marketing was seen simply as a means of

communicating the tangible, real benefits of a product

in the simplest and most concise form possible. It was
believed at the time that people bought based on facts
and information.
People were seen as rational actors making rational
purchasing decisions for themselves.
But people are fundamentally irrational and so you had
to appeal to them on an emotional and unconscious
level.
They are emotional and cultural issues. shift that
balance and turn it into a positive emotional experience
by reshaping the cultural perceptions .
Creating fake news articles that are actually subtle
advertisements for a product.. Staging controversial
public events as a means to draw attention and
notoriety for one of his clients?
most human decision making was primarily unconscious
and irrational. people’s insecurities drove them to
excess and overcompensation. people are, at heart,
animals and are easily manipulated, especially in
groups.
if you can tap into people’s insecurities — if you can
needle at their deepest feelings of inadequacy — then
they will buy just about any damn thing you tell them
to.
ways to assert strength and reliability
way to be more loved and garner more attention
way to have fun and be the center of attention at the
party.
Find people’s “pain points” and then subtly make them
feel worse. Then turn around and tell them my product
will make them feel better.
In our culture today, marketing often is the message.
The vast majority of information that we’re exposed to
is some form of marketing. And so if the marketing is
always trying to make you feel like shit to get you to
buy something, then we’re essentially existing in a
culture designed to make us feel like shit and we’ll
always want to overcompensate in some way.
 People ,a large percentage of them didn’t actually
seem to have any identifiable problem. Rather, they
clung to bizarre and unrealistic standards for
themselves. 
It was both inevitable and in everybody’s best interests
that the weak be exploited by the strong through media
and propaganda. He called it “the invisible government”
and generally thought the masses were stupid and
deserving of whatever smart people convinced them to
do.
Capitalism, in theory, works by allotting resources to
fulfill everyone’s needs and demands in the most
efficient way possible. But perhaps capitalism is only
the most efficient means of fulfilling a population’s
physical needs — needs for food, shelter, clothing, etc
But in a capitalist system, it also becomes economical
to feed into everyone’s insecurities, their vices and
vulnerabilities, to promote their worst fears and
constantly remind them of their shortcomings and
failures. It becomes profitable to set new and unrealistic
standards, to generate a culture of comparison and
inferiority. Because people who constantly feel inferior
make the best customers.
people only buy something if they believe it will solve a
problem. Therefore, if you want to sell more stuff than
there are problems, you have to encourage people to
believe there are problems where there are none.
the system simply creates certain incentives that shape
media, and then the media go on to shape a callous
and superficial culture based on trying to always live up
to something.
Oftentimes, the marketing in our economy pushes
insecurity onto us that is not helpful and that
intentionally triggers inadequacies or addictions within
ourselves to make more profit.