collaboration with Government run
Krishi Vigyan Kendras (KVKs). Stipend is paid to the trainees so that they focus on training
(earn-while-learn). Successful trainees would be given certificates jointly certified by Rallis and
Government run KVKs.
After successful completion of one year training, these youths shall be given employment
support for minimum two years. Thus it will not only make the unemployed rural youths
employable, but will also produce loyal frontline sale-force for Rallis India at a lesser price
point.
FTT (Fixed Term Trainee):
To tide over shortage of skilled manpower at beginner level, Fixed Term Trainee i.e. FTT
concept was evolved for manufacturing. Qualification was agreed as preferably fresh graduates
(B Sc / M Sc / Dip) from local Campus or in few cases candidates with less experience will be
taken as FTTs. The training is well structured and includes Class-room training, Safety, SAP &
Computer training.
The duration for FTT is fixed for two years with assumption that by the end of two years
certainty a continual requirement will emerge in term of agreed organization chart. After initial
experience it was decided that for every requirement of 6 number of Supervisors 10 number of
FTTs will be allowed to be taken. At the end of two years period, a joint assessment is being
conducted by a panel comprising of Unit / HO HR / Unit HR and if there is a vacancy, the FTTs
are being absorbed as Supervisor. FTTs are given certificate on the completion of training. The
trained FTTs are having ample opportunity for employment inside as well as outside the
organization.
FTT has been able to generate employment for 2 SC/ST in this financial year.
Besides TRAITS & FTT, Rallis focuses on imparting skill training to students and women group
through Community development initiatives. At Lote, Shenva & Kolkhe total 99 women & girls
were imparted with Skill training related to fine art like Diya painting, murals, trays etc for home
based business. Out of them 85 women/girls (40 women & 45 students) belongs to SC/ST
community. 10 women out of this 40 were able to earn money by sale of these products during
Diwali celebration.
Education:
Under Community Development initiatives various educational activities have been taken across
locations as per the need of the area. The approach followed is to focus on creating awareness
about the importance of education, improving quality of education through training, focus on
holistic development of students and providing Educational Aids to the deprived students. Rallis
focuses to implement its educational interventions in SC/STs populated areas.
These interventions are implemented by Rallis CSR team along with Rallis volunteers. Rallis
also invites experts from the field to interact with the students like Career counsellors, Role
models, experts to share their experiences with the students. These initiatives help to build the
confidence level as well as acts as inspiration in the life of students.
Rallis educational interventions have been getting positive feedback from school authorities. The
intervention includes activities like Career guidance for 10th and 12th students, Kitchen garden
activities, Science interventions, First aid training, Role Model lectures, Self defence training to
girl students, skill training, Awareness on Importance of educating girl child – Spoorthi program,
Awareness programs related to safe water, home and road safety.
This year Rallis has initiated sponsoring meritorious students from its basic computer program
for MS-CIT course. MS-CIT course is run by Govt of Maharashtra and certificate holders from
this course get employed in IT field. This year so far 30 such students have been supported under
for MS-CIT course and before March 2015 more 20 Students will be sponsored for the said
course.
Besides implementing the above interventions, Rallis also supports needy students by providing
educational Aids like notebooks, uniforms, etc.
4.3.4
Project: Jal Dhan (Watershed project, Water Harvesting and Roof top harvesting)
(2015-16) Project Budget: INR 1.74 Cr
Project Sector : Rural Development
Under Jal Dhan project, across Maharashtra 62,941 people were potential beneficiaries, out of
which 20,600 belonged to the Affirmative Action community.Along with water conservation, the
Company has also focused on afforestation, to increase ground water level and soil conservation.
Sacred forest was the area selected, with a focus on bio diversity, and more than 15,000 trees of
mix forest species were planted and are maintained on a year on year basis. With the increase in
water availability, farmers were imparted various modern and improved farming techniques,
including Government schemes, with the help of experts. As paddy is one of the main crops in
Konkan and Raigad regions, the Company introduced SRI technique (System of Rice
Intensification) for paddy cultivation. This also led to an increase in the income level of each
family.
Project Location: Maharashtra,
4.3.5
P
roject: TARA Project for Skills Development (2015-16)
Initiating and maintaining various Self Help Groups (SHGs) and imparting various skill training
and motivate women to take up home-based businesses.
Project Location: Akola-Maharashtra, Lote-Maharashtra, Kolkhe-Maharashtra,
4.3.6
Projec
t: Rural Development Projects (2016-17)
Implementing Partners: All India Institute of local self-government
Company has spent some amount of money for developing model village, focusing on non
conventional energy projects like hydro power, solar and wind power, construction of toilets
Company has spent some amount of money for developing model village, focusing on non
conventional energy projects like hydro power, solar and wind power, construction of toilets.
Project Location: Mumbai-Maharashtra, Lote-Maharashtra, Akola-Maharashtra, Dahej-
Gujarat,
4.3.7
Project: Greening Project (2016-17) Project Budget: INR 0.11 Cr

Project Sector : Environmental Sustainability
Implementing Partners: A K Rural Development Trust
As a part of its commitment towards climate change initiatives, Company is monitoring a

“Greening Index” consisting of carbon footprint, greening the premises, reduction in hazardous
waste & solvent losses and water conservation. In line with this, the Company is constantly
improving the greening index of its product portfolio.
In the current year, Company has successfully completed its big bet to become water neutral by
further reducing the water footprint and expanding rain water harvesting in villages, extensive
use of Solar lights, installing integrated project (Solar + Wind) in one of the village near Navi
Mumbai, one more green building work in progress at Ankleshwar unit, few more water based
formulations, planting 13000 saplings etc.
Project Location: Mumbai-Maharashtra, Lote-Maharashtra, Akola-Maharashtra, Akola-
Maharashtra,
4.3.8
Project: TARA Skill Development Project (2016-17)
Under this project, Company is imparting various skill trainings and motivating women and
youths to be financial independent at Lote, Akola and Mumbai in Maharashtra and Dahej and
Ankleshwar in Gujarat
Under this project, Company is imparting various skill trainings and motivating women and
youths to be financial independent at Lote, Akola and Mumbai in Maharashtra and Dahej and
Ankleshwar in Gujarat.
Project Location: Lote-Maharashtra, Mumbai-Maharashtra, Akola-Maharashtra, Dahej-
Gujarat, Ankleshwar-Gujarat,
4.3.9
Project: Road Safety Program (2016-17) Project Budget: INR 0.01 Cr

Implementing Partners: Road Safety Foundation
The Company continued to engage Road Safety Foundation, an NGO for enhancing road safety
awareness. Company has conducted more than 30 Road Safety Awareness training programmes
for schools, colleges and industries.
4.3.10
Project: RUBY Project (2016-17) Project Budget: INR 0.97 Cr
Company’s CSR intervention for educational programmes, branded as RUBY (Rallis Ujjwal
Bhavishya Yojana), is aimed at encouraging children to opt for formal education through various
educational programmes. For holistic development of students, the programme focuses on
improving quality of education, teachers’ training, support for infrastructure development in
schools and providing educational aids to needy students.
Science, English and Information Technology have been emphasized, to improve the academic
performance of students. The Company supports conversion of Government schools into “Digital
schools” by providing Smart boards and e-learning materials. Rallis has started science sessions
for 5th to 8th standard students and has revived the science stream at Dahej village in Gujarat, as
also provided one science teacher for the school in Lote in Maharashtra.
Under infrastructure support, the Company analyzes needs and provides science laboratory,
classroom construction, roof water harvesting structures, toilet blocks, drinking water facilities,
etc.
In the current year, Rallis has worked with 28 schools across Maharashtra and Gujarat,
benefiting 8,731 students of which 4,193 belong to the Affirmative action group.
Project Location: Mumbai-Maharashtra, Lote-Maharashtra, Akola-Maharashtra, Dahej-
Gujarat, Ankleshwar-Gujarat,
4.3.11
Project: Project Jal Dhan and Jal Mitra (2016-17) Project Budget: INR 1.91 Cr
Company’s water management “Jal Dhan” and “Jal Mitra” project started from Lote (Chiplun),
Maharashtra in 2013-14. The project was aimed at increasing water availability for Agriculture
of small and marginal farmers through watershed interventions. In the said rain water harvesting
project they focused on constructing various temporary and permanent structures like loose
boulder, Diversion dam, Check dam etc. These structures were initially created with the help of
Rallis employee volunteers and villagers from selected villages through shram daan i.e.
providing ones’ service for community work. Looking at the response and impact in the first
year, they intensified the watershed project in 2014-15 and increased the number of check dams,
loose boulders, trenches, Vanarai bandhara, desilting of existing structures etc. By these
interventions company harvested 140 million litres of water.
As a part of integrated approach Company focused on enhancing livelihood of small and
marginal farmers by providing them knowledge of modern and improved techniques of farming.
As Paddy is the major crop in this region, Rallis introduced SRI technique under “Jal Mitra” (S R
I – System of Rice Intensification - Improved method) for Paddy cultivation. This has resulted in
improving crop yields by 25% while reducing labor cost by 50% with lower seed cost and
reduced water requirement compared to normal method.
Company has now expanded its Jal Dhan programme to 20 villages of Ratnagiri, Vidarbha,
Marathwada and Raigadh regions covering 64,978 villagers including 22,639 Affi rmative
Action (AA) population. With the good rainfall during 2016 South West monsoon, 493.23
million litres of water was harvested through Rallis Jal Dhan intervention.
Project Location: Maharashtra, Palghar-Maharashtra, Akola-Maharashtra, Thane-Maharashtra,
Beed-Maharashtra,
Rallis India has four manufacturing locations. Two each in Maharashtra and Gujarat. One of its
unit is at Lote, located in the Kokan belt of Maharashtra. Since its early days, starting 1998,
Rallis has been involved in various Community development initiatives . These initiatives were
primarily on Education support and skill development.
Since Kokan region is blessed with heavy rainfall every monsoon, yet faces water scarcity during
summers due to its hilly terrain and lack of proper storage structure for rainwater. Land available
for cultivation is also in small patches and thereby majorly of Paddy cultivation is done in
traditional way.
Nearly three year back we have decided to intensify our intervention in this region and in
consideration to geographical conditions as stated above Rallis has identified villages in the
vicinity of its 5 km radius for Integrated Watershed project.
Project aimed at increasing livelihood by increasing Agri productivity of Small & Marginal
farmers through watershed interventions, women empowerment, skill development.
In the watershed project for harvesting Rain water, we have focused on constructing various
temporary and permanent structures like loose boulder, Diversion dam, Check dam etc and
Afforestation.
These structures were created with the help of Rallis Employee volunteers’ i.e Saathis and
Villagers through ‘Shram daan’ i.e. providing ones service for community work. We have
promoted participatory approach for this project for its sustainability. We have also coordinated
with Agriculture department who came forward and constructed Check Dam and staggered
trenches. This has helped in enhancing availability of water to villagers for irrigation and
supported their livelihood.
We had dual purpose in mind for our Afforestation initiative which helped in increasing ground
water level and also soil conservation. As the area selected by us has sacred forest, we have also
focused on Bio Diversity, thus planted more than thousand trees having variety of mix species
and fruit trees.
As a part of integrated approach we focused on enhancing livelihood of Small & Marginal

farmers, women and youths. Various Capacity building program for all three have been
organized.
For farmers: Modern and improved techniques of farming including various government
schemes were shared by experts. Site visits, awareness sessions and actual demonstration on the
field were organized by Rallis. As Paddy is the major crop in this region, Rallis introduced SRI
technique (S R I – System of Rice Intensification -Imporve method ) for Paddy cultivation. We
worked with two farmers who agreed to offer their land for Pilot project. After implementation
of SRI technique, 25% Crop production was increased with 50% reduction in labour cost & seed
cost as compare to normal method. Farmers are very happy with the result and this year 15 new
farmers along with the 2 previous farmers have adopted SRI technique for rice cultivation. In
addition to this Farmers were also encouraged to opt for 2nd crop of vegetable and pulses, last
year two farmers came forward and got good result and this has increased in their household
income. This year same is being adopted by other farmers also.
Women Empowerment: For empowering women covered under the Project area, Self Help
groups (SHGs) were created involving 60 women. SHG members have under gone number of
awareness sessions and Skill trainings. They were taken for site visits and experts were invited to
interact with them and share about marketing strategy which encourages and motivates them to
start their Home Based Businesses. Rallis created marketing opportunity for SHG members by
organizing exhibition in MIDC area where members from SHG groups sold their produced and
earned handsome amount. Our Lote unit has also started taking Papad from these SHGs.
For Youths & Women: Kokan area is blessed with Natural beauty and is comparatively close to
Cities like Mumbai. Taking advantage of this, Responsible tourism has been introduced in the
villages, where tourist from urban area comes for weekend tourism in the village and enjoys
village life. They stay in the homes of villagers, consume local food, and helps villagers in their
day to day activities. Youths from village are trained as tourist guide, who helps them understand
the culture, history and accompanies them in various activities. Thus this initiative has created
livelihood option for youths, villagers and SHG members.
Total cost is Rs. 20 Lacs for 4 years. On an average 4 to 5 lac per year
Return on investment (ROI)?
1. Increase in water table
2. Potable water access increased
3. Increased seasonal vegetable crop cultivation ( rabbi crop )
4. Agriculture production increased.
5. Income generation for women
6. Soil conservation in the village
7. Water level in wells will increased by end of project period
8. Linkage with Govt. dept. established
9. Income generation from Village tourism
IMPACT
Water has become a global issue and it is having immense importance to society as well as to
business. Rallis wanted to work in this area as a part of our connect to rural India and that is why
we have selected Water as one of our focus area. This is also one of the priority in terms of
Company, Tata Group, Local and National requirements.
Villages are located in 5 km radius of Rallis unit. It covers 6 small villages catering to total 1500
population.
Regular feedbacks from Grampanchayat, Farmers and SHG members are taken. Water levels are
taken at regular intervals using piezometers to check the increase in water table and thereby rain
water harvested.
Project is sustainable and is replicable. We started with one village two years back and from this
year onwards, 5 new villages have been added and various interventions are being replicated.
Challenges & Action
1. Main challenge was convincing villagers to implement said project, as villagers only
wanted donations and other monetary incentives.
2. People belong to various political parties’ hence political interventions.
3. Motivating women to come out of their daily household chores` and initiate the Home
based businesses.
4. There are some challenges which still needs to overcome like Monkey-menace.
5. Need assessment was done and based on that various interventions were planned and
implemented on participatory approach. Villagers were got convinced to maintain the
projects that we have initiated suiting to their requirements through one to one discussion,
village meetings, and convincing opinion leaders and their buy-in for various projects.
6. Villagers were convinced through counseling, discussion and village meetings that to
initiate the work and support it all should come together as one group, leaving their
political connections aside.
7. Experts and motivational leaders were invited, exposure/site visits to existing business
women and their units were organized to inspire and motivate women.
8. Still we have not overcome all the challenges, but we are trying to come out of the
challenges going forward.
4.3.12
Project: Jal Dhan Programme (2017-18) Project Budget: INR 1.78 Cr
India’s need for water is rising exponentially. This is primarily due to significant increase in
consumption of food grains and greater demand for water in irrigation. Rallis’ sustainability
model addresses water management through its Jal Dhan and Jal Mitra programmes. Company’s
Jal Dhan programme has now covered 31 villages from 16 Tehsil and 8 Districts. The
interventions included Desilting and deepening of existing Nalas and Ponds, Straightening,
pitching and widening of Nalas, Building loose boulder water structures and check dams.So far,
the Jal Dhan project has recharged water structures with 1,064 million litres of water, changing
the lives of more than 1,11,600 villagers including more than 36,000 AA (SC/ST) populations.
One of the villages worst affected by drought, Sirsala in the Beed district in Maharashtra, had a
supply of potable water only once every six weeks.
Project Location: Ratnagiri-Maharashtra, Latur-Maharashtra, Beed-Maharashtra, Akola-
Maharashtra, Thane-Maharashtra,

4.3.13
Project: Rural Development Projects (2017-18) Project Budget: INR 1.34 Cr
Model village will be a sustainable ecosystem, where every individual will have access to basic
amenities, Government benefits and other essential resources to improve their level of well-being
and happiness. All these villages were invariably deprived of access to water, sanitation,
livelihood opportunities, Government entitlements etc. and were in urgent need of support for
their existence and development. After scanning and identifying the villages, Rallis has followed
a scientific approach, starting with need assessment involving a third party. Based on the needs
identified and priorities of the tribals, various interventions have been planned phase wise.
4.3.14
Project: Greening Project (2017-18) Project Budget: INR 0.04 Cr
Implementing Partners: A K Rural Development Trust

Under this project, the Company focuses on ‘Greening’, principally through Afforestation and
tree plantation drives. More than 51,000 trees have been planted and sustained in the last four
years.
Project Location: Mumbai-Maharashtra, Lote-Maharashtra, Akola-Maharashtra, Gujarat,
As a part of its commitment towards climate change initiatives, Company is monitoring a

“Greening Index” consisting of carbon footprint, greening the premises, reduction in hazardous
waste & solvent losses and water conservation. In line with this, the Company is constantly
improving the greening index of its product portfolio. This is only possible by improving
sustainable behaviors of all our employees, a key driver of our sustainability initiatives and
volunteering in CSR initiatives.
In last couple of years few noticeable areas where company has shown a marked improvement
includes reduction in water foot print by recycling of water in manufacturing units, reduction of
energy consumption thereby reduction in carbon foot-printing, use of renewable source of
energy, process safety and behavioral safety standards, Green Building at Its Dahej Unit with
ISO-50001 etc. In the current year, Company has successfully completed its big bet to become
water neutral by further reducing the water footprint and expanding rain water harvesting in
villages, extensive use of Solar lights, installing integrated project (Solar + Wind) in one of the
village near Navi Mumbai, one more green building work in progress at Ankleshwar unit, few
more water based formulations, planting 13000 saplings etc.

Successful completion of Solar Project “Sunshine”: A milestone in our Journey to Sustainable
Energy.
This initiative is part of our Long term Sustainability plan of “50 % Power generation using
renewable source of energy”. In this direction Rallis has begun to invest in usage of renewable
energy as a suppliant to conventional energy being consumed across the factories. We have set
up a 4.4 MWp Solar Power Plant at Dahej that established connectivity with national grid on
24th December 2015 at the hands of then Chairman Mr. R. Gopalakrishnan in the presence of
Mr. Anil Sardana, Chairman of Tata Power Solar Systems Ltd. (TPSS), Mr. V. Shankar, CEO &
Managing Director and Mr. Ashish Khanna, CEO of TPSS. The project was completed in 70
working days with TPSS as the EPC contractor for the generation side & M/s. Shrinathji
Electricals for switch yard, substation and evacuation line under advice by Tata Power Ltd.

Entire power generated from this project, “Sunshine”, will be for captive consumption at
Ankleshwar and Dahej units. Hence, the power evacuation will be at 11/66KV and wheeled to
the respective DISCOMS through Long Term Open Access agreement with Gujarat Energy
Transmission Corporation Limited. Based on the climatic stimulation data, “Sunshine” is
expected to generate around 7.5 million Units per annum.

Even though economic benefits may not commensurate to the spending, commitment of Rallis to
sustainability factors is paramount in this endeavor. It is also a humble contribution to the
commitment of government of India to generate 100 GW of solar power out of the total of
175GW of renewable energy by 2020.
4.3.15
Project: TARA Project (2017-18) Project Budget: INR 0.03 C

Project Sector : Gender, Equality and Women Empowerment, Senior Citizens Care
Rallis, under its CSR initiative, has initiated project TARA, which focuses on empowering under
privileged women through skill training. One of the key initiatives is tailoring classes for women,
initiated a few years back in Akola at Shivar village. In 2017-18, under this initiative, they have
trained 50 women. Majority of these women have started home based business, giving them
means to earning an income.
Project Location: Akola-Maharashtra, Dahej-Gujarat, Ankleshwar-Gujarat,
4.3.16
Project: RUBY Project (2017-18) Project Budget: INR 0.63 Cr
In the current year, Rallis has been involved with 35 schools from 2 States (Gujarat and
Maharashtra). These are Government owned schools, with the exception of 6 schools.
Government schools suffer from a lack of infrastructure, poor quality of teaching and poor
governance. Due to this, students are deprived of access to state-of-the-art learning
infrastructure, and are unable to acquire new skills and improve their overall personality. While
implementing these programmes, they realized that students face challenges and frequently find
it difficult to cope with two subjects - Science and English. Rallis focuses on neglected domains
like Science, English and E-learning, which has improved the performance of students in exams.
RUBY focuses on qualitative outcomes. For example, Mr. Sharad Pandhare, Teacher from
AshramSchool, Shenva says: “E-Learning facility at school resulted in substantial increase in
student participation in the classroom and resulted in better performance in the exams”. The
support provided by the Company has helped the school in winning the app eciation of parents,
thus leading to an increase in attendance and also increase in admission. The educational
interventions have also resulted in improvement in the passing percentage of students over the
years.
Project Location: Mumbai-Maharashtra, Lore-Maharashtra, Dahej-Gujarat, Ankleshwar-
Gujarat,
4.3.17
Project: Farmer safety (2018-19) Project Budget: INR 0.32 Cr
The Company contributed to the CSR by carrying out Holistic Farmer safety initiative which
focuses on spreading awareness among farming community covering precautions to be taken
during and after spraying, safe disposal of the container, health check-up of spray-men and free
distribution of safety kits to farmers.

4.3.18
Project: Rural Development Projects (2018-19) Project Budget: INR 0.53 Cr
The Company has carried out Developing model village, focusing on non conventional energy
projects like hydro power, solar and wind power, construction of toilets, health interventions,
etc., thereby contributed towards Rural Development, Healthcare and Sanitation.
4.3.19
Project: Greening Project - Afforestation (2018-19) Project Budget: INR 0.04 Cr

The Company contributed towards the Greening Project - Afforestation by Planting 5,000 new
trees and maintaining previous trees planted. The Company thereby contributed towards
conserving soil and water, increasing groundwater level, and green cover.
4.3.20
Project: TARA Project for Skill Development (2018-19) Project Budget: INR
0.04Cr Project Sector : Education, Employability and Livelihoods Enhancement
The Company has carried out TARA Project for Skill Development. Under this project the
Company has contributed towards imparting various skill trainings and motivating women and
youths to be financially independent. The Compant basically focused on three main aspects:
Enhancing Vocationals Skills, Empowering Women and carrying out Rural Development.
Project Location: Mumbai-Maharashtra, Akola-Maharashtra,
4.3.21
Project: RUBY Project - Education (2018-19) Project Budget: INR 0.57 Cr
Intervention under this program includes “Educational interventions and Skill training” for
Children, Youths and Women group. The Company in the FY: 2018-19 has carried out this
project by providing Career guidance, Soft skill, IT, Science and English intervention,
Educational Support to underpriviledged students and road safety programs. The Students
included are from the 1st to the 12th standard.
Project Location: Mumbai-Maharashtra, Akola-Maharashtra, Ankleshwar-Gujarat,
4.3.22
project :Jal Dhan Project (2018-19) Project Budget: INR 2.16 Cr
Project Sector : Preventive Healthcare, Water and Sanitation
The Company contributed to the CSR by carrying out the Jal Dhan Project which included
carrying out Watershed Program, Water Harvesting and roof top harvesting in various villages in
Maharashtra. As a part of integrated approach the Company has focused on enhancing livelihood
of small and marginal farmers, women and youths.
Project Location: Raigad-Maharashtra, Akola-Maharashtra, Latur-Maharashtra
4.4
As a Responsible care Company, “Product stewardship” is always on the forefront of our
program. This starts from leadership focus towards greening the product portfolio. In this
'direction' company has Phased out high mammalian toxic products and moving towards low
mammalian toxic products (Moving from red & yellow categories to Blue & Green). Also
replacing the hydrocarbon solvents used in the formulations with water for greener environment
and safety of the user. Regular interventions with farmers and training on safe use of pesticide
remains key features of farmer contact program. Company has developed a video film of “Safe
use of Pesticide” in different regional languages; this film covers various aspects of pesticide
usage and disposal. It provides both safety as well as technical information regarding crop
protection. This is extensively used in various farmer contact programs by Sales force and crop
advisors.
CHAPTER 5.
SUGGESTION AND CONCLUSION
5.1 Suggestions
The present chapter presents suggestions to the various services and business enterprises both
governmental and non-governmental organizations to promote better relationships between these
services/ enterprises and society in general and the various stakeholders in particular. Corporate
Social Responsibility can be classified as those policies, activities, or behaviour undertaken by
an organization that goes beyond the traditional economic and legal obligations that the firm has
with its target internal and external stakeholders. Corporate social responsibility is more than a
business policy or a response to issues raised by society. It is a governing business philosophy.
Responding to the ethical obligations must be voluntary in nature and if undertaken effectively
should eventually benefit and improve the overall welfare of the community in which the firm
operates. The following are the suggestions:
5.1.1. Identification of reasons and benefits of practicing Corporate Social Responsibility in

different sectors of business can have a scope for further research along with development of
company ethics programme, integration of business ethics and ethics training to the staff.
5.1.2. A study involving other independent variables such as Corporate Reputation,

Organizational Climate, and Sustainability can be undertaken to find out its effect on Corporate
Social Responsibilit
5.1.3. Further study may focus on identifying and comparing the perception of line managers,
staff managers, and employees on Corporate Social Responsibility practices of the company.
5.1.4. Future study can look into Corporate Social Responsibility practices and Business
performance of product oriented or services oriented companies in Manipur.
5.1.5. Identification of programs and policies to enhance Corporate Social Responsibility

practices is also a relevant area of research.
5.1.6. Companies and organisations should integrate social entrepreneurship into their core
culture by actively channelizing their research and development capabilities in the direction of
socially innovative products and services.
5.2 Conclusion
Until late in India, the mission of business firms was exclusively economic. But, with the
business environment being characterized by various developments including the shift of power
from capital to knowledge, increased levels of literacy, and, the shrinking of geographical
boundaries due to faster means of travel and communication, people are, by and large, becoming
conscious of their rights, which has led to a rise in the expectations of the common man from
business in Manipur also.
An organization receives inputs from society in the form of skilled / unskilled labour, raw
material and natural resources like air, water and space for its operation and, in turn, offers goods
and services to society. Thus, businesses depend on society for further existence and it is, in their
interest to take care of society. It cannot operate either in isolation or in vacuum. Like
individuals, businesses also need to live in the real world, i.e., in society. Therefore, to be
successful in business, companies also need to look after the basic needs of the society, minimise
harmful effects to environment, contribute in nation-building and comply with the law of the
land.
The study and overall analysis reveals that concept of corporate social responsibility is gaining
prominence from all avenues in Manipur. Contrary to the general awareness of the term, many of
the managers and executives of services/enterprises in Manipur are not fully aware of CSR. Not
only the less educated and less informed managers of micro industries, as well as many of the
executives of high profile enterprises are not fully aware of CSR practice. Organizations must
realize that government alone will not be able to get success in its endeavour to uplift the
downtrodden of society. Many of the leading corporations across the world had realized the
importance of being associated with socially relevant causes as a means of promoting their
brands. It stems from the desire to do well and get self-satisfaction in return as well as societal
obligation of business. Corporate Social Responsibility practice can have a financial impact on
the service/enterprise and it is necessary for the managers/executives to understand the
implications of CSR. It would be better to educate the managers/executives about the
implications, in turn; they can give the awareness to its staff and employees. In the era of
information, everyone knows who is doing what, and what implication it is giving to the society
due to the operation of a certain business. Likewise, all will support enterprises who are
contributing towards
the betterment of the society and its interest will be served whereas those enterprises will be
isolated in the long run that is harming the interest of the society.
In addition to people-focused activities, current CSR activities in India, particularly in Manipur

also tend to focus on improving society and protecting the environment. Society-related CSR
activities largely focus on giving back to others in some way, such as helping the underprivileged
by providing them food, water, shelter and medical care. An organization has a responsibility
towards the society and towards its people. They should work towards uplifting the people in
society by giving them basic amenities. Environmental-related CSR activities include treating
factory waste properly to avoid harming the natural environment. It is also found that the
environment impacts a large number of people, therefore CSR activities should focus on
environmental welfare. In India, treating factory waste is a major problem. Unlike developed
countries, India’s legal system does not monitor whether or not factories are treating their waste
properly. Therefore, even those activities which are required by governments in developed
countries are considered a form of social responsibility in a developing country like India.
CSR activities are primarily inspired by Gandhi’s concept of social trusteeship and thus focus on
the well-being of employees and the common man. This focus is likely also due to the nature of
the industry and the fact that India is a developing nation. Manufacturers who can focus on social
responsibility do so to take care of employees. Moreover, India is still struggling to provide basic
amenities to all of its people. Also, Indian factories particularly in Manipur lack the resources
needed just to treat their employees well; then carrying out CSR along is a difficult task for them.
Indeed, it is evident from the study that western concepts of CSR do not necessarily translate to a
developing country like India, which is currently struggling simply to meet economic, legal and
ethical responsibilities. Thus, it is not surprising
that in India, CSR equates to the basic needs of taking care of people, society and the
environment, rather than philanthropic responsibilities. Perhaps, when India becomes a fully
developed nation, companies may have the luxury of engaging in the philanthropic
responsibilities.
As mentioned in Chapter I, many authors have defined CSR, but there is little agreement as to
exactly what CSR is. Moreover, most of the CSR definitions in literature are based on practices
of companies in developed countries. To date, there is no definition of CSR as it is practiced by
firms in developing countries. This study, addressed this gap, in the literature by seeking to
understand what CSR means in the context of a developing country. Based on the findings of this
study, in the context of Manipur, Corporate Social Responsibility can be defined as a firm’s
commitment to adopt policies and conduct activities that have a positive impact on employee
welfare, society, and the environment. Moreover, CSR must not be engaged in solely for profits.
However, in order for firms in the state to accept the idea of CSR, it should be economically
sustainable and result is either direct or indirect financial gains. Thus, from the above analysis
and from the respective tables in the chapters, reflect and, leads explorations to the exact end
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A PROJECT REPORT

“A Study on critically examine CSR initative adopted by Rails India in

MASTERS OF MANAGEMENT STUDIES

Under University of Mumbai

APEKSHA SUNIL JADHAV

Under the Guidance of

Prof. TEJASVI BHOSALE

INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

CSR can be described as an approach by which a company does the following:

1.2 Objectives of study :

1.4 Research methodology :

 Research design : The entire research is descriptive v/s exploratory in nature.

1.5 Scope of study :

1.6 Limitations of study :

2.1 History of company :

RALLIS INDIA LTD. (RALLIS) - COMPANY HISTORY

2.2 MISSION VISION AND VALUES :

Serving Farmers through science

2.3 GOVERNANCE (TBEM, TCOC, POLICIES)

2.3.1: TATA Business Excellence Model (TBEM)

2.3.2: TATA Code of Conduct (TCOC)

2.3.3.1: Quality Policy:

2.3.3.3: Code of Corporate Disclosure Practices

 FICCI award for distinguished contribution to Indian Agrochemical Industry in

 NSCI Safety Award-Certificate of Appreciation for appreciable achievement in

 India's Most Trusted Brand Award, 2015 in Best Company category

 CII-EXIM Bank awarded Business Excellence Prize for Business Excellence

 JRDQV Award for Business Excellence

 Won CII-EXIM award for significant achievement

 Won Tata Business Excellence Model (TBEM) Active Promotion Award

 Won Tata Business Excellence Model (TBEM) Serious Adoption Award

2.5 PARANT COMPANYB AND SUBSIDIARIES :

Tata Chemicals Limited

Tata Chemicals Limited is a global company with interests in

Zero Waste Agro Organics Limited

Zero Waste Agro Organics Limited (ZWAOL) is a Company

CSR Financial details (INR Cr)

Year 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019

The model focus area and programs

Natural Resource Management : Water

 Jal Dhan: Interventions under this program are focussing on “Water Conservation”

Employability :Skill Development

 RUBY: Intervention under this program would focus on “Educational interventions and

Energy & Greening

Conservation: Conservation of Energy by optimizing use of energy at workplace

Reduction & Reuse: Reduce and Reuse wastes

4.3 CSR Project By: Rallis India Limited

Project: Rural Development, Healthcare and Sanitation (2015-16) Project

Project Sector : Preventive Healthcare, Water and Sanitation

Implementing Partners: Direct Implementation, Spitzen for solar and wind,

Project Description: Developing model village, focusing on non conventional energy

Health & Safety Management: Salient p

Project: Greening Project Afforestation (2015-16) Project Budget: INR 0.10 Cr

Project Sector : Eradication Hunger, Poverty, Malnutrition

Implementing Partners: Direct Implementation, A K Rural Development Trust,

Project Location: Maharashtra, Gujarat,

Project Budget: INR 0.99 Cr

Project Sector : Education, Employability and Livelihoods Enhancement

Implementing Partners: Direct Implementation

Key initiatives in Affirmative Action:

Employability through Skill Development:

TRAITS (Tata Rallis Agri Input Training Scheme)