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Global Marketing Management, 8th Edition Kotabe 2019 Test Bank and Solution Manual
Product details
▪ Publisher: Wiley; 8 edition (January 2, 2020)
▪ Language: English
▪ ISBN-10: 1119563119
▪ ISBN-13: 978-1119563112
Global Marketing Management
8th Edition Kotabe 2019 Test
Bank
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TABLE OF CONTENTS
TABLE OF CONTENTS
1 Globalization Imperative 1
Why Global Marketing is Imperative 3
The Fluid Nature of Global Competition 7
Summary 26
Key Terms 26
Review Questions 26
Discussion Questions 26
Further Reading 27
Summary 34
Key Terms 34
2 Economic Environment 35
Intertwined World Economy 37
Country Competitiveness 42
Emerging Economies 44
Multinational Corporations 62
Summary 64
Key Terms 65
Review Questions 65
Discussion Questions 65
Further Reading 66
3 Financial Environment 68
Historical Role of the U.S. Dollar 69
Balance of Payments 83
Summary 101
Summary 137
Key Terms 138
Summary 192
Summary 226
Summary 256
Appendix 257
Regression 259
8 Global Marketing Strategies 261
Information Technology and Global Competition 262
Summary 299
Exporting 312
Licensing 314
Franchising 316
Summary 336
Summary 364
Summary 403
Summary 468
Expatriates 495
Summary 502
Summary 544
Summary 578
Summary 600
Summary 629
Summary 657
Summary 697
FEATURES
▪ Presents diverse perspectives on global marketing strategies in different industries
and geographic locations
▪ Provides numerous case studies of current real-world marketing strategies and
practices
▪ Discusses a broad range of marketing-related concepts and tools used by actual
companies
▪ Features chapter overviews and summaries, definitions of key terms, and
numerous tables, flowcharts, and illustrations
▪ Includes an instructor companion website containing downloadable case studies
and supplementary resources
▪
, Also .. you can check our full list there :
list of Solution manual and Test Bank Part 1
and
What is SM, TB , IM ?
· What is the Test Bank (TB)?
An ever-expanding collection of previously administered exams, quizzes, and
other assessment measures in a wide range of courses made available for
current students as study aids.
Why should I use previously administered tests to study?
* become familiar with how material will be tested
* see the format of the test
* practice test-taking skills
* simulate a timed exam
* gain more experience with course content
· What is a SOLUTION MANUAL (SM)?
A Solutions Manual contains all the answers to the questions in the book with
detailed explanations and examples.
· What is an INSTRUCTOR’S SOLUTION MANUAL
(ISM) OR INSTURCTOR’S MANUAL (IM)?
An Instructor’s Manual is the guide that your teacher may use when making
lesson plans and contain extra questions and answers, lab assignments, and
more.
Note:
All solutions manual and Test Banks be in soft copy [Adobe
Acrobat Reader (PDF )or Word format .Docx]
Best wishes,
Student Saver Team ,
================
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