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Paolo Bañaga

2007-78223
Central Sao Paulo
History
 Sao Vicente is the first city in Brazil (also
located in Sao Paulo)
 Martim Afonso de Souza, a Portugese,
was the one who found Sao Paulo
 Jan. 25, 1554, jesuits came to convert
the indians
 Bandeirantes turn the indians to slaves
 Jesuits and Bandeirantes are two who
shaped the Paulistas
Facts
 Sao Paulo was named after Saint Paul.
 It is the largest City in Southern
Hemisphere
 Population is over 17 million Paulistas
 It is also the first cities to benefit from
coffee
 It’s on the Brazilian highland, seperated
from the coast
 Headquarters of cattle ranchers on a
high plateau
Geography (terrain)
Geography, topo-map
(meters)
Geography
 Located in the middle of Brazilian
Atlantic Plateau
 The Plateau is characterized by uneven
relief.
 Elevation: 650 – 1250 meters
 The urbanized area is located at the
edge of Serra do Mar (mountains of the
Sea)
 Tiete River is Sao Paulo’s principal
waterway in the region
City historical background
 2 factors influence choice of place:
-Geography
-Climate
 Paulistas choice the plateau rather than the
coastal area because of plain flooding
 Serra do Mar is an ideal base for expeditions to
capture the native indians
 Anhangabau and Tamanduatei Rivers is a
favorable spot for defense against indian attacks
 Settlers began beating paths toward the interior of
the state and the country, in search of new
sources of wealth and labor supply.
City historical Background
 Sao Paulo became a city in 1711
 In 18th century, Agriculture became
important in the over-all economy.
 Higher food supply needs is the effect of
increasing population
 Farms radiates outward from the central
settlement.
1810
1872
1810
 Had its first tramway
 The Railroad Santos-Jundiaí was opened in 1867
( operated by The St. Paul Railway Company
Ltd., )
 The city was divided into nine "parishes" :Our
Lady of Assumption Cathedral, Our Lady of
Conception of Santa Ephigenia; Lady of
Consolation S. John the Baptist, Good Jesus of
Matosinhos Braz; Lady of Conception of
Guarulhos, the Expectation of NS O NS da Penha
de France, NS of the Conception of St. Bernard,
NS do Desterro of Juquery
1890
1890
 St. Paul had in 1890 with about 65,000
inhabitants, because of foreign immigrants
 Sao Paulo witnessed new things on a daily basis:
the electricity replacing gas lamps, the arrival of
cars
 Planting of coffee in the state brought a new
prosperity and a new flood of immigrants from all
over Europe (1880).
 Railways helped coffee crops grow, attracted
immigrants and allowed the colonization of new
areas
1900
1900
 The City has 240,000 inhabitants
 In 1906 was built at the beginning of the
Avenue, a sanatorium for the sisters of the
Order of St. Catherine, later transformed
into the current Hospital Santa Catarina
 In 1900, the Canadian firm Light Company
was opened (and remained in operation
until 1970)
 The area’s first hydro-electric plant was
built near Parnaiba (sooner became
Edgard de Souza Plant)
1920
1920-1930
 Modern Art week held in Sao Paulo in 1922
(architecture very soon felt the results of
the impact)
 A competition was held in 1927 for projects
for the Government Palace of the State of
Sao Paulo. But people were scandelized
by Flavio de Carvalho modernistic design
for the Palace.
 Le Corbusier visited Sao Paulo in 1929. He
gave several lectures that gave a strong
impression on him
1940
1940s
 Urban expansion of the 1940s was
characterized most notably by Sao Paulo’s
rapid industrialization
 It was becoming a metropolis. The central
area was continually adding skycrapers,
expanding outwards.
 The greater Sao Paulo area began under
going extensive political and administrative
changes
 The Art Museum of São Paulo was created by
Assis Chateaubriand and Pietro Maria Bardi
1950
1950
 During the 1950 to 1958 time span the
physical expansion of the industrial
complex was reduced
 The central region of Sao Paulo had been
occupied by skyscrapers, both in the
portion of its historic core
 Avenues Ipiranga and Sao Joao delimited
Cinelândia, the hub of entertainment and
nightlife capital, with its many cinemas,
restaurants, bars and sidewalks lit by huge
neon signs
1960
1960
 Iguatemi Shopping mall was the first one
built in Sao Paulo. It was became a
blockbuster
 The number of blue collar workers
employed in the state of São Paulo rose
from 488,633 in 1950 to 647,244 in 1960
 Industrialization grew during the
administration of Juscelino Kubitschek.
Automotive industry was centred in Sao
Paulo.
1970
1970
 Costa e Silva, or
“Causeway”,
located in Minhocao,
was started
constructing in this
time.
 Sao Paulo became a high-rise financial
center.
1980
1980
 Jan. 25 1984. Brazil is eager for democracy.
 In 1988, during the municipal government of
Quadros, the Municipal Theatre, one of the most
beautiful symbols of the city, began to be
reformed. Today it is one of the
sites that draws the most
attention in the central region
and the most visited tourist spot
1991
today
 São Paulo has matured into a culturally
diverse city, powerful economically and
politically. It continues to be the most
important city in Brazil for business and
industry, and lately has been discovering
itself culturally and artistically as well. It
has always been on the cutting edge of
art and literature and continues to be
home to many artists and writers
Urbanized Area
Book References
 Southall, Aidan. The City: In Time And Space. 40 west 20th Street, New
York: Cambridge University Press, 1998. Print.
 Sao Paulo basic urban plan-municipality: Physical and Socio-economic
development. Cornell University Library 1990
 Mindlin, Henrique E.. Modern Architecture in Brazil. New York: Reinhold
Publishing Corporation, 1956. Print.

Site References
 http://latinamericanhistory.about.com/od/thehistoryofbrazil/a/saopaulo.htm
 http://sempla.prefeitura.sp.gov.br/historico/2000
 http://www.saopaulo.sp.gov.br/en/conhecasp/historia_republica.php
 http://www.citythoughts.org/arc_activities/upgm/post/post4/POST_SAO_PA
ULO_4.htm
 http://www.vitruvius.com.br/revistas/read/arquitextos/07.077/307/en_US
 http://socialsciences.scielo.org/scielo.php?pid=S0103-
20702005000100003&script=sci_arttext

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