Background

We started as Jaris Travel and Tours began its operations in December 28, 2001 and has emerged as one
of the most enterprising agencies in the Philippine travel industry today as CML TRAVEL AND TOURS, a
far cry from its humble beginnings as a four man operation. The company has since grown into a full-
service travel solutions provider serving the leisure, academe markets, corporate markets, government
markets and travel Agencies along the way we’ve garnered numerous accolades from our distinguished
peers and partners in the industry, thanks to our staff of highly accomplished travel professionals. CML
TRAVEL AND TOURS continues to look ever ahead to the new challenges of the 21st century travel
industry, always seeking better ways to serve the discerning traveler.

Facts

Mission

We have committed ourselves to provide excellent and customized travel-related services and enriching
tour programs and educational for individuals and institutions through our personalized service and
reasonable rates

Our Values

To ensure achievement of our commitment, we have bound ourselves to observing set of values and
providing service from the heart:

 We aim for personalized quality service

 We are committed to taking the higher road to excellence and quality, personalized service.
 We strongly believe it is in doing our best that we will not only answer our clients’ needs and
preferences, but even transcend their expectations.
 We value integrity and value clients as partners
 We give utmost importance to doing business with unyielding integrity.
 We believe success involves people; therefore we give utmost importance to building a long
lasting and mutually beneficial business relationship with them.
 We are bent on delivering the services they need.
 We are fueled by innovation and aggressive product development
 We challenge ourselves to continuously explore product developments that will provide our
clients with new and unique travel experience.
 We respond to changing client needs through constant innovation that will offer travelers with
distinctive experience.

Our Products and Services

• Hotel and Resort booking every seasoned traveler knows it’s not just about getting from point A to B.
It matters just as well to have an excellent place to stay, a great way to get around, and peace of mind
when you get there. That’s why we offer assistance to satisfy all your requirements on the ground.
Contact us to learn more about what we can do for you.
• Group Tours, Educational Tours, Incentive Tours For business, team-building or even leisure activities,
our personalized services and competitive rates, combined with worthwhile seminar and inspiring talk
from our own consultants, gives the whole travel experience a life-long and worthwhile impact on each
individual.

• Tourist Bus Rentals, Tourist Van Rentals and Airline Tickets

Problems

1. High Maintenance cost

2. Need to adapt constantly to fast changing marketing demands

3. Safety of the customers is at high risk

4. Boring interior design

5. Limited facilities

Solutions

1.

Opportunities

Business Model Canvass