How to Use this Template

A social media audit is the process of reviewing what’s working, what’s failing, and what can be improved upon a
Engagement
Total Twitter Engagement 0
Total Facebook Engagement 0
Total Instagram Engagement 0
Total LinkedIn Engagement 0
Total Engagement 0

Total Social Media Messages Sent

Tweets Sent 0
Facebook Posts Sent 0
Instagram Posts Sent 0
LinkedIn Posts Sent 0
Total Messages Sent 0

New Followers Gained

Twitter Followers 0
Facebook Followers 0
Instagram Followers 0
LinkedIn Followers 0
Total followers gained 0

Impressions
Twitter 0
Facebook 0
Instagram 0
LinkedIn 0
Total Impressions 0
Notes
Social Media Referral Traffic Sessions Pageviews
Twitter Traffic
Facebook Traffic
Instagram Traffic
LinkedIn Traffic

Most Visited Pages From Social Media Page Views Avg Session Duration
URL #1: http://yoursite.com/content
URL #2
URL #3
URL #4
URL #5

Most Socially Shared Content URL #1 URL #2

Most Facebook Engagements http://yoursite.com/content
Most LinkedIn Shares
Most Twitter Shares
Most Pinterest Shares

Our Current Social Media Profiles New Social Networks to Explore

Profile 1 Network 1
Profile 2 Network 2
Profile 3 Network 3
Pages Per Session

URL #3 URL #4 URL #5

Account & Branding
Profile URL Bio
@username https://twitter.com/username
@username2 https://twitter.com/username2
@username3 https://twitter.com/username3

Engagement
Profile Total Engagements YOY Change
@username
@username2
@username3

Publishing Where to find it?

Profile Tweets Sent YOY Change
- Twitter Analytics
@username Dashboard
- Sprout Social or
@username2 Hubspot social
@username3 dashboards

Audience
Profile Total Followers YOY Change
@username
@username2
@username3

Top Engaged Tweets

Profile Tweet 1 Tweet 2
@username https://twitter.com/link-to-tweet https://twitter.com/link-to-tweet
@username2
@username3

SWOT ANALYSIS
Opportunities Threats
What this is:
Ex. Only 20% of our audience are male, Changes to the network's algorithm
A SWOT Analysis helps your brand we have the ability to target them have resulted in lower organic
determine the strengths, better. impressions and engagement
weaknesses, opportunities and
threats you're facing. Use the info
from your audit, as well as your
observations of competitors to fill
out this section.

More info here

Strengths S-O Strategies S-T Strategies

Ex. We have a large following with
a high engagement rate

Weaknesses W-O Strategies W-T Strategies

Ex. We don't publish as frequently
as our top competitors
URL in Bio Verified? Matches Style Guidelines? Centralized Passwords?
Y/N Y/N Y/N

Engagement Rate YOY Change Link Clicks YOY Change

Organic Impressions YOY Change DM's Sent YOY Change

New Followers YOY Change New Accounts You Followed YOY Change

Tweet 3 Tweet 4 Tweet 5

https://twitter.com/link-to-tweet
https://twitter.com/link-to-tweet
https://twitter.com/link-to-tweet
Mentions Received YOY Change Retweets YOY Change Likes YOY Change

% Conversations YOY Change % Updates YOY Change

% Male % Female Primary Age Group

Account & Branding
Profile URL
FB Page 1 Name https://facebook.com/page
FB Page 2 Name https://facebook.com/page2
FB Page 3 Name https://facebook.com/page3

Engagement
Profile Engagements
FB Page 1
FB Page 2
FB Page 3

Audience
Profile Total Fans
FB Page 1
FB Page 2
FB Page 3

Publishing
Profile Total New Posts
FB Page 1
FB Page 2
FB Page 3

Top Engaged Posts

Profile Post 1
FB Page 1 https://facebook.com/link-to-post
FB Page 2
FB Page 3

SWOT ANALYSIS
Opportunities
What this is:
Ex. Only 20% of our audience are male, we
A SWOT Analysis helps your brand have the ability to target them better.
determine the strengths, weaknesses,
opportunities and threats you're facing.
Use the info from your audit, as well as
your observations of competitors to fill
out this section.

More info here

Strengths S-O Strategies

Ex. We have a large following with a
high engagement rate

Weaknesses W-O Strategies

Ex. We don't publish as frequently as
our top competitors
 Verified? Matches Style Guidelines? What Needs to Be Changed
Y/N Y/N

YOY Change Clicks YOY Change

YOY Change New Fans YOY Change

YOY Change Number of Photos Shared YOY Change

Post 2 Post 3 Post 4

https://facebook.com/link-to-post https://facebook.com/link-to-post
https://facebook.com/link-to-post

S
Threats

Changes to the network's algorithm

have resulted in lower organic
impressions and engagement

S-T Strategies
W-T Strategies
Centralized Passwords?
Y/N

Organic Page Likes YOY Change Comments YOY Change Shares

Unlikes YOY Change % Male % Female Primary Age Group

Number of Videos Shared YOY Change Posts YOY Change Impressions

Post 5
https://facebook.com/link-to-post
YOY Change Reactions YOY Change

Top Country

YOY Change Average Daily Users Reached YOY Change

Account & Branding
Profile URL
IG Username https://instagram.com/page
IG Page 2 Username https://instagram.com/page2
IG Page 4 Username https://instagram.com/page3

Engagement
Profile Engagements
IG Page 1
IG Page 2
IG Page 3

Audience
Profile Total Followers
IG Page 1
IG Page 2
IG Page 3

Publishing
Profile Total Posts
IG Page 1
IG Page 2
IG Page 3

Top Engaged Posts

Profile Post 1
IG Page 1 https://instagram.com/post1
IG Page 2
IG Page 3

SWOT ANALYSIS
Opportunities
What this is:
A SWOT Analysis helps your brand Ex. Only 20% of our audience are
determine the strengths, weaknesses, male, we have the ability to target
opportunities and threats you're facing. Use them better.
the info from your audit, as well as your
observations of competitors to fill out this
section.

More info here

Strengths S-O Strategies

Ex. We have a large following with a high
engagement rate
Weaknesses W-O Strategies
Ex. We don't publish as frequently as our
top competitors
 Bio URL in Bio Verified? Matches Style GuiWhat Needs to Be
Y/N Y/N

YOY Change Engagement Per YOY Change Engagement Per FYOY Change

YOY Change New Followers YOY Change People You Follo YOY Change

YOY Change Number of PhotosYOY Change Number of VideosYOY Change

Post 2 Post 3 Post 4 Post 5

https://instagram.com/post2 https://instagram.com/post3
https://instagram.com/post4
https://instagram.com/post5

S
Threats

Changes to the network's algorithm

have resulted in lower organic
impressions and engagement

S-T Strategies
W-T Strategies
Centralized Passwords?
Y/N

Likes Received YOY Change Comments Received YOY Change Most Engaged Hashtags

% Male % Female Primary Age Group

Impressions YOY Change Reach YOY Change

Content Saved YOY Change
Account & Branding
Profile URL
LinkedIn Page 1 https://linkedin.com/companypage
LinkedIn Page 2 https://linkedin.com/companypage2
LinkedIn Page 3 https://linkedin.com/companypage3

Engagement
Profile Engagements
LinkedIn Page 1
LinkedIn Page 2
LinkedIn Page 3

Audience
Profile Total Followers
LinkedIn Page 1
LinkedIn Page 2
LinkedIn Page 3

Publishing
Profile Total Posts
LinkedIn Page 1
LinkedIn Page 2
LinkedIn Page 3

Top Engaged Posts

Profile Post 1
LinkedIn Page 1 https://linkedin.com/post1
LinkedIn Page 2
LinkedIn Page 3

SWOT ANALYSIS
Opportunities
What this is:
Ex. Only 20% of our audience are male,
A SWOT Analysis helps your brand we have the ability to target them
determine the strengths, weaknesses, better.
opportunities and threats you're facing.
Use the info from your audit, as well as
your observations of competitors to fill
out this section.

More info here

Strengths S-O Strategies

Ex. We have a large following with a
high engagement rate
Weaknesses W-O Strategies
Ex. We don't publish as frequently as
our top competitors
 Verified? Matches Style Guidelines? What Needs to Be Changed?
Y/N Y/N

YOY Change Clicks YOY Change

YOY Change New Followers YOY Change

YOY Change Average Posts Per Day YOY Change

Post 2 Post 3 Post 4

https://linkedin.com/post2 https://linkedin.com/post3 https://linkedin.com/post4

SIS
Threats

Changes to the network's algorithm

have resulted in lower organic
impressions and engagement

S-T Strategies
W-T Strategies
Centralized Passwords?
Y/N

Likes YOY Change Comments YOY Change

Audience Top Senority Level Audience Top Position

Impressions YOY Change Users Reached YOY Change

Post 5
https://linkedin.com/post5
Shares YOY Change Engagements per YOY change