The people

based design

Inspired by people, optimised by technology

 “My new glasses
give me all the
freedom I need. Now
I understand what my
optician meant with
‘relaxed vision’.”

People-based innovation. Hoyalux iD LifeStyle V+ is Hoya’s new progressive lens design

that we can entirely dedicate to the feedback that came from you.

Maybe even without knowing it, you gave us
important information through your ordering
behaviour and data input in the MyStyle
iDentifier. Wearer analysis and direct customer
feedback through wearing tests, clinical trials
and consumer research have also added to
new insights into the visual needs of modern
presbyopes. Together with a new freeform
aspherisation process and design calculation
technology Hoyalux iD LifeStyle V+ clearly is
the result of people-based innovation.
Hoya integrated the latest calculation technologies and insights in the
Hoyalux iD LifeStyle V+ design.

New freeform aspherisation process

A better correction of lens aberrations over the
whole lens surface has led to better contrast
and image definition.

New progressive power distribution

and build up
The progressive power distribution and the
way the progression builds up have been
adjusted in Hoyalux iD LifeStyle V+ to offer
wider fields of vision and an optimised
distance area.

Hoyalux iD LifeStyle V+: Significantly wider fields of vision

 Built on proven
design technology

Hoyalux iD LifeStyle V+ still is ‘the easy to prescribe freeform lens’. It contains all the
features that are so characteristic for the Hoyalux iD LifeStyle design.

Features Benefits for your clients

Front surface curvature follows the natural Extremely natural progression leads to smooth
eye ball rotation interaction between far and near.

Uniform addition of +3.00 D on the front Easy re-adaptation if the addition of

surface, counterbalanced on the back to your client changes
achieve the total addition power
iD FreeForm Design Technology Clear, natural vision in all directions and at all
distances

Balanced View Control Extremely stable image perception: 100% stability

when moving (even when walking stairs)

Freeform calculated and Hoyalux iD LifeStyle V+:

surfaced back (horizontal The front surface curvature
progressive components) follows the natural
eyeball rotation

Fixed front surface

preset curvature (vertical
progressive components) Standard design
Optimised with
new design
technology

Integration of reference power

Hoyalux iD LifeStyle V+ has been calculated on
average actual wearing conditions. As a result
it is easier for you to verify the power you
ordered.

Modern base parameters

Based on extensive data analysis of the
MyStyle iDentifier, the base parameters in
Hoyalux iD LifeStyle V+ have been adjusted
to better match modern frame fashion and
Hoyalux iD LifeStyle V+ takes into account
wearing behaviour. In daily practice this modern average wearing conditions
means a better match to the contemporary
multitasking individual.

Features Benefits for your clients

New freeform aspherisation process Maximum visual acuity and a crisper image
perception.

Side view actual position of wear New progressive power distribution and A noticeably more relaxed vision.
build up

Modern parameters Stable vision at all times and especially when

using modern everyday equipment such as tablets
and smart phones.
Integration of reference power A more accurate correction and thus, better vision.
Side view measurement position in
focimeter

“As an engineer I
experience the benefits of
my new glasses on a daily
basis: I see everything with
more contrast in whatever
direction I look.”
Two design
An important conclusion we drew from wearer analysis and order data is that
variations one design for all does not work. Hoyalux iD MyStyle therefore was a major
source of inspiration for Hoya in the development of Hoyalux iD LifeStyle V+.

Hoyalux iD LifeStyle V+ Harmony is the all- The perfect design for experienced
round progressive lens that has the most presbyopes who expect nothing but the best
comfortable progressive distribution over the possible vision wherever they look.
main vision areas.

Distance vision ••• What is it?

All-round progressive lens with no specific
Intermediate vision •• focus on any of the main areas

Near vision ••••

Characteristics
• High adaptation rate
• Wide near vision area
• Smooth transitions between the different
visual fields
• Highly appreciated for reading, computer
work and static activities

For whom?
• People with no specific preference for any
of the main visual fields. Require the best
possible vision all-round.
• Experienced presbyopes
• Experienced progressive lens wearers
• Read a lot, spend lots of time
behind the computer
This led to two design variations that will help you meet the individual visual requirements
of your customers to an even greater extent.

Hoyalux iD LifeStyle V+ Clarity is the dynamic The ideal design for young, active presbyopes
progressive lens with primary focus on who require sharp vision and do not accept
distance vision. any limitations when moving around.

What is it? Distance vision ••••

Dynamic progressive lens with primary focus
on distance vision Intermediate vision ••
Near vision •••
Characteristics
• High initial adaptation
• Widest far vision area
• Clean, unobstructed fields of vision
• Preferred for driving, cycling and dynamic
activities

For whom?
• Dynamic people that expect a crystal-clear
distance vision and unobstructed vision
when moving around.
• Young, active presbyopes
• First-time progressive lens wearers
• Drive a lot, move around and are
active during the day.
InnoVision
Hoya always strives to develop new calculation
techniques and optimization methods that
support the development of even smarter lens
designs. To positively influence the consumer
buying experience, Hoya continuously
works on the development of smart service
concepts and sales support tools to support
its customers in their daily practice. On
top of that Hoya also takes responsibility
when it comes to the education of eye care
professionals by developing interesting
lectures and practical training sessions in its
Faculty in Budapest.
All these things are not possible without a
philosophy to fall back on. This is why Hoya
has introduced InnoVision; Hoya’s vision
on innovation on the one hand and Hoya’s
innovations related to vision on the other.
InnoVision is the core from which Hoya
creates its technologies, designs and premium
services, now and in the future.
Four pillars
The InnoVision philosophy consists of four
pillars, each in close relation to the other:
• After visual perception understanding the
sensitivity of our brains to blur
• After visual experience reaching the
most accurate correction by prescription
optimisation
• After design verification verifying the optical
design output to achieve maximum design
performance
• After human behaviour mapping consumer
needs and demands to better match the
final product to its wearer
InnoVision is the core
from which Hoya creates its
technologies, designs and
premium services, now and
in the future
 As important as it will be for future designs and technologies, InnoVision has already
been of great importance for the development of LifeStyle V+
What does it mean?
Visual Hoya runs several scientific
programs to understand the
Perception wearer’s individual sensitivity level
to and acceptance of blur.
Visual Generate the most accurate
correction of visual shortcomings
experience by prescription optimisation
and taking into account actual
wearing conditions.
Constant verification of the
Design
optical design output to achieve
verification maximum design performance.
Mapping the needs and demands
Human of spectacle wearers to better
behaviour match the lenses to their wearer.
For Hoyalux iD Lifestyle V+
The new aspherisation process and
progressive distribution in Hoyalux iD
LifeStyle V+ have been balanced to
lead to a minimum amount of blur for
the wearer.
The base parameters in Hoyalux
iD LifeStyle V+ were changed to
match modern wearing trends and
frame fashion. Reference power was
integrated for an even more accurate
correction.
Binocular Eye Model Evaluation was
used to simulate how people would
see with Hoyalux iD LifeStyle V+ in
terms of:
• overall clarity
• distortion of images
• vision while moving
• speed of change of images
• off-axis vision
The two base design directions have
been created based on the results of
clinical trials and field wearing tests, as
well as consumer behaviour studies.
The people
based design

Inspired by people, optimised by technology.

• Easy to prescribe freeform lens.
• Maximum visual acuity and a crisper image perception.
• Noticeably more relaxed vision.
• Stable vision at all times.
• Two design variations to meet individual visual requirements.

Hoyalux iD LifeStyle V+, Hoyalux iD LifeStyle V+ Clarity, Hoyalux iD LifeStyle V+

Harmony and InnoVision are registered trademarks of Hoya Corporation.
© 2014 Hoya Corporation. All rights reserved.
Publication date: 09.2014