ETHICAL DILEMMA Max’s Burger: The Dollar Value of

Ethics
In July 2011, Nassar Group, a well-diversified conglomerate- ate operating in Dubai, bought
the rights to manage Max’s Burger’s network of franchised outlets in Dubai. Max’s Burger is
an emerging American fast-food chain with fran- chised outlets across the globe. The move
was a personal project of Houssam Nassar, the Group’s managing director and a
businessman with an excellent reputation.

Dubai’s fast-food market is overwhelmed with franchised restaurants. Meat quality at Max’s
Burger, however, was lower than the standards set by franchisors. This was all about to
change, because Nassar did not intend to jeopardize his reputation and image. Accordingly,
as the new operator of Max’s Burger outlets, he issued a directive instructing the warehouse
manager to decline any frozen meat shipment that did not comply with the franchisor’s set
standards.

A few weeks after Nassar Group took over the management of Max’s Burger, a frozen meat
shipment was delivered to the Max’s Burger main warehouse. Upon measuring the
temperature of the meat, the warehouse manager found that it was a few degrees outside
acceptable limits. In terms of governmental regulations, a couple of degrees’ difference in
temperature would present no risk to customers’ health; however, such a difference could
have a minimal effect on the taste and texture of the meat.

Prior to the change of management, and for many years before, the warehouse manager
had no second thoughts about accepting such a shipment: no food poisoning claim was ever
filed against Max’s Burger, and taste inconsistencies never bothered anyone enough to
complain. Further, the company supplying the meat to Max’s Burger is owned by a relative
of the warehouse manager.

With the new directive in place, however, the ware- house manager was unsure about his
decision. Even though he knew that Nassar would have no way of finding out that the
received meat was noncompliant, he wasn’t as sure about his decision this time around.

Questions

1. Does the decision to accept or refuse the frozen meat shipment call for ethical or
legal considerations? Why?

Answer: Yes, because Upon measuring the temperature of the meat, the warehouse
manager found that it was a few degrees outside acceptable limits. According to the
government role and governmental regulations, a couple of degrees’ difference in
temperature would present no risk to customers’ health. Dubai’s fast-food market is
overwhelmed with franchised restaurants, because Nassar group did not intend to
jeopardize his reputation and image, it is engage ethical approach which is involved
practical approach they base decision on prevailing standards on the meat.

2. Identify the stakeholders who will be influenced by the decision to accept or refuse
the frozen meat shipment.

Answer: The Nassar Group, a well-diversified conglomerateate operating in Dubai to

assist the right management in Max’s Burger franchises in term of decision making
nassar group implement the governmental regulations and role standardize.
3. What type of decision-making framework would you advise the warehouse manager
to adopt in order to help him reach an optimal decision? How will your suggestion
help?

Answer: I suggest that Max’s Burger Company should educate their warehouse
manager about planning and decision making management. That will engage on
management role which is the decisional roles, that will include entrepreneurial role
which to initiate changes, assumes risk, transform ideas into useful products. Then
disturbance handler that will deal with unforeseen problem and crisis.